Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, it’s something we do an awful lot here at the Business RadioX network, we feel on the corporate side of our operation it’s important that we do this, and it may sound a little chaotic, a little unstructured, but, really, there are some key disciplines that should be exercised when we begin to experiment. Let’s talk about experimenting.
Lee Kantor: [00:00:27] Yeah. And I think this is one of the important values that we add as kind of corporate Business RadioX, is, we’re out here playing around and experimenting with different services, different softwares, and different resources out there in order to find what’s working, what’s not, and always stay on top of the industry and what’s happening in the industry.
Lee Kantor: [00:00:49] So, I think that’s just a critical part of the value we provide all of our studio partners is that we’re doing this kind of work. And I think it’s fun also, for me, to keep things fresh and interesting. And anybody who likes that kind of staying on top of things, this is a good kind of discipline when it comes to looking at things rather than we’re trying this thing. Everything is framed as an experiment. So, it’s nothing personal. Experiments, you don’t expect every experiment to work. So, it’s okay for them to fail. It’s okay to try things that don’t work because there’s still learning that happens from that.
Lee Kantor: [00:01:25] But when you are experimenting, you have a higher probability of success after have done lots of these experiments. An experiment will perform well if it’s performing well right at the beginning. If you’re having to really kind of keep tweaking it and trying different ways to make it work, it’s probably not going to end well. So, I would definitely look at an experiment and pay attention to what’s happening early. If it’s hard, or it’s cumbersome, or you’re not getting a good vibe, or you’re not feeling great about it early, that’s probably foreshadowing for what’s going to happen down the road.
Lee Kantor: [00:01:59] So, if you are getting some success, I would recommend doubling down on the experiments that are performing well early and start pruning experiments that start off poorly. If you do this persistently and relentlessly, you will stumble onto success a lot faster. So, everything kind of sounds good at the beginning, but the things that perform well at the beginning tend to be the ones that kind of work for the long haul. So, the bottom line is, experiment, lean into your winners, and cut your losses as soon as possible.