Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, talk to me a little bit about this whole idea of winning hearts and then winning minds.
Lee Kantor: [00:00:14] Yeah. I think when it comes to marketing, you’ve got to win the heart first and then the mind comes along for the ride. Buyers kind of create the logic to justify their purchase after the heart has already decided. So, there’s a lot of ways to win the heart. You can focus on the mission. You can communicate the big why with clarity and passion. You can give your prospect a chance to see themselves using or benefiting from your product or service. So, if you focus on those things and get them to emotionally buy what you’re selling, you’ll find it. After that, once that’s done, it’s pretty easy to create a logical rationalization for them to actually pull the trigger and complete the purchase.