BRX Pro Tip: Stop Collecting Contacts
Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. You know, Lee, when I have my studio partner hat on, because I run a local studio here in Cherokee County in the north suburb of Atlanta, I run into a lot of people outside the studio. I meet a lot of people. I’m at different functions and stuff. And sometimes it can get a little overwhelming, and I guess I’m kind of looking to you and anyone, what do you do with these contacts, especially before they’re even like really relationships?
Lee Kantor: It’s one of those things that when you’re especially starting out in a business, and even if you’ve been doing it for a while, it’s easy to just kind of build and build and build and just add connections to you. I mean, on LinkedIn, I think I have like close to 20,000 connections. I mean, those connections aren’t really important if I don’t really invest in them, and have conversations and relationships with those people. Otherwise, I’m just collecting names and putting them in a big pile. It doesn’t really serve a purpose.
Lee Kantor: I think it’s better to kind of maybe pause on the collecting and increase the amount of time you’re spending and investing in the individual. I think if you go through even like take LinkedIn, for example. If you just go through your LinkedIn and just go through the entire list of however many you got, if you got a hundred, a thousand, 10,000 doesn’t matter, go through and just identify a hundred. Pick a hundred people that you know, the people who like you and trust you. Forget about the rest for a while and just invest time in those hundred. Reconnect with somebody every day or every week and just kind of rekindle the relationship. If you do that for those hundred people, I guarantee you you’re going to get an ROI that is surprising.
Lee Kantor: I think that if you can connect to somebody you haven’t spoken to in six months, you’re going to have a better ROI than you would by just adding another stranger to a big pile of contacts that you’re never going to engage with.
