BRX Pro Tip: The 30 Percent Rule Transcript
Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, let’s talk a little bit about the 30 percent rule.
Lee Kantor: [00:00:09] The 30 percent rule comes from Steve Jobs when he was in Apple. A lot of people don’t remember that Steve Jobs, he started Apple, but he was also fired from Apple. And when he left, they struggled a little bit and then, they brought him back. And the first thing that he did when he came back was he looked at all of the activities that were happening in the Apple business and he decided that he’s going to focus only on the most important 30 percent of the business.
Lee Kantor: [00:00:35] The things that were really true to the core of what he was trying to do. And then, he was going to prune the 70 percent of the business activities that were just okay, that they just didn’t need to be doing anymore. So, he just honed in and focused on the activities that mattered, the stuff that really was going to drive the business going forward, and he got rid of all the other distractions. And in today’s world, there are so many activities that really don’t move the needle.
Lee Kantor: [00:01:04] They are nice to have, it’s great that they are happening, but they’re not the things that are really driving sales and really driving results for you and your clients. So, it’s better to prune those activities that, you know, maybe, at one time, they were great idea to do and you should have been doing them a while ago, but they’ve just kind of aren’t as productive as they used to be and focus in on the 30 percent of activities that really moves the needle in your business. Focus more and let these distractions go away. Prune what you don’t need, do more of what you do need.
Stone Payton: [00:01:36] All right. I want to put you on the spot for a minute. What do you feel like is the 30 percent that is most important for the studio partner?
Lee Kantor: [00:01:45] The 30 percent that is most important is selecting the right guest to come on a show, having good shows, and having follow-up meetings. If that’s all you did, is pick the right people to be in the room, have good experiences with them, and follow up with the ones that are prospects, you will grow your business. That’s the only activity that needs to be done. Anything else are nice to have, in my book.