Bruce Peoples, Peoples Marketing Insights (North Fulton Business Radio, Episode 266)
Bruce Peoples brings Fortune 500 marketing research expertise to the clients he now works with in his own firm. In a conversation with host John Ray, Bruce discusses his qualitative market research approach and how the insights he uncovers assist companies with their branding, marketing, pricing, and more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.
Bruce Peoples
Bruce Peoples applies a broad and deep marketing background to all of his research projects. He began his career in brand management at Sara Lee Corporation, where he managed brands and developed new products. He later served in marketing management roles at beverage, foodservice, prescription and OTC companies. In these roles Bruce learned the value of, and how to apply, qualitative and quantitative research and consumer insights.
Bruce’s hands-on experience managing all elements of the marketing mix helps him quickly understand his clients’ research needs and objectives. Bruce practices all qualitative methodologies, from focus groups and in-depth interviews to online platforms.
Bruce was trained in qualitative research at RIVA and is a member of the Qualitative Research Consultants Association (QRCA). He was a presenter at the 2011 Symposium on Excellence in Qualitative Research, and authored and article on B2B phone interviews for Quirk’s marketing research magazine.
He has a BA from Vanderbilt University, and an MBA in Marketing from Indiana University. Bruce lives in the Atlanta area.
Point of Contact for Bruce Peoples
Questions/Topics Discussed in this Show
- Overview of in-person (qualitative) marketing research and customer insights.
- Why do it
- The process – objectives ; deliverable; recruiting profile; incentives; facility; moderating; report out; etc.
- Importance of having an objective 3rd party do it – Qual vs. quant research: Explain
- Stories and examples and case studies:
- Consumer vs. B2B
- Technology and online tools
- Old school low budget: phone interviews
- How to do it on the cheap: you do the recruiting,
“North Fulton Business Radio” is hosted by John Ray and is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.
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