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Marketing in a Covid-19 Environment, with Bonnie Mauldin, The Mauldin Group

June 8, 2020 by John Ray

Marketing in a Covid-19 Environment, with Bonnie Mauldin, The Mauldin GroupJohn Ray
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marketing in a covid-19 environment

Marketing in a Covid-19 Environment, with Bonnie Mauldin, The Mauldin Group (North Fulton Business Radio, Episode 239)

Bonnie Mauldin of The Mauldin Group joined the show to discuss marketing in a Covid-19 environment, starting a successful advertising program, developing and nurturing leads, and much more. The host of “North Fulton Business Radio” is John Ray and the show is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Bonnie Mauldin, The Mauldin Group

marketing in a covid-19 environment
Bonnie Mauldin, The Mauldin Group

Bonnie Mauldin is the Founder and CEO of The Mauldin Group.

The Mauldin Group is a professional web design and digital marketing agency, that specializes in branding and lead generation for small business. The goal of The Mauldin Group is to offer small to mid-sized corporations creative, results-driven, lead generation and branding solutions.

Since its founding, The Mauldin Group has continued to grow, establishing itself as not just a leader in the Atlanta market but as an international company. Through Bonnie’s revolutionary internet marketing practices and savvy networking skills, TMG has grown to a team of twelve.

Bonnie was named a Business Person of Excellence by the Greater North Fulton Chamber of Commerce in 2019. The Mauldin Group is the proud recipient of the Forsyth Chamber of Commerce Business of The Year Award, Best of Atlanta by the AJC, and ranked as one of the Top 10 SEO Agencies in Atlanta by Expertise.com.

To find out more on The Mauldin Group, go to their website or call 678-846-2306.

Questions and Topics in this Interview:

  • Overview of the Mauldin Group
  • Marketing in a Covid-19 Environment
  • The difference between marketing and advertising
  • Crucial steps in connecting with a new lead
  • Enhancing the connection with new leads
  • Starting an advertising program
  • Planning an advertising program
  • What to do if an advertising program is not producing enough leads

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Filed Under: North Fulton Business Radio, North Fulton Studio Tagged with: advertising, advertising program, Bonnie Mauldin, connecting with a new lead, digital advertising, digital marketing, John Ray, leads, marketing, marketing in a Covid-19 environment, new leads, North Fulton Business Radio, nuturing leads, The Mauldin Group

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Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

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jray@businessradiox.com

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