Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk a little bit about the stage, if you will, creating the right environment.
Lee Kantor: [00:00:10] Yeah. This is something, you know, that I’m kind of a behavioral science nerd when it comes to some of this stuff. And there’s so much research that shows that people like things that look like the way they expect them to look. So, for example, if you’re eating fish at a fish restaurant on the ocean, in your mind, it’s going to taste better because you’re going to think it’s fresher or whatever. The thing is, it’s going to be a trigger. If you’re eating Greek food in Greece, it’s going to taste better. If you’re going to have New York style pizza in New York, it’s going to taste better.
Lee Kantor: [00:00:41] The environment plays a role in how people perceive the services. So, when you’re in your studio, if you can make it look like a studio or how your your guests imagines a studio to be, they’re going to kind of emotionally connect deeper with you in your work because it’s going to look the way they kind of envision it should look. So, add those things, have the mic flags, have the phone, headphones. All the stuff that we do in the studio, make sure that you’re doing it. It’s important for them to kind of really immerse themselves in the whole environment.
Lee Kantor: [00:01:16] And so, the little things or big things, it has to be congruent in their mind that everything that’s happening there makes sense. That this is the place they think they should be. And this is the place where this kind of work gets done.