Stone Payton : [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I admonish my clients, even prospective clients, to focus on the metrics that matter. Does one metric or a couple kind of bubble to the top for you and supersede all the rest?
Lee Kantor: [00:00:19] Yeah. I think that revenue or growing revenue is the ball that you should be keeping your eye on. That’s where you should be investing most of your time in figuring out ways to grow revenue, especially if you’re just getting started. It’s so easy to get distracted by other things that are maybe easier to do, social media posts or even recording podcasts. But if you can’t draw a line to the efforts to revenue reliably, predictably leading to revenue, you should really rethink the amount of resources you’re investing in them. You should be able to track all of your efforts back to revenue in some form or fashion.
Lee Kantor: [00:00:57] If your efforts aren’t helping you grow your revenue, you might want to stop doing them. It might be time to start pruning back on some of these things that you just got in the habit of doing that seemed like a good idea at the time, but you know, they just might have kind of run their course. It might not be something that really is paying dividends anymore, and you might want to rethink some of those activities.