Mastering Video Marketing, with Maxwell Bentley, Bentley Media (North Fulton Business Radio, Episode 828)
In this episode of North Fulton Business Radio, host John Ray welcomes back Maxwell Bentley, a prominent video production expert and the founder of Bentley Media. The discussion delves into Maxwell’s decade-long career in video production and his evolution into a marketing authority. Maxwell shares insights on the importance of video marketing for entrepreneurs, the rise of short-form video content on platforms like LinkedIn, and the effective use of video testimonials. The episode also touches on the potential and pitfalls of AI-generated video content and showcases Maxwell’s success stories, including transforming a health coach’s practice through compelling video storytelling.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced by the North Fulton affiliate of Business RadioX® inside Renasant Bank in Alpharetta.
Maxwell Bentley, Bentley Media
Maxwell Bentley is a video producer known for launching high-performing video marketing campaigns for brands across the globe, including Hyundai, Quantum Bank, and Eversheds Sutherland. He is the founder of Bentley Media, a video marketing agency that was named a finalist for Forsyth County Business of the Year in 2018 and 2019. His agency has generated over one hundred million trackable video impressions that have translated to millions of dollars in sales revenue for his clients since 2015.
Maxwell has made significant contributions to the gaming industry, having produced a trailer for a Disney Moana video game and for the Xbox title Super Bomb Survival, and served as the lead editor for the Roblox app trailer.
He has also produced marketing videos for prominent Georgia schools, including Emory, UGA, and KSU, and for nonprofits such as TED, Saprea, and GPB. In 2022, he produced a donor appeal film for Meals by Grace, a Georgia nonprofit dedicated to fighting childhood hunger, that helped raise over $187,000 for the organization. He was subsequently named to the University of North Georgia’s inaugural 20 Under 40 Alumni class.
He serves on multiple advisory boards and has partnered with Metro Atlanta schools to help prepare rising talent for the demands of the Georgia film and video production industry. He exists to form meaningful relationships where his clients and his staff feel successful.
Connect with Maxwell: Website | LinkedIn | Instagram | Facebook
Connect with Bentley Media: Website | YouTube | LinkedIn | Instagram | Facebook | X (Twitter)
Topics Discussed in this Episode
00:00 Introduction and Welcome to North Fulton Business Radio
01:35 Guest Introduction: Maxwell Bentley
01:49 Maxwell’s Journey in Video Production
06:43 The Power of Video Marketing
13:23 Overcoming Camera Shyness
20:39 Leveraging Video Testimonials
24:09 LinkedIn and Short-Form Video Content
30:07 AI in Video Production
37:53 Success Stories and Conclusion
42:32 Closing Remarks
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
About North Fulton Business Radio and host John Ray
With over 800 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.
John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
The studio address is 275 South Main Street, Alpharetta, GA 30009.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.
John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
