Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I heard you share an idea with one of our studio partners the other day. I’d like you to expand on it here. You said, “start finishing”.
Lee Kantor: [00:00:14] Yeah. I think it’s important when you, like, have a hypothesis and you start testing it, you got to test it all the way to the end. You can’t just throw it out there for a second and then it worked or it didn’t work. You got to kind of play it out all the way. And we’re lucky that we have an easier time starting things, but sometimes we don’t finish all the things because the finishing the thing is hard. So, it’s important to really be mindful about that.
Lee Kantor: [00:00:40] And to take the test all the way through the end, and then hold the results accountable. Then, you decide whether to continue or not, whether to tweak it or not. And in some cases, it’s better to just cut your losses when you see that it’s not working like you would like it to work. And rather than just keep losing time and spending money on stuff that, you know, you’re embarrassed to admit you made a mistake, just ignore the sunk costs, and call it a day, and move on to something else.
Lee Kantor: [00:01:06] But once you have something that is working a little bit, I think it’s important to play it all the way out. Focus on kind of continuously improving it, tweaking it, and kind of wringing out as much value as you can. But don’t be afraid to cut your losses and get rid of the ones that aren’t working and ride the ones that are working. Do more of what is working and do less of what is not, but play everything out until you know which is which.