BRX Pro Tip: Remember Know, Like, Trust
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I’ve heard it before, you’ve heard it before, but it’s important to remember, people buy from people that they know, like, and trust.
Lee Kantor: [00:00:14] Yeah. And if you believe that to be true, then you should also spend some time each week working on those three areas. And so, I’d ask yourself, if you’re struggling with sales, what have you done this week to meet more of the right people? What have you done this week to get those people to like you more? And what have you done this week to build the social proof that you need to get more of those people to trust you?
Lee Kantor: [00:00:44] If you work on each of those areas every day, you will sell more. In other words, just spend some time each day to make more friends and then being a better friend, because those are the elements of a friend and those are the elements of a prospect when it comes to selling, especially in professional services.
Lee Kantor: [00:01:04] Professional services is a relationship business. You have to have more relationships, better relationships, and you have to be visible, and you have to be out there if you want to sell more. And, again, in professional services, you don’t need a thousand sales. You just need a couple more. And in order to get those couple more, you just got to meet a few more people, you got to be nicer to the people that you already know, and you have to always be kind of building up this social proof that says that you can deliver what you promise.
