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Gary Bird, SMC National

January 4, 2023 by John Ray

Gary Bird, SMC NationalJohn Ray
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Gary Bird

Gary Bird, SMC National (Dental Business Radio, Episode 38)

Gary Bird, Entrepreneur, Founder & CEO of SMC National, and host Patrick O’Rourke discussed marketing and business culture. Gary talked extensively about being a leader, building culture as a leader, and then talked specifics about dental marketing. The conversation also covered the cost of marketing, cost per acquisition, how SMC measures the patient journey, the need for “top of funnel” data, how they diagnose and address the practice issues in the patient journey, the nuances of structuring the practice, and much more.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

SMC National

SMC uses clear, actionable data to give your dental group or DSO a predictable stream of new patients that can be adjusted monthly to meet your needs.

The team at SMC is composed of thoughtfully selected professionals who have a strong work ethic and embody their company’s core values. You’ve never met a team like theirs, and they can promise that you won’t find one as dedicated and committed to growth anywhere else.

Company website | LinkedIn | Facebook | Instagram

Gary Bird, Entrepreneur, Founder & CEO of SMC National

Gary Bird, Entrepreneur, Founder & CEO of SMC National

Gary runs a marketing company called SMC National and loves to share everything he’s learned while growing his agency from nothing to $20M in revenue.  He is committed to helping driven marketing entrepreneurs build on his success. Gary will show you how to make it BIG — by always giving more.

When Gary isn’t working, he dedicates his energy to serving his family and his church. He loves spending time with those he cares about most and helping fellow members of his church community to thrive.

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About Dental Business Radio

Patrick O'Rourke
Patrick O’Rourke, Host of “Dental Business Radio”

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

 

Practice Quotient

Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | Twitter

Filed Under: Dental Business Radio, North Fulton Studio Tagged with: Culture, dental business, Dental Business Radio, DSO, Gary Bird, Insurance, Leadership, marketing, Patrick O'Rourke, Practice Quotient, SMC National

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Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

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