Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

BRX Pro Tip: Keep Serving

August 7, 2020 by angishields

BRX Pro Tip: Keep Servingangishields
  • Social:
  • Link:
  • Embed:
https://stats.businessradiox.com/32105.mp3
Download Audio

BRX-Banner

BRX Pro Tip: Keep Serving

Stone Payton: [00:00:04] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you.  Lee, today’s pro tip is keep serving. Keep serving past guests. I know it can be a real trap for people in our system because it is so easy. It is so fun to cultivate new relationships, but we really ought to invest in the relationships we’ve already built as well. Yeah?

Lee Kantor: [00:00:26] Yeah. I think it’s important. The book you like is the Acres of Diamonds. I think in this case, the diamonds are our guests. And they’re all around this. And just because they’ve been on a show a year ago, six months ago, five years ago, you can invite them back on a a show again. Like, it shouldn’t be a one and done situation. So, it’s important that if they were considered to be a good guest or a good prospect in the past, that shouldn’t have gone away just because they didn’t turn into a client at that moment in time. Maybe the timing wasn’t right. There could be a million reasons why it didn’t work out at that moment in time.

Lee Kantor: [00:01:07] So, bring them on again. I mean, go through your past guests and invite some of them on on a regular basis. You know, maybe I know you like to say at least six months or a year, but go back a year deep into your archives and then start reinviting some of those guests back on the show because you should be mining them and not ignoring or forgetting about them.

Lee Kantor: [00:01:30] It’s like you said, this is an Achilles heel in our system. Is that we take it for granted that it’s so easy to get new guests, we forget about the old guests. And a lot of those old guests can turn into customers if we keep reminding them that we’re still here, we’re still serving, and we still think they’re important.

Stone Payton: [00:01:49] Well, what I like to do, I like to invite them back and suggest that, perhaps, we do an episode where they bring a delighted client. And we spotlight both businesses and also talk about the collaboration, the relationship. So, you’re almost putting them in a position as if they were a host client. And it’s a fresh new perspective. It’s not just come on back on the show again. So, that’s one specific tactic that I like to employ.

Filed Under: BRX Pro Tips, BRX Studio Partner Pro Tips

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2025 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio