BRX Pro Tip: Content Strategy
Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, you know we’ve been at this a while. We produce an incredible amount of content day in, day out, week in, week out. But we do try to apply some strategic direction to how that’s distributed, how that’s leveraged. Speak a little bit to your perspective on content and content strategy.
Lee Kantor: Yeah, I think it’s important to understand that every piece of content that you share has a job to do. And you shouldn’t just be producing random pieces of content, because those are rarely going to deliver any type of meaningful result. So, you have to think strategically. Each post, every video, every podcast, every article should have a clear purpose and be tailored to the platform it lives on. You have to ask yourself, what outcome do I want from this piece of content and who am I trying to reach?
Lee Kantor: And every platform has its own culture and its own strengths and its own language. For example, LinkedIn is great for building authority and building and nurturing professional relationships. Instagram and TikTok, they’re about visual storytelling and quick engagement. YouTube is great for in-depth education and building brand loyalty over time. And even Twitter or X is good for real time updates and conversations.
Lee Kantor: But remember, before you hit publish, think about what you want each piece of content to achieve, what is the outcome you desire. And think about it in these terms, do you want traffic to your website? Do you want more leads? Do you want to be building community? Do you want to be building brand awareness? Once you’ve decided on those outcomes, then match your message and format to the expectation of each of those platforms and each of those platforms audience.
