Jamie Cox, Brand Strategist and Designer (Nashville Business Radio, Episode 40)
With a breadth of experience in the branding and marketing space, brand strategist and designer Jamie Cox took the leap in early 2020 to open her own business. Acknowledging that the timing wasn’t ideal, Jamie discussed her journey with host John Ray and shared how she made it work. She also talked about her approach to working with solopreneurs, the need for clients to keep an open mind, content creation, spin classes(!), and much more. Nashville Business Radio is produced virtually from the Nashville studio of Business RadioX®.
Jamie Cox, Brand Strategist and Designer
Jamie Cox is a brand strategist and designer in Nashville, TN.
She works one-on-one with business owners and entrepreneurs to help them identify their brand purpose and share it with their target customers.
Jamie began her career as the Creative Services Manager at Visit Franklin. She started her business in what she thought was the middle of the COVID-19 pandemic, in May of 2020. She bet on herself—leaving her corporate career as a Creative Director to pursue something that would make her happy.
Named one of Destinations International’s 2017 30 Under 30, she graduated from Indiana University – Bloomington with a BS in Arts Management and a focus in Studio Art. She’s had the pleasure of speaking at conferences like Destinations International and the Wyoming Governor’s Conference on Tourism.
This isn’t her first business venture. From 2017 to 2019, Jamie ran a cookie company, The Ruby Cookie. Jamie has a lot of hobbies to keep her busy. In addition to her work as a consultant, she coaches spin classes at KrankFIT in Nashville. Always one to dabble in something new, Jamie’s latest project is restoring a 1920’s Chandler & Price Craftsman Press.
When she’s not working, spinning, or sleeping, Jamie can be found traveling with her husband, Cory, and cuddling with her rescue pups, Georgia and Snoop.
Questions and Topics Discussed in this Episode
- What is brand strategy and why it’s important for every business
- What it’s like to work with a brand strategist
- Content creation and marketing to build a brand.
- Leaving a corporate job and moving into consulting
- What else are you up to?
Nashville Business Radio is hosted by John Ray and produced virtually from the Nashville studio of Business RadioX®. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.