Stone Payton : [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk about some interview tips or, at least, share one right now. One that I like to watch you do and I try to emulate whenever I can think of it is this business around asking for one actionable item at some point in the interview. Walk us through that a little bit.
Lee Kantor: [00:00:26] When you’re new to interviewing, and you’re not comfortable, or you’re learning how to be comfortable interviewing people, one of the things to kind of lean on or some things that you can go to on a regular basis, one of the go to places I like to go is to ask a guest for one action that the listener can take today related to whatever the guest was talking about. So, this gives the guest an opportunity to share some thought leadership and some insight. It gives the listener something to take away that’s a value immediately. And for you, as the host of the show or the studio partner, this gives you an opportunity, if you want to, is to edit out that clip, and then make a short video or maybe sell them the clip, and make an audiogram or video around that thought leadership. So, it’s a really good way to create more value for everybody for the listener, for the guest, and for you.