Graham Kuhn, Focus Films, on Using Authentic Storytelling and Neuroscience-Based Video to Drive Business Results (North Fulton Business Radio, Episode 939)
On this episode of North Fulton Business Radio, host John Ray welcomes Graham Kuhn, Owner of Focus Films. Graham brings a unique background as a classically trained singer turned video production expert, using his performance experience to help business owners communicate authentically on camera. Focus Films takes a documentary-style approach to corporate video, avoiding scripts and teleprompters in favor of genuine storytelling that connects emotionally with viewers.
Graham discusses the neuroscience behind effective video content, explaining how authentic storytelling activates multiple parts of the brain to make messaging more memorable and persuasive. He shares success stories of clients who have experienced dramatic results, including a concierge medical provider who woke up to find $6,000 in her account after a prospect watched her brand story video at 1 AM, and a home remodeler who closed a $150,000 project in two days instead of weeks by using video to fast-track the sales journey. Graham also reveals the best times to invest in video production, such as during website updates, rebrands, or when lead generation needs a boost.
John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and is recorded inside Renasant Bank in Alpharetta.
Key Takeaways from This Episode
- Authentic, unscripted video content builds trust faster than traditional corporate videos because it shows the human behind the brand and creates emotional connections with viewers
- Strategic video placement can shorten sales cycles dramatically, with clients reporting projects closing in days instead of weeks when prospects watch brand story videos early in the buyer journey
- Video improves website SEO by increasing time on site, while also serving multiple internal purposes like employee onboarding and training that reduce long-term costs
- The best times to invest in video are during website redesigns, rebrands, or when lead generation needs improvement, as these moments provide natural opportunities to tell your story freshly
Topics Discussed in this Episode
00:20 John Ray introduces the show and guest Graham Kuhn
02:00 Graham Kuhn introduces Focus Films and the documentary-style storytelling approach
03:00 How neuroscience and psychology inform authentic video production
04:00 Graham’s journey from classically trained singer to video production entrepreneur
05:00 Starting Focus Films as a side hustle while working at a church
06:00 Quitting his job three days before the COVID shutdown and surviving as a solopreneur
08:00 Why most business videos fail and the importance of showing emotion on camera
10:00 Common mistakes business owners make when creating video content
11:00 The psychology behind neuroscience-based storytelling in video
14:00 How authentic video stimulates multiple brain regions for better persuasion
16:00 The trust deficit in industries like roofing, legal, and healthcare
18:00 Why skeptical audiences need authenticity, not scripted pitches
21:00 Types of videos Focus Films creates including brand stories and testimonials
25:00 The best times to invest in video production for maximum ROI
28:00 Success story: concierge medical provider closes $6,000 client at 1 AM
29:00 Success story: home remodeler closes $150,000 project in two days using video
31:00 Success story: roofer sells $20,000 cash job within 24 hours
32:00 How to connect with Graham Kuhn and Focus Films
Graham Kuhn, Owner
Graham Kuhn is the founder and owner of Focus Films, a strategic video production company that helps businesses stand out through emotionally driven, results-focused storytelling. With a background that blends blue-collar grit and artistic finesse, from wrestling mats to performance stages as a professional singer, Graham brings a rare mix of work ethic, creativity, and empathy to every project.
Since launching Focus Films in 2019, Graham has built a reputation for creating powerful brand story videos, testimonials, and evergreen video assets that drive real business growth. His mission is to amplify the voices of good people and good companies so they can change the world.
Graham’s psychological approach to video taps into neuroscience-backed storytelling techniques that engage more parts of the brain, making content more memorable and persuasive. Whether working with attorneys, homebuilders, franchises, or healthcare providers, he tailors each video to both move audiences emotionally and convert them strategically.
Named Best of Georgia for Videographers in 2024, Graham is a trusted advisor to growth-minded business owners across the U.S. who want more than just a pretty video; they want results.
When he’s not behind the camera, Graham is passionate about local community, mentoring business owners, and coaching clients on how to implement video into their overall marketing strategy.
Focus Films
Focus Films is a strategic video production company that helps businesses grow through authentic, results-driven storytelling. Founded by Graham Kuhn, Focus Films specializes in creating high-impact video content, from brand story videos and customer testimonials to process explainers, video ads, and evergreen social media assets.
Unlike traditional video vendors, Focus Films doesn’t just “make videos”; they partner with clients to craft compelling narratives aligned with their business goals. Their process is deeply collaborative yet hands-off for clients, allowing business owners and marketing leaders to stay focused on their message while the Focus team handles every detail from concept to delivery.
What truly sets Focus Films apart is their psychological, neuroscience-based approach to storytelling. Instead of relying on flashy visuals or rigid scripts, they prioritize emotional connection, unscripted authenticity, and story structures proven to engage the brain. Their videos are more memorable and persuasive because they stimulate up to seven brain areas (compared to just two with facts).
Most importantly, Focus Films is laser-focused on ROI. Focus Films crafts every video to help clients stand out in crowded markets, build trust with their audience, and drive real, measurable business results. Whether it’s increasing conversions, shortening sales cycles, or strengthening brand loyalty, their goal is simple: make video an investment that pays off.
The company serves a wide range of service-based industries, including healthcare, construction, legal, homebuilding, and franchise brands, with a particular expertise in helping businesses build trust in skeptical markets. Whether working with small businesses or national brands, Focus Films is known for turning complex ideas into clear, engaging video assets that create long-term brand equity.
Named “Best of Georgia” for Videographers in 2024, Focus Films continues to raise the bar for professional video production that’s not only beautiful but also strategic, story-first, and ROI-focused.
Renasant Bank supports North Fulton Business Radio
Renasant Bank has humble roots, having started in 1904 as a $100,000 bank located in a Lee County, Mississippi, bakery. Since then, Renasant has grown into one of the Southeast’s strongest financial institutions, boasting over $26 billion in assets and more than 280 offices offering banking, lending, wealth management, and financial services throughout the region. All of Renasant’s success stems from the commitment of each banker to invest in the communities they serve, which in turn helps them better understand the people they serve. At Renasant Bank, their banking professionals understand you because they work and live alongside you every day.
Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube
Beyond Computer Solutions supports North Fulton Business Radio
Whether you’re a law firm, medical practice, or manufacturer, there’s one headline you don’t want to make: “Local Business Pays Thousands in Ransom After Cyberattack.” That’s where Beyond Computer Solutions comes in. They help organizations like yours stay out of the news and in business with managed IT and cybersecurity services designed for industries where compliance and reputation matter most.
Whether they serve as your complete IT department or simply support your internal team, they are well-versed in HIPAA, secure document access, written security policies, and other essential aspects that ensure your safety and well-being. Best of all, it starts with a complimentary security assessment.
Website | LinkedIn | Facebook | YouTube
About North Fulton Business Radio and host John Ray
With over 900 episodes and having featured over 1,400 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!
The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their respective markets, communities, and professions. There is no discrimination based on company size, and there is never any “pay to play.” North Fulton Business Radio supports and celebrates businesses by sharing positive stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.
John Ray is the host of North Fulton Business Radio. John and the team at North Fulton Business Radio, LLC, an affiliate of Business RadioX®, produce the show, which is recorded inside Renasant Bank in Alpharetta.
The studio is located at 275 South Main Street, Alpharetta, GA 30009.
You can find the entire archive of shows by following this link. The show is accessible on all major podcast apps, such as Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.
John Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants, bookkeepers, marketing professionals, and other professional services practitioners.
John is the author of the five-star-rated book The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, praised by readers for its practical insights on raising confidence, value, and prices.
