E72 Understanding Design Thinking with Bruce Gay
Are you familiar with Design Thinking? Are you utilizing Design Thinking to run your projects? In this episode we chat with Bruce Gay, Founder of Astrevo to understand the fundamentals and benefits of Design Thinking as well as touching on several other topics.
Bruce is a leader in the PM Industry and is an active community builder. He is a PMI Volunteer with PMI Pittsburgh, leads a Healthcare PMO, teaches part time at Norwich University and started his own firm, Astrevo.
In our discussion Bruce shares that Design Thinking allows groups of people to take time and look at their customers needs to deeply understand a problem and to start to brainstorm and down select solutions to solve those problems. The benefit to using Design Thinking is you get closer to your customer’s needs and pain points to help you identify defects earlier in the process which is less expensive than defects found later in the process.
We also hear Bruce’s perspective on trends in the industry and a few of his favorite books he recently read. We also learn about Bruce’s Project Management Insights monthly list of updates and insights within our industry.
To subscribe to Bruce’s Project Management Insights visit www.brucegay.com/signup.
To learn more about Astrevo visit www.astrevo.com
To connect with Bruce on LinkedIn visit – https://www.linkedin.com/in/brucegay/
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UPMC Enterprises is the commercialization arm of UPMC, a Pittsburgh-based health care provider and insurer. As a healthcare innovation lab, UPMC Enterprises invests in two core areas: translational science (which conducts laboratory-to-human research, applying research to human subjects) and technology solutions to empower both medical professionals and patients. Since 2018, UPMC Enterprises has launched 5 companies, supported 30 internal research projects, and invested in a variety of healthcare-related companies.
Astrevo was formed out of a desire to share knowledge of practical problem-solving approaches that managers can deploy with their teams to better understand customer needs and achieve success. Astrevo provides training, coaching, and consultation services to help teams focus on what is important: less time managing projects, more time focusing on outcomes and customers.
What makes Astrevo unique? Its 3 key principles:
(1) Experiential Learning – Embracing a growth mindset supported in hands-on learning.
(2) Creativity – Tackling problems from different perspectives and with new techniques.
(3) Collaboration – Working with others to solve hard problems.
Bruce Gay, PMP, helps individuals improve their project management skills, become better leaders, and achieve professional greatness. He has over two-and-a-half decades worth of experience managing large, complex programs and customer relationship across multiple industries. In his current role, Bruce manages a PMO and is responsible for operational and delivery excellence for a 100+ person R&D organization comprised of software engineers, product managers, machine learning and NLP scientists, security experts, and cloud engineers. For the past 15 years, Bruce managed product teams that incorporated UX Design and Design Thinking methodologies into their product development processes.
Bruce’s public speaking experience includes presenting at both regional and international professional conferences such as PMI Global Conference (Chicago, Los Angeles, and Philadelphia) and PMI EMEA Congress in Dublin, Ireland and LearnFest Caribbean in Jamaica. Bruce is an adjunct professor for Norwich University (Northfield, VT) teaching courses in a Project Management certificate program. Bruce creates and delivers educational courses and workshops that help students grow as leaders. Bruce received a Master’s in International Affairs from The George Washington University and has been a certified Project Management Professional (PMP) since 2005.
Currently, Bruce lives in Pittsburgh, PA with his wife, two daughters, and his dog. Bruce is an active volunteer with the PMI Pittsburgh chapter and is their Director of Corporate Sponsorship. Bruce shares his experiences and ideas around Design Thinking and project management on twitter: @brucegay and on his website: www.brucegay.com.
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