Stone Payton : [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I love it when I walk in downtown Woodstock here where I live, and one of the restaurants or the ice cream shop will be out front with a little sample. But when it comes to the professional services arena and kind of work that we’re engaged in, I mean, can you give your prospect a sample?
Lee Kantor: [00:00:23] Yeah. I mean, I think that with a little creativity and some thought, you can, and I think it’s a good exercise to at least consider to figure out a way to give your prospect a sample of the result they would get from using your service. Like, how can you give them that taste of what they would get if they hired you? If you can do this, this might eliminate some of the risk or fear they have of hiring you in the first place. And if you can show some kind of success, you might be able to sell them more because the goal is no longer to get a sale with every prospect, the goal is to just get them to try a sample.
Lee Kantor: [00:01:02] So, you know, really think about all the different offerings you have and figure out a way to give a sample in some form or fashion to your prospects. And that really does shift the way you would market from that point forward because now the marketing isn’t geared to trying to get a sale. It’s really geared to just giving somebody a sample to try it.