BRX Pro Tip: Who Else Sells to Your Clients?
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, one key strategy that we’ve employed with some success is being aware of putting some energy into identifying who else sells to your clients.
Lee Kantor: [00:00:16] Yeah, it’s a great practice to kind of create a 360-degree net around your prospects. So, identify who sells to them, what associations do they hang out in, what equipment or software do they buy? And when you kind of can identify all these little touch points, you can do that, and you can form relationships with all the players that surround them. Then, you can show up wherever your prospect is, and they’ll see you, and they’ll see your brand. And then, they’ll think you’re everywhere. And then, that’ll make them more inclined to use your services and to buy stuff from you.
