Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we talk mostly in these pro tips about how our client host and how our studio partners can utilize the platform to help more people make more money and live into this mission of ours to celebrate and support businesses. We don’t talk as much about the listener, but there really are any number of ways that listeners can leverage Business RadioX. Talk about that a little bit.
Lee Kantor: [00:00:32] Sure. I think that using Business Radio X is a fantastic tool in a local market to really get a deeper understanding of individuals that have been interviewed there. When you’re listening to an interview of somebody in a Business RadioX studio, you’re getting to learn things about them that are not going to appear in their LinkedIn profile. You’re getting a little more kind of nuggets on how they speak, how smart they are, what they know, what they don’t know, what they like, what they don’t like. You’re hearing it in their voice, and you’re hearing them in a relaxed, authentic manner. So, just the intelligence you’re getting is important.
Lee Kantor: [00:01:14] Other things you’re getting are when you’re doing research on an individual, go to LinkedIn first, check them out, see what they’ve done in the past, but also go to the Business RadioX website, put their name in there because, now, you can hear them in their own voice what they know. So, imagine if you’re about to meet them, and then you know this little nugget about them that you can drop in the conversation, that’s super valuable.
Stone Payton: [00:01:37] It’s every bit as powerful as, “I read your book. I’m delighted to meet you. I’m glad I got a chance to get together. By the way, I read your book.” It’s just as powerful to say, “By the way, I heard your interview and love what you said about blah, blah, blah.”
Lee Kantor: [00:01:49] Right. And I’ve heard from people that say it’s helped them get work because they knew they were into getting interviewed by somebody. They again, go to LinkedIn first, find out about them, but also go to the Business RadioX site, put their name in. And then, now, you can quote something they said, something smart they said, something that that will show them that you did your research and that they’re going to be impressed by that.
Lee Kantor: [00:02:14] Another way that’s kind of underrated is competitive research. What better way to learn about what your competition is doing than having them tell you right from their own mouths. Our interviews uncover a lot of stuff, and guests share a lot of things. So, if you want to see what’s going on in your market, go listen to some interviews of your competitors, and they’ll tell you.
Lee Kantor: [00:02:38] And like you said, nurture existing relationship. Put your clients names in there, see if they’ve been interviewed lately, and then tell them, “Hey, I heard you on the show.” I mean there’s a lots and lots of ways a listener can benefit. Vetting service providers, if you’re thinking about hiring a CPA, put CPA, and see who we’ve interviewed, and see which ones can kind of you can narrow down.