Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Stone Payton and Lee Kanter here with you. Lee, let’s talk a little bit about some strategies and tactics for customer retention.
Lee Kantor: [00:00:10] Well, everyone knows acquiring new customers is harder and more expensive than keeping the ones you have. So, it’s really important to prioritize your existing customers in terms of the effort, time and money you spend on them. So, an easy way to keep your clients longer is just really appreciate them. Make sure that they know that you care and that you’re available to them to help them get the outcome that you promised them because most clients they leave not necessarily because you didn’t deliver, but because they think you don’t care anymore, and you’re taking them for granted. So, ask them how things are going, ask them what more things you can be doing for them, ask them what things they wish you could do for them. Just care more, and you’ll find that you’ll keep your clients a lot longer.