E5 Resound CEO Mike Jones
Creating a brand for your company is one of the most important things you can do as a business owner.
Great brands are more than what they are selling or the services they offer. They focus on their purpose as a company. Think of Nike as an example of a company with a clear purpose and great branding.
Mike Jones, CEO of Resound, was the featured guest on this episode of MAC6 Community Connection Radio Show and Podcast. Jennifer Burwell, Kyle McIntosh, and Mike talked about everything from branding to marketing, the MAC6 community, to great books and more.
They all agreed that branding is an integral part of a successful business.
People are intrinsically remarkable, and since organizations are created by human beings – every organization is remarkable too.
Unfortunately, most organizations don’t act like it.
Resound helps B2B companies find their authentic identities in order to resonate with their audiences and build lasting customer relationships through branding, websites, video, and marketing content.
Remarkable brands require authenticity and a die-hard commitment to values and purpose. Mike Jones passionately pursues these beliefs as CEO of his brand agency – Resound. (He also explores these topics as co-host of the podcast AZ Brandcast.)
In recognition of the work he’s done, this Arizona native has been named one of the state’s 40 Under 40 business leaders by the Phoenix Business Journal. He’s also co-directed PHX Startup Week, cofounded ThrivePHX, and serves on the board of Conscious Capitalism Arizona. He and his wife and three kids live in very sunny, Mesa, Arizona.
ABOUT YOUR CO-HOSTS
With a background in marketing, in various for profit and not for profit companies, Kyle McIntosh wondered, “How can I pair the passion and commitment to community progress of a non-profit with the sustainability and reach of a for profit company?” From this question and perspective a mission evolved to tear down the false distinction between the two sectors and to promote companies with Conscious Capitalism® business models through MAC6.
Kyle is the President and Creative Excitant of MAC6. Day to day, his main operational role is on the “spaces” side of the business, focusing on creating thriving communities in the commercial office buildings, the co-working space, and the co-manufacturing space. The other role that he plays is that of EOS implementer, working with clients to bring the Entrepreneurial Operating System, from the book Traction® to their businesses. Additionally, he sits on the boards of Conscious Capitalism Arizona, telling the stories of good businesses in Arizona, and The Tempe Chamber of Commerce, sustaining Tempe’s quality of life and keeping our community and economy vibrant.
Kyle loves Arizona and wants to see us all collectively find great success based on the awesome things that are happening here every day.
Jennifer Burwell, joined MAC6 in 2013. Jennifer is their VP and Director of Programs. She uses her experience in real estate, team development and management to seamlessly integrate each of the MAC6 business units to assure they are all focused on the long-term company vision. She is also a student of human behavior.
As a Certified Professional Behavioral Analyst, she uses her knowledge to facilitate culture-focused leadership programs with organizations of all sizes to integrate the company’s values and create higher-performing teams.
ABOUT OUR SPONSOR
MAC6 offers flexible spaces and programs to help your team grow, and a community of thriving businesses, just like yours. Advocating Capitalism as a Force for Good, MAC6 is Accelerating the shift to Conscious Capitalism (where Purpose and Profit Unite) through Creativity, Collaboration, Community and Change.