John Ray, Business RadioX® and Ray Business Advisors (The Exit Exchange, Episode 13)
The tables were turned on this edition of The Exit Exchange, as regular co-host John Ray was also the guest, interviewed by co-hosts David Shavzin and Mike Rosenthal. John is the owner of the North Fulton studio of Business RadioX®, which produces The Exit Exchange, as well as the owner of Ray Business Advisors. John explained why professional services providers and other business owners should have a podcast, the way a podcast can be positioned to create definable ROI, and success stories. He also discussed his pricing consulting work, why pricing is a particular problem for professional services providers, and his podcast, The Price and Value Journey. John also shared why he and his firm is a Platinum Sponsor of XPX Atlanta and the success factors of the organization which make his membership and sponsorship so valuable.
John Ray, Owner, Business RadioX – North Fulton, and Owner, Ray Business Advisors
John Ray helps B2B professionals who need help building relationships which translate into revenue. Yes, John and his team plan, produce, and promote shows for their clients, but clients receive more than just that. The value they receive is the ability to open the door to hard-to-reach prospects, nurture existing relationships with clients, and to reactivate past prospects or clients in an elegant, non-salesy way.
Business RadioX – North Fulton operates as a member of the Business RadioX® national network of studio partners who serve as the “Voice of Business” in their local markets, helping local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.
John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,300 podcast episodes.
John also owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.
His podcast, The Price and Value Journey, addresses the pricing problems solo and small firm professional services providers face, as well as other challenges they confront in running their practice.
Connect with John:
The Exit Planning Exchange Atlanta
The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market. Our members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Our Vision: To fundamentally changing the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaborative-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community: https://exitplanningexchange.com/atlanta.
John Ray and Business RadioX are Platinum Sponsors of XPX Atlanta.