BRX Pro Tip: Team Up with a Networker Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, one of the best pieces of advice I’ve ever received from you in terms of running a successful studio, for the studio partner to team up with a networker.
Lee Kantor: [00:00:15] Right. This is at the heart of how this business started for me personally. I don’t like to network. I’m not good at networking. And the first thing I did was identify somebody who was and who enjoyed it. And then, made her a co-host on my house show, Atlanta Business Radio. So, that’s how this began. So, I think it’s important. Ubiquity is important. Having people see Business RadioX all over the place is good for you and your market. So, the more places you can show up and be seen, the better.
Lee Kantor: [00:00:44] So, if you don’t like to go to all the networking meetings, a way to attack that is to partner with somebody who likes to go, make them a co-host or a periodic co-host on your house show, a semi-regular guest host, or whatever you want to call them, and give them the latitude to invite guests, and show them how to leverage it. And they’re going to be happy to go out to the networking meeting, and to come in there, and tell the story for Business RadioX in order to invite guests that are important to them.