BRX Pro Tip: Building Reputation
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this morning. Lee, let’s talk a little bit about strategies, tactics, mindset when it comes to this task of building our reputations.
Lee Kantor: [00:00:15] Yeah. I think that some people think they can build their reputation or authority through marketing. And I just don’t think that that’s the best way to do that. I think the best way to build your reputation or authority is through the work that you’re doing. When you make an impact, you will become known and then you will have the influence that you desire. But when you’re just marketing yourself as somebody with reputation or authority, it just can’t work over time because you’re going to be found out. At some point you have to do the work. At some point you have to show up and do the work and improve yourself.
Lee Kantor: [00:00:52] So, you might be able to market yourself to get that reputation for a minute, they might think that. But as soon as they dig a layer too deep, you get exposed. So, I think it’s much better to build authority and a reputation around something real and your work will be real. So, publish your work, tell the people about it, do good work. Your clients will talk about you and you’ll have the influence that you desire.
