BRX Pro Tip: Business Development Coaching – A BRX Benefit
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, business development, coaching, sales and marketing coaching is part of the service that we provide. And really, it’s one of the reasons that we get paid more.
Lee Kantor: [00:00:18] Yeah, it’s important for our studio partners to really understand and lean into the fact that this kind of coaching or consulting is a feature of our service. It’s not a bug in the service. This is part of why we are able to ask for and get a higher rate than other people who do some things that look similar to what we do. Because remember, we’re getting to the heart of one of the biggest pain points that business people have is the ability to build and nurture relationships with the people that are important to them. Most people don’t have a vehicle to elegantly meet new people. They have to do it in a very transactionally-minded way.
Lee Kantor: [00:00:18] Our whole platform is built around elegance, it’s built around serving, and it’s built about developing relationships with strangers very quickly and very efficiently and in a non-salesy way. So, because we deliver something that is very valuable, it’s important for our studio partners to understand that they’re not selling a commodity like a radio ad or podcasting production. We have to do that stuff, we have to do production, but that’s not what they’re getting. The value they’re getting is the ability to help our clients meet new sales prospects, to nurture existing relationships with our clients, to reactivate past prospects or clients in an elegant non-salesy way. Because we’re great at that, we get to charge more because it’s way more valuable than doing these commodity kind of services that most people out there are trying to sell.