Mike and Maggie Grayeski, Servicewise Electric, Meredith Fingarson, Meredith Fingarson Consulting, Adam Grossman, Good Dog Media, and Christopher Lyboldt, Senior Care Authority(Family Business Radio, Episode 33)
On this episode of Family Business Radio, host Anthony Chen welcomed four powerhouse guests. First were Maggie and Mike Grayeski, owners of Servicewise Electric who have re-started their electrical service business after wanting to return to a small family business model. In addition to their love of having a family business, they talked about how they balance a relationship and business, how Mike is shifting from working in the field to in the business, taking care of their employees, and more.
Meredith Fingarson started her own marketing consulting agency and discussed how she serves her clients with strategy, her careful planning before going out on her own, and her desire to help her clients be successful.
Next, Adam Grossman of Good Dog Media talked with Anthony about providing video services to his clients, his editorial work for Vanity Fair, and the challenges of telling a story. He shared he also recently relocated to Atlanta from Los Angeles and its benefits.
Christopher Lyboldt with Senior Care Authority shared his story of building a business devoted to the needs of elders for navigating their living and lifestyle needs. He and his wife provide a full spectrum of services from finding the right living situation, selling a home, and helping create a lifestyle that preserves freedom for his clients. He also stressed the infancy of this type of professional service that will continue to grow.
All the guests answered questions about how they envision their legacy and their advice for anyone starting a business. In Anthony’s closing comments, he spoke on the need to find your purpose and passion first, and then find the financial team that will help you realize those goals.
Servicewise Electric is a family-owned and operated electrical service company servicing Canton, GA. Striving to be the best in the industry by offering the highest level of professional electrician service every time.
Ensuring their customers feel confident with the quality of work and efficient mannerism from their electricians is Servicewise’s top priority. Servicing both residential and commercial customers, their certified electricians have the skills to handle any and all electrical services and electrical repairs.
From circuit breakers, light fixtures, ceiling fans, and any commercial and home electrical work, call/text/book online for an appointment and let them show you the Servicewise difference today!
Mike and Maggie Grayeski, Owners, Servicewise Electric
Meredith Fingarson Consulting
Meredith Fingarson is a marketing consultant for small to medium-sized businesses. She uses a personal approach to her strategy to get to know a company and its challenges on a deeper level. She works with the company stakeholders one-on-one and really becomes familiar with the industry and market, and can help to create a marketing strategy driven towards goals. A marketing strategy that works is not just about the beautiful ads, splashy sales promotions, or catchy tv commercials.
To help gain insights into a business’s marketing effectiveness, Meredith developed the M3 marketing audit in which data and insights about a business are gathered and analyzed. This audit is a step-by-step process that takes a deep look into a business, its customers, its competition, and its reputation. The audit will yield information about the brand health, market awareness, help solidify messaging, and identify buyer personas. From this audit, a full marketing strategy can be developed, implemented, and measured.
She also specializes in social media strategies for her clients. The social media landscape is constantly changing and tactics that once worked are no longer effective. There are many pathways for social media engagement with potential customers and there is no one-stop-shop option. Each social media strategy must be tailored to the business and the social media platforms that work best for the business.
Meredith Fingarson, Owner, Meredith Fingarson Consulting
Meredith Fingarson is a Marketing & Small Business consultant. She has a passion for helping businesses navigate the challenges of growth. She spent much of her career in corporate marketing and executive leadership. Prior to starting her own consulting business, she was most recently the Director of Marketing for a large regional wholesale distributor with both B2B and B2C sales channels.
With her experience in executive leadership, she understands the nuances of how a marketing strategy integrates into all aspects of a business. She saw the potential of how other businesses might benefit from her expertise and in January of 2022, left her position as Director to pursue her dream of becoming a marketing consultant for small to medium businesses. Her experience is diverse and she has worked with many industries, including; wholesale distribution, retail, non-profit, consumer goods manufacturing and skilled trades.
She has a BS in Marketing from the University of Central Florida and a BS in Environmental Science from the University of West Florida.
Good Dog Media
Good Dog Media is a full-service digital production company specializing in web and social platforms. With a strong foundation in Hollywood-style filmmaking, Good Dog Media brings high-caliber sensibilities to promotional work of all sizes for a wide variety of companies and publications.
Clients include HBO, Activision, BMW, Proctor & Gamble, Smithsonian, and Vanity Fair.
Adam Grossman, CEO, Good Dog Media
Christopher Lyboldt describes his role as an Eldercare Consultant as a “pursuit of dignity.” Typically, families attempt to discover options on their own, and given the tremendous number of options, it’s challenging to pinpoint a dignified solution for a loved one. Christopher guides families to dignified solutions by identifying their needs through discovery, researching options, presenting solutions to the family, and facilitating the next steps. The solutions are plentiful based on the needs of the older adult requiring care. The solution could be a relocation to a senior living community. Or, it might be setting up a thriving ecosystem at home so the older adult can age in place.
Christopher also coaches families through the GA Medicaid Waiver Program, the VA Benefits Program, Skilled Nursing Facility Selection, and many other aging-related programs and services. Senior Care Authority® is a Senior Placement and Eldercare Consulting organization based in Petaluma, California.
Founded in 2009, the company serves most major metropolitan areas throughout the United States through a national network of professionally trained and experienced local advisors like Christopher.
Christopher Lyboldt, Owner, Senior Care Authority
Anthony Chen, Host of Family Business Radio
This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at email@example.com.
Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.