BRX Pro Tip: Scaling Means Saying No More Often
Stone Payton : And we’re back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, as we’re scaling the Business RadioX network, I find that we’re saying no a lot more often.
Lee Kantor: Yeah, that’s the beauty of scaling. Once you have a clear kind of vision of what the future holds, now you know what’s important and you know what’s not important. You know what the priority is and what a distraction is. So, growth requires you to actually narrow your focus, not expand it.
Lee Kantor: When you’re trying to serve everyone, you end up serving nobody. And the businesses that scale successfully are the ones that are really good at saying no. They know who isn’t the right client fit. They know which opportunity might sound interesting and fun, but it just isn’t aligning with the strategy. And you don’t want to have any distractions that are dressed up as possibilities.
Lee Kantor: So having the discipline to say no is what’s going to create the space to say yes to the things that are going to actually move the needle in your business. So here are some ways to practice this. First, you have to be crystal clear on what your best clients look like, and that should be your filter. I mean, it’s got to be a hell yeah or a no. It shouldn’t be like a maybe we can make it work and I got to twist in a pretzel in order for this to make sense. It can’t be like that. It has to be very binary. Yes, no. This is a fit. This is not a fit. And if the opportunity doesn’t fit the profile, it’s a no. It shouldn’t really be that difficult.
Lee Kantor: Second, audit your current commitment. If there are things that you’re doing right now that you wouldn’t sign up for again today, you better start figuring out how to get rid of those things, because it might have made sense six months ago or a year ago, but it just may not make sense today.
Lee Kantor: Third, protect your time and your energy. Everything is going to cost you something. Make sure you’re getting something from the effort you’re giving up. So, make sure that every yes is the right yes and every no is the right no.
Lee Kantor: So clarity is critical, and scaling means saying no more often. Get used to it and start growing.
