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Trip Jobe, Rand Inc.

June 23, 2020 by John Ray

Trip Jobe, Rand Inc.John Ray
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Trip Jobe

Trip Jobe, Rand Inc. (North Fulton Business Radio, Episode 246)

Trip Jobe of Rand Inc. speaks with host John Ray on how to prioritize marketing spending, marketing metrics, omni-channel marketing and more. “North Fulton Business Radio” is produced virtually by the North Fulton studio of Business RadioX® in Alpharetta.

Trip Jobe, CEO, Rand Inc.

Trip is the CEO of Rand Inc., a strategic marketing, analytics and measurement firm. Prior to joining Rand, Trip had a 20+year history leading brands and sales teams as VP Marketing, Neenah Paper and Kimberly-Clark and Director of Sales and Marketing at Oldcastle.

Having sat in both sales and marketing leadership roles for large and small firms, Trip is an ambassador for driving sales and marketing alignment to fuel growth. He’s also a firm believer in giving back and has been a mentor for YearUp, board member at the BMA and is a decades long basketball and baseball coach in Roswell. He welcomes you to reach out to him at tjobe@randinc.cc or connect on Linkedin.

To Connect With Trip:

Company website

LinkedIn URL: https://www.linkedin.com/in/tripjobe/

Questions/Topics Discussed in this Show

  • In today’s business environment – what’s the one place I should spend on marketing?
  • How should I think about marketing my business?
  • What is the most important marketing metric(s)?
  • I hear omni-channel marketing a lot, what is that?
  • How much should I spend on web adwords?
  • What’s the latest and greatest social media for me to market on? Tik Tok?
  • I don’t have time to develop a marketing strategy, can I just experiment?
  • I’m a B2B brand, why do I need marketing?

 

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Filed Under: North Fulton Business Radio, North Fulton Studio Tagged with: B2B marketing, John Ray, marketing, marketing metrics, marketing strategy, North Fulton Business Radio, omni-channel marketing, Rand Inc., Tik Tok, Trip Jobe

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Studio Partner

In addition to operating the North Fulton studio of Business RadioX®, John Ray is the owner of Ray Business Advisors, LLC.
 
 Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies, and retail store owners.
 
His blog, “The Price and Value Journey,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars. John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO.
 
John is extremely active in the North Fulton community. He is on the board of the Greater North Fulton Chamber of Commerce (GNFCC), and serves in a variety of capacities there, including Chairman’s Circle, member of the Executive Committee, member of the Finance Committee, Chair of the Small Business/Entrepreneurship Economic Recovery Task Force, and Chair of the Small Business Awards Committee. John was named the 2018 Harry Rucker Jr. Volunteer of the Year by GNFCC.
 
In 2011, John founded Backpacks of Love, a grassroots, all-volunteer organization which serves children and their families in the north metro Atlanta area who are homeless or otherwise in severe need. Backpacks of Love delivers backpacks of food, purchased and packed by volunteer sponsors, to 18 different elementary, middle, and high schools in north Fulton County and Forsyth County.
 
In 2015, John was named Small Business Partner in Education of the Year by the Greater North Fulton Chamber of Commerce for his work with Backpacks of Love. 
 
John is a Deacon in the Episcopal Diocese of Atlanta and is currently assigned to Holy Comforter Episcopal Church in Atlanta.

 

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