Sarah-Anne Wildgoose, SAW Design Studio, Richard Rimer, Initiating Protection, and Scott Whitten, Proforma OnePoint (Family Business Radio, Episode 37)
Branding was an overarching theme in this edition of Family Business Radio, as business leaders Sarah-Anne Wildgoose, Richard Rimer, and Scott Whitten joined host Anthony Chen. Sarah-Anne discussed how she helps her clients tell stories through compelling graphic design. Richard Rimer discussed how he works with business owners to safeguard their branding through trademark protection. Scott Whitten shared how his firm solves brand marketing needs with branded merchandise, printing, apparel, and more.
Sarah-Anne Wildgoose, Owner & Head Designer, SAW Design Studio, LLC
Initiating Protection provides brand protection services to businesses of all sizes, and during all portions of a brand’s life cycle. They accomplish this by creating a personal connection with clients, using both modern software and old-fashioned relationships. Initiating Protection recognizes that each brand is unique, as are the needs of each brand owner.
They do not offer a “one size fits all” plan. Instead, they begin every relationship with a free 30-minute consultation to understand the pain-points and goals of the client. At the end of the meeting, they can present customized options along with pricing for those options.
One unique product offered by Initiating Protection is its Brand Health Assessment. This product allows businesses to understand three crucial things about their brands: how much risk does their brand pose to their business; how strong are the company’s rights in their brand; and what steps could the company take to enhance its rights in the brand. In summary, this assessment highlights the risks and opportunities associated with their brand, and Initiating Protection is currently charging only $275 to help small businesses get this important information.
Richard Rimer, Managing Partner, Initiating Protection
Richard is a husband and father of four daughters. He also lives with his two female dogs and his mother-in-law. Yes, he is used to being outnumbered. Think of Richard next time you need hair braided or a good dad joke. Richard is a proud alum of the University of Georgia. The Bulldogs are his second favorite team, only behind the Braves. Yes, it’s been a good 12 months for him.
Richard loves solving puzzles and helping people through challenging situations. These two passions helped him coach over 30 girls’ soccer teams and serve him well in his role as brand counsel.
Richard helps businesses protect their brands. He has a broad-based IP practice that includes consultation, implementation and strategic planning for domestic and international trademark and domain name registration and enforcement. Richard regularly assists clients with trademark clearance, investigation, and enforcement of branding rights, gaining rights before both the US Patent and Trademark Office, defending rights before the Trademark Trials and Appeal Board, and general problem-solving for advertising, copyright, branding and trademark issues. Additionally, he has advised clients in the preparation and implementation of trademark manuals, licenses, purchase and sale of intellectual properties, internal processes for the capture and creation of IP rights, and intracompany agreements.
Proforma OnePoint is based out of Marietta, Georgia, and is a part of Proforma, a leader in the Printing and Promotional Products Industry. Proforma is a $550 million dollar global marketing solutions provider and an award-winning industry leader since 1978 with more than 750 member offices and 50,000 clients worldwide. Proforma partners with an extensive network of Print, Promotional and Apparel manufacturers and suppliers, which creates buying power that’s second to none, making them the One Source for all your brand marketing and graphic communications needs.
Proforma OnePoint has assembled a complete offering of services and products to handle all of your business needs. They are your one point of access to the top marketing solutions, products, innovators and manufacturers across the country and globally. Imagine how many solutions and ideas you will have at your disposal. No matter the project or the budget, they are your full-service marketing products resource.
Proforma OnePoint applies creativity and innovation to your business challenges, from the development of brochures and promotional items to the execution of marketing campaigns and eCommerce solutions, making them the One Source for all your brand marketing and graphic communications needs.
Scott Whitten, CEO, Proforma OnePoint
Scott Whitten helps businesses put their brand and message into the daily lives of their customers through Graphic Design, Printed Materials, Signage, Promotional Items, Uniforms, Apparel and Online Corporate stores.
OnePoint simplifies the purchasing of these products and services by offering a “one point” of contact to create, produce, and execute endless possibilities for customers to engage with your brand. Clients save time and money not having to manage multiple vendors and get the most competitive prices in the industry with our $500 million buying power of the Proforma network we are part of.
With over 25 years in design, print, and branded products, Scott welcomes the opportunity to share ideas and solutions with you.
Anthony Chen, Host of Family Business Radio
This show is sponsored and brought to you by Anthony Chen with Lighthouse Financial Network. Securities and advisory services offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. The main office address is 575 Broadhollow Rd. Melville, NY 11747. You can reach Anthony at 631-465-9090 ext 5075 or by email at firstname.lastname@example.org.
Anthony Chen started his career in financial services with MetLife in Buffalo, NY in 2008. Born and raised in Elmhurst, Queens, he considers himself a full-blooded New Yorker while now enjoying his Atlanta, GA home. Specializing in family businesses and their owners, Anthony works to protect what is most important to them. From preserving to creating wealth, Anthony partners with CPAs and attorneys to help address all the concerns and help clients achieve their goals. By using a combination of financial products ranging from life, disability, and long-term care insurance to many investment options through Royal Alliance. Anthony looks to be the eyes and ears for his client’s financial foundation. In his spare time, Anthony is an avid long-distance runner.