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Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting

February 23, 2023 by John Ray

Karen Nowicki
North Fulton Studio
Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting
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Karen Nowicki

Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting

What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the clients you work for in your services practice? How do you get to a point where you can thrive again? Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting, joined host John Ray to discuss the trauma of her husband’s suicide attempt, what she did to cope with her own mental health challenges that followed, her decision to share her journey in detail, how she managed her two businesses through those difficult times, and much more.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Phoenix Business RadioX®

Since 2017, Phoenix Business RadioX® has successfully launched, promoted, and produced over 1500 podcast episodes covering topics from BioScience Careers to High Tech Lending …and just about everything in between.

Website | LinkedIn | Facebook | Instagram

Karen Nowicki, Owner, iNudge LLC, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting

Karen Nowicki, Owner, iNudge LLC, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting

Karen Nowicki is the Owner of iNudge LLC, the parent company to Phoenix Business RadioX and Deep Impact Leadership Coaching & Consulting.

Executive Leaders and Business Owners hire Karen to accelerate their intrapersonal / interpersonal relationships and harness the power of a growth mindset.

Karen has spent over 30 years in corporate, small business and educational leadership roles and for the past 10 years has held an impressive private client list that includes c-suite leaders in a variety of industries, including: technology, medical, higher education, hospitality, and finance.

Karen is an impeccably trained Integration Coach with certifications in communications, facilitative leadership, mindfulness, trauma integration, tao healing, talent management, and strategic planning.

LinkedIn

TRANSCRIPT

John Ray: [00:00:04] And hello, everyone. I’m John Ray on The Price and Value Journey. And I am delighted to welcome Karen Nowicki. Karen is with Phoenix Business RadioX and Deep Impact Leadership Coaching and Consulting. And just a way of introducing Karen, what do you do if, not only in your professional services practice but in your life, trauma comes right out of the blue and drops right in your lap? And how do you hold it together and recover? And that’s what we’re going to be talking with Karen about today.

John Ray: [00:00:40] Karen is a successful author, speaker. She has her own coaching practice, as I mentioned. The name of that practice is Deep Impact Leadership Coaching and Consulting. Karen’s been an expert guest on regional television and radio shows. She’s a regular contributor to many print and online magazines, blogs for both business and education. And where I intersect with her proudly is that she and I are colleagues in the Business RadioX Network, and Karen’s the much smarter studio partner than I am, but she runs the Phoenix Business RadioX Studio. And Karen Nowicki, it’s just a pleasure to have this time to chat.

Karen Nowicki: [00:01:29] I’m excited to spend time with you, John. It’s usually a quick text or a phone call, how are you doing this, what’s going on here, between either one of us. And we have yet to ever meet in-person, but we’ve got to change that in 2023.

John Ray: [00:01:42] I look forward to that. Yeah. I want to correct that. So, let’s put that on our list for 2023. I like that.

Karen Nowicki: [00:01:52] Did I say ’23, too, I think? I meant 2023. If I said ’22, I can’t keep up.

John Ray: [00:01:58] Well, let’s get each other the right year. I’m not sure I said the right one. But I gave a little bit of an overview of you and your work. But like me, you have two different professional services businesses, so give everyone a little bit of an overview of that work.

Karen Nowicki: [00:02:16] Sure. Again, thank you for having me be with you and your listeners today or viewers. I have been referred to, for years, as the ultimate problem solver and solution finder. For the past 24 years, I’ve acquired advanced training and certifications in executive leadership, trauma integration, Tao Healing, and then organizational and personal development.

Karen Nowicki: [00:02:40] And it just made sense that while I was running my coaching practice – which you’ve mentioned a little bit – almost six years ago to open Phoenix Business RadioX and run that alongside it. And I’ll talk about why that was so important in a moment.

Karen Nowicki: [00:02:54] My greatest strength is the ability to help people understand what they need, what they want, and how to have that come together on a consistent and daily basis. Most of the time, it’s telling people and showing them how to get out of their own way. And I know the business of business as well as the business of people. And so, let’s face it, in any business, we’re always dealing with people.

Karen Nowicki: [00:03:19] And so, it just made sense, Business RadioX was a wreath on my door and an opportunity for me to kind of elevate my exposure as a leader when it comes to personal and professional development. And I haven’t ever looked back and regretted the decision. It’s been hard to run both businesses at times, especially these last couple of years. But I’m doing it and I’ve got the right team to help me now.

John Ray: [00:03:45] Yeah. That’s terrific. I’m curious for you – and we’ve talked a little bit about this, but for our listeners – why later on Business RadioX specifically, and that work among all the other things you could have done next to your coaching practice?

Karen Nowicki: [00:04:03] It’s a great question. I think it’s an important one for you and I when we encourage people to take on podcasting or B2B radio in their businesses, because not everybody understands why at Business RadioX we do the things that we do it or the way we do it.

Karen Nowicki: [00:04:18] So, six years ago I had sold a business, and it gave me the leverage to hire a coach and think about how do I want the next layer of my career to be. And, also at the same time, gave me the leverage to open an auto mechanic shop for my then husband. So, I went to my coach and I said I continue to work with professionals. These were attorneys, doctors, successful entrepreneurs and business owners, typically highly visible in their industries and was coaching them at a very soulful, personal, and professional level. And yet they weren’t referring me like other people were, the general laypeople.

Karen Nowicki: [00:04:58] And I knew that I was making a huge difference in their lives because I was always the one they were texting saying, “Thank you. I finally solved that problem at work. I finally hired the right teammate. My husband or my wife and I are getting along better. I had you sit on my shoulder when I had those conversations.” Like, all that acknowledgement told me that they were stepping into their life and leadership in an incredible way and I got to be the catalyst and the help to kind of either nudge or shove them into that depending on what they needed. And yet they weren’t referring to me.

Karen Nowicki: [00:05:32] And so, my coach said, “Well, go ask them. These are people that you’ve gotten to know and they really care about you. And clearly, you’re making a difference.” Their feedback to me, John, was, “Well, why would I tell anybody you’re my best kept secret. Like, you’re my secret weapon.” And they weren’t interested in telling me.

Karen Nowicki: [00:05:47] And that was difficult for me to hear because at that time my coaching practice was referral only, which is a mistake, but it’s how I built it. I didn’t understand marketing and advertising nor did I want to do it. And I really have never liked the sales part of things.

Karen Nowicki: [00:06:06] And so, my coach challenged me to maybe consider a podcast. And at first I thought that was an awful idea. I quickly, within two hours of research, came across Business RadioX. And I could just tell that they were or we are doing things differently. It’s about the story and shine the spotlight on someone else. So, I thought, I can do that.

Karen Nowicki: [00:06:28] And within a week, was in Atlanta visiting with Stone and Lee, following them around and paying attention to what they’re doing. And by the time I flew home about four days later, I had made the decision to open Phoenix Business RadioX so that I could show up among our leaders in the Metro Phoenix area, have conversations about what’s important to them, their industries, their verticals, their decisions, their initiatives. And in exchange, have an opportunity to get to know them at a really deep level. And then, in turn, be able to say, “Here’s what I do outside of Business RadioX. If you know anybody who’s struggling with personal growth or professional development or leadership or finances, whatever it is, have them have a conversation with me.”

John Ray: [00:07:13] You know, it’s amazing what you can do with a mic, isn’t it? I mean, that’s terrific. Well, I want to get right into your story, Karen, or the reason we’re doing this show in terms of the trauma that hit you and your now former husband, Mike. I want you to share whatever piece of that you want to share and how you want to share that story.

Karen Nowicki: [00:07:38] Yeah. It’s not an easy conversation to share and it’s also not very easy for people to listen to. Back in 2019, my then husband attempted suicide and survived gunshot wound through his head. It was a total surprise to me. We closed his auto shop and we unraveled the mystery of how did this all happened while he was lying in the trauma intensive care unit for the first month of his recovery. I came to see that there was addiction and gambling and just really a lot of mental health challenges that weren’t as evident as they were. We had been together for 15 years, the love of my life.

Karen Nowicki: [00:08:27] And I struggled to get up everyday. I struggled to help our then 12 year old kind of make his way through it. I have two older kids as well who very much loved and cared for Mike and they were trying to make sense out of it. They were living out of the house, already adults.

Karen Nowicki: [00:08:45] And being so visible in our community already because I have had Business RadioX up and running for then almost two-and-a-half years, and the way in which I show up in social media even before this, is kind of I’m visible, here are the situations, the struggles, the challenges that I go through, I decided that I was going to tell the story while it was happening.

Karen Nowicki: [00:09:10] That was, I’ll say, a divine download. I woke up one morning and what was on my heart and in my head was you will tell this story as it’s happening. And I thought, “Oh. You can’t ask me to do that.” I was in trauma. I was in crisis. I wanted to just pull the sheets over my head and just disappear. And yet the next thought that I heard was, “I’ve prepared you your whole life for this.” And I thought, “Well, that’s a crappy way. Why would that ever be part of my story?” Because I pride myself on knowing people so well, and helping people, and getting really clear about soulful self-reliance and deep impact leadership, how could I end up with a partner who went to bed with me every night, that was the love of my life, end up wanting to take his own life?

Karen Nowicki: [00:09:59] So, long story short, Mike and I are no longer together. He wasn’t willing to or wasn’t capable of, I think is more more appropriate to say, to do the work it required to be a healthy whole unit between he and I and then, of course, our son. And it just made more sense safety-wise, mentally, physically, emotionally for Ivan and I to be on our own. I do know that he is now with his family in a different state. They’ve chosen not to have anything to do with us, which is heartbreaking. And at the same time, I continue to recover from that, all the while keeping both businesses open and being very vocal about my own mental health journey throughout this chaos and trauma and that of my sons.

John Ray: [00:10:46] Wow. A lot there. Let’s talk about the processing, the idea that all this was going on with your life partner and you had no idea. I mean, in terms of just the mental health struggles and then the financial issues and other issues that you talked about that were going on, how did you process just getting hit by this out of the blue?

Karen Nowicki: [00:11:16] I would like to say people will tell me that I processed it really well. And my first reaction is, “No. No. I didn’t.” When we fall into trauma or chaos, we go into the fight, flight, or freeze, or fawn mode and we’re now using a different part of our brain just for survival. So, a lot of it really, John, is a blur. Even though I was writing daily on our CaringBridge page and then, of course, on social media, it was really a therapeutic opportunity for me to try to make sense out of everything.

Karen Nowicki: [00:11:47] Mike and I were both building our businesses at the same time. Phoenix Business RadioX was brand new, so is his auto shop. And one business alone for a family is difficult in those early startup days, you and I both know that, let alone two. So, while I felt like we were grounded and corrected – excuse me – grounded and connected, he had his set of challenges and expenses and I had mine. And so, I knew he wasn’t feeling well physically. I was oblivious to – because he wasn’t willing to share it – what was going on mentally.

Karen Nowicki: [00:12:21] And I think that’s the most important call out here for our listeners and our viewers. Not everybody, one, knows when they’re struggling mental health-wise. And even if they do, there’s so much stigma and so much fear about saying to somebody I am not well, I am not doing well and I need help. Like, for Suicide Prevention Month and even just mental health awareness, we always say I’m there for you, be on the lookout for clues and that sort of stuff.

Karen Nowicki: [00:12:53] And I will tell you, I think we are very good at hiding that stuff, which is part of why I’ve told my story so vocally and so visibly, because my story is no longer Mike’s story, nor was it even when it was happening. I had to deal with my own mental health. And so, I just got really good about asking for help and being very candid, “I feel like crap right now” or “I don’t even know which way is up.”

Karen Nowicki: [00:13:20] And always continue to have faith. I said to you earlier today before we got on the interview that the universe always has my back. And I believe that for all of us. If we can hold on to hope, we can get through anything. And I always knew that at some point beyond that threshold of chaos and craziness and be, fortunately, where I am today, even though the fog has just finally lifted the last couple of months.

John Ray: [00:13:44] Well, I want to dive into that a little more, the universe has my back. What are the beliefs that underlie that statement that you have?

Karen Nowicki: [00:13:55] For me, it’s faith-based. I don’t attend a church any longer. I grew up Catholic and have always been a very soulful, spiritual person, very led by a belief in a higher power. And even though life has proven to give me challenge after challenge, business and career, and marriages, and even challenges with kids, and health, and all that stuff, I continue to give that over to a higher power. And when I say the universe has got my back, I don’t know that it matters what faith we have or if we have any faith as long as we believe that there is something better on the other side of a challenge.

Karen Nowicki: [00:14:37] And so, every time I have a challenge, small, medium, or large, I just know where’s the growth, where can I learn more about me, learn more about me and how I show up in the world that I can take into this next iteration of where I’m going after, this stuff is behind me.

John Ray: [00:14:56] So, when all this happened with Mike, you decided pretty quickly that your response needed to be journaling, sharing what you had. And we’re not talking about private journaling. I mean, we’re talking, really, about online journaling. You can explain more about what I mean by that. But what was the genesis of that decision for you?

Karen Nowicki: [00:15:21] Again, I will tell you that it wasn’t my decision. I know that might sound crazy. But in my meditation practice and the way in which I just am very soulfully self-reliant, I listen very deeply to what my soul needs and how I’m supposed to show up in the world. So, I know that gets a little bit woo, but there you go. So, very early on within three or four days, again, I woke up and I just knew that I was being called from a higher place to journal and share publicly what was going on for me. And it was a survival mode.

Karen Nowicki: [00:16:04] My son said it recently that it was a way for me to survive and thrive versus a way for me to story tell and get attention. It doesn’t fit with everybody’s narrative. You know, there’s a handful of people, my family included, thinks I did it for attention and did it just to further my career. If that were that, I literally would have kept the sheet over my head, put a padlock on the door, and said, “I’m done. I’m out.”

Karen Nowicki: [00:16:30] And so, I asked three friends to read every entry that I wrote for CaringBridge – that, again, was repeated on social media – so that they could look at it through three layers. One, am I taking care of myself in this? Are you reading it to where you can hear that this really is me trying to find my way through the chaos and make understanding of what’s happening to the degree that I can?

Karen Nowicki: [00:16:53] Two, is it being respectful of Mike and his family and his journey? Because at the time, while I wanted us to be together forever, that was the plan, I never would have guessed that it would not have turned out that way. And yet I knew that at some point he would likely be in a position to be aware that I told the story as it was happening. So, was I respectful to him and his family and his journey? And then, the third piece was, if there could be a nugget for other people who are watching and listening and reading, is that opportunity there for someone to have a takeaway?

Karen Nowicki: [00:17:21] So, all, but I think one journal over the course of probably nine months journal entries, was there ever a sentence that came back? And my very best friend, Julie, came back and said, “This is the only sentence that I’m not sure where you’re coming from on this. It sounds more like ego than anything else. Can you reword it or pull it out?” And with that, I did. That was the only time. The rest of the time it was, “Oh, my gosh. Karen, this is what I’m getting from it and I know this is going to make a difference. And I can hear you getting better and healing as you go through this.”

Karen Nowicki: [00:17:49] So, less of a decision, John, and more of a calling. Which, I think, again, our viewers and our listeners for this particular show, if they’re entrepreneurs and business owners, even solopreneurs, we don’t come into our businesses lightly. We come into it, I think, oftentimes, because we have a calling to do something that’s bigger than us.

John Ray: [00:18:12] Right. Yeah, for sure. Now, this is the part of the story that I’m not sure that I’ve heard before, that you had three trusted friends that knew you quite well, that they sound checked it, I guess maybe is the word, right? They sound checked to make sure that the Karen they knew was speaking.

Karen Nowicki: [00:18:37] Yeah. And this was well before any of the immediate family started attacking and wanting to manage what I was saying and would rather have me be quiet. I just knew that I was fairly visible in our community anyway already. I’d already talked about post-partum depression when my kids were younger, and changing careers, and what is it like to be fairly visible and that sort of stuff, getting older, those kinds of things, even body image and those choices, and how I can grow to love myself more.

Karen Nowicki: [00:19:18] So, knowing that I had already been through all that and sharing in that way, I knew I needed to have people, not fact check, but just sound check and make sure that I was doing it from a place of, first, caring for myself; second, being respectful of Mike and his journey, wherever that would take him; and third, can people hear it from a place of what’s in it for me.

Karen Nowicki: [00:19:39] And it’s proven to be one of the most amazing things I’ve ever done. I hear, still, from people three years later how much I’ve changed their life or the lives of their loved ones. I would say, and I think only firefighters and medical professionals get to say this, I know there are at least eight people whose lives I’ve helped save because they either read or someone read to them the accounting of what I was going through as a dear casualty of somebody who wanted to leave this earth before their time.

John Ray: [00:20:15] I would love it, Karen, if you would share one of those as an example. You know, obviously, we’re not going to mention names or anything like that, any identifiers. But if you could just share an example of one of those stories.

Karen Nowicki: [00:20:30] I can. So, we’re here in Arizona. I had a high school friend reach out through Facebook and mentioned that she was going to be in town – this has been, oh, probably a-year-and-a-half ago – and would I be open to coffee. And we don’t know each other well. We see each other at reunions and, of course, on social media, thumbs up, or a little like this, like that. And I said, I’d love that. And so, I waited at the coffee shop for her to arrive maybe three or four minutes early. And as she’s walking from the parking lot, we smiled at each other.

Karen Nowicki: [00:21:00] And as she’s getting closer, I watch her face change and she starts to get teary eyed. And I was not prepared for that. We gave each other a big hug and she said, “I’m so grateful that you’re sitting down and meeting with me. I need to tell you how much you’ve impacted my life and the life of my fiancé.”

Karen Nowicki: [00:21:18] Now, we’re not spring chickens. We’re celebrating our 40th high school reunion this year, so we’re in our late 50s. And so, this is somebody that I knew as a young girl and have seen at reunions. And she’s in a relationship now. I believe they’re engaged, maybe even married now, a couple of years after we met over coffee.

Karen Nowicki: [00:21:39] And she said that her then partner was struggling with mental health, depression, suicidal ideation. And as she read what I was sharing, being his beloved partner, it was ripping her apart that that could be her and she didn’t know how to handle it. He was unwilling at the time to get professional help. And so, she started reading these entries to him aloud. And I don’t know how soon, but I think within four or five entries, he ended up agreeing to go get professional help by himself and also couples counseling for the two of them.

Karen Nowicki: [00:22:16] And she said I just knew that the anguish and the difficulty that I was sitting in, not having a clue what happened, not having known how to help, and having a partner who refused to get help until it was too late, and even now not getting the help, she just knew that she had to share that. So, I hope that’s kind of the example that you’re looking for.

John Ray: [00:22:43] Wow. That’s tremendous. And there’s no telling what has happened without you even knowing about it. And this is just what you know about in terms of the people that you have impacted by sharing your story so truly authentically.

Karen Nowicki: [00:23:03] Yes. There was no other choice. And now it’s interesting, again, I’m beyond it. We have not been married for over a-year-and-a-half now. And I want to continue to be a beacon of light for people, and it has to be authentic. So, I’m just kind of looking for what’s happening in my life that I can continue sharing.

Karen Nowicki: [00:23:26] You alluded to this, there was catastrophic financial loss that I was not even aware of had already taken place. And so, even though I’m 58 years old, it’s like I’m 23 years old, starting over again and keeping both businesses afloat. I’m so grateful for the community providing some financial support when we were in the midst of the chaos. I have a very dear friend who recently invested in my business so that I could get to the next level with teammates and that sort of thing.

Karen Nowicki: [00:23:55] And, yeah, I feel very grateful that I’ve been willing to get out of my own way and also share that part of the story to help other business owners and individuals who, again, sometimes we think that we’re the only person. I always say, people think that they’re terminally unique. And we’re not. We’re all looking for validation that we’re okay, and that we’re enough, and that we can contribute in some way. We’re all designed fairly similarly, whether we’re an introvert or an extrovert or anywhere in between, we just want to know that we’re here for a reason.

John Ray: [00:24:31] Since you brought up introvert and extrovert, we were talking about this before we came on, you know, the typical listener of this series is a solo and small professional services practitioner, most of whom are introverts as a general proposition. And I can hear the introverts saying, “I can’t believe that Karen shared what she shared.” What do you say to somebody that is thinking that and thinking I’m a private person and there’s no way I could do what you’ve done, Karen?

Karen Nowicki: [00:25:12] Well, stay private. I realized that that is one of my unique – I don’t know what it is – call it a curse or a blessing. One of the unique gifts that I bring to this world is the ability to tell people how I’m feeling as it’s happening. And not everybody can do that publicly.

Karen Nowicki: [00:25:32] However, it’s important to share your story with someone. And when people are fortunate to be in relationships, marriages, or long term friendships where they can really show up authentically as who they are and let someone know when they’re struggling and challenged and they’ve got the right support structure, that’s great.

John Ray: [00:26:16] And I don’t want to make this into something that’s a little crass like personal brand, but I think people hear that and they hear authenticity and showing up. But there’s showing up as – I’ll call it – the made up you. They’re showing up as the Real you. And I mean the capital R, Real you. That’s what you did.

Karen Nowicki: [00:26:58] Yeah. And there’s a way to do that, no matter who you are. This is not about airing your dirty laundry, just to do that, right? Just speaking authentically from a place of some of the challenges, whether it be business, or raising children, or moving to a new location, or the next level in your business, whether you’re introvert or extrovert, I don’t think that matters. As leaders, we’re called to show up authentically and everyone has their own pace and cadence for that.

Karen Nowicki: [00:27:30] That’s one of the neatest things that you and I can offer with Business RadioX, our story matters. And people want to hear what we’ve been through, what challenges do we have, what hurdles did we have to overcome, when did you think you’re going to quit and give up, and what got you through that to to be where you are today, what’s the next challenge that you’re faced with right now going into 2023. Those answers can be from the cuff and they can be from the heart.

Karen Nowicki: [00:27:57] And I think that’s one of the greatest things that Business RadioX has to offer people and with the work that you do, John, with your clients. People need to get out of their own way, myself included. So, I have coaches and guides. When it comes to sales, when it comes to marketing and advertising – I mentioned that early on – those are areas that I’m not well-equipped at and good at. And yet I show up because I’m listening and I’m learning and I’m paying attention to the people who do it better than I can. And they’re helping me learn how to do it for me in a way that it feels real and authentic to me.

John Ray: [00:28:33] So, let’s talk briefly, if we can, just the whole idea of you obviously had to hold yourself together, your relationships together, your children as they navigated this trauma that came out of the blue for them as well. But let’s talk about your businesses and just how you held it together. Because you’ve got to show up for clients and you’re a coach and you’ve got to bring something for that client that’s sitting in front of you with their own issues that may have nothing to do with what you’re dealing with. How did you do that?

Karen Nowicki: [00:29:23] I’m grateful that I had a couple different income streams. So, I think that’s important when we look at it from that perspective of we’re relying only on one avenue of income and it’s solely dependent on us, we’re in trouble. I was fortunate that I could very quickly hire someone to run the studio for me. And with very little direction, she took it over for me. So, that part of my business was handled.

Karen Nowicki: [00:29:49] I did step away from the intimate coaching for a little bit of time because I was no good for anybody, so being able to admit when I needed to step away. And, again, grateful that I had this other business running so that there was still the income.

Karen Nowicki: [00:30:07] As far as working with clients, both here at Business RadioX and in my coaching practice, I had already built enough strong enough relationships just in caring for people deeply and giving them permission to care for me back. That when I was ready to come back into the field full force, I could simply make those calls and send an email and say, “Hey, listen, I’m ready. Here’s the kind of clients that I enjoy working with. If you’re ready to come back and work with me, I’d love that. If not, if you’ll be a referral source for me.”

Karen Nowicki: [00:30:36] So, I think the theme for both of my businesses is when we care deeply for people and we allow people to care deeply for us, the universe works on our behalf. Things will come our way when we know that we are really a force for good.

John Ray: [00:30:53] You know, it strikes me as I’m listening to you talk, Karen, and again, I’m getting back to just what you decided to share. I mean, you did that as your own personal source of healing. It strikes me how generous that is, because you could have kept all that to yourself. You could have written what you wrote, pass it along to your three close friends, let them look at it, and just deep sixed it and kept it private. But there was a mission to what you were doing, and it was an act of pure generosity, it seems like to me, because you were willing to take whatever came your way in terms of the consequences of doing that, which, for you, were severe.

Karen Nowicki: [00:31:49] That’s very sweet of you to say. I don’t think I’ve ever heard anybody refer to it as generous, so thank you. It makes me a little overwhelmed.

Karen Nowicki: [00:32:00] It was a survival mechanism. It’s not something I wanted to do. I wanted to be like the rest of the world on social media and who’s visible and just the highlight reel. And, unfortunately, I didn’t get to share that. So, it was a survival technique. It was the only one that I had available to me. And I just listened.

Karen Nowicki: [00:32:26] And I think when we’re being called to do anything in our life, business or personally, and we have that – I’ll call it – nagging voice in the back of our head – mine sometimes sounds like a nag, a nag or a nudge – I’ve just learned in my life that it’s that voice and that nudge or that nag that’s constantly humming in the background that I’ve got to pay attention to. And, again, I have to just trust that I’m going to find my way through why it is that we do the things that we’re called to do.

Karen Nowicki: [00:32:57] And I love that you’ve shared that it felt generous. It makes me feel very hopeful and appreciative that you’re paying attention.

John Ray: [00:33:06] Well, thank you. Well, see, there’s a difference, to me, between help and trying to help people. Because sometimes help has strengths, right? I mean, it can come back in ways that maybe we don’t acknowledge, but it comes back in ways to benefit us. But when you’re doing what you were doing, knowing that you likely would suffer in some way from it, and you did, then that really gets beyond help into generosity, and that’s why I say that.

Karen Nowicki: [00:33:39] And my Business RadioX family or our Business RadioX family was there for me every step of the way, all of you. And we were fairly new in relationship. I’d only had the studio, I want to say, for – what? – a-year-and-a-half, maybe two years, and, again, at a great distance. I’m way over here in the Southwest and you guys are all in the Atlanta area. We’ve grown a lot since then as a team. And I never felt like there was a time that I couldn’t pick up the phone or text or email and say I need some help. And I didn’t have to rely on that very often. But when I did, everybody rose to the occasion.

Karen Nowicki: [00:34:16] Which, again, for our listeners, for this particular group of people who might be interested in a conversation like this, even though you are a solopreneur and you are at the helm, bring people in your life, invite people in your life, the coach, the guide, the mentor, possibly a partner, certainly your clients and your customers – find the win-win-win for everybody – all the stakeholders. So that, again, it’s a richer and more viable experience and it will have legs.

John Ray: [00:34:48] Yeah, for sure. And, really, one aspect of what you’re talking about is digging the well before you’re thirsty. I mean, you had that support structure before this happened. And when it happened, you were ready, you had prepared.

Karen Nowicki: [00:35:06] I have a friend who just had a 20 pound tumor removed from her stomach. We’re hoping that it’s not cancer. It doesn’t look like it’s going to be. And I just went and visited her on Sunday. Also, a business owner, a longtime solopreneur. And now she has a team of 20 people on her team, which is amazing. And she said just that, John, “I had no idea how the community and people in my life would respond when I needed help and I was laid up. And I’m so grateful that I built a business that didn’t rely just on me. That I got smart a couple of years ago and started building it so that more stakeholders could benefit in profit and we could help more people.”

Karen Nowicki: [00:35:46] And very different situation for me, but she said the exact same thing, “I am so overwhelmed by the amount of love and support and outpouring for people just being a champion of me. I can’t help but wonder why.” And we both laughed at each other and said, “Well, it’s because you show up that way for other people and that’s truly who you are.” So, yes, I love the way that you put that.

John Ray: [00:36:08] Yeah. Yeah. Wow. Shoutout to her and her healing, for sure. So, one of the things that has stood out to me recently, speaking of things we post on social media, is you’ve been using this hashtag I want to know about, so it’s #traumainformedworkplace. Now, what do you mean by that? What does that term mean? And is that looking ahead toward trauma that might occur? Is it looking backward? What are we talking about there, Karen?

Karen Nowicki: [00:36:43] So, it’s not my term. I didn’t make it up. A lot of people use it, especially now that COVID has been something that’s really knocked us all off of our A-game. And I come at trauma informed workplaces a little bit different. A lot of folks will go into companies, enterprises, medium size, small businesses, public education, wherever, and they will have hour long talks, sometimes half-day seminars, even three or four days, certification programs around how to be aware of where trauma might be impacting the way we show up in our life and businesses. That’s all well and fine. I would say that’s layer one. Let’s be aware that trauma is part of what’s happening in the background all the time.

Karen Nowicki: [00:37:34] So, the angry executive or the pissed off client or the employee who doesn’t show up for work day after day or they’re there but they’re not really high functioning, it’s likely that something traumatic has happened either recently or from the past that they haven’t dealt with. And in the work that I do with clients, I help people get the shock out of their body in a variety of different ways. But the body keeps score, and if we don’t clear the shock out of our body, it will inform our decisions. And we’re still in fight, flight, or freeze, or fawn mode. And fawn is maybe a new word for a lot of people. Fawn is an over caregiver and I’m taking care of everything but myself – that would be fawning – and kind of grappling for the attention and needing the visibility.

Karen Nowicki: [00:38:23] So, layer one is let’s just be aware of what trauma is, how it impacts our brain, and how it shows up in conflict. And let’s make sure that as a trauma informed workplace, we have a way to handle that and deal with that culture-wise and team-wise. That’s all well and fine.

Karen Nowicki: [00:38:39] And then, this next layer that I work with, with individuals and business owners that come to my practice and work with me, it’s let’s have you heal your trauma and re-integrate it so that your decisions, the way you show up in your marriage, your friendships, your business, your leadership, the way in which you work with your stakeholders, you’re standing in the present moment with all your faculties about you. You’re aware that you have a past, some of it may have been kind of sucky, some of it may have been great. But the decisions you’re making today are in alignment with who you are today. And you’re not having to look over your shoulder out of reaction or response.

Karen Nowicki: [00:39:16] Now, it’s a long winded answer, but there’s a lot to trauma, and I think we’re finally starting to have conversations about it so that we can be there at a higher level for each other, and most importantly for ourselves.

John Ray: [00:39:30] Yeah. And that shows up differently, as you said, for each of us. And the question is having conversation and being open about that and creating an environment where people can be open.

Karen Nowicki: [00:39:43] Safe, right? And we’re talking about trials. There’s personal trauma. There’s also historical trauma. There’s legacy trauma, familial, family trauma. And we all carry a little bit of that with us without even knowing it. So, we’ve got to come to better understand how does that come and show up in our communication or our lack of communication, and how can we have compassion, respect, and autonomy with each other.

John Ray: [00:40:11] So, Karen, you’ve been really generous with your time, and you’re busy, you got a lot going on.

Karen Nowicki: [00:40:18] My producer just walked by the window and was going to come in and get ready for our show, and he’s like, “Whoops. I can’t go in there yet.”

John Ray: [00:40:24] He’s like, “Hey, we got other things to do here.” But before we let you go, though, I would love it if maybe you could share one final takeaway. You know, as listeners absorb your story, what should they hold on to from your story that could help them in their personal lives and in their business lives?

Karen Nowicki: [00:40:49] So, we heard a couple of times that phrase, a couple of times, and you just said it to me as you’re kind of handing this for my final word, everybody’s story matters. Therefore, your story — like you’re lacking or you deficit, those are just stories that you tell yourself that you can change your story. Our stories and our past matter, and they don’t have to fully define us. So, take care of yourself, mental health, physical health, self-care, all of that is not underrated.

Karen Nowicki: [00:41:22] And it’s not just going to a spa once a month or getting your manicure, pedicure, or going to see your chiropractor, once a year checkup. It is daily practices that help you become the best version of you, so that when you look in the mirror everyday, you like the person that you see looking back at you. And that filters into every aspect of your life, most particularly those of us who are solopreneurs and entrepreneurs and business owners, we’ve got to get that together or we’re going to find ourselves struggling when it comes to financial wellbeing and the success of our businesses.

John Ray: [00:41:57] And, folks, if you need help with that, I know a coach that can help you. So, that gets us to the most important question, maybe, which is how folks can get in touch with you, Karen, that would like to know more maybe about your coaching practice, but just maybe they’ve got to download their own trauma around suicide.

Karen Nowicki: [00:42:20] Absolutely. I would love to help even if just a conversation. If we’re not a right fit for each other, I can refer you to other people. I do see people here in-person in the Metro Phoenix area. And I also have just as many clients – actually, maybe even more – that we do FaceTime or Zoom from the comfort of their office or their home. So, happy to be of support.

Karen Nowicki: [00:42:39] I am on LinkedIn, Karen Nowicki or Phoenix Business RadioX. I am just now finally working on a website for Deep Impact Leadership. So, the best way to reach out to me right now is through LinkedIn. Or my email address is karennowicki2007@gmail.com if you want to reach out personally. Or reach out to John and he’ll direct you to me, and we’ll have a conversation, just a discovery and see where I can best support you if I am the right person for that.

John Ray: [00:43:08] Terrific. Karen Nowicki, wow, I’m just honored to have you as a friend. And thank you so much for your great work and how you are helping people in such a generous way. Thank you.

Karen Nowicki: [00:43:23] You’re welcome, John. Thank you for letting me share this time with you.

John Ray: [00:43:26] Absolutely. Hey, folks, just a quick reminder as we wrap up here, pricevaluejourney.com is where you can find out more on this series, you can find the link to the show archive. And you can also sign up to get more information on my upcoming book coming out this summer called The Price and Value Journey – ironically enough – Raising Your Confidence, Your Value, and Your Pricing Using The Generosity Mindset Method. So, if you want to know more about that, you can sign up for updates on when that’s coming. And with that, thanks again to Karen Nowicki for joining us. I’m John Ray on The Price and Value Journey.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information or to sign up to receive updates on the book release, go to pricevaluejourney.com.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: coach, Deep Impact Leadership Coaching & Consulting, executive coach, iNudge LLC, John Ray, Karen Nowicki, Phoenix Business RadioX, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, Suicide, suicide awareness, surviving trauma, thriving after trauma, trauma, value, value pricing

Tara Heaton, En Pointe Communications

February 21, 2023 by John Ray

Tara Heaton, En Pointe Communications
North Fulton Business Radio
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Tara Heaton, En Pointe Communications

Tara Heaton, En Pointe Communications (North Fulton Business Radio, Episode 610)

On this edition of North Fulton Business Radio, Tara Heaton, Founder of En Pointe Communications, joined host John Ray to discuss how her daughter’s traumatic brain injury led to her current work. Tara discussed how neuroscience can guide us in more effective communication, the power of stories and telling better stories, how to engage listeners in the stories we tell, success stories from her work, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

TRANSCRIPT

Intro: [00:00:04] Live from the Business RadioX Studio inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:19] And hello again, everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray. And we are broadcasting from inside Renasant Bank in beautiful Alpharetta.

John Ray: [00:00:30] And if you are looking for a bank that is so highly rated by their customers that they have won multiple awards from national organizations, like Time Magazine’s money.com and Forbes, well, I’m sitting in that bank, Renasant Bank. They’ve won Best Bank in Georgia, Best Bank in the Southeast, Best Bank in the United States, actually even, in the surveys. And so, if you want to know why they’ve made such a difference in the lives of their customers – I’ve certainly found it out myself – go to renasantbank.com and find one of their local offices and give them a call. And I think you’ll be glad you did. Renasant Bank. Understanding you. Member FDIC.

John Ray: [00:01:17] And now, I want to welcome Tara Heaton. Tara is with En Pointe Communication. Tara, welcome.

Tara Heaton: [00:01:22] Thanks so much for having me, John.

John Ray: [00:01:23] It’s great to have you. So, let’s talk about you and how you’re serving folks out there. How are you serving folks at En Pointe Communication?

Tara Heaton: [00:01:31] Well, it’s just exactly as it sounds, En Pointe Communication helps people to communicate more effectively. And I have a platform called Talk to the Brain, and everything that I teach and coach is founded in neuroscience, which I’ve been studying now for over 18 years. So, I share a little bit of the science and then we go deep into story. So, I’m helping speakers, leaders, sales people, teens to communicate more authentically and to understand how to communicate so that their message lands more compelling, more memorable, and helps them to get the results they desire.

John Ray: [00:02:08] Wow. So, what is it that we’re missing in? I know this is a big question and we could go on a long time on your answer. But what are we missing with communication that neuroscience helps us solve, that knowledge of neuroscience helps us solve?

Tara Heaton: [00:02:29] Oh, wow. That’s a great question. And there’s, I think, several components to that. But I think I will switch it around and think how I’m helping people and why the science proves that. And I’ll start with stories. Because everybody knows that there’s so much power, and most people know, that stories, there’s scientific proof about why they help us to remember and how they touch us.

Tara Heaton: [00:02:53] People don’t see that a story is a moment in time. It’s a transformational moment in time. It is different than a journey. So, you and I, John, our life is decorated with hundreds of stories. And when we learn to tell those in a compelling way, it shoots up dopamine in the minds of the listeners. And, today, we are more addicted to dopamine than ever before. When we learn to tell a compelling story, it shoots up that dopamine which pleasures the brain.

Tara Heaton: [00:03:23] Also, when we use a vulnerable story that shares a relatable emotion, it fires up our serotonin and oxytocin in the mind of the listener that builds trust, that builds connection. And when people learn this and they experience examples of it, it automatically improves their confidence and their ability to communicate more effectively.

John Ray: [00:03:46] Oh, wow. There’s a lot to that I want to get to. But before we dive deeper there, let’s talk about your journey. Because you’ve got some specific aspects to your journey that led you into this interest in neuroscience and how it affects communications.

Tara Heaton: [00:04:05] Absolutely. And I would be remiss if I didn’t share this part of my story because I forever will. I’ve always been an analytical minded person. I’ll sit out, I will analyze our conversation – I can assure you – and ask myself how I could have done better, what went right, what could have been improved. And I’ve always been that way.

Tara Heaton: [00:04:26] I was a sales leader. I was running a sales team. I had a very successful business. I’d had built success really from pretty much nothing, and, so to speak, three healthy children, a beautiful marriage. As they say, living the dream.

Tara Heaton: [00:04:40] And my middle daughter was 12 at the time that everything changed for us. She contracted a virus that is still documented, interestingly, as a virus of unknown etiology. The virus traveled to her brain, caused her to have something called encephalitis, which is simply inflammation of the brain. She went into a coma. And when she came out of the coma, she couldn’t hold a hairbrush, she didn’t know who we were, she couldn’t walk. But interesting, I mean, it was considered a traumatic brain injury, she could talk.

Tara Heaton: [00:05:13] So, through much, much, much therapy, she’d relearn to do pretty much everything and most of her memory came back. And we thought the worst is behind us. You know, our prayers have been answered and Caroline’s going to be okay.

Tara Heaton: [00:05:27] But the encephalitis left her with epilepsy. And so, I became, as you might imagine, as any mother would, her warrior. And I started searching for ways to stop these seizures. Most people with epilepsy, their seizures are controlled with medication. But the medication has terrible side effects.

Tara Heaton: [00:05:45] So, about a year into this journey, I sat with her neurologist and I was at Emory Clinic – I’ll never forget this – and I said, “Dr. Weissman, look at my little girl.” And she looked over at Caroline and she was looking down, shoulders slumped, looking down at her untied little converse tennis shoe. And I said, “She was energetic, she was social, she was athletic. This is our Caroline today. Can we please just take her off these drugs and try to manage the seizures?” And Dr. Weissman said, “No. Because Caroline’s seizures travel right through her hippocampus, and with every seizure, her brain is being damaged.”

Tara Heaton: [00:06:22] And that day, John, sent me on a journey of just being obsessed with understanding the brain, what was going on with her mind, how I could help her. And I continued to, literally, travel the country over looking for answers. And I’m sorry to say that the seizures have never, ever stopped. And today, Caroline is very, very cognitively challenged due to just years and years of seizures.

Tara Heaton: [00:06:48] But the study just started to inform my work. And as I was running across the country, learning, investigating, trying any type of therapy, natural or not, I continued to learn about specifically neurotransmitters, how we remember, what sparks our attention, our imagination. And it started to inform my work as a sales leader and as a speaker and as someone who provided a lot of workshops.

John Ray: [00:07:15] Yeah. Wow. So, you really took what you learned there and applied it in a sales context because that was your legacy, business, right?

Tara Heaton: [00:07:29] That’s right. That’s right.

John Ray: [00:07:29] But you’ve really expanded it beyond just its application to sales teams.

Tara Heaton: [00:07:36] Oh, yes. Absolutely. As a matter of fact, I do help and coach sales people, but the work is so very much focused on building an authentic voice. And what that means is I help people to make better connections, and that might be from a stage as a speaker. But it really helps teams to better connect and better tell stories that relate to their specific business. They get to experience the thrill of sharing vulnerable stories, how to do that, and how it builds trust and connection, which helps teams.

John Ray: [00:08:12] Yeah, for sure. Tara Heaton is with us, folks. She is with En Pointe Communication, her own firm. Tara, you mentioned storytelling. You mentioned that that’s pretty well-known, the power of stories, and I couldn’t agree more. So, maybe we can walk past that to some of the other principles that really became solid beliefs for you in terms of what you take to your clients today out of all this study that you did.

Tara Heaton: [00:08:49] Well, I will say, the reason I continue to focus on stories is because that seems to be the most popular of the workshops. People continue to come to me and say, “You know, I want to teach my team to tell better stories.” And these aren’t sales teams. These are folks who are in negotiations. These are folks who just simply are communicating with customers, customer service, on the phone. We overthink story. And so, that’s why it’s become such, I think, a really popular workshop. But I also help speakers —

John Ray: [00:09:20] Well, let’s stop there just a second, if you don’t mind, because that’s very interesting what you just said, we overthink story. Say more on that.

Tara Heaton: [00:09:27] Oh, yes.

John Ray: [00:09:27] Okay.

Tara Heaton: [00:09:28] Yes. Thank you.

John Ray: [00:09:31] Okay. See, I was going to walk right past storytelling, but now you’ve made me want to dig into it, so let’s do that.

Tara Heaton: [00:09:36] Absolutely. So, I’ll tell you a story to explain it.

John Ray: [00:09:39] Okay. Appropriately enough.

Tara Heaton: [00:09:41] Absolutely. I had a client who came to me and she was looking for a new job. And she’s quite successful and really, really strong in her field. But she said, “I hear you’re a great storyteller, and I understand that telling powerful stories in an interview could really help me.” And here’s what so many people say to me, she said, “I don’t think I really have any stories.”

Tara Heaton: [00:10:10] And after about an hour long – what I’ll call – a discovery session with her, we uncovered unbelievable beauty that decorated her life, some challenges, some trials, some successes, some wins. And each one of those are little, small individual stories that make a point that cause people to remember the point that we’re trying to make.

Tara Heaton: [00:10:34] So, people tend to think my personal story, what I’ve been through with my children and my family is quite tragic. And when people hear it, they think, “Wow. I don’t have a story.” We all have stories. And as natural storytellers, we start to become very sensitive to the fact that we are creating new stories everyday through every experience. And so, when we can share our experiences, things that we’ve been through or things that we’ve witnessed, so that it matters to the listener, so that it makes the listener the hero of that story and not ourselves, it helps us to get better results.

John Ray: [00:11:11] Yeah. I’m glad you mentioned that right there at the end, because sometimes we hear stories that seem like they’re more about – I’ll call them – therapy in public, where people are really kind of working out their own issue as opposed to telling a story for the purpose of reaching other people. Does that make sense?

Tara Heaton: [00:11:34] Oh, yes. So much. As a matter of fact, somebody asked me recently when I was referencing, I said, “Who is the hero of your story?” And she said, “Well, I am.” And I said, “If you’re telling it to anyone, they are the hero. They relate to what you’re sharing. You share relatable emotions that people can relate to that inspires them through your vulnerable story.” So, if we just share a winning moment in our lives without sharing the strife and the struggle and the insecurity that we faced, it will not be nearly as memorable as if we share the vulnerable side of it, because that’s where people relate and they think, “Wow. If he or she could overcome that, I too can do the same.”

John Ray: [00:12:18] Wow. So, how do we tell stories and get out of our own way, I guess this might be the way to put it. How do we know that we’re really putting the listener in the middle? Because this is a human thing, right? We’re all self-absorbed. We all operate from our own perspectives. And so, how do we communicate in such a way that brings the listener into the story we tell?

Tara Heaton: [00:12:52] Well, a lot of the answer to that is timing. So, when is it appropriate to tell a story? And what exactly defines a story? So, I have a framework for stories that I share with my clients we go through. And a lot of times that’s better applied when you’re really preparing for a speech or a very important sales presentation. But to become a natural storyteller, I’ll give you a recent example of just sharing stories when the timing is right, and that’s when the last thing I would want people to do is to have practiced and scripted a story.

Tara Heaton: [00:13:28] I had a gentleman that works closely with me. He came to me recently and he said, “I’m supposed to be at this conference on Monday. I think I need to go to leadership and tell them I can’t go.” And I said, “Why is that?” And he said, “I’ve been gone all week. You know, we have three children. My wife’s pulling her hair out. I mean, dad hadn’t been here. And I want to go to them and just say can you send somebody else to this conference, but I’m really stressed about it. What do you think? What do you think I ought to do?”

Tara Heaton: [00:13:59] And I said, “Mark, may I share something with you?” And he said, “Absolutely.” And I said, “Years ago, I remember coming home late one evening and going upstairs to kiss my daughter, Caroline, goodnight.” She was about seven years old. I walked up the stairs, kissed her goodnight, and she sat up in her bed. She was a dainty little girl and sat up in her little pink pajamas, and she said, “Oh, mom, tomorrow night I want you to help me fix my hair and I want you to help me with my costume because Friday’s the play.”

Tara Heaton: [00:14:31] And I said, “Oh, Caroline, I’m not going to be here tomorrow night. I have to work again.” And I was working for a company at the time called Herff Jones. And she sat up and she pulled her little tiny fist back and she punched her pillow. And she said, “I hate Herff Jones. I hate it.” And she punched her pillow again. And every time I think about that story, I feel a punch in my gut.

Tara Heaton: [00:14:56] I didn’t give Mark any advice. I didn’t tell him what I thought he ought to do. I just shared something painful from my past, something that I regret. And he had his answer. That’s the power of story. We also built some trust that day, as you might imagine.

John Ray: [00:15:11] Oh, yeah. Yeah. Wow. So, you teach in your workshops. You mentioned the kind of story you tell. But when you tell a story, talk about the timing angle there.

Tara Heaton: [00:15:33] Well, one of my favorite examples of when to share a story is when someone asks you for advice. It’s so easy to say, “Here’s what I think you should do.” But if you share with them a time when you faced a similar struggle, it’s unforgettable. The power of that is so, so, so very different.

Tara Heaton: [00:15:52] Also, many times I’m helping people with stories when they’re in negotiations or small presentations within a company, like our team has to share their idea. And it’s so easy to get bogged down in the data. And we need data. We need statistics. But we need a story that brings that to life. So, that’s helping people to imagine not a journey, not a long this happened and then this happened, not that. There was a transformational moment in time, kind of that tipping point that helps to bring our data to life. I call it story with stats. So, there’s a way to gain the results that you’re after by using data and bringing it to life with story.

John Ray: [00:16:36] Wow. Great words from Tara Heaton, folks, with En Pointe Communication. So, Tara, you mentioned storytelling, we’ve talked about that. What are some of the other aspects of communication that this journey through neuroscience has led you to?

Tara Heaton: [00:16:56] Well, wow, I don’t even know where to begin. But, you know, I mentioned dopamine. And our society today is more addicted to dopamine than ever before. So, I’ll give a quick tip on dopamine. Because we know that our listeners are addicted to dopamine, what that means is people are going to become more distracted than they used to be. People can’t follow us. So, we’ve got to lead our conversations, our speeches with something that’s highly unpredictable and unusual because that grabs people.

Tara Heaton: [00:17:29] The other thing a lot of people don’t really know about dopamine is it’s not pure just pleasure. Dopamine is that feeling of anticipation. It’s like it’s why we’re addicted to video games and social media and things that make us want more and more. So, if we know that our listeners are searching for something, they’re in anticipation at the beginning of a speech, what we need to do is kind of dangle a carrot. Tell folks, “At the end I’m going to share –” boom, this big gold nugget that keeps people attentive.

Tara Heaton: [00:18:00] I’ll give one other neuroscience tip, and then I won’t continue on with all of them. But I’ll give another fun one that it really helps people in their communication, and it is the understanding of serotonin. And serotonin is the feeling we get when we feel confident and proud, and we feel seen, and we feel validated. So, this especially applies in speaking to audiences and in sales presentations. We need to make sure that our audience feels understood and seen.

Tara Heaton: [00:18:29] Well, how do we do that? In a conversation, we can certainly ask those questions. But there are also always assumed objections. And people tend to hide from assumed objections. Whereas, I say, we need to uncover them and say to people, “I know how you might feel.” You must be thinking that and then fill in the blank. And that always, always helps me. I can visually see an audience lean in when I tell them I find a way to say to them I understand.

Tara Heaton: [00:19:00] And someone asked me once, they said, “Well, if we’re in a sales setting, why would I want to agree with what someone is thinking if I’m trying to sell them something?” And I believe, John, in being always honest and authentic. And the answer to that is this, we may not agree. Agreeing and validating someone’s perspective are two completely different things. We need to seek to understand people with a curious mind, look for wonder, understand why they think the way that they do.

Tara Heaton: [00:19:33] If we could take this into our political conversations in this country, can you imagine how much softer and safer and what might come out of those if we weren’t looking to be right. We were looking to understand the other person. That builds serotonin, which builds connection and makes people want more of us.

John Ray: [00:19:50] Yeah. Absolutely. Because we tend to flatten people out and take that three or four dimensional person, I’ll say that, and turn them into one dimension. They’re a cartoon character.

Tara Heaton: [00:20:09] So true.

John Ray: [00:20:09] Yeah. That then, therefore, we can project our own feelings onto that caricature we’ve drawn.

Tara Heaton: [00:20:19] Absolutely.

John Ray: [00:20:20] So, Tara, I love that point. It makes a lot of sense. But, you know, when you bring in the political, I’m thinking everybody gets that. But we tend to do that to people that are close to us, I mean, in our lives, and in the business world, in our families, that kind of thing. And that may be the unrecognized part of what we often do, right?

Tara Heaton: [00:20:50] Yes, very much so. And I talk about this a lot on the Daily Huddle where I’m a Wednesday host. We talk a lot about relationships and how much we want to strive to be right, and to be heard, and to get our way. And for me, when I find myself communicating in that manner, I know what’s driving it. It’s ego, which causes us to lead with – no. It’s insecurity which causes us to lead with ego.

Tara Heaton: [00:21:18] When someone touches a nerve, we find ourselves in a space where we might feel insecure about any number of topics. We all have insecurities. And when we allow ourselves to lean into those and go into that imposter syndrome state, that’s when we forget to listen, to remain in a sense of wonder, and all, and curiosity. And we want people to hear us.

John Ray: [00:21:41] Yeah. For sure. So, I want to switch gears and talk about how you work with people now. So, you talked about your previous work with sales teams, you still do some of that work. But you just mentioned relationships, that’s an entirely different matter. So, talk about some of the types of clients that you work with. Do you work with groups, one-on-one?

Tara Heaton: [00:22:12] So, I provide workshops where I have people from different industries to come. But, really, probably my sweet spot right now is working with small to medium-sized businesses who are growing fast and they want to nurture their team. They want to help them to grow their confidence and their ability to find their voice, tell their own stories, and really build on an authentic voice that makes them feel empowered and comfortable. So, that helps culture, which is relationships, right? What defines culture in any company? It’s the relationships. It is the environment. So, I work with small teams to elevate that.

Tara Heaton: [00:22:49] And then, I love still working with speakers. Most recently, I helped a pretty well-known speaker with a talk she was giving. And we worked so hard on her stories. We crafted every word. She rehearsed it and rehearsed it. And as a matter of fact, she said, “You know what? I think I might read this. I just don’t want to miss a word.” And she she knew it quite well, so she wasn’t staring down, but she chose to read the speech. And she called me and she said, “First standing ovation of my life.” So, that’s great joy for me to help speakers.

John Ray: [00:23:27] Oh, wow. Yeah.

Tara Heaton: [00:23:27] So, I do speakers and sales people, small teams, the woman I just mentioned, anyone who’s trying to communicate more effectively. But teamwork, building relationships, helping folks to tell better stories, and find a confident voice, that’s the sweet spot right now.

John Ray: [00:23:46] I’m just curious about the bottom line of all this. Let’s talk about the value that comes out of doing the work that you lead people through and what they get out of that, that maybe they don’t recognize when they hear you talk about what you’re able to do.

Tara Heaton: [00:24:09] Thank you for asking that. It actually makes me light up. Because you could take neuroscience, John, and all that I’ve learned about the brain, and you could use it to manipulate in a sales setting. And the purpose of my work is the opposite of that. The purpose of my work is so that if I understand your mind, that gives me the ability to honor you, to get to know you, to connect with you. And when we make deeper connections with people, for me, I think that’s the greatest gift that we have at our disposal.

Tara Heaton: [00:24:44] So, the bottom line, the truest value of my work is that it helps people to grow their confidence in building relationships. Absolutely, that applies to business. But it goes home, it goes into friendships, it goes into family. So, when we feel more confident in being able to articulate our heart and our experiences, that’s the bottom line value of my work.

John Ray: [00:25:08] Yeah. That’s terrific. So, Tara, you’ve talked about how this journey that you’ve been on with your daughter, all the research you’ve done, all the reading and insights that you’ve had over time, the clients you’ve worked with has really saved your spirit.

Tara Heaton: [00:25:34] Yes. And I didn’t realize it probably until maybe just several years into the work. It was always focused on communication. But, you know, my family went through a lot of trauma. It started with Caroline’s illness, but it absolutely did not stop there. I have three children who have all suffered as a result of a family just living in what felt like constant trauma, watching someone’s brain deteriorate, watching her be bullied, watch her to continue to crash down, her mom falling apart in tears. It was not a safe space, our home, for a long, long time.

Tara Heaton: [00:26:14] And I look back and I’ve learned more than just using what I’ve studied to apply to communication. It applies to our habits and our self-talk. And when I understand why my body might be low on serotonin or dopamine or need oxytocin, I know what to do about it. I know that I don’t have to go to find some sort of addictive habit that’s not healthy to help me. And so, I’ve really taken the science and I’ve applied it to life habits, and to how I spend my time, how I communicate with people, which truly, truly has saved my soul.

Tara Heaton: [00:26:54] Because here’s what I know, the way our brain functions and all of the things that it is able to synthesize, a lot of it’s starting, interestingly, from our gut, all of that is energy. And that energy, we have the ability to repurpose and take it out into the world in any way that we want to.

Tara Heaton: [00:27:16] The last two days before I came here with you today, I’ve been sitting in the hospital with two people in my family who are ill. And maybe without my study, I would have called you and said, “I don’t have it in me today.” But I tell you what I know, that I could take all of that struggle, all the pain that I’ve faced over the past two days, and I can repurpose that into love and I can share it out in such a way that touches other people. And I’ve continued to do that over and over again throughout my life. And that’s because of my study and my sweet Caroline.

John Ray: [00:27:53] Wow. What a beautiful story. Thank you for all that. Thank you for sharing that. What great work. Tara Heaton with En Pointe Communication.

John Ray: [00:28:05] Tara, I’d be remiss, I think, at this point if I didn’t ask, you’ve talked about your own story, your own journey, but maybe you could share a success story of someone you’ve worked with. You mentioned a couple around storytelling, but maybe share one more. Someone who’s had real transformation in their lives, in their work because of your intervention.

Tara Heaton: [00:28:29] Well, let’s see. One comes to mind. A very simple one is that I helped someone to craft a TED Talk proposal, and it was accepted. So, that was very exciting.

John Ray: [00:28:39] That’s a good one.

Tara Heaton: [00:28:39] Several speaker stories, I mean, that’s beautiful work. I also write for people. I write for some artists and help people to tell their story on their About page. And that is just so rewarding that people realize that we all have beautiful stories to tell.

Tara Heaton: [00:28:58] And then, I worked with a small business recently. And as a matter of fact, I just heard from their manager recently and she’s like, “You cannot believe how my team is transformed.” And that’s so touching. She said, “I knew that we needed to build trust and connection and I was trying to force it. Now, they’re going after it and I just sit back and I’m a part of it.” And you know what that says to me, John? That people are enjoying their work more because of my work and nothing can make me more happy.

John Ray: [00:29:29] That’s wonderful. So, Tara, I know you also do – I want to get this in – some public speaking keynotes. Talk about the kind of groups that would benefit from having you in to speak.

Tara Heaton: [00:29:43] Oh, thank you. Yes. As a matter of fact, I’m really trying to elevate this aspect of my work because each time I provide a keynote, I’ll have people to call me weeks and months later and tell me that they’re still referencing the talk. So, I just have finally said to myself, “You know what, Tara, you better get out there and do more of this.”

Tara Heaton: [00:30:03] So, I really have two tracks when it comes to speaking. And one is very inspirational. One is, I go a lot deeper into the story of our family, which does not stop with just Caroline. It also goes into my son who was highly addicted to dopamine and adrenaline, and what that has caused in his life, and how he’s come out of it. So, there’s certainly an inspirational talk that I give. And that is to any team or any organization that says we want to hear a story about suffering and triumph. And I’m pretty raw and open about it.

Tara Heaton: [00:30:36] And then, also, I give mini-talk to the brain talks. And those are to help people to communicate more clearly with better strategy and absolutely more authentically helping them to get better results within relationships, within sales, and within speaking.

John Ray: [00:30:52] Wow. Terrific work. Tara Heaton, folks, with En Pointe Communication. This has been terrific, Tara. I wish we could keep going, but we got to let you get back to your work and what you do for others. But before we let you go, let’s give directions on how folks can find you.

Tara Heaton: [00:31:12] Oh, thank you very much. I’m kind of weak on social media, I will say. But the best place to find me is just to go to my website. And the easiest way to do that is to go to talktothebrain.net, and that will roll over into En Pointe Global. So, again, I’m on Facebook, Tara Caldwell Heaton. I’m certainly on LinkedIn, Tara Heaton. But easiest way talktothebrain.net, and a little pop up box will come and we can be in touch.

John Ray: [00:31:39] That’s terrific. Tara Heaton, folks, with En Pointe Communication. Tara, thank you so much for coming in.

Tara Heaton: [00:31:45] It’s been a joy, John. Thank you.

John Ray: [00:31:46] Thank you so much.

John Ray: [00:31:49] Hey, folks, just a quick thought for you. If you’ve got an administrative task or bookkeeping or other marketing issues, maybe presentations that need to be done that are weighing you down and you’re not able to spend time with your clients and with your prospective clients, I’ve got a suggestion for you. Office Angels. Essie Escobedo has a whole team of angels that do fantastic work. I know this myself because I use their services. They fly in, get the job done, and then they fly out. And they do it on an ongoing or as needed basis, depending on your project and your need.

John Ray: [00:32:30] So, give Essie a call, 770-442-9246. Tell her I sent you. Or go to officeangels.us to learn more. But I think you’ll be glad you did. And Essie has been around since 2000 with this business, so she’s well-established and does great work. And, again, I use her services. So, you’ll be glad that you entrusted your business to her.

John Ray: [00:32:59] And, folks, just a quick reminder, North Fulton Business Radio, we’re coming up on our seventh year anniversary. We’ve been around for seven years and we’re excited about that. And we’ve gotten over 600 shows. And the reason we’ve been around this long is because of your support. We are grateful for you because what you have done is continue to share the show with others that you think might be interested in particular guests. I can’t imagine you haven’t heard some reason to share this show with someone else who needs to hear the message that Tara has given. But you’ve done that on all our shows and we’re excited about that. And we are excited about your support and you make us keep going as the voice of business in North Fulton. So, thank you. Thank you, thank you for that support. We are grateful.

John Ray: [00:33:53] So, for my guest, Tara Heaton, I’m John Ray. Join us next time here on North Fulton Business Radio.

En Pointe Communications

En Pointe Communications collaborates with you to build custom strategies, employing unique assets and abilities. Whether your audience is a single prospect or a thousand fans, we focus on your core purpose to ignite momentum, empowering you to grow your business and impact lives.

Website | Facebook

Tara Heaton, Founder, En Pointe Communications

Tara Heaton, Founder, En Pointe Communications

Tara helps leaders, speakers, and salespeople craft and deliver messages that move people. She empowers businesses to define their distinction and turn networking and prospecting into revenue.

With years of neuroscience research and success in competitive sales as a foundation, En Pointe Communications has discovered how to employ science, art and sport to close sales, open minds and generate action.

They work with individuals in a remote coaching setting that delivers results!

LinkedIn

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

 

Tagged With: communications, En Point Communications, John Ray, neuroscience, North Fulton Business Radio X, Office Angels, renasant bank, stories, story, story-telling, Tara Heaton, trauma

Jesse Morton, Stout

February 21, 2023 by John Ray

Jesse Morton, Stout
North Fulton Business Radio
Jesse Morton, Stout
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Jesse Morton, Stout

Jesse Morton, Stout (North Fulton Business Radio, Episode 609)

On this episode of North Fulton Business Radio, Jesse Morton, Managing Director & Atlanta Office Leader of Stout, joined host John Ray to discuss the Employee Retention Tax Credit. Jesse shared what small business should consider when exploring the Employee Retention Tax Credit, misinformation related to the ERC, what a proper claim for ERC contains, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Stout

Stout is a global investment bank and advisory firm specializing in corporate finance, transaction advisory, valuation, financial disputes, claims, and investigations. We serve a range of clients, from public corporations to privately held companies in numerous industries. Our clients and their advisors rely on our premier expertise, deep industry knowledge, and unparalleled responsiveness on complex matters.

Website | LinkedIn | Twitter

Jesse Morton, Managing Director & Atlanta Office Leader, Stout

Jesse Morton, Managing Director & Atlanta Office Leader, Stout

Jesse Morton is a Managing Director and Stout’s Atlanta & Miami Offices Leader. He has professional experience as a consultant, lawyer, accountant, investigator, and auditor since 2002.

Jesse specializes in working with businesses of all types and sizes on government program-related economic assistance including the CARES Act and other pandemic-related relief including, but not limited to, the Paycheck Protection Program (PPP) and Employee Retention Tax Credits (ERCs).

Specifically, he works directly with businesses and their advisors (i.e., CPAs, attorneys, bankers, etc.) with compliance and fraud prevention, detection, response, and remediation related services, including litigation support and expert witness services.

LinkedIn

 

Questions and Topics in this Interview:

  • What is the Employee Retention Tax Credit, and why is it something that small businesses should learn more about and explore?
  • What should small businesses consider when exploring the Employee Retention Tax Credit?
  • Can you explain some of the ERC related misinformation that’s out there, and how it relates to the recent IRS news release?
  • What does a proper claim for ERCs consider and contain?
  • What are some red flags of an improper ERC claim?
  • What can companies that have already claimed the credit do if they’re concerned about filing an improper claim?
  • Is there anything else that you want to mention related to ERCs that small businesses should consider?

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: advisory firm, banking, Employee Retention Credit, ERTC, ERTC Credit, global investment bank, investments, Jesse Morton, John Ray, North Fulton Business Radio X, Office Angels, renasant bank, Stout

Helping Others Helps The Community E41

February 20, 2023 by Karen

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Phoenix Business Radio
Helping Others Helps The Community E41
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Helping Others Helps The Community E41

Community, company culture, covid stories, entrepreneurship, personal development, social impact, and more were talked about in this Collaborative Connections Radio Show and Podcast episode.

Kalani Fo, Business Development Manager at Bitwise Industries, Jeff Toppel, Partner at Farhang & Medcoff, and Cameron Harman, Co-owner of Workhorse Digital Solutions were on-air with host, Kelly Lorenzen.

If you want to hear great anecdotes, positive stories, tips, and advice from entrepreneurs, a scaling business that cares about its social impact, and an attorney, then check out this outstanding episode.

Workhorse-Digital-Solutions-logo

Workhorse Digital Solutions is a digital marketing firm based out of Mesa, Arizona that specializes in lead generation through Google Ads and only Google Ads. Working specifically with service based industries and working on the local level, they form working partnerships with their clients and help them not only with lead generation, but setting up systems, providing trainings, and helping their clients optimize their sales processes.

Workhorse Digital Solutions started in 2021 and just celebrated their second year in business and look forward to many many more.

Cameron-Harman-Phoenix-Business-RadioXCameron Harman was born and raised here in Arizona and started his entrepreneurial journey in 2020 after spending the last 10 years as a software developer.

After working at larger companies like Boeing and Republic Services, he made the switch to developing software and working on servers for smaller local companies before finally starting a Digital Marketing agency with his business partner.

Cameron spends his free time running trails, reading, trying different kinds of food, coaching volleyball, and hanging out with his wife and four daughters.

Bitwise-Industries-logo

Bitwise Industries is dedicated to building tech economies in underestimated cities across America, providing meaningful tech opportunities, and transforming lives through modernized technology.

Our team of experts can create custom applications and websites tailored to your business and maximize daily workflows, resulting in increased ROI and improved client engagement.

Kalani-Fo-Phoenix-Business-RadioXKalani Fo is a powerful business driver whose entrepreneurial instincts and clarity of vision have helped multiple organizations achieve rapid and continuous growth. Kalani is distinguished by his passion for business, focus on collaborative team-building, and commitment to meeting customer and market demands.

Outside work, Kalani is an environmentalist, surfer, snowboarder, and trail runner. As much as he loves his Mother Earth, the most important women in his life are his wife and daughter.

Follow Bitwise Industries on LinkedIn, Facebook, Twitter and Instagram.

Farhang-and-Medcoff-logo

Farhang & Medcoff is an Arizona law firm with offices in Tucson and Scottsdale. F&M is a minority-owned law firm that is focused on finding cost efficient and creative solutions for its clients in a number of practice areas.

F&M delivers impactful results to its clients across a range of practice areas, including probate litigation, corporate law, real estate transactions, labor and employment law, and mergers and acquisitions.

Jeffrey-Toppel-Phoenix-Business-RadioXJeffrey Toppel represents employers and high-level executives in a wide range of employment-related disputes, including wrongful termination and discrimination claims before various state and federal governmental agencies, as well as the entire spectrum of NLRB, general labor relations and employee relations matters.

His preference is providing proactive advice to prevent his clients from finding themselves in litigation.

Jeffrey has served as a member of the Arizona Society of Human Resources Professional’s State Council as its Director of Government Affairs and has testified before the Arizona Senate’s Rules Committee on a proposed labor reform statute.

Follow Farhang & Medcoff on LinkedIn.

About Collaborative Connections

Kelly Lorenzen started the “Collaborative Connections” show to bring her clients and favorite charities together to meet each other, connect and collaborate in life and business.collaborative-connections-Radio-Show-Podcast-logo1

She hopes to build a stronger community one show at a time.

About Our Sponsor

KLM is a one-stop support shop for small business owners who are starting, growing, or trying to sustain. Our purpose is to foster the growth and prosperity of small businesses in our community.

Entrepreneurs & small business owners come to KLM for support in all areas of business. KLM clients think of us as a concierge, business snuggy, another arm, or duplicate for the business owner; They call us when they need us. Business owners can continue to do what they love while having the support they need when they need it.klm-logo-small

About Your Host

Kelly-Lorenzen-on-Phoenix-Business-RadioXKelly Lorenzen, CEO of KLM, is an award-winning entrepreneur with over 15 years of business-ownership experience. She is also a certified project management professional.

Kelly’s expertise is in business development, customer service, marketing, and sales.

Connect with Kelly on LinkedIn, and follow KLM Consulting on Facebook.

Tagged With: Build smart website, custom software development, Help with my Google Ads, Mobile application development, Salesforce implementation, Tech staff augmentation

Mike Van Pelt with True Man Life Coaching, Melissa Stephens with Serenity on Fire and Stone Payton with Business RadioX®

February 13, 2023 by angishields

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Charitable Georgia
Mike Van Pelt with True Man Life Coaching, Melissa Stephens with Serenity on Fire and Stone Payton with Business RadioX®
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Melissa-Stephens-bwMelissa Stephens is the Chief Energy Officer of Serenity On Fire. She is a Professional Certified Business and Peak Performance Coach, and Consultant for Entrepreneurs who are ready to elevate and expand, banish burnout, shift from burning everything down to creatively building from their biggest vision and desire, all while repairing the cracks in their foundation and refusing to settle with where they are.

After years of working long hours in the corporate world at the expense of her health and well-being, sacrificing her time and energy, putting her family last while building someone else’s dreams who only saw her through the lens of being expendable if productivity didn’t meet unrealistic expectations, she suffered burnout. She was frustrated and exhausted that bosses were in control of her time, her income, and her freedom with no regard for her as a person, only what she could add to their bottom line.

Over the years in the workforce, she noticed some recurring themes that seemed to exist no matter where or who a person worked for. Toxic culture cultivated by “bosses” because the organization lacked leadership, unrealistic performance demands at the cost of one’s self-preservation, and a lack of respect for boundaries separating a person’s workspace and their personal life. She couldn’t imagine being stuck in this cycle forever and knew there had to be a better way for people and organizations to coexist and experience personal and professional success.

Out of this desire to create change in organizational operation and leadership development that can greatly impact everyone from the C Suite to the lowest rank, Serenity on Fire was born. It blends her passion for helping entrepreneurs build the business they desire that focuses on people over profit, and that will support the life they dream of without following others rules and breaking their own.

Helping entrepreneurs take a creative approach in their business where they shift patterns using strategies that focus on mindset, culture, communication, emotions, energetics, and spiritual changes. They elevate and expand their business using their core being as the driver to reach the success they desire for themselves and for those within their organization. The by-product is the positive ripple effect that transcends professional and personal spaces impacting the lives of many.

Her approach is a blend of whole life performance coaching and business consulting where the focus is on the intersection of business and life. It is unique, creative, and impactful across all areas of one’s world. The result is Serenity – an internal feeling of peace and joy while continually activating your core Fire that keeps a person building their vision and living their best life.

She created this experience because it is what she wished for early in her career of working for others – to be part of a company that was focused on leadership, the culture, the people, staying true to their core values, and having a positive impact on those around them.

Now she helps entrepreneurs bridge the gap for themselves and their business using practical strategies, systems and processes, combined with the magic of their being to transform, elevate, and expand their business and life.

Connect with Melissa on LinkedIn.

Mike-Van-Pelt-bwMike Van Pelt is an entrepreneur, author, speaker, and men’s life coach leader.  He is the founder of True Man Life Coaching and host of the popular men’s podcast, True Man Podcast.

Mike’s experience and passion for coaching, guiding, and mentoring men has come from his involvement in leading Christian men’s groups along with his own journey to take his life back and achieve success. In addition, Mike has served in leadership roles for most of his career, bringing over two decades of engagement and expertise in account management, consulting, and leadership development.

Mike has authored numerous articles and is featured in the best-selling book, The Art of Connection: 365 Days of Transformation Quotes by Entrepreneurs, Business Owners, and Influencers.  In addition, Mike is completed his first book entitled, True Man True Ways, A Roadmap of Discovery to the Masculine Heart.

Mike holds a BA in Business Leadership and a Master of Public Administration from The University of Arizona Global Campus.

In addition to being an author and coach, Mike is happily married to his wife and best friend of 26 years and has two talented children.  When he’s not coaching, he’s probably enjoying time at one of his many family activities or getting in a quick round of golf with friends.

Connect with Mike on LinkedIn.

Stone-Payton-bwFor over 30 years, Stone Payton has been helping organizations and the people who lead them drive their business strategies more effectively.

Mr. Payton literally wrote the book on SPEED ® : Never Fry Bacon In The Nude: And Other Lessons From The Quick & The Dead, and has dedicated his career to helping others Produce Better Results In Less Time.

Connect with Stone on LinkedIn, Facebook and Instagram.

Websites:

  • BusinessRadioX.com
  • CherokeeBusinessRadio.com
  • MainStreetWarriors.org

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the business radio studios in Atlanta. It’s time for Charitable Georgia, brought to you by B’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B. S charitable pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good, fabulous Friday morning. It’s another fabulous Friday with three more fabulous guests this morning. We have two well, three incredible business coaches, I would say, and they all do things differently. So we’re going to start this morning with Ms.. Melissa Stephens. Melissa, thank you for being here this morning.

Melissa Stephens: [00:01:04] Thank you, Brian.

Brian Pruett: [00:01:05] So Melissa’s business is Serenity on Fire, and she does light you up when you’re a business does workshop, she helps you, but you have a passion for people in general. I think we all do. But you have a passion in people in general, helping them, wanting them to succeed. And if you would just share a little bit about your story and how you got into this, why are you doing what you’re doing?

Melissa Stephens: [00:01:28] Absolutely. So I actually come from a family who had small business, and I watch growing up the struggle, the feast or famine struggle that my parents went through as they tried to navigate running a small business, having a house, having a family, raising kids, and just really being able to navigate all of those things. And it was a struggle. And I watched how relationships were burned down sometimes in the pursuit of trying to build the business up. And I watched the sacrifice. I watched how often the late nights happened. The. Times that were missed from school events and the absence of them being there because they were so busy trying to build the business and they were running around like they were pants were on fire and they would be spending their wheels and not making a lot of headway. And then I transitioned as an adult working in corporations. I’ve worked for small businesses, I’ve watched I love small businesses, I love entrepreneurs. They bring so much to our economy. But it’s hard being an entrepreneur and anyone that says it’s just the limelight is not telling the truth because it is hard. It’s hard to be that entrepreneur. Get started, keep it moving, have a team, have a family, have a life. And it’s tough sometimes to how to how to create that balance, that harmony between all of the spaces that you want to inhabit. And I’ve watched people burn it all down in the pursuit of building it up.

Melissa Stephens: [00:02:59] I’ve watched marriages fall apart, I’ve watched kids relationships be damaged beyond repair and the pursuit of having something in the pursuit of entrepreneurship. And so for me, it’s being able to step in and help people see that there’s actually a better way, a different way that you can have both the business that you desire and let it support the life that you’re actually wanting to build without burning it all down and destroying all of the relationships that you’re actually having this business to support and allowing people to find their way. So I’m a rule breaker. I’m just going to be honest. I’m a rule breaker and I, I have my own rules that I won’t break, but I’m a rule breaker. And I don’t believe there’s only one way to do business. And I don’t believe there’s only one way to live life. And I don’t believe there’s only one way to get where you’re going. But I believe that there is the need for that journey to be the experience. And if all you’re doing is burning the midnight oil and being exhausted and not enjoying the entire time you’re doing it, what the heck are you doing it for when there are so many other ways that you can achieve what you want without the sacrifice of yourself, your health, your being, your family, your kids, whatever it is for you in your life. There’s another way to build it all up without burning it all down. So I always tell people all the time, if you live life like your hands are on fire.

Melissa Stephens: [00:04:23] Heck yeah, because you are out there living, enjoying and having the time of life. That’s what life is for. We’re here to live it. We only get one, so we might as well make the most of it. But if you’re running around in your businesses, running around like your pants are on fire, well now you’ve got it backwards. Because if your business is on fire that way, if your pants are on fire all the time, you’re so busy putting fires out that you’re not paying attention to what’s really going on and you’re losing sight of the people, you’re losing sight of your mission, your passion, and you’re losing sight of the people that are supporting you because they’re hanging out in the wing waiting for you to be able to be present, waiting for you to show up, waiting for you to have time for them. And they’re loving you and supporting you, but they also need from you. And you can’t seem to find enough energy to give them the time and presence that they desire and focus on the business and the people that help you build business. So many times, small businesses, entrepreneurs lose sight of the people that are in front of them and that help them because they are so in the trenches of being in the business and on the business that they lose sight of some of the things that are the most important to them.

Melissa Stephens: [00:05:28] And so I come in and help them reignite. We reignite that, so we reignite that fire. I always tell people I bring the flame when yours isn’t lit, we’re going to find what’s really inspiring you. We’re going to get back to your core and we’re going to build from that so that the people in front of you and the people supporting you know that you appreciate them and the way you’re doing business is supporting that. The way you’re doing business is actually supporting the life you want to build. And you’re not just running around with your pants on fire, putting out everything and never building, never growing, never enjoying the fruits of your labor because what the heck, We’re not meant to work, work, work and never enjoy. And the worst thing most people do is never take vacation. And if they take vacation, they work through the vacation. What the heck, I want to travel. And when I go someplace, I want to be fully immersed in that space. I can’t do that if my business runs like it’s on fire. I can’t do that if I don’t build the entrepreneurship the way I desire it so that I can have this life that I really want. And I can’t do that if my family is on vacation and I’m so busy working that I miss all of it. I don’t want to look up and see when my kids are grown.

Melissa Stephens: [00:06:33] What are the heck did all the time go? They were in kindergarten. What do you mean? They’re walking across the graduation stage from high school. What happened to all the years in between? And they come to me and say, You missed it because you were too busy working. Or the spouse that says you missed all the times that I wanted to talk to you and spend with you and love you and have a life with you. You missed all that because you were so busy building this thing that you can’t step away from. And we’re all gone now. So if you build that entrepreneurship and you build that business and there’s no one left around you, what did you build? Like there’s a way to have wealth and well-being without burning it all down. And that’s what I’m here to help entrepreneurs do, because it’s so important to me that families are preserved, that relationships are preserved, that we recognize the importance and the people that are around us, that business can come and go. You can make money. Money is not the root of all things joyful. But there is a better way. And when you can tap into that, you get to live like your pants are on fire, but your business can run while you’re on vacation. And there is no greater feeling for a small business person than to know that they can make money and create wealth and enjoy the life that they desire.

Brian Pruett: [00:07:49] So you talk about being living like pants on fire and that kind of thing. Is that where the name comes in for your business?

Melissa Stephens: [00:07:55] So Serenity on Fire is really about having this peace and harmony in your heart. Joy comes from within our soul. Happiness is external, but joy is internal. And when you have that peace, when you have that serenity, then everything you want, that core and your fire, that belly core, that burning fire delivery, you light up the world with that. And as long as you have that joy and peace internally, you have taken care of you, that everything you want to create is magnetic and it magnetize. And it lights up so easily and effortlessly because you’re limited from that core being of who you are, that internal joy that you determine. So Serenity and fire is really about being able to do all those things, but without all the stress, without all of the exhaustion, without all of the mind melt, without all of the burning it down and feeling lost and crazed and overwhelmed and overworked.

Brian Pruett: [00:08:50] So you talk about one of the things that what you say is that you keep the fire lit from the business to the bedroom.

Melissa Stephens: [00:08:57] So we do so we talk about the fact that it’s from the boardroom to the bedroom. 80% of people’s issues. Entrepreneurs have problems that start in the bedroom and it impacts the boardroom. Now, whatever you do in your bedroom, hallelujah, that’s all on you. But you know what else happens in the bedroom? You sleep, you rest. It’s your sanctuary. It’s where your well-being starts and how you put your head down at night determines how you get up and start your next day. The tomorrow you want starts with who you are today, so your wellbeing starts in the evening time in that bedroom. And if you’re so exhausted, so tired, full of stress, missing, all of it not having intimacy, not having communication, not having conversation and everything’s riddled with conflict. When you lay your head down, your mind doesn’t shut off because you don’t have any internal peace. And if your mind doesn’t shut off and you’re not getting rest, then you’re well beings impacted. When you’re well being impacted, then you can’t create the wealth you desire because there’s too many distractions, there’s too much you’re dealing with. So it starts in the bedroom, it takes to the boardroom. But the same thing. You can’t see your way from the boardroom to the bedroom, because if you’ve ever tried to talk to your children or your spouse the same way you might talk to your team, you can’t see them. It does not work. They will shut you down in a heartbeat because that’s not who they are and that’s not what they need from you. So transitioning from the boardroom to the bedroom is a difficult thing for a lot of entrepreneurs because they don’t turn it off. But we have to learn how to preserve those relationships, to preserve the life that you want to have. You have to learn how to shift from the boardroom to the bedroom. So we say we do everything from the boardroom to the bedroom because that’s where wealth and well-being really begin.

Brian Pruett: [00:10:33] So you don’t call yourself a business coach. It’s a business. I always get the word messed up. What do you actually say?

Melissa Stephens: [00:10:38] So it’s a business. Alchemist Right? We do practical magic with practical strategies. So we bring your essence with know how and strategies that work for you. We work from your strengths. And so there’s a little bit of magic in there because each person is unique and they each have their own essence, their own spirit, their own way of being. We’re going to capitalize on that with the strengths that serve you, and then we’re going to build from there because that’s what’s sustainable, that’s what’s repeatable, and that’s why we bring the magic with the strategy, because that’s where it gets to be a whole lot of fun. And then you get to live like your pants are on fire because you’re having the best time of your life and your business is growing and making you what you desire.

Brian Pruett: [00:11:15] So she, a few months ago did a little workshop for one of the networking groups and didn’t charge for it for come in to listen to her. And it’s just incredible. I was there and I took three things away from it, which I’ll share in a second. But what was really impactful is the fact that you not only talk to us in the workshop, but you were willing to talk to everybody individually as well, and the people who aren’t currently your clients so you can talk to them and give them advice. And you know, I was struggling and shared that I had felt like a failure because I had closed three businesses in the last five years and started another one. And you politely reminded me that it’s not about failing. It’s you fail forward, you learn, you know, and also the fact that maybe God had bigger things in store for me. The other thing is that just as you talked about, about immersing yourself in business and people who are workaholics don’t put their family first. And so reminding me the fact that, you know, it’s great to be home in the evenings because it’s not about presence. It’s about being present.

Melissa Stephens: [00:12:22] Yes.

Brian Pruett: [00:12:22] You know, and then the other thing that I want you to touch on and talk about is it’s okay to say no.

Melissa Stephens: [00:12:27] Oh, my favorite thing. It is okay to say no. Here’s the thing. I do what I do because this is what’s been laid on my heart. The Holy Spirit fills me and this is what’s been laid on my heart. So I serve from that servant leadership space. And so I’ll talk to anybody and give anybody strategies, tips, advice, whatever it is. And the best thing I love to talk about is how to say no, because, one, we’re not taught how to do it. When you’re little, you’re not allowed to say no to your parents, and as adult, you forget how to say no because you want to do doo doo for so many people, but you can’t fill everyone’s cup when yours is empty. So learning how to say no to the things that will not support the growth and the direction that you want to have is the most impactful thing you can do. Because every time you say no to things that don’t serve you, that are not going to move you in the direction that you desire, you’re going to say yes to every other opportunity that shows up.

Melissa Stephens: [00:13:16] You can’t do that if you are so overwhelmed with taking care of everybody else because you won’t say no. Instead of saying no to the things that aren’t going to be in your goal view and start saying yes to your family, to your relationships, to yourself, to the business you desire, to the life you want to build. When you start saying yes to the things that light you up, starting to say no gets a whole lot easier because you start setting boundaries that you will actually hold to. Well, we’re human and the hardest thing we have is creating those boundaries. It’s not too difficult holding those boundaries. Honestly. We’re not really great at that as humans because we move that goal line. We’re so easy to move the boundary that we allow people to keep pushing it, pushing it, and people will push. If you move it, people will push because they’re human. So you have to learn how to say no. But it’s actually something you most people have to be taught in practice.

Brian Pruett: [00:14:06] Yeah, because I would think, you know, as I used to think all the time, well, it’s selfish to say no, because first of all, you want to help as many people as possible, but you also want to help yourself. And saying no doesn’t do that to me at first. But when you present it the way you presented it, you see why it’s okay to say no.

Melissa Stephens: [00:14:22] The most selfish thing you can do is say yes to everything to the point of depletion, because then you’re serving no one and you’re not available for anyone and not available for yourself. And if you ever thought about having a bad day, if it starts because there’s something you really wanted to do or needed to do or desire to do, and you couldn’t get to it because of everything else in the way puts you in a bad mood and it puts you in a bad mood because you’re not living in your purpose. It’s not living according to the dreams that you have and you start resenting all the people you’ve said yes to while it was with the best intention, you start resenting them because they’re sucking up too much of your time. They don’t mean to, but you’re giving it, so they keep taking it. You have to be able to say no, that’s the most selfish thing you can do for you. Your business, your family, your life is say no to things that are not in that vision line for you, that don’t serve you, that don’t light you up, that aren’t going to put you in the space of moving forward and growth where that’s what you desire.

Brian Pruett: [00:15:18] So another thing I like to ask, and obviously you shared why you do what you do, but you’re also very involved in the community. Now of the five of us that are sitting in this room, you’re the furthest away because you live in Temple, but you’re very involved in the community. You do a lot of things. So other than the reason why you share what you do for business, why is it important for you to be involved in the community?

Melissa Stephens: [00:15:41] I mean, we’ve always said that it takes a village to raise children. It takes a community for people to thrive. Social connection is important and being able to give back into your community, to build the community the way you want it to live, the way you want to see it. That can only be done if you get on the ground and put your hands involved and you are willing to put yourself out there. So I love supporting our communities because small business ownership supports our economy, that supports our communities. They need support too. And it’s full circle. Right? And I love being involved because I love people. If you meet me, we can have a conversation all day. I don’t meet a stranger. It’s so important to give back to community. It’s so important to be a part of the community. You can’t make change unless you’re willing to be in the change. You can’t be a part of the solution if you’re going to sit back and be a part of the problem. So we have to get in the community. We have to give back. I mean, how else how else do I get to meet all these wonderful people that I meet if I don’t get into the community? Brian, I’ve met you.

Melissa Stephens: [00:16:38] I met Mike. I met so many wonderful people because I get in the community and I’m willing to serve. And it’s not about money. It’s about giving from the heart. Because when you do that, you meet people as people. And when you meet people as people, you get to know their soul. You get to know what drives them, what is purposeful for them. And then you have an opportunity to share. And it’s not about giving advice or giving tips or strategies. It’s about giving time, it’s about the presents. It’s about allowing people to see you and you see them and just building a community that is safe for our children, safe for our adults. It’s a clean and safe place for us to enjoy. I come from Florida. I lived my life outside, running the streets, running around, having a good old time. You can’t do that today. Communities aren’t quite the same anymore and we need to get back to that.

Brian Pruett: [00:17:27] So on the business side, are there particular size businesses? That are better for you to work with than others?

Melissa Stephens: [00:17:34] No, because I love all people. So that might be where I have a hard time saying no. You know, I work with Solopreneur Hours as they want to grow and I work with small and medium sized businesses. You know, somebody that’s got zero employees and wants to grow to, you know, 25, 50 or 150 employees, because the important part is that they see them as people and they see them as the people that are helping them grow. And they want to give back and they want to make sure they’re serving in the space that allows that growth to continue. And they’re not losing sight of that fact that they’re people and they want to continue serving in that way and they want to continue making sure the decisions they make, the business that are building and supporting those families and community, supporting those individuals, they’re not losing sight, Don’t work with businesses that are profit over people because I’m a people over profit person. And I’ll be the first to tell you no all day long because your people, the people you’re building for and the people that serve you and doing that, that support your vision matter. We can’t get anywhere without those people around us, and I’m going to support those people.

Brian Pruett: [00:18:36] And it’s true, because if you don’t have happy employees, your customers aren’t going to be happy. And so your vision is going down the drain.

Melissa Stephens: [00:18:43] Absolutely. Absolutely. Have you ever had a customer service representative on the phone who just sounded like they hated their job and so the service you got was so crappy and instead of being mad at them, you feel bad for them Because I just want to ask them, like, do you have a toxic culture, a toxic boss? Like, what makes you so miserable doing your job? You get to talk to people all day. Why is it so miserable? And you just want to go in there and help people understand there’s a better way, a different way of treating each other and building business off of kindness is so much easier and so much effortless because when people feel appreciated and valued, they give more than 100%. But when they don’t feel that way, they barely show up. And then I talked to them on the customer service side and I’m like, Oh, we need to figure out what’s going on because you’re not living, you’re not happy. There’s something else that’s at play here. It’s not just that individual. There’s a culture at play and that’s tough and that’s tough for people. We have to keep people as the forefront of what we’re doing.

Brian Pruett: [00:19:43] Can you talk a little bit about the workshops? I mean, there’s different kind of workshops that you do, correct?

Melissa Stephens: [00:19:47] Yeah. So I offer a couple of different kinds of workshops, and I do them throughout the year. And, you know, some of what we do is we do an intensive right. It’s a three day. We go hard, we go fast, we go deep, we get we really get in there, figure out where your blind spots are and figure out where you’re struggling. Where are the energy leaks are? We go in and start repairing Those Band-Aids don’t work. We’re going to go to the root. We’re going to figure out what it is and we’re going to tweak it. We’re going to fix it. We’re going to find what works. We’re going to make that repeatable for you. We’re going to do that over and over again so that you’re building on a sustainable platform. So we go in and we do these deep dives, these intensive other times, you know, we’ll do one day of just dive and deep. Everything we do is coming back to who you are and what you truly desire. The problem is, is we grow or we have these great ideas for business. As we lose sight of our vision, we lose sight of our mission in the chase of the dollar and the chase of the glory and the chase of whatever we lose sight. And when we can come back to that value, come back to that reason, that mission, the the vision that we have, we serve from that place.

Melissa Stephens: [00:20:49] Everything is so much easier. So we dive in and we get through that. So these workshops are really to help individuals figure out some of those things on their own and figure out where they might need help or where they might need to slow down and take another look. And it’s so amazing to watch. Just to watch people. When the light bulbs come on and they realize, Oh, it’s just a simple tweak. Oh, I’ve just been missing this. Oh, I don’t have to talk to people like Pooh on the shoe. Oh, I could treat them like decent human beings, and they do more for me. Oh, I don’t have to be this ogre. I don’t have to be this toxic boss to get things done. Oh, I get to live life joyfully, and I can be a happy, joyful employer, CEO and people like that. People want to work for me. That’s better. Oh, I’m making more money this way and my family’s happy in my life is happy. Heck yeah, let’s do it that way. So sometimes we just go in there and help people see where they misaligned, where they’ve stepped away. We bring them back to that core.

Brian Pruett: [00:21:49] If somebody is out there listening, want to get hold of you for either your your your coaching or your workshops, what’s the best way for somebody to get a hold of you?

Melissa Stephens: [00:21:56] So if you go to my website Serenity on Viacom, you can contact me through there. And if you see me in the community, you can always just say hello. I’m everywhere. I’m on social media. So there’s a number of different ways that you can connect with me. I love people just to reach out and say hello, ask questions. I’m always going to have that conversation. I’m always going to make time for that because it is so important for me. And besides, I don’t know if you all can tell. I’ll love to talk and I love people. So, you know, you can always hit me up and we can always have a conversation.

Brian Pruett: [00:22:24] You notice she didn’t say no when I asked her to come to the show because she does love to talk. So, you know, most I appreciate you coming this morning and sharing. Do you mind sticking around? Listen to these next two stories.

Melissa Stephens: [00:22:33] Absolutely. I can’t wait to hear them.

Brian Pruett: [00:22:34] All right. Now we’re moving over to a gentleman that I met, like about three years ago, four years ago. Again, networking and again. Don’t I say this all the time. Another powerful testimony of networking. Every story that you’re listening to it, this is the first time listening. This show is about positive things going on in the community, whether it’s about stories of adoption that we had a couple of weeks ago, or your passion or being vulnerable to share your testimony and let people learn from that and heal from that or whatever. So that’s just a very positive thing going on with networking. So Mr. Mike Van Pelt from the True Man podcast, you’re no stranger to the studio. You’ve been on Stones show, you have your own podcast, but I’d like for you to share because you have a passion for helping men in general, sharing their stories, getting them to, to, to get their stories out there, redo their stories. So share a little bit about, first of all, your story, why you’re doing what you’re doing, and then we’ll get into your podcast.

Mike Van Pelt: [00:23:32] I’m just glad I get to talk now. You know, that’s as long as I’ve ever said in front of a microphone without saying a word. I was really getting a little nervous. But Melissa is so incredible. I actually wanted to jump in and start asking her questions because I’m so used to doing that. It’s hard for me to just sit and be quiet. Yeah, So? So I started Drew man, Life coaching and the the podcast actually followed, but it really came from the whole idea of True man is Jesus Christ, walk on Earth as, as a true man. And you know that he serves as the model. And so that, that branding actually started in my men’s small group because we needed somebody to that had the model. And he’s the guy. He’s the guy. So that’s where the whole brand name came from and be by being a part of that men’s small group, what I recognize by going to retreats and just being around a lot of men was that I had started out doing some business consulting, but I just saw that there was a need in the marketplace for another man to come in and walk alongside another man and just help them weather it. Most of the time, these challenges start in business. Maybe Melissa can verify this come from the personal side of things, like things are not right inside of me and there’s a lot of reasons for that, you know, could stem from something that happened all the way back in childhood.

Mike Van Pelt: [00:25:02] And we just kind of as men, we typically carry this stuff along. We’re really bad about that. We bury it. We hope we don’t have to deal with it and it catches up to us later in life when you you know, part of business is having relationships, Part of marriage is that’s relationships. And so this baggage that we carry around sometimes shows up in relationships and can can end in a bad way if you don’t get your your self right. And so part of my coaching is to help guys gain that clarity and win their heart back, as I like to say, because the heart is the center of everything in the human body that is there more blood vessels and things that run to the heart than there are actually to the brain. So it’s a mini brain, so to speak, and you’ve got to get your heart right. If your heart’s hurting, you’re going to have a hard time being present for the people around you. And so I help men, you know, work through the things that they may be going through in their life when I do that one on one and. You know, I’m doing a lot more group stuff in that area, so.

Brian Pruett: [00:26:10] So that led to you having your own podcast now, too.

Mike Van Pelt: [00:26:14] So we did start the podcast and the whole idea around the podcast. It was started with Paul Bailey and I because we let our men small group and it was really the joke of the day, right? We’d get done with our small group and we’d be like, Hey, that would have made a great podcast. And it was a joke for the longest time. And until somebody else came to me and said, Have you ever thought about doing this? And I’m like, Hmm. Usually if somebody asked me if I get that question again, there’s something going on there, right? So I looked into it and, you know, Paul and I started doing the podcast together and he couldn’t keep up because that’s not his daily thing. He’s a financial advisor and I’ve just kept it going. I now do an interview style show. Sometimes I do solos, but, you know, I don’t like to hear myself speak and but it’s a lot more fun to do interviews because you have people on and the power of their stories is so real. You know, for example, yesterday I interviewed a gal, this will be a podcast that will come out in in March. And we were we were actually did a program on suicide. And she told me a story about her two teenage sons. She lost both of them in a 30 day span to suicide and which is and so the story is not only about the suicide, but it’s how she’s getting on in life. And the reason that that story is so powerful is we all go through stuff. We all go through stuff, and but we package it as if it’s unique to us, but it’s not unique to us.

Mike Van Pelt: [00:27:51] There’s somebody else has gone through that and it’s important that you be in community and put people around you that care about you in those situations. So the whole idea of the podcast is to help men be better men better, better dads and better husbands. And so topically we talk about a wide range of things that men need to know in order to be better in those areas. And it’s a great way, in all honesty, for people to hear me and begin to know like and trust me, I think podcasting is a great way to conduct business these days because it’s an opportunity to get your message and your branding out there. And it’s not just a podcast for me. My pants were on fire yesterday, Melissa, as we tried to reestablish my YouTube account, which went sideways for for a moment. But that entrepreneurial stuff, it’ll drive you crazy. But so so we put the video out on, on, on the YouTube channel as well because some people just like the YouTube. So it’s a lot of fun. We’re 93 shows in and first part of April I’ll be celebrating 100 shows which I reflect back on now. And it just I can’t even I just can’t even believe that there are that many in the books. And it’s really been the thrill of my life to to do it and meet these people and have them on the show. And and I hope it’s making a difference.

Brian Pruett: [00:29:25] Well, I saw something on Facebook yesterday that you interviewed somebody talking, overcoming obstacles. And that sound, you know, again, that’s the way about this show, too, is both things are talking about just inspirational stuff and people learning because you never know who’s listening or watching.

Mike Van Pelt: [00:29:41] You Absolutely don’t. Honestly, my favorite thing to get fact, some guy that I met the other day, he didn’t know I did a podcast. He listened to this week’s podcast, which is Dorsey Ross. He has he was born with a disease called Alpert’s Syndrome, I believe is what it’s called. And so he’s he’s his face is physically deformed. He’s gone through a number of different surgeries. His speech is a little slurred. But what an incredible story, because, I mean, we all hear these stories about bullying. So you can imagine if you’ve got some kind of deformity, what you go through as a kid. But his parents were so positive, they were so encouraging. And if you listen to this guy, listen to the podcast, you’ll quickly learn that he got the guy. Doesn’t even sound like he’s ever had a bad day in his life. Right? His attitude is so positive. And, you know, he’s a professional speaker now and travels around. That’s part of his ministry. And it’s it just goes to show you that you can overcome anything with a positive attitude and that, you know, the naysayers, the people that try to get you down, you know, they don’t matter. They don’t matter. And so it was a great podcast to. With with Dorsey. And here his story about overcoming essentially the odds. The guy when they told him he couldn’t go to college, told them he wasn’t smart enough to go to college. Guy went to college. Now, it took him a while, but that’s okay. It takes a lot of us a while. It took me a while, so, you know. But they said he would never get a college degree and he went on to get his college degree. So this guy is an overcomer. And I think that that’s an important a really, really important message that, you know, you can’t you can’t put up walls, man. You got to run through them.

Brian Pruett: [00:31:36] When you’re working with the man as their one particular area that you kind of see the most. I don’t know area that’s kind of like the struggle. Can you share that? Is there something that’s more prevalent than others that you see?

Mike Van Pelt: [00:31:49] Well, guys, talk about anger a lot and we all struggle with that to one degree or another. But it’s purpose. You know, I think that, you know, unless you’re doing something that you’re 100%. You know, dialed in on and you love and you got everything. And that’s that’s a small percentage of people. Quite honestly, I think a lot of us walk around. That’s what happened to me. You know, I went through a very long period of time where I was like, man, professionally, what I’m doing just flat out sucks. I hate it. I don’t enjoy it. It doesn’t bring me joy and I don’t. But I don’t know what I want to do. And I went through a number of different coaches trying to find the right person that could help me. And I don’t think it was any one person that helped me. I think it was just that learning that went with it as as I went through that process. But purpose is something that a lot of people don’t have peace or clarity around. You know, it just kind of float through life, hoping we can get through the next day and that can be a really miserable way to live.

Mike Van Pelt: [00:32:54] And it leads to a lot of other things that will make you unhappy. So I think people just try and my audience typically is going to be a middle aged guy. And at that point, you know, they’ve lived long enough to go, Maybe you’ve had a little regret here or there, but I don’t want to go down that way. What do I want my legacy to be? And I think that we all reach a point where we get, you know, what is my legacy? How do I want, you know, and I encourage people to sit down, write your eulogy. And if you don’t like your eulogy, man, you better change your game. And so, you know, but a lot of that is around finding purpose and just pausing to go, man, what’s next? What’s next? What do I really want once with my heart telling me? Because too much of the time we think with our head and not our heart.

Brian Pruett: [00:33:50] Melissa, you talked about sitting there and talking and talking for hours. When Mike and I get together, it’s wind up being three or four hour conversations and you and I talked to all the time about we don’t believe in things of coincidence.

Mike Van Pelt: [00:34:00] No.

Brian Pruett: [00:34:01] You are working on a book, but you just coauthored a book and then you shared with me a couple or about a week ago about somebody just that day reaching out to another one to share that story.

Mike Van Pelt: [00:34:11] This is getting crazy. I’ll tell you what, the things I kind of laugh about it, quite honestly, because I know that my high school composition teacher, I don’t know where she is, but if she’s not alive, she’s definitely spinning in her grave going, There’s no way that cat ever wrote a book. No chance. And by the way, I still remember that paper that you chopped to pieces. Oh, you’re forgiven. Yeah. So I did a collaboration book that I had a couple of pages in that came out the first week in January, and that was kind of a cool thing to be a part of. There were about 300 some authors in there. So for every day of the year, there’s an entrepreneur that wrote essentially a little story and had a quote just to provide motivation to other entrepreneurs. That book was called The Art of Collaboration. And then I’ve been in the process of writing my own book, which will be out probably towards the tail end of the summer. True Man, True Way’s roadmap back to the masculine heart. And, you know, the reason I’m writing that book is it gets into my story, but I’m really just trying to provide guys a very simple roadmap and gain clarity around, you know, their lives. And just based on things that I’ve worked on. And then I had another collaboration that came by way completely unexpected, expected the guy by the name of Jim Brett, who’s one of the top 20, I guess they call him one of the top 20 speakers.

Mike Van Pelt: [00:35:49] Historically, he was with Jim Rohn and worked with Jim Rohn on his team and built his sales team up. He’s the guy that hired Tony Robbins and he reached out to me and we connected and he asked me if I would be a part of their collaboration book where you get to write a chapter. So it’s Jim Britt and Kevin Harrington from Shark Tank do that together, and the book’s endorsed by Tony Robbins. So that’s another cool project that’ll be out later this year because I can’t pile them on fast enough, I guess. I don’t know. But it was too good to pass up. You know, I find in all honesty that the coaching field sometimes gets a little messy and there’s a big gap between the good coaches and the folks that just threw a shingle up and said, I’m going to help people. And there are a lot of nuances to coaching that, you know, there’s good and there’s bad. I’ll just leave it at that. But you’ve got to differentiate yourself in the marketplace. And over the last year, I’ve come to realize that and especially working with men, because as men, we don’t typically put our hand up in the air and go, Yeah. I could use some help. I could use some help.

Mike Van Pelt: [00:37:04] Usually we’re bleeding out before that happens, and so you know it. What I try to what I’m trying to do is position myself professionally to be at the forefront of the industry, of the men’s movement. Because I want to be there to help guys, because I know guys are struggling. Every once in a while somebody asked me what I do, and usually if I get that snicker, I’m like, You’re the perfect client because something’s going on there. They may not want to reveal it, but, you know, usually something’s going on there. But but that’s part of the reason I do some of those projects. And it’s cool to be around people that have been there, done that. So and now I find myself in the position of being an author, which is really cool. You know, I’m putting myself in the position to be a speaker. And this is one thing that I tell people all the time, Whatever it is that you want to do, get around those people. You know, if you want to be a speaker, get with other speakers. If you want to be an author. Get with other offers authors. So I think those things are really important and that’s what I’m trying to do in my business, because I not only want to be the best I can be for myself, but I want to be the best I can be for my clients.

Brian Pruett: [00:38:20] So you also are very involved with the community. You’re part of a rotary group. You do all kinds of things. Why is it important for you to be involved in the community?

Mike Van Pelt: [00:38:29] Well, listen, there’s a there’s community is everything. If you’re not involved in the community, how are things going to improve? Right. There’s a. When we first moved here, I’ve been in the area now for about 18 months. When we first moved here, I was very familiar with Rotary. I was not a part of Rotary, but one of the reasons I got involved was it was an opportunity to hit the ground running with people that were very familiar with the community. And so we do a number of things. I’m a member of North Cob Rotary, and if that’s something you’re interested in and you’re hearing about this, reach out to me because we have a fantastic organization that meets in North Cobb and we’ve got our hands on a lot of different things. And I just love serving and helping people. And there’s there’s so much opportunity in in our community. I’ll tell you, one of the cool things we did last year, North Cobb Rotary is a participant in this. We got I got to go to the baseball field and Acworth and the I can’t think of.

Brian Pruett: [00:39:44] What.

Mike Van Pelt: [00:39:44] League Horizon Lake and do the Horizon Lake. I just thought that was really cool because those kids, they didn’t have a care in the world, man. They were just having fun. And it was just so cool to run the bases with them and be in the field with them. And so, you know, there’s just all kinds of things like that that you can do in your community to make it a better place to live.

Brian Pruett: [00:40:03] So we just had them on the show not too long ago, and then we did an expo that helped benefit the Horizon League a couple of weeks ago. So yeah, it’s it’s a great organization. So if somebody wanted to get a hold of you, first of all about your coaching, how can they do that and then share how the people can listen to your podcast?

Mike Van Pelt: [00:40:21] Yeah, so all this stuff’s on my website, so but you can send me an email at Mike at True Man Life Coaching dot com and my podcast is actually on my website, but I’ll give you a link. True Man podcast will take you right to that page and my author, my page and my book or also on the website. So you know just go to true man life coaching dot com. Hopefully my videos will be up and running and it’s just you know entrepreneur thing man right And you know hopefully everything will be up and running today and Yeah but go check it out All my information’s on the on the website. You can get ahold of me there.

Brian Pruett: [00:41:03] Awesome. Mike thank you again for coming and sharing your story and what you do. And you mind sticking around for this next story.

Mike Van Pelt: [00:41:09] Absolutely.

Brian Pruett: [00:41:10] So we’re going to move over to no stranger to everybody, I’m sure that’s listening. He’s going to switch roles for a minute and be actually be interviewed because I’m sure he’s never been interviewed. Right. I mean, you’re used to the producing and asking the questions on shows. So Stone Payton from Business RadioX, How are you doing this morning?

Stone Payton: [00:41:27] I’m doing good, man, and I am enjoying listening to these stories. Can I ask a couple of questions? Sure, Absolutely. Before I put the other hat. I mean, those are a couple of tough acts to follow anyway.

Brian Pruett: [00:41:36] Absolutely. Go ahead.

Stone Payton: [00:41:37] But I wanted to ask Melissa, when you first are engaging with people, they begin to work with you. I wonder, do they sometimes come to you with a a definition of the challenge or problem that is maybe more often than not less than accurate, And you have to help them identify what’s really the challenge or the problem, or do they have it nailed when they come to you and then you can start working on it?

Melissa Stephens: [00:42:03] Oh, that’s such a great question. No, sometimes what we think the problem is is only a symptom. It’s not the root of what’s really going on. So oftentimes clients will come to me, they’re overwhelmed, they’re stressed, they’re feeling burnout, they’re frustrated, they’re angry, they’re mad, their relationships are falling apart. Business isn’t growing, whatever it might be. And those are sometimes just symptoms of what’s really going on underneath. So I’m a great listener. I love to talk, but I’m a great listener. And we we sit through all of that and get down to the root of what’s really going on. And it really comes down to Mike was talking about before, it really comes down to heart. So we get down to the root and the soul of what’s really happening, what really is underneath all of that. We start unpacking all that. I want to tell you what, we just go diving in. People hear me say it all the time. We go hard, deep and fast. We just start unpacking all that. If you’ve ever seen someone unpack after vacation, they just toss in everything. Everywhere. We start tossing everything everywhere, getting rid of everything that doesn’t need to be held on to it. Sometimes we hold on to energy that’s not ours. So we start unpacking all the junk that we don’t need to keep on messaging, communication, issues, traumas, whatever it is. We start throwing all that stuff out and start getting back to what you really want to get into. So that’s a great question.

Stone Payton: [00:43:18] Well, it’s it’s one that occurred to me while you were talking and the entire time you were describing the challenges of entrepreneurs in particular, I kept thinking, Boy, I resemble that remark. I resemble that remark and. And then I’ve reached periods and I feel like maybe now is one of them where I have felt the serenity, you know, like, I got it all, I got it all dialed in. And and then I had reached another point where I didn’t and I kind of cycles and I wanted to ask you, when in writing and doing the writing to talk a little bit about that experience, if you don’t mind my, my asking, because, well, my specific question, or at least my first one is, did some of it just come together really easy and like, you just couldn’t wait to get it on the page And then did you like just sit there and really struggle with how what am I trying to say here, what I want to say about this?

Mike Van Pelt: [00:44:10] It’s such a good question. Listen to tell you what kind of individual I, I, I grew up watching sports. I was very athletic. I was the guy that was in the driveway shooting hoops before I grew up in central Iowa. Before the Iowa game, I was shooting hoops. I would come in, turn the game on halftime in the driveway. And so I don’t sit very well, like I need to be active. Right? And and so sitting and trying to capture content is really a huge challenge. But I will tell you, towards the end of the year, I had a woman that I and she was in my mastermind group and she’d heard me and she she said, Mike, I want you to call me. This is my kind of my breaking point in terms of even getting towards the the book because I knew I was struggling, trying to come up with content and stopping. I needed to stop and do some stuff for my business. But, you know, as entrepreneurs, sometimes we keep charging even though we know we need to stop. And so she helped me towards the tail end of the year. And oddly enough, so you just heard me talk about these books. We basically outline where we were at with everything and we got done with it. And I went, Holy. I just outlined another book. So. So but to tell you the truth, it’s really hard. But I think what I found by going through that process with her is that the content is coming to me a little easier now because I have a better feel for how I can really help and serve.

Mike Van Pelt: [00:45:54] I knew what it was, but I hadn’t stopped to get it down on paper. And this is why and this is going to be part of the book, I think journaling is so important. I mean, we have all this technology in the world, and I know that there’s a number of different resources for journaling and in technology, but I just don’t think that there’s anything better. And I, I don’t write like this. I, of course, get on the computer and write, but I don’t think there’s anything better than getting pen to paper and writing our goals. And, you know, having a gratitude journal could be a piece of it. But, you know, writing and journaling I think is and guys don’t do this well. In fact, one of the things we’re going to work on, we’re going to bring out a masculine true man journal, a really masculine leather bound. So this has been stuck in my head forever because guys don’t journal for some reason, I guess we don’t think that that’s the masculine thing to do, but we need to get our thoughts down on paper. And so, you know, that’s going to be a part of the book. But I guess to answer your question, it is a struggle. But I have. But once you start in, you know, and you have clarity around the direction you want to go. Then, you know, it gets a little easier.

Stone Payton: [00:47:18] Well, the reason I ask I was thinking when you were talking, the way I got into this business eight years ago, Lee, and I’ve been doing this for 18 years, my business partner, Lee Kantor and I, I kind of came from the training and consulting world. When I got fired from the last consulting firm that I worked with. I went out and did some keynote work, self-published a book. Yeah. And the book had some success on its own and helped me book speaking engagements. It was a credibility piece for the consulting, all this stuff. And I got to tell you, if if all of the copies of that first printing that we did of that book would have stayed in Mom’s garage. And if me and Mom were the only ones that ever read it, I still would have been glad to have done it because I feel like it. It helped sort of solidify, crystallize my own thinking and equip me to be a more effective consultant, even if no one else had had read it.

Mike Van Pelt: [00:48:10] That’s that’s that’s totally it. I mean, it is it doesn’t come to me easy, but it’s it’s it’s kind of cathartic in a way, right? Because you’re like putting it down on paper and you’re like going, okay, this sounds good. And the funny thing of it is like, I’ll write something. I’ll go back a month later and I’ll be like, I wrote that. That’s kind of silly. And then you go back and you tweak it. So I think it’ll be an evolving thing for me. I think the hard part is doing number one, right? If you can get the first one out of the way, then the second one is probably a little bit easier. But you know, it is a very cathartic thing. And the reason I’m doing it, I’m not trying to sell millions of copies. If I do, great. But that’s probably not going to happen, by the way. But the point is, is that I want to be an authority figure in my industry. And so just by doing one collaboration book, I’m already an international best selling author, which is like really kind of cool, you know.

Brian Pruett: [00:49:12] A selfie now.

Mike Van Pelt: [00:49:13] Yeah, Yeah. So, so, you know, it’s, it’s a really cool thing to do. And, you know, Brian, you were talking about networking. Ultimately, you end up networking with a group of people, especially when you do a collaboration book that you would have never, you know, this, this collaboration book that I to do with Jim Britt and Kevin Harrington and this I mean, when in the heck was I ever going to run into Kevin Harrington from Shark Tank? I’ll give you a clue. Never. But, you know, they’re all a part of, you know, the the mastermind group that goes, you know, gets to be a part of that. And so who am I going to meet in that group? That could be the next great thing that helps my business. You don’t know. And that’s why I love networking and being a part of the community and getting to know people because you never know where the next great idea. In fact, the podcast has led me to so many different strategic partnerships that I mean, you know. Stone You may have you could have told me, Oh, well, it will. And I would have been like, I doubt it. But you know, but, but it ultimately it just, you know, so many cool relationships have happened to me over the last 18 months. It just blows my mind.

Stone Payton: [00:50:38] Something else that you get if you have your own radio show and if you’d like to interview authors about the books that they’ve written, or you can build up your own library of signed business books. I did that once the house burnt down and I’m building up my collection again. Okay, I’ve stalled long enough. I’m willing to be an interviewed guest now, Brian, but we’re going to leave their mikes open because I got other questions.

Brian Pruett: [00:50:59] Yeah. So first, have you ever written a book, Melissa?

Melissa Stephens: [00:51:01] It’s on the to do list.

Brian Pruett: [00:51:03] Okay, So I was a sportswriter at one time, but you don’t want me writing anything Because if you talk to my mother and my wife, I have a very strange disease, and it’s called comma phobia, and I don’t use them. So you have to take one long breath.

Mike Van Pelt: [00:51:17] I understand.

Brian Pruett: [00:51:18] That. But I was told one time when I first got the sports sportswriting job that that’s what editors are for. So we’re all good.

Stone Payton: [00:51:23] Yeah, well, mine’s dipped in adverbs. I think I would do it better. I mean, I wrote this thing like, 20 years ago. I think I would do a much better job of the actual writing. I stand by the content and it’s, you know, it’s had three printings and it’s been in leadership development curriculums. It’s had some success. But I so I cringe a little bit sometimes at the actual mechanics of the writing, but I stand by the content, which I think that’s a good sign.

Brian Pruett: [00:51:44] There you go. So, all right, we are going to ask you some questions.

Stone Payton: [00:51:47] Okay. All right. All right. And I’ll try to.

Brian Pruett: [00:51:49] Answer I know it’s hard to to sit back and not ask questions, but first of all, you are very passionate about helping others, too, because as you shared, you were a consultant. You’ve started this platform where you’re helping businesses. And before I get into what we’re really going to talk about, which is your Main Street Warrior program, which I really think is cool and I want you to share. But can you please share your story of why eventually why you wind up here and why you’re doing what you’re doing?

Stone Payton: [00:52:17] Sure. And I’ll try to be succinct, but I mentioned it was a book. You know, I published the book. I got invited to be on different shows and I got myself invited to be on like these Saturday afternoon. I’m a smart CPA, you know, shows on FM, and I did a handful of those. I got on cable access TV. I mean, I would have talked to the high school newspaper, right? Anybody to listen to me talk about the book. And they were fun. But it was very different than what we’re doing here. Right. It was often a little bit more host centric. You know, the host was the personality or we were I always felt like we were kind of doing a little bit of a dance for this anonymous audience out there. And but I got pretty good at it. But in those things, if you guys have ever been on one of those kind of shows, man, you got to have your three bullet points. That one joke that you know, always lands and then that quick offer it to, you know, it was much it was it was more superficial. Right? You know, like it wasn’t like the show’s about Brian, you know, and but I you know, it was still a fair energy exchange, right? I knew I could leverage the content. We didn’t have content marketing back there. We didn’t have the phrase.

Stone Payton: [00:53:18] But I knew enough about selling and you know that I did that. And then I got invited onto a show called Atlanta Business Radio. We weren’t a network back then, and this guy named Lee Kantor was running this thing. We walked in, there were two or three other business people in there. And I mean, I got to tell you guys, I mean, I walked in, the clouds parted, the doves flew, the angels sang. It was just it was a completely different experience. Like we had a conversation about me and the work and the why behind the work and where I was trying to take it. And I just I just got very enamored with that. So when when Lee explained to me his business model, which I could not figure out at first because he didn’t charge me to be on the show, he didn’t run any commercials. I think he did like a live read for some nonprofit or something. When he explained that to me, I wrote a check, became a client, started using the platform to grow my business, build relationships, and are you guys old enough? I don’t. I don’t know that y’all are. I know Brian is, but. But he used to be a commercial where the guy he he used the he liked to raise her so much he bought the company.

Mike Van Pelt: [00:54:23] I do recall.

Stone Payton: [00:54:24] That. Okay. All right. So Mike sold enough. Anyway, I liked what Lee was doing so much and got so enamored with. I bought 40% of the company. So I became, you know, so and to this day, I own 40% of the business radio network. Lee on 60%. We rarely disagree, but when we do, it’s his final call. That’s the way we organize stuff. And now we’re in 57 markets. We have 19 of these studios. And so that’s my day job is I am out recruiting people around the country. And now a couple of conversations internationally kind of provide for the care and feeding of people to run these hyper local studios. So that’s my day job. And then Lee and I ran a have been running for most of those eight years, a studio out of Sandy Springs, kind of our headquarters studio. And then Holly and I, my wife Holly, our youngest, we have two daughters, Katie and Kelly. I’m getting to see them both this weekend. Kelly When we broke her play and she moved to Chattanooga, we moved from our home on a cul de sac in East Cobb, and we bought a little patio home right here on the edge of town. And I told Holly, I said, I’m going to put a studio in Woodstock and we’ll do a Cherokee business radio.

Stone Payton: [00:55:30] So here I am. I got I’m wearing that hat. You know, I still have my day job of helping to run the network, but now I’ve got. Studio. And I’ve got, I don’t know, I think maybe nine clients professional services B to B, we’ve helped them create their own show and do all the things we do to do stuff like this. And they capture all these great stories and they build relationships. And and I’ll share with you and I know I’m jaded because I have a tendency to see everything through like the Business RadioX lens, right? Like Business RadioX going to solve world peace. And but I really my current belief as of today is, yes, storytelling is a marvelous way to promote your business. Get your thought leadership out there, provide some consistency of brand, and begin to create that foundation for people liking and knowing and trusting you. I got to tell you, gang, I think story gathering is infinitely more powerful in terms of building relationships and growing your business. I think that’s and I can’t take full credit for that thought. I’m reading a book right now. What is it costing you not to listen? And she talks about story together. So that’s that’s what I’m doing. And then I and then this mainstream warriors things happening.

Brian Pruett: [00:56:46] Yeah. So go ahead and share with that because it’s really cool. Your passion is again, like everybody here is people and helping others. And this is the way to help businesses who I guess fresh off the ground kind of thing. But when I have this platform that want to be able to leverage and and do things like this, but this is a way for them that that don’t have that money or whatever that you normally do. But share share about Main Street Warrior.

Stone Payton: [00:57:08] I’m so excited about this. And I wore the t shirt today. So if you let me be in the picture, I’m hoping you’ll let me be in the picture. You know.

Brian Pruett: [00:57:14] That. Well, you got to get someone else to take it because you won’t be able. You don’t have the selfie arm like Wendy does.

Stone Payton: [00:57:18] We’ll bring Monica in here. But no, Melissa, remember I was telling you about reaching that point of serenity, and you got it locked and loaded? Well, I mean, I’ve made a very comfortable living doing some really cool stuff with Business RadioX. And now we’re empty nesters. We live right on the edge of town. I know every bartender in town. I know a lot of people. So I just thought I had it all dialed in, right. You know? And then I started getting more and more immersed in the community. I started going to young professionals of Woodstock. I’d never done networking stuff. I went to the Woodstock Business Club. And so, you know, in Thursday mornings I get up and I’d walk across the street to the circuit and go here. And I walked down the street to reformation. And, you know, within six weeks I’m thinking, Man, I love these people. They’re great folks. Almost nobody in this room can afford to work with me. Our fee structure is a little out of reach for our ideal client for the business, radio, business, professional services B to B, But they’re established enough that they’re trying to make another 50,000 or 100,000 this year, you know, And so they can afford to make an investment that that warrants that and we’ll give them anywhere from a 4 to 10 x return on that.

Stone Payton: [00:58:29] But you got solopreneur hours. You get these small firms, you got startups, you got kids with an idea on a cocktail napkin. You’ve got all these nonprofits. And so much of what we do in here would benefit them greatly. Yeah, but, you know, so I guess I’m scratching my head since I got here, you know, like, what can we do for these guys? Now? One thing we can do and I always we’ve always done this all along is I can cast a wide net and invite folks on the show on like any of the house shows that I know are not going to be prospective clients, but I’m just serving the community now so I could help at that level. But I knew there were people in here if I could give them more access to the story gathering and give them more that and so so yes, what I came up with, with the help of Sharon Cline and a lot of mental energy and a lot of creative thinking from David Semel with Diesel, David Inc, help me think through this. So what we did is we created this this thing called Main Street Warriors. And the idea is to be even more directly targeting to support the that small business person is start up and retail. We’re not a good match for retail.

Stone Payton: [00:59:41] Our core thing, if you want to meet Bob Smith or if you want a Bob Smith, a husband and father to buy a lawn mower or diapers, I don’t have the first clue about how to reach that guy and convincing them. But if you want to build a real relationship with Bob Smith, who owns the lumber yard, I’ll put him in that chair right there and you guys will have a heck of a relationship in 45 minutes. Right? So but the lady who’s running the boutique, the guy who’s run into, you know, the dry cleaning place, the restaurants around town, all these small companies, I thought, man, we got to figure out a way to I got I got this space right here. So what we did, we create we call it Main Street Warriors, and we have kind of this creed, right, defending capitalism, promoting small business and supporting our local community. I hunt and fish. So everything’s camo. And I wore my shirt today. And so we built a membership structure. So for $12.50 a month, anyone who cares anything about any of these issues can can join the movement at a supporting troops kind of level. And they get to come along for the ride on stuff and they help us promote this. They help us help other nonprofits raise money. And they they go like they given anything else being remotely equal.

Stone Payton: [01:00:59] They’ll go do business with all these other small businesses that we’re promoting and talking about. And then so at the very I mean, like a kid, you know, there’s a lot of people that can afford $12.50 a month and and they’re part of something, right. This Main Street Warriors effort. And then on the business side, these smaller businesses for 125 bucks a month or 150 bucks a year. And what happens is we pool the money, right? So they’re not going to get a custom weekly show, you know, like somebody that’s paying me 30 grand a year. But they can sponsor episodes, right? They can have signage on like this wall behind you. That’s why I have the signs are down there because I’m switching them out with different things. We can we can talk about them on the air. They can we can put their logo and stuff. You know, today’s episode was brought to you in part by blah, blah, blah. There’s a as you know, Mike, there’s a ton of stuff you can do in the content once you’ve created it. Well, they can sponsor those things. So when we go out and do onsite remote broadcasts, right? Well they can be, they can they get to come along for the ride on that. They can schedule quarterly special episodes.

Stone Payton: [01:02:08] Right. So a small business person who, you know, is running a tax accounting practice, right? They don’t they can’t write me a check for 15 grand, 30 grand this year, but 150 bucks. And to be tied to and be part of the community, it’s not like. Sponsoring a Little League team and you just seeing everywhere and we take 20% of that. We’re not a nonprofit, right. But we take but it does allow me in our team to do stuff that was all coming out of my pocket. So we weren’t doing it nearly as much as I felt like we could and should. And so now we can serve a whole lot more people a lot faster, and we can go out and do these onsite kind of remote broadcasts. Again, it’s all about gathering these stories and supporting and celebrating these folks. Well, now that’s, you know, that tax accountant person. Is there part of how and why we’re able to serve those folks so we’re able to go out to like trivia nights and do an on site remote broadcast. It is the main Street Warriors is what is making what we’re doing this morning possible. We can we can work with charitable pursuits at a very different kind of fee structure than, you know, unless you didn’t write me a $30,000 check, did.

Brian Pruett: [01:03:21] You know it would bounce to the moon and back?

Stone Payton: [01:03:24] But and but we’re we’re part of any time we’re working with and through folks like Brian and and somebody like the Horizon League gets a check. We’re a small part of that right? And the main street and there’s the money thing, but there’s also the the gathering and the sharing and the redistributing of all this. So. So once you got me talking, you can’t show me up.

Brian Pruett: [01:03:45] That’s all right. That’s what this shows for.

Stone Payton: [01:03:47] I’m very excited about it. But but there was this gap and let’s what I’m getting at is, you know, I felt like I’ve kind of hit it. I’m coasting. I got money and I was rich before I was rich, which that was fortunate. I was I was I was rich before I was money rich. Yes. And then I got money rich. Or at least by my I mean, there’s always richer people, but we got plenty. We’re not worried about the next meal and the mortgage. And then it felt a little hollow. Right? Because I’m meeting all these people and they’re struggling and you want to help every little one of them. And you can’t say yes to all of them. But so yeah, Main Street Warriors dot org. Go there, think about it. Call me. Talk about it. We love to have you. That’s what we’re doing.

Brian Pruett: [01:04:28] And why so So other than what you just shared about that, you’re all very passionate about the community too. Because like you said, you came out and did a live remote at the trivia night. We had 60 people there helping footprints on the heart. My next trivia night, by the way, is this coming Wednesday the 15th at St Angelo’s help benefiting the Good Neighbor. Homeless shelters, tickets still available. If you want those, I’ll share those in the second how to get that. But you also came out and did a live remote for the Horizon League expo that we did to help benefit them. Yeah. So other than for the reasons you just shared, why is it important for you to be part of the community?

Stone Payton: [01:04:59] Well, for me, this is where we’re going to die. I mean, it just it’s that was in East Cub. We had a great life and we raised but we weren’t involved in the community. And now to me, it is so important that everybody around us that is just doing such great work and contributing. I just want to support them any way, any way that I can. And it’s it’s when you when you dive in and you hear some of these stories, it’s just it’s amazing that one of the favorite questions that I’m starting to ask now, I got it from from what Jared wrote and I asked two young professionals of Woodstock, if you in an environment like this, if you just ask Melissa. Melissa, outside of the scope of the work you talked about, what’s something you have a tendency to nerd out about the next 5 minutes, you will learn more about Melissa and her family, right? So in this role, it’s such a blessing to gather all these stories, support and celebrate all these folks. And I don’t know, maybe it’s as basic as Maslow or whatever, just wanting to feel like you’re partizan my wife, high powered exec, you know, very well compensated, very well respected at IBM. Right. She’s going to hang up her cleats before too long. So she’s starting to transition into getting involved in the community. She teaching watercolor class out at the Reeves house. She took the pottery class. Tonight is opening night for the murder on the Orient Express. She plays the part of Helen Hubbard. She is. So we’re both kind of moving in that direction. So to me, it’s important for me, it’s important to to Holly, and we want to be a part of it. Plus, I mean, every bartender in town treats me like go, you know, I mean, I tip them well.

Brian Pruett: [01:06:42] But I was going to say, because you’re out there paying their bills, so.

Stone Payton: [01:06:46] Right. And we want to we want to support the restaurants. I want to I think it’s it’s I don’t know. I don’t have great words for it. We’ll have Mike write a book about it. But it is important.

Brian Pruett: [01:06:56] You know, can collaborate and write together. Yeah.

Stone Payton: [01:06:58] It’s that other type of rich. Yes. Right.

Melissa Stephens: [01:07:01] And I have to tell you, Stone, you are your story. You’re the example. That’s serenity on fire. Yeah. Your soul recognition is infectious, right? From finding the struggle to finding the gold to then deciding there’s more. And then you want to give back a little more and you want to do more. And I see how it lights you up. That that’s the gold and that’s serenity on fire. Because it’s finding that internally that allows you to magnetize and light everybody around you up with that energy. That’s what it’s about. That’s what’s living. That is what the living about. Right. And so I am so appreciative that you shared that because you are a walking billboard for me. You’re a walking example of what that can do for you and what that is all about.

Brian Pruett: [01:07:47] That smoke was coming out of your headphones when you were so excited about that.

Mike Van Pelt: [01:07:50] I was thinking the same thing, you know, and but I was thinking at the same time. I was thinking when Melissa said, I have to say no, but but when this podcast is over, I felt like I got to ask Stone more about this, you know? But I’m supposed to say no.

Brian Pruett: [01:08:09] Well, Stone, you also I mean, obviously a giving heart and a passion because you’ve allowed me to use this platform to get the positive stories out there, which I really appreciate, because you’ve heard over the last since December 9th, all these amazing stories that we’ve had so far. Yes. I mean, and there’s not one that just tugs at your heart at some point or another, whether it’s a personal, whether it’s business, whether, you know, whatever the case is. So I just appreciate you allowing that. So we’ve got I’ve got two more questions for all three of you, and then we’ll wrap this up. But the this again, both of these goes to all three and we’ll start Melissa with you answering. So there at least when I was growing up and starting getting into the business world and stuff, there was always this stigma for business coaches and consultants. Share your myth buster, if you will, on on those.

Melissa Stephens: [01:09:04] Wow, that’s a tough question. So the myth buster is Mike spoke to it a little earlier. We’re all unique and we all bring something a little differently to the table. And it’s, you know, anybody can give you some tips, anybody can read you something out of a book, anybody can toss at you The marketing guru, statistics and cookie cutter ways of doing things. Well, tell you that stuff don’t work because I’m not a cookie on a pan like the rest of y’all, so that don’t work. What sets me apart and what’s different and what the myth buster is about, that is when you connect with someone who is unique and sees your uniqueness and recognizes your strengths and wants to help you build from that space that peaks, that fire that you have and wants to magnify it and wants to really light it up for you and help you figure out how to do that. Like that is the gold. Like that is everything, and that’s what sets people apart. So the people and you know, a lot of people making a lot of money, doing a lot of things that way, that’s great. I’m not a cookie cutter. I’m a rebel. I don’t follow the rules. I make my own. I have rules. I won’t break for myself. And I encourage everyone to have that. But otherwise, I mean, the world is wide open and possibilities are endless. So do it your way.

Brian Pruett: [01:10:25] Mike.

Mike Van Pelt: [01:10:26] Well, I concur. You know, it’s a. Coaching, consulting. Particularly coaching. For me, it’s serious business. You can affect somebodies life either negatively or positively, and I would prefer to do it positively for sure. But you know what? I’ve found and I’ve done a lot of study around this because I’m not the problem solver. I’m just the conductor of the orchestra in those coaching situations. We all have the answers inside of us. It’s my job to ask the appropriate questions, to get to the point where you find those answers. That’s it. And a lot of people that get into coaching, they think that they’re you know, they may say things like, well, I’m a great problem solver. It’s not your problem to solve. You know, you said that’s not that’s not what it’s about. You just you better study the questions and know what questions to ask in order to help people get it. I’ve gone through this personally. I know, I. And guess what? I remember saying at times, Just give me the answer. Just give me the answer. And if you have good people around you, they won’t give you the answer. You know what the answer is? And so, you know, anybody that’s looking for a good coach or a consultant, don’t find somebody that’ll fix you. Find somebody that will help you. Come up with your own conclusions.

Melissa Stephens: [01:11:59] That’s it. We challenge the status quo. That’s what I do. We challenge our thoughts, our beliefs, our situations. We challenge that because everyone does have the answers inside themselves. But sometimes they don’t have the confidence to trust that or the or they’re not willing to believe in their own gut intuition to follow through. And as coaches, as consultants, we’re here to help be the navigators, right? I’m a guide. I’m just here to help you.

Mike Van Pelt: [01:12:26] That’s it.

Melissa Stephens: [01:12:27] Find that for yourself. And I’m here to help you do it in a way that lights you love. I’m here to help you do it in a way that serves you. And, you know, after you get done with all the cookie cutter stuff and you realize that didn’t actually work, it only works for chocolate chip cookies, you realize that there is another way to do that, and it’s your way. And we just work coaches. We’re here to help guide that and help navigate that and be the sounding board and accountability for that.

Brian Pruett: [01:12:51] Stone You were in that world for a while. What about.

Stone Payton: [01:12:53] You? So I have a couple of observations. One very recent as recently as last night, I went to this young professionals of Woodstock gathering at Jacob Slaughter’s dental office, and we broke out into groups and I had the benefit in our little crowd was Joe, I’m going to butcher his last name since the analog, but he’s with Front Porch Advisors. Joe was so helpful to all of us. We were talking about customer experience. I don’t think he ever answered any question. He just he just asked great questions that led us to explore. So I’ll echo what you guys said. I also over the years have come to genuinely appreciate maybe there’s some label for this guys and you would know it. I don’t know if it’s micro coaching or highly targeted coaching, but I’m almost to the point now where I consider a lot of different people in my life a potential coach on a very specific little niche thing. And so the second observation is earlier this week, Holly and I went to go see Carrie Underwood. Oh man, what a set of pipes. And she’s a great entertainer. Before we did, we went to McCormick and Schmidt, Schmidt’s Schmidt Yeah, we had a bartender named Shawn. All my stories involved bartending. That was the quintessential I mean, it was the epitome. It was the paragon of virtue when it comes to providing customer service. How he asked us our names, wrote it down on the napkin, checked in with us. And I got to tell you, if I decided, you know what, this quarter, I’m really going to work on elevating our customer experience at Business RadioX. I really think I would go to Shawn and say, Hey, you know, can I engage you? Can you from a completely different business? Maybe. I don’t know what you guys think about that, but I would be inclined to take a swing at that because because this guy may have an idea that just would not occur to to to me.

Brian Pruett: [01:14:41] Well, you know, they say bartenders are counselors.

Stone Payton: [01:14:44] So if I thought about that.

Brian Pruett: [01:14:45] Right.

Mike Van Pelt: [01:14:46] Well, it’s all about right. You’re serving drinks. You have people in front of you. It’s all about building relationships. I think the thing that we’ve gotten away from just too much and you can go to any social gathering, how many people are talking to each other versus having their face buried in the phone. And so if you’re if you’re a bartender, such a great example, right? You don’t you can’t have your face buried in your phone. Right. And so the funny part about that stone here and you tell that example is I think through this, maybe it’ll land in a book someplace is No, but but that bartender has to be present for his customers, has to be present, has to be attentive and has, you know, has to ask you what you want. Right. You know, what would you like to drink tonight? Now, he may make some suggestions based on what our house specialty is, X, Y, and Z here, Based on what you said, you may enjoy that. You know, now that that would be a good way to follow it up. But I mean, a bartender has to be present and so much of the time anymore. We’re also buried in our phones that we’re not present with each other. And those relationships matter. That customer experience matters. It’s still matters. And we because we all want to be seen and heard, we all want to be seen and heard. And when we’re seeing and heard and, you know, we get that pat on the back, it feels good, you know?

Brian Pruett: [01:16:20] Yeah. Well, last question for the three of you and we’re going to wrap this up. So I’ve been ending the show with getting everybody on the show to share either a quote, a word or just a nugget going forward to live 2023 and beyond with. So, Melissa, what you got?

Melissa Stephens: [01:16:40] Every journey is the destination. Live it like it’s on fire. Just live life. There’s no tomorrow, right? So live every journey like it’s the destination because half the time we don’t ever get to the destination anyway. We get sidetracked off course but live like the journey is. The destination, enjoy and be present in every single micro moment and celebrate every single micro win because they’re the big things, big things that add up and that just bring so much joy to your heart.

Mike Van Pelt: [01:17:09] Mike Wow. And I’ll tell you what, this is towards the tail end of the last last year, everybody kept asking me, Mike, what’s the definition of a true man? What’s the definition of a true man? And you know what? Here’s what I came up with. And this is the best advice I can offer anybody. Jesus offers us a two word statement that I think is perhaps some of the most beautiful words he’s ever said. Follow me. And that’s my definition of a true man. And I think that if you want to have a truly authentic life, that that’s what you need to do.

Stone Payton: [01:17:45] Stone Well, the second book on my nightstand as we speak right now, was recommended to me by my daughter Kelly, who I mentioned earlier. And the title of that book is going to be my mantra for the next little while, I think, and it’s everything is figure out a goal.

Speaker1: [01:17:59] Yes, I love that.

Stone Payton: [01:18:01] So you.

Melissa Stephens: [01:18:02] Know this. Yes. Yes. And I want to tell you so when you were talking about that bartender story, which I think those stories are the best, because they are really they they have to be people, people, people, Right? Yeah. You said out of the box thinking if those servers, if those customer service people aren’t some of the most out of the box creative people sometimes because in order to make people happy, in order to make things work, they have to get creative. And I’m telling you, when you tap into your own out of the box or you tap into other people’s out of the box and you start allowing creativity to flow.

Mike Van Pelt: [01:18:30] Yeah.

Melissa Stephens: [01:18:31] Everything is possible because suddenly nothing is the same. Nothing is cookie cutter. And it’s unique to you and me and those ideas. I mean, there are some of the best things we’ve ever had in the world, like pool noodles. Who knew?

Speaker1: [01:18:43] Oh, noodles.

Brian Pruett: [01:18:46] Yeah. So all again, Melissa. Mike Stone, thank you again for your time this morning and being on the show. Everybody out there listening. Let’s remember to be positive and be charitable.

 

Tagged With: Main Street Warriors, Serenity On Fire, True Man Life Coaching

Voice Over Artist Sharon Cline, Wendy Cone with Lingerfelt and Associates and Stormy Curtis with Paulding County Uncensored

February 7, 2023 by angishields

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Charitable Georgia
Voice Over Artist Sharon Cline, Wendy Cone with Lingerfelt and Associates and Stormy Curtis with Paulding County Uncensored
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Sharon-Cline-bwSharon Cline is a professional voice over artist and narrator in Atlanta. She’s recorded voice overs for podcasts, authors, internal company videos, doctor’s offices and automated voice recordings.

You can hear Sharon on YouTube and educational videos. She’s recorded 16 audiobooks so far, and loves working with authors and businesses alike.

Connect with Sharon on LinkedIn.

Wendy-Cone-bwWendy Cone is the Marketing Closer for Lingerfelt and Associates. She has been a Closing Secretary for Real Estate Attorneys since 1999.

At Lingerfelt and Associates, Wendy specializes in finding solutions for all of your Real Estate Closing Needs. Last year alone she closed over 30 million dollars worth of Real Estate.

But what’s even more amazing than that is that is in 2022 Lingerfelt and Associates supported through donations, fundraisers and charity events OVER 15 foundations, including; DOMINIC’S MISSION, ACES YOUTH HOME, EXPERIENCES FOUNDATION, THINK PINK, BREAST CANCER AWARENESS, ALZHEIMER’S FOUNDATION, PAPA’S PANTRY, NEVER ALONE FOOD PANTRY, EVERY LINK MATTERS, ANGEL HOUSE, MALON D. MIMMS BOYS & GIRLS CLUB, ANNA CRAWFORD’S CHILDREN CENTER, TOYS FOR TOTS, HOMELESS VETERANS, HABITAT FOR HUMANITY AND FOUR CORNER’S GROUP, INC.

Wendy is humbled and honored to be able to be a part of such an amazing law firm. Lingerfelt and Associates is a family-owned and has been in business for 16 years. They believe in family, community and the success of the industry as a whole.

On a personal level, Wendy is the mother of two children Alex & Ian and wife to her soulmate, Michael. Wendy and her family reside in Acworth, Georgia and have resided in the state for over 30 years.

Connect with Wendy on LinkedIn.

Stormy-Curtis-bwStormy Curtis is the owner of Paulding County Uncensored (community publisher, event coordinator, and marketing/advertising consultant), and Buy Georgia Realty (a team under Atlanta Communities).

Whether you’re looking to buy, sell, lease with an option to purchase, or invest, Stormy can help you on your journey. She understands that you’re not just buying property, but you’re buying a home that needs to mold perfectly into your lifestyle, and it’s her goal to make sure it’s just right for you. Stormy also has a background in advertising/marketing.

Stormy’s passion for real estate continuously motivates her to always do her best, so she can build a lasting relationship with her clients. She truly enjoys seeing and sharing the process from beginning to end with you by removing the worry that may come along during such a big decision. She’ll keep you informed every step of the way; listening to you, and making your best interests her top priority.

Connect with Stormy on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia, brought to you by B’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Prewitt. Broadcasting live from the Business RadioX studios in Atlanta. It’s time for Charitable Georgia, brought to you by B’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to B’s Charitable Pursuits dot com. That’s B’s Charitable Pursuits dot com. Now here’s your host, Brian Pruett.

Brian Pruett: [00:01:32] Good, fabulous. Friday morning, everybody. It’s another fabulous Friday with three more fabulous guests. I wish you guys could see me right now because I’m in a studio full of ladies. It’s really cool. Stone, I know your wife’s had a procedure. I hope everything goes well, but you’re missing out this morning. It’s a ray of sunshine outside and a ray of sunshine inside, as well as a perfect storm. So it’s awesome. So we’re going to start this morning with my first guest, who’s also my producer this morning Ms. Sharon Cline. So, Sharon, thank you for for being here in double duty.

Sharon Cline: [00:02:06] You’re welcome. Thank you for having me.

Brian Pruett: [00:02:07] So you’re no stranger to the people listening, I’m sure. So you have a show on here called Fabulous or Fearless? Fearless, Fearless formula.

Sharon Cline: [00:02:17] That’s right.

Brian Pruett: [00:02:18] That’s right. You got it. And you’re also a professional voiceover artist. So I just like for you to share your story, because you obviously have a passion for helping local business owners with your show, but share your your passion for that and how you got into what you’re doing.

Sharon Cline: [00:02:33] Wow, that’s such a nice intro. I do really appreciate being able to highlight businesses. I met Stone Payton, who is owns the studio here and at a networking meeting and really wanted to take. I just find it inspiring people’s stories very inspiring. And in meeting networking people and their own businesses, there’s so much to know beyond someone’s just business name. And so I really tried to think of what would be a great angle to kind of focus on as I’m introducing different businesses and people. And I think fear is such a universal emotion that can really impact your life in ways that maybe you’re not realizing in the moment. And so calling it fearless formula was the goal is really to focus on what people deal with when they have a setback or they are feeling unsure about how to proceed or just the natural ups and downs of what it’s like to be a business owner. And it’s just been really fun to get to know some of the commonalities that we all have. Specifically how important it is to surround yourself with really good people. And that’s something that’s a universal with everybody I’ve ever spoken to. And I really appreciate that because it’s not like you’re on an island by yourself trying to figure out how to make an LLC or a DBA or, you know, you’ve got resources not just on the Internet, but if you have some people that are kind of supportive of you, that can really take you far. And so I’ve just had a blast. It’s been it’s like my happiest part of my week besides this moment. Brian just let you know. But yeah, I’m lucky to be able to do it.

Brian Pruett: [00:04:11] So I’ve listened to your show. It’s a great show, by the way. And you, you kind of like this show where this is meant to put out more positive and inspiration stories and get people to think about that instead of all the negative that mainstream media puts out there. You get some of these business owners to open up as well. I mean, they tell their stories, right? So it’s cool to hear stories about people sharing their struggles and overcoming people who’ve been in jail, people who’ve struggled from just all kinds of different things. But it’s really cool that they’re able to to be open about that because just like being vulnerable and we’ll share with these other two being able to share their stories. You never know who’s listening, who’s reading on social media, who’s watching, but you can be an inspiration for somebody like that. And I think you having your platform is just going above and beyond being able to do that for other folks. So I appreciate that. So tell me more about how you go about getting business owners to come on here. What’s the goal? I mean, obviously you just shared a little bit about, but what’s the goal about getting the businesses and sharing their stories?

Sharon Cline: [00:05:18] Well, thank you. That was very nice what you said. I think the goal for me is, is that there are so many things that make us more like than different. And I mean everyone across the board. There are so many commonalities between all of us, personality wise and just kind of our hopes and dreams and wanting to be valued as a human. And so here we all have businesses that have names and just being able to ask someone, why do you do what you do? And what are some of the surprises that you came upon and how did you manage those things? And like even just man, the pandemic can offer just a plethora of information of how people manage to negotiate around that. Some businesses failed and some changed. And how did you feel about that? So I like that if someone says I would like to go to the pie bar or some other business here in Cherokee County or a coffee place and be able to say, I heard your story. I identify with sort of what your goals and dreams are and what motivates you. Every day it becomes more not just a name, but a personality, a place and a way to see yourself in what they’re doing. And it’s it’s kind of fascinating. I was just saying before the show, everybody that I’ve interviewed, I’ve just really loved the energy we have and. Then when we strangers come in here, you know, and then when we leave, everyone is like. Like we’re friends. We are truly happy to have just shared some time together. And I think it’s really important to be able to give someone not just here’s my business, but like a platform to be able to say, Here’s how I want my contribution to the world to look.

Sharon Cline: [00:06:52] And this is this is my. Just giving them a moment to have a story, their story because everyone has won. So I just that’s very motivating for me. I used to do a radio show when I was at Kennesaw State University and it was a very similar platform. And so just having another one here has been just a blessing. And as far as asking people, this is going to sound kind of basic, but like I really just like ask like I will find someone and say, you know, like last week I had this snuggly blanket company. This woman had never done a show before or anything like that. But I, I just messaged her and I said, you know, this is a great story that you have just from your bio. You know, would you be interested in highlighting some of the things that you like and that you’ve learned about your business? What a fascinating story because, you know, it started out kind of one way and is expanded and grown and she didn’t know anything about business. I’m like, you’re exactly who I like to talk to because my mind is my own worst enemy sometimes. So to be able to have someone come on and talk about how they’ve, like, worked around their unknown’s and basic fears, I think is very inspiring for anybody. So yeah, I’ve been really blessed, I think, or lucky to be able to, I don’t know, have the energy that seems to make sense to people that they’d be willing to come on and and like you said, be vulnerable.

Brian Pruett: [00:08:05] I knew there was another reason I liked you because I’m also a case. You graduate.

Sharon Cline: [00:08:08] So are you really go owls, man. That’s funny.

Brian Pruett: [00:08:12] So it’s it’s also cool because I as I shared the last couple of times on the show, everybody that I’ve had on my show so far, I’ve met in networking. And that’s a power of networking. And then you do one to ones and establish the relationship and that’s where you hear the stories. It’s true, right? Some people may be vulnerable and share when you get up in front of people, but when you establish those relationships and hear their stories, that’s what’s amazing. And so to have the platform to be able to get these stories out there and be inspiring and be positive, it’s incredible. So thank Stone for that, first of all. So so tell me a little more about your voiceover. How did you get into that?

Sharon Cline: [00:08:47] So I used to be in my car all the time when I was traveling downtown every day, and I got really good at listening to audiobooks, which I love still. And then one day I was like, Man, I wonder how you get started on that. And truly, I googled. How do you get started being like an audiobook narrator and slowly figured out the process and what I needed equipment wise, and then started recording audiobooks pretty steadily. I’ve done, I think, 16, and then voiceovers are like the mini baby version of the effort and time that it takes. So I went to school for that actually online, right as the pandemic started. And yeah, since then I’ve been just kind of steadily doing work here and there, but it’s very satisfying and I love that I’ve got a little booth in my garage and it’s just super fun, very fun to be creative that way. And yeah, it’s been really great.

Brian Pruett: [00:09:36] Are there particular kind of books that you enjoy doing more than others?

Sharon Cline: [00:09:38] Yes.

Brian Pruett: [00:09:39] Yeah. You want to share those?

Sharon Cline: [00:09:44] Well, so I don’t read the entire book Usually before I agree to do it, I’ll just read a snippet and sometimes they’re a little racier than what I thought. And I’m just like, Disassociate, Just do it. Just say it. Just get it over with, you know? Because it’s like, what? But at the same time, I really enjoy historical fiction and even, you know, I guess kind of the ones that kind of are helpful to people, you know, like almost narrating a little story. I like those. It’s just very interesting. It’s there’s work everywhere in voiceover. So it’s something that I’m continuing to pursue this year in particular just to see what will happen. But this has been part of it too. You know, it’s like a great way to get to know people and business owners and say, Do you do you need someone to do your voice mail or do you need an explainer video or, you know, I like to help people communicate the way that they want.

Brian Pruett: [00:10:27] So they might like your voice better than mine. So I might have to talk to you about some stuff.

Wendy Cone: [00:10:32] Her voice is very soothing.

Sharon Cline: [00:10:34] Oh.

Brian Pruett: [00:10:35] Don’t fall asleep yet. Sorry.

Sharon Cline: [00:10:38] Thank you for asking me those questions, O’Brian.

Brian Pruett: [00:10:40] So normally I ask. Well, I’ll ask that question in a second, but if somebody wants to get a hold of you for either talking about being on your show or your voice of work, how can I get a hold of you?

Sharon Cline: [00:10:52] You can go to Sharon Cline. That’s my website. And there’s my phone number is there? So you can text me or you can fill out a form that’s on the website and I’ll be happy to get back with you.

Brian Pruett: [00:11:03] Thank you. Awesome. So normally, again, I ask this question, but I know the answer. But do you mind sticking around because I can’t run the board so you have to stick around anyway. But listening to these next next stories.

Sharon Cline: [00:11:12] I’d be happy to.

Brian Pruett: [00:11:12] All right. So now we’re going on to Wendy Cone from Lingfield and Associates. So, Wendy, thanks for being here this morning.

Wendy Cone: [00:11:18] Thank you.

Brian Pruett: [00:11:18] So just knowing you have a giving heart, you you help sponsor a golf tournament that I helped with back in September. But, you know, I’ve gotten to know each other in the last several months. And you have quite an interesting. Story for an upbringing and led to your giving heart. So just the parts that I know and I’m going to let you talk more about what you feel comfortable with, but you your your biological father was a Hells Angel.

Wendy Cone: [00:11:41] I knew you were going to go there. Yes. He was biological father, was a Hells Angel, for sure.

Brian Pruett: [00:11:47] And then you told me your mother then married into with a drug lord?

Wendy Cone: [00:11:52] Yes, Yes. We lived on a sailboat. 54 foot sailboat. Sailed down the Mississippi. It was 1985. I was eight. So, yes, I’m 46 and proud of it.

Brian Pruett: [00:12:00] So go ahead and share your story. I mean, because this leads into why you have such giving heart.

Wendy Cone: [00:12:04] I know I’m turning bright red.

Brian Pruett: [00:12:06] Now when I can see you. You. It’s a perfect.

Sharon Cline: [00:12:08] You’re good. Looks good.

Wendy Cone: [00:12:09] It’s okay. It’s okay. And I speak about learning to be vulnerable all of a sudden. Happens real fast, doesn’t it? Thanks, Brian. No, I mean, I’m blessed to work for. Felton Associates. He took a chance on me to. Over two years ago for maybe in the marketing closer. And the reason I segue into that is because I’m a I’ve always been a closing secretary since 1999, but I’m able to help support foundations and stuff like that. But the reason I am that way is, you know, as a child, I know, you know, I know what it feels like to be not seen, to be, you know, hungry to witness the abuse. And so, you know, I don’t know. It just kind of developed me into who I am now, where I like to make people feel seen. You know, to feel heard, to be a part of something. Everybody just wants to be included in things. So.

Brian Pruett: [00:13:00] So you guys with Linear Associates told me last year you guys was over 15 for non profits that you guys helped share a little bit about what you do.

Wendy Cone: [00:13:11] We sure did. So we do a lot of events, as you know, golf tournaments, I think I did for last year, including yours. And then every link matters as well as the Board of Realtors one and I know our I always do the 18th hole and it’s always Caddyshack themed so you’re going to get jello shots or adult fruit cups when you come by there. But it’s just, you know, just I don’t know, just to make people feel happy. You know, life is stressful for all of us. And the one thing I’ve noticed about the people that we’ve met through networking is we all are very passionate. You know, we all have struggled something in our lives. And I feel like we navigate towards each other.

Brian Pruett: [00:13:46] What you mentioned the thing. Next time I think you should have the go for.

Wendy Cone: [00:13:50] I have it. Have you not seen it? No. Every single time I have one of it. Yeah. He dances too, for sure. I’ve had several people try to take him and I will hurt it. But now he does. He dances and everything. I put him in a little linger felt shirt.

Brian Pruett: [00:14:03] Next time let me dance with him because I can turn the Scooby Shuffle.

Wendy Cone: [00:14:06] I will.

Brian Pruett: [00:14:07] He does that. So share a little bit about your fellow associates. What do you all do?

Wendy Cone: [00:14:10] We are real estate closing attorneys in Woodstock. We also travel 40 mile radius. So we’re everywhere. But it’s a family owned firm. We’ve been he sound his farm for 15 years, so he just. He hired me because he doesn’t drink and socialize. As you know, that’s a big part of the real estate world. So luckily, they were able to pull the foundations into that. And, you know, you can get a lot of realtors to come around if it’s for a good cause.

Brian Pruett: [00:14:34] So a lot of people have myth about attorneys. You know, they don’t like attorneys. So I’m sure closing attorneys are a little differently, you know, different than that. But share something that can kind of give somebody a little bit of peace about coming to you guys.

Wendy Cone: [00:14:47] Well, the one thing that, you know, our our tagline is where closings feel like home and we truly care about the individuals. Jason is I call him Salt of the Earth. He’s in Hawaii right now. So he hopefully he’s not listening to this, but he is the best boss I have ever had, the best attorney people, often even Johnny that does our pitchers or whatever. She said the other day she met him and she was like, he’s not like most attorneys. He cares about you, he cares about your family. You know, he just you don’t feel like a number. You feel like somebody has seen you and wants you to be in your, you know, your home and wants to take care of the closing and all of the details.

Brian Pruett: [00:15:24] So So you you’re all over Facebook. You love doing the social media stuff.

Wendy Cone: [00:15:30] It’s not that I loved it. Well, okay. So I do love it a little bit. The funny thing is only half of what I do is even on Facebook, because by the time you get done with your day, I don’t even have time to post everything. But, you know, I’ve only started networking late July. I may not have to tell you it works. I mean, you just it’s exhausting. It can be exhausting, but it’s also very rewarding. I mean, I love the people that it’s truly is like a family, You know, sometimes it’s a little dysfunctional. Sometimes it’s, you know, not always people that, you know, like being around. I can say that that’s true. But but now I feel like we are a big family. I feel like we all work together for the same thing. And that is to succeed. And honestly, it’s very healing. Networking is very healing. It’s forced me to be vulnerable, you know, which is something I used to think was weak. And it is so not to be vulnerable and to be dealing with things like we all are and to be out in front of everybody. It’s fun sometimes.

Brian Pruett: [00:16:24] Can you give us a story of something, testimonial, of networking, of what benefit has benefited you and vice versa? How have you benefited somebody through networking?

Wendy Cone: [00:16:31] I feel like honestly, it’s, you know, just be present and be seen. I mean, when I came in here, Sharon asked how Storm and I met each other, and it was at a Governor’s gun club, Mardi Gras Expo over two years ago.

Brian Pruett: [00:16:45] That’s trouble right there. I know.

Wendy Cone: [00:16:47] Well, I mean, and you see us where Everywhere we support each other. We support each other’s families. And we do that selflessly, you know, And we also we have wounds that we heal with each other, you know? And then, you know, Brian, you and I met I think it was at Woodstock Business Club. Yeah. And I know I felt I felt so bad because it was like a super busy time. So I wanted to help you. I immediately came over and I was like, I’ll do the golf tournaments. But it was a certain busy season, but I just feel like we all just support each other. I mean, I could be at one networking event and immediately thinking of how I could help the people in that room at a different networking event. So they’re all good stories. Honestly, just follow your heart. Follow. You know, Ron Green said to me one day, you know, you’ve got to tell the difference between noise and a signal. And yesterday you had introduced me to somebody and it’s like a zing. When you meet somebody that is going to be beneficial not only for your soul, but for your business. You just have to follow that. I let God lead you.

Brian Pruett: [00:17:43] Yeah, that’s for sure. And we talked about the Facebook thing, and the reason I mentioned that is you had a post yesterday about what we talked about earlier, about, you know, who’s watching and being, you know, being inspired and sharing that and having those people be inspired by your story. So I appreciate your vulnerability. Thank you for being able to share your passion. And so if somebody wanted to get a hold of you guys looking for associates, how can they do that?

Wendy Cone: [00:18:08] Best way is my direct cell. Always text me because I’m I am in different meetings all the time, but it doesn’t mean you’re not important. So. 4705604509 again it’s 4705604509 Email’s also really good. Wendy. Wendy Whyalla closings.

Brian Pruett: [00:18:24] So awesome. Well don’t go anywhere because I’m not actually done with you yet, but.

Wendy Cone: [00:18:27] Oh, I knew that was coming. He’s like, that’s the good version, you know, we’ll get to the gritty.

Brian Pruett: [00:18:32] So we are moving over to Ms Stormy Curtis from by Georgia Realty. So thank you, Stormy, for being here. She’s just like grinning and smiling. And that’s all I have to ask, though, because it’s a really cool name. The only other person I’ve known with Stormy is a DJ on satellite radio. So how did you get the name Stormy?

Stormy Curtis: [00:18:48] I was born in Illinois and I was always told by my grandmother that I was born during a blizzard and that my mom said, If we make it through, this is a stormy. But my mom’s, I guess it was a friend of my mom’s had a daughter named Stormy that was older than me and that inspired her to call me Stormy.

Brian Pruett: [00:19:03] Awesome. That’s why I like The Perfect Storm, because.

Wendy Cone: [00:19:06] We’re actually team tsunami. Right here is what we say.

Brian Pruett: [00:19:09] Stormy Yeah, right. So as I mentioned, you’re with by Georgia Reality. You have a passion for educating people on the process of real estate and buying a house. Selling a house. You always preach about interviewing agents. Don’t go with even as if somebody’s your friend, you need to interview them. Share that process. Why do you educate that?

Stormy Curtis: [00:19:30] The reason I do is because you got to understand there’s been real estate agents that have been in the industry for 20, 30 years, and they brag on the fact that they’ve been industry 20 or 30 years. And in all honesty, daily, our market shifts. There’s things that change all the time with rules and regulations. And so just because they’ve been in here for 20 or 30 years doesn’t mean that they sell more than two houses a year. So someone like me, who’s been in industry for six years selling 30 houses a year, that’s a huge factor. So you’re looking at two times 20, that’s 40. And me with 36, 180. I mean, that’s a huge difference. The experience is in the time that you spent within the past six months in the year. So interviewing these people, I mean, this is the hugest investment of your life and you want to make sure that somebody knows what they’re doing, that they’re comfortable working across the table with another agent, that they’re capable to have discussions and really fight for you, but not really be horrible to the person across room because you all have the same end game. So in all honesty, when you have an agent, you want to interview them. You want to make sure that they’ve been working full time for the past six months to a year. How many houses have they sold either on the buying side versus the selling side? You want someone that’s about equal on both sides, especially if you are selling, because you’re having to work with these buyers. Usually when first time or first time buyers or excuse me, agents come to the market, they become first time home buyer agents.

Stormy Curtis: [00:20:56] And so you want to make sure that you’re able to have that personality with them and be able to work with them. So if you are a buyer’s agent and a sellers agent, then you have that capability and then you also know the offers that are going to be brought to the table so you can sort of inform your seller before you list what they’re going to be expecting. And right now, with the way that the market shifted from last year versus this year, it’s a different type of purchase price, a different type of offer that you’re getting. And so a lot of these sellers are expecting them to get the world well in the past two months. They’re not getting that right now. So they have to understand that you may be giving some seller’s contributions and things like that. So interview these agents because you don’t want somebody to bluff you and then you’re screwed out a bunch of money or you have hardship or you’re on the market way longer than you have to. You also need somebody that has the marketing and advertising background. So somebody who knows that pictures are very important. They don’t need to be going in there with your cell phone. They don’t need to be doing it themselves. There’s a lot of agents out there that are photographers. They need to stay in their lane. Professionalism is professionalism. And I also feel that words are important. So if you have somebody who has a marketing and advertising background, they’re telling a story to bring somebody into that house and into that neighborhood and into that community, and they have to emphasize that.

Brian Pruett: [00:22:12] So you have that advertising marketing background because you actually have a little agency, correct?

Stormy Curtis: [00:22:16] I do. I have a publishing company called Paulding County Uncensored. I actually started at about 12 years ago. What happened is that I have a child with special needs. He was actually born a couple of months early. Based on the fact that my brother committed suicide. I had severe stress. I was bedridden for so long. So he came. We were able to help him grow by giving steroids to me, and he was developing his lungs and organs. But a week and a half later, we were in a horrific car accident that almost killed him. So I had to make sure that I could save his life. And the police came. They wanted to arrest me because they didn’t know about the accident. But he was life flighted to Children’s. And for a whole year between five and 2 to 5 minutes, I had to stimulate. Him to breathe. I had to make sure that he would live and talking about no sleep. And that’s why I always say I’m tired. I still haven’t caught up. And so I decided to create Paulding County uncensored, to have some socialization going on within the community because there really wasn’t any. And then I realized that there was no events. So I used to work with rare hospitality, and I helped with some of the events that they did.

Stormy Curtis: [00:23:23] And so I started to create these events that brought 3000 people, 5000 people, but it wasn’t really about making money. It was benefiting the small businesses. So they had somewhere to go. It was about giving back to the community, so they had somewhere to go. If you look at Paulding County, a lot of people can’t afford anything. So I should have been a nonprofit, but at the same time it wasn’t important to me what the paperwork was. It’s what I was doing at the time. And so right now, if you look at my books, for instance, you’d be like, Dang, you’re poor. That’s why I’m a real estate agent now, you guys. Hello. So I just I took one entity and formed it, and it’s very, very popular. But then I have grown by Georgia Ability. And when I got into by Georgia Realty, I said, you know, I’m going to treat this godly whatever God gives me, I’m going to use it. And I have I put a lot into the community and I’m going to continue doing that. People use me great. If they don’t, it’s God’s way of saying, Hey, move on, do something else, Grow outside the box. I mean, set yourself apart.

Brian Pruett: [00:24:24] We’re going to circle back around to some of the things you just mentioned. So but one of the things that I think is really cool too, is you do go above and beyond for your for your clients and the fact you’ve you’ve authored a book about real estate share about that.

Stormy Curtis: [00:24:37] So I created six years ago the The Home Hunters Playbook. If you look at wedding books, they’re very interactive baby books. They’re very interactive. Women love to draw and write and think outside the box and these little books and create pictures and times and memories. And buying a house should be like that. You should be buying a house excited. You should have this book that you open up. Not only does it educate you, but it also can educate the next person that buys your home. So at the back of the book, it even has it where you can put down all the claims that you’ve had in the past, any of the passwords to your house. Like you can really make this an informative book that you can pass on if you decide to sell the house later. And it’s very, very informative. But when you’re buying the house, it teaches you about the different types of insurance a lot of people don’t understand just because it’s cheap, it’s not going to really take care of your house. They also have to understand there is a difference between an inspector and an appraiser. They have to understand the cost of an appraisal is having to be paid for by the lender. You’re paying that cost. So all this stuff is written in the book. But then when you start interviewing these agents, when you’re interviewing your homeowner’s insurance and everything, it has that right there where you can actually fill it out and have it down on paper. So it’s not scattered all over your desk. You have one book that does everything.

Brian Pruett: [00:25:54] So Stormy talked about these events that she’s done. And again, it’s about her passion for community and businesses because she doesn’t charge anybody anything. She doesn’t charge the vendors, the. Spooktacular that I helped with last year. It was the first one I’ve been to, but I know you’ve done it for several years. Last year it was. It’s on a Saturday, so I go to church Saturday. So sundown. I went out to help her when I could after sundown and I get there and she said Go on direct traffic. Let me just tell you, when you’re dressed in dark. Right. And almost getting run over. No, but it was awesome because you had 5000 people come to that.

Stormy Curtis: [00:26:31] About 5000 over 5000.

Brian Pruett: [00:26:32] You know, And you had 900 the year before, right?

Stormy Curtis: [00:26:36] The year before we had about 22,500. And we were in a smaller location. We probably would have had more if we had more parking. And so thankfully, I was able to. This year I have it over at the Chattahoochee Technical College. So one college, I ended up having the entire event which took up everything. And then the next college right next to it, which is the same college, it was all parking. It got so full they had to park at Oasis Church. It was so amazing. But that’s the point is a lot of kids and a lot of parents can’t afford to do a lot anymore. And you have schools, nickel and diming and fundraising for everything. And they’re forgetting the fact that we all are all struggling right now. And it’s sometimes good just to pause and realize there are people outside of our own bubble that we need to be able to help. And it doesn’t necessarily have to be financially. Some of these vendors came in there just providing activities because they couldn’t afford to give out thousands of pieces of candy. But at the same time, just giving that activity brought so many smiles to these kids and that’s what matters. And so as someone who didn’t really make anything and invested a lot into it, I mean, the point was, is to make my heart good, knowing that I helped all these kids. I helped the small businesses get in front of these families and stuff to be able to answer other people’s questions that they had with We had a plumbing company there, we had HVAC, we had the attorney’s office, we had I mean, churches there, Whatever we have there, people can ask questions. And that was a great location for everybody.

Wendy Cone: [00:28:07] I think if they gave her the Mercedes Benz Stadium, she would fill it up literally. I truly do, which is good.

Brian Pruett: [00:28:12] I wouldn’t have to drag traffic then they should do that.

Wendy Cone: [00:28:14] And I think my husband might have almost run over here. I’m so sorry.

Brian Pruett: [00:28:20] Yeah. If I could start the Brian Pruett fun on would. Because you said we’re all fundraising for ourselves too. But you shared a little bit already. But, you know, we’ve got stories of passion, We’ve got stories of giving hearts, we’ve got stories of inspiration and an overcoming and perseverance. You have all of those. You’ve dealt with things you shared. Your brother committed suicide. Your your son was. What’s the word I’m looking for?

Stormy Curtis: [00:28:48] He’s special needs, special needs.

Brian Pruett: [00:28:49] But he was. He was born before he was supposed to be born.

Wendy Cone: [00:28:51] Premature.

Brian Pruett: [00:28:51] Premature. Thank you.

Wendy Cone: [00:28:52] Sorry.

Stormy Curtis: [00:28:53] He was premature. And then he was in a horrific car accident with us that almost killed him. Honestly, in the past, I have been molested. There’s watching your mom be beat up, living with no plumbing, where you have to take the water out of the toilet to flush like a bad background. But at the same time, I was like, That’s never going to be me. I’m not going to let that define me. I do suffer from anxiety and depression, severe anxiety. Honestly, I’m truly an introvert and I fake it. I’m as wild and smiley as possible in front of everybody. But I get home and I start shaking. It’s because I just I’m becoming deaf. I’m almost 42 years old, so being in a room with a lot of loud noise and having to hear people, I feel anxiety because I’m not able to answer some of their questions. And sometimes you just.

Sharon Cline: [00:29:41] Smile and nod.

Stormy Curtis: [00:29:42] And so that brings on it. But the depression is all the stuff from my past and me trying to ignore it and not having to take medication because my my brother wasn’t on the right medication and therefore he went above and beyond to make sure that he he wouldn’t be here anymore. And so I keep myself mentally busy. I feel like God is leading me to do great things for great people. And if I pause for a minute, a minute, then I’m I reflect on the past and I need to look towards the future. Now, as I told my kids yesterday, because I was talking to you and they could hear our conversation, I said, I’m not going to be that person that kills myself. I’m not not right now. And let me explain. This is we cannot control our chemical imbalance. But right now I feel like I can now, in the future, can I promise that? No, we can’t promise anything. But right now, I promise. I love my kids more than I love anything in this world. I love my husband beyond anything. I love Wendy. I love you guys. I have to be here. I feel like I have a purpose. If I didn’t have a purpose, I would not be here.

Wendy Cone: [00:30:42] She never ceases to amaze me. By the way, I.

Brian Pruett: [00:30:44] Told her yesterday, you know, when she shared first shared with me that she struggles with anxiety and depression, you would not know that. And you are, like I said, told you yesterday, you are inspiration. You inspire a lot of people, whether you want to believe it or not. You do. You know, the other thing that you deal with is you have a heart condition as well. And you’re doing all this.

Stormy Curtis: [00:31:01] I’ve had two heart surgeries. It’s it’s super ventricular tachycardia, so they call it SVT. And so sometimes it can get to where like normally it’s about 120 where you guys are about 6070, but it can get heart attack range. And so I’ve had two heart ablations where they go in and they burn your heart and stuff. I’ve been able to control that over the years. This year I found out I have severe IBS. I’m like, Oh God, what’s next? Because I’m going to take everything with a grain of salt. And I mean, I always have. I feel like there’s a reason behind it maybe that God needs me to slow down a little bit. I don’t know what his plans are for me, but I feel like sitting there and trying to figure out is not something I want to do. So I’m going to keep going forward. I’m going to look at diets that are more efficient for me and then I’m going to keep meeting great people and hopefully that it will impact my life and my kids and my husband and everybody around me.

Wendy Cone: [00:31:52] Being still is hard when you’re a child of abuse. It’s, you know, being still is when all of the anxiety, you know, comes in.

Sharon Cline: [00:31:59] But I really appreciate just taking a moment to acknowledge what it’s like to have a template in front of you that is not one you want to repeat and make normal and how hard it can be to make a new normal for yourself and and promise yourself that you will not do to others and make them feel how you were treated and how you felt. And it can be a daily struggle. But I always admire people who almost save themselves that way. You know, they’re making a new future, but in helping other people, it can. At least when I do things, it kind of soothes my soul and kind of helps me to want, I don’t know, to continue that energy. And so I admire that about both of you. I mean, everybody’s got their their background, but not everybody turns it into something beautiful. So thank you.

Stormy Curtis: [00:32:49] I can tell you, I was honestly very nervous about coming on here and not answering questions because I you, Brian and Wendy knows me. I’m very straightforward. I don’t sugarcoat anything. I tell people not to sugarcoat because you don’t want to give false impressions. However, I do not talk about my past.

Wendy Cone: [00:33:04] Yeah, I don’t either.

Stormy Curtis: [00:33:06] I don’t want people to look at that as a weakness. I don’t want people to just be a little common from me. I want them to be who they are. I want them to utilize me and know that I’m going to fight for them. And they have to understand with depression, just because I have it doesn’t mean I’m weak. It doesn’t mean that I’m going to be a little bit slower or more aggressive as far as towards the other person across the table. It means I’m going to give 120% more because I want the best in my heart by providing something for you. And so I’ve never told really much of anybody my issues is because I don’t want it held against me. So yeah, you don’t want that.

Wendy Cone: [00:33:41] To be you don’t want to be identified.

Sharon Cline: [00:33:43] Yeah. That’s not your brand.

Wendy Cone: [00:33:45] In the other part is like I’m cautious to say things because those that live through some of the abuse with me, I don’t want to hurt them. I couldn’t protect them as a child, as eight years old child, you know, trying to protect a mother from abuse and, you know, and turn around getting my nose broke from the stepdad, I couldn’t protect them then. So I’m trying to protect them now. And as far as kids and depression parents, listen to your kids. Our son is we have a 28 year old daughter and an 18 year old son. And he came to us four years ago when COVID or when COVID was full blast and said he was having self-harming thoughts and he was cutting himself and he was wanting to commit suicide. And we were humbled and honored that he came to us, you know, immediately, got him in therapy. He was failing classes, everything. He graduated 3.5, two dogs later, you know, and he’s in Kennesaw with criminal justice. So still learning to drive because I didn’t want to give him keys to a car when he was having suicidal thoughts. But just listen to your kids. Pay attention, you know, So.

Stormy Curtis: [00:34:41] I would say pay attention. Listening is a little bit differently. I can say this is when I finally came out and said something and I said it at an appropriate time, honestly, I said it to other kids and my mom and my family found out I had another person tell me that if what I had said was true, that they were going to take me away from my my mom and my brothers. So, I mean, we weren’t we were live in poverty. And the fact that somebody was doing things to me that right there, they wanted to pull us. I didn’t want to lose my mom. My mom struggled. My dad was an informer to the police in Illinois. She took us from them to bring us here. And so I had to live saying I lied, knowing that it was happening. And it was the worst struggle that your your family, your mom, your dad needs to take time and actually look at you.

Wendy Cone: [00:35:30] Pay attention.

Stormy Curtis: [00:35:31] Don’t really pay attention to the word sometime. Look at the body and stuff like that because that I wish she would have. And again, that’s probably why I never bring up things, because I don’t want it to be held against her either, because she had no idea I lied. I said I lied to protect her, to keep us with her.

Wendy Cone: [00:35:48] So and people will wonder, like, how do these parents not see things? And a lot of times it’s because they’re dealing with their own. I mean, that’s something I had to learn. Older is sometimes all parents can do is survive. Sometimes that’s all that they can do. So, you know, anyways.

Brian Pruett: [00:36:03] I have never met two more stronger women than these two right here. I would agree. And I don’t think of it as it’s a little different because, yes, you don’t want to share too much because it’s not your identity. I understand that. But you also have to understand the strength you guys bring to other people and inspiration, as I shared with both of you, that I don’t know who’s listening right now, but somebody listening right now. I needed to hear what you guys just said. And I shared what I think I’ve shared with you, too. But I had I’ve had two brothers commit suicide and it’s not an easy thing. Right? So, again, just and don’t be afraid to ask for help. That’s the other thing I would say. Ask for that help. Don’t be afraid. It’s not. It’s not it’s not a weakness that you have some whatever’s going on and it’s a strength to ask for help. So I appreciate you guys being vulnerable. Now we’re going to lighten up the mood just a get here, but.

Wendy Cone: [00:36:57] We’re going back to the Hells Angels, aren’t we?

Brian Pruett: [00:36:59] You know, I want to talk about you guys are actually starting your own podcast together, which, first of all, if the FCC gets a hold of this, I don’t know, we may be sharing something else, but share your what you guys are going to be doing and the idea behind your your podcast.

Wendy Cone: [00:37:14] Yeah, go for it.

Stormy Curtis: [00:37:16] So we are doing a podcast called Wanderlust Living. And the reason we decided that is because we’re moms, we’re pet moms, we’re wives, we have entrepreneurship, we’re.

Wendy Cone: [00:37:28] Survivors, we’re.

Stormy Curtis: [00:37:29] Survivors, we have kids that are in the school. I mean, everything that I just named is a full time job, to be honest with you. And our plates are probably overwhelmed. And I feel like we could be a strength to somebody or a lesson to somebody. They could either laughing at us or agreeing with us. But I feel like we’re able to be true to who we are and hopefully answer questions. We as entrepreneurs network a lot as well, so we want to also be informed and informative, not only in the real estate industry helping people, but those that are brand new small businesses. How grassroot marketing can really set your business apart from everybody else, how grassroot marketing really works. If you take the initiative to utilize it and how to use it properly, it’s never about me, me, me, me. It really is. How can I help you?

Brian Pruett: [00:38:20] Selfless is.

Stormy Curtis: [00:38:22] Selfless. Yeah. Gaining that relationship and knowing that person and then having them know you. Because am I really going to refer to somebody that I’ve never used that I really don’t know? No. So you have to build that relationship.

Wendy Cone: [00:38:37] Know like and trust. You have to know like and trust somebody to be able to do business with them. And the way to build that is the consistency. Show up, show up, show up. And that’s what. We do for each other all the time. You think as much as we talk, we wouldn’t have any more material, but we were so wrong.

Stormy Curtis: [00:38:51] We’d be like, okay, it’s been 30 minutes. We’ll do this next week.

Brian Pruett: [00:38:55] When do you guys have you launched it yet or when are you going to launch it?

Stormy Curtis: [00:38:58] We have not launched it. So I spoke to one of our people that are helping us and I think we’re going to launch it the week of Valentine’s, so we’ll go ahead and put that out today. I’m going to put out your video and stuff so people get to learn a little bit more about us. But the week of Valentine’s, I think that’s when we’re going to start it. And once a week for 30 minutes, we’re going to be speaking to everybody.

Wendy Cone: [00:39:19] We won’t say any names.

Stormy Curtis: [00:39:21] We’ll try not to. We’re going to.

Wendy Cone: [00:39:22] Try not to say it. Maybe somebody can bleep over them. I’m not certain, but it’s one or less living because we have a lust for not only life, but living it to its fullest and moving forward. Yeah, I mean, we love our journey, good and bad.

Brian Pruett: [00:39:34] How can people listen to it when you do lunch?

Stormy Curtis: [00:39:36] We are on something, I don’t know, podcasts I’m trying to teach myself. I think it’s called Lysosome or I don’t know, but it’s going to be on like Apple and Google and all this other stuff. And of course I’m going to utilize some pictures and put it on YouTube. So social media, but I’ll start branding it right when it comes time. Right now it’s just trying to understand myself how to do it and then go ahead. Because to me it’s like even if we put out crap, which we’re not, at least I’m putting it out there and then we will train ourselves along the way. Because being an entrepreneur, that’s what it’s about. It’s really just taking that jump and not stopping. And when you fail, get up and do it again. And that’s what we’re going to do.

Wendy Cone: [00:40:16] Yeah. And I think because I mean, I’m learning about associates is not mine, it’s my bosses. But I you know, my husband had a very successful business for years. So I have that small business, you know, mine state where I feel like it’s my own right. So, you know, you give all to.

Sharon Cline: [00:40:30] Everything.

Wendy Cone: [00:40:30] What you do. That’s right.

Brian Pruett: [00:40:32] So I asked them, but I didn’t ask you this. If somebody wants to can only talk about some real estate, how can they do that?

Stormy Curtis: [00:40:37] They can call me at 7702628575. I work for Atlanta communities. I’m one of their team leads. My team is by Georgia Realty. So honestly yesterday I was just messing around on Google and I put in my name Dang, I’m everywhere. Google Stormi Curtis. You will find my phone number, my email. I got.

Brian Pruett: [00:40:56] You. It’s because there’s no other Stormi’s already told you that.

Stormy Curtis: [00:40:58] Oh, they’re.

Brian Pruett: [00:41:00] Not the ones you.

Wendy Cone: [00:41:01] Want to be. She reads the books about her. No.

Sharon Cline: [00:41:05] I’d be happy.

Brian Pruett: [00:41:06] To. That’s another show. Yeah. So what I like to do before we wrap up is I’ve been doing this and I’m going to do it all year long. As I like to ask everybody who’s been on my show, you guys have shared some great advice already, but share some nugget, a quote, a phrase or something for people can go forward with 2023, just that they can do this year and beyond. So you’ve already shared one on one show, but I want you to share another one. So you start please sharing.

Sharon Cline: [00:41:31] Oh, my. Not on the spot. Let me think. I think just having compassion for people. I mean, everybody has their their struggles and no one is, you know, what you see on the Internet or what you see on social media is just highlights of someone’s life. And so if you have compassion for where people come from and kind of what their journeys are, I think it’s just there’s like a feeling of understanding between you. So think if you lead with compassion, you really don’t go wrong.

Brian Pruett: [00:42:00] I think.

Wendy Cone: [00:42:01] Wendy and that was almost verbatim what I was going to say, but mine is just my mom taught me this years ago, is you never know what people are going through, whether it be the person at the grocery store, somebody you see at the gas station, just flip and smile. It’s not that hard. We all know it’s harder to frown. Actually, I believe it’s more muscles to frown. Just, you know, say hello. You don’t have to get in a detailed conversation with him. But so many people are so lonely and so depressed. And I mean, all of us deal with it honestly, whether it be a spouse or ourselves or family members is just say hello and mean it. You know what I mean? Don’t do it to get something out of it or whatever. Just say, Hi, how are you? Because you would not believe how many people do not ask that You would not believe how many people do. Not even they’re not even present in a conversation. So just take the time, say hello and walk away and pray for them. If they’re ugly to you, pray for them even more honestly.

Brian Pruett: [00:42:51] Stormy.

Stormy Curtis: [00:42:53] This is something I learned last year and I’m taking in 2020, 2030 is to love yourself, take care of yourself, because in all honesty, you can’t take care of anybody else. And when you are a giver, like majority of us are, you do get burnt out. But the reason you’re getting burnt out is not because of all that you’re doing, is because you’re not giving yourself time and reflection and loving on yourself. You have to do that and then just take in the fact that you’re doing so much that you have to give grace to those who are taking advantage of you. So having that time to yourself and loving on yourself, you get that understanding to where you can go back and do more. So again, love yourself. Take care of yourself as a mom, as an entrepreneur, in all honesty, then you’ll be able to do more for others.

Wendy Cone: [00:43:39] We’re way better at telling people to do that, by the way, than we are actually doing it. Yeah, So I’m just going to throw.

Brian Pruett: [00:43:43] That out there.

Stormy Curtis: [00:43:45] Absolutely. But I’m going to tell you.

Sharon Cline: [00:43:46] Right.

Brian Pruett: [00:43:47] I say this all the time or I shared a couple of weeks ago. You know, I may have had a long week, a busy week, but come Friday morning, May and I get I get inspired, I get exhilarated just because I know I’ve got these amazing stories coming on this this show. So, again, the three of you, thank you for for much, very much for coming on, being vulnerable to share and everybody listening. Let’s remember to be positive and be charitable.

 

How Divorce Impacts a Business Sale, with Melissa Gragg, Bridge Valuation Partners, LLC

January 31, 2023 by John Ray

Melissa Gragg
How to Sell a Business
How Divorce Impacts a Business Sale, with Melissa Gragg, Bridge Valuation Partners, LLC
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Melissa Gragg

How Divorce Impacts a Business Sale, with Melissa Gragg, Bridge Valuation Partners, LLC (How To Sell a Business Podcast, Episode 9)

Certified Valuation Analyst Melissa Gragg, managing partner of Bridge Valuation Partners, LLC and host Ed Mysogland explore the complex issues that arise for the business when a business owner divorces. They address topics of navigating the emotions of the parties, disputes over the value, tips to prevent a deal from falling apart, the problem with buy/sell agreements, and much more.

How To Sell a Business Podcast is produced and broadcast by the North Fulton Studio of Business RadioX® in Atlanta.

Bridge Valuation Partners, LLC

Bridge Valuation Partners, LLC conducts business valuations for estate tax purposes, divorce litigation, partner disputes and mergers and acquisitions. Bridge Valuation Partners, LLC works to provide attorneys with a complete understanding of the financial issues in litigation cases involving breach of conduct, patent infringement, acts of fraud, asset misappropriation, breach of fiduciary responsibility and partnership disputes.

They have experience providing financial calculations for family law and personal injury cases as well as testimony in deposition and trial. Bridge Valuation Partners, LLC also serves as a subcontractor providing business valuations, lost profits calculations, lost wages calculations and forensic services to consultants including: accounting firms, investment banking firms, business valuation firms and sole practitioners involved in consulting.

Company website | LinkedIn | Twitter | YouTube

Melissa Gragg, CVA, MAFF, CDFA, Managing Partner, Bridge Valuation Partners, LLC

Melissa Gragg, CVA, MAFF, CDFA, Managing Partner, Bridge Valuation Partners, LLC

Melissa provides litigation support services and expert witness testimony for marital dissolution, owner disputes, commercial litigation, business interruption claims, personal damage calculations, lost profits and personal injury. She also conducts business valuations for purposes of estate planning as well as mergers and acquisitions.

  • Certified Valuation Analyst (CVA)

  • Certified Fraud Examiner (CFE)

  • Master Analyst in Financial Forensics – Matrimonial Litigation (MAFF)

  • Certified Divorce Financial Analyst (CDFA)

·    Possesses over 16 years of experience in providing valuation and consulting for companies ranging in size from large, publicly-traded firms to small, privately-held operations and family limited partnerships (FLPs)

·     Expertise performing valuations in numerous industries, including automotive/car dealerships, construction, electrical contracting, fast-food retail franchises, financial services, food and produce distributors, gas stations, hospitality services, healthcare (pharmacies, rural health clinics, nursing homes, doctors, dentists, orthodontists, chiropractors), insurance companies, industrial, landscaping, law firms, marketing research, nuclear power plant, payroll services, plastics (injection molding, thermoforming, packaging), printing and imaging, specialty retail, restaurants, technology, trucking and website developers.

LinkedIn

Ed Mysogland, Host of How To Sell a Business Podcast

Ed Mysogland, Host of “How To Sell a Business”

The How To Sell a Business Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.

Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business for maximum value.

How To Sell a Business Podcast is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.  The show can be found on all the major podcast apps and a full archive can be found here.

Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.

Connect with Ed: LinkedIn | Twitter | Facebook

TRANSCRIPT

Introduction: [00:00:00] Business owners likely will have only one shot to sell a business. Most don’t understand what drives value and how buyers look at a business. Until now. Welcome to the How to Sell a Business podcast where every week we talk to the subject matter experts, advisors and those around the deal table about how to sell at maximum value. Every business will go to sell one day. It’s only a matter of when. We’re glad you’re here. The podcast starts now.

Ed Mysogland: [00:00:35] In this podcast, I had the opportunity to visit with Melissa Gragg. And for those of you who have either been divorced, know somebody that got divorced that owns a business or is thinking about getting a divorce, this episode’s for you.

Melissa is just dynamite. She has been in this world of disputes and complex valuation matters for years. I’ve followed her career. She writes an awful lot about the topic. And just a few things about her. You know, she’s a certified valuation analyst. She’s a certified fraud examiner. She’s a master analyst in forensic, financial forensics specializing in matrimonial litigation. And finally, she’s a certified divorce financial analyst. And in our time together, there was no shortage of tips about these complex matters where there’s emotions involved and what is fair may not necessarily be equal. So, I hope you enjoy my conversation with Melissa Gragg.

I’m your host, Ed Mysogland. On this podcast, I interview buyers, sellers, dealmakers, and other professional advisors about what creates value in a business and how that business can effectively be sold at a premium value. On today’s show, I am so stoked. I have Melissa Gragg of Bridge Valuation Partners and The Valuation podcast. I came to know her years ago. She’s going to give me grief about it, but she was a prolific author. And I read about her in the Trade Magazines, and she was always that person for divorce and complex issues. And I just enjoy reading about her. And at some point, I was going to get her on the podcast, and I finally have done it. And this is round two because I screwed up the technology the first time. So, Melissa, welcome to round two.

Melissa Gragg: [00:02:51] Thank you. So good to be here, again.

Ed Mysogland: [00:02:54] Right. So, before we get started, I kind of gave an overview about just your background, but you know, can you talk a little bit about how Bridge Valuation Partners came to be, as well as your own podcast?

Melissa Gragg: [00:03:13] Yeah, sure. I mean, Bridge Valuation Partners, I kind of had to come up with a name at some point because we all start with a company working for others and then we create our own company. And I was like, well, what do I really do? I kind of am the bridge between two people that are disagreeing, whether they’re a couple or a business owner, and things like that. And so, most of my practice has been around litigated matters or when people are fighting. And I started to realize that if I could work for both of them, it was a little bit easier because being impartial in the middle is easier when you work for both sides. So, I kind of have been doing a lot of joint work or working as a joint expert and then doing mediation, which is kind of like doing the same thing just outside of court.

Ed Mysogland: [00:04:07] Well, let’s start with divorce. In my world, that is the kiss of death. I mean, it is if someone shows up and says, I want to sell my business because I’m getting divorced, I know that it is guaranteed to be a mess. And chances are it’s never going to sell because somebody is not going to be happy. So, I guess that’s kind of where I wanted to start, was if that’s the decision, whether it’s one party or the other, let’s go ahead and sell, I mean how do you manage that process when both parties, you know, it’s an emotionally charged event? And how can you help somebody through that process? Because I can tell you, we’ve been — I don’t want to say we do a pretty good job of it, but it still breaks down and for no apparent reason other than I’m pissed at the other party. You know what I mean?

Melissa Gragg: [00:05:14] Right. Right. Well, I mean, I think you have a lot of factors. One is traditionally in every state is different, but traditionally, in a divorce setting, if one party wants to keep the business and maybe the other party doesn’t, then we’re going to value it. Right. And one party is going to keep it and the other is going to get equivalent assets. So, then you have a situation where maybe they can’t agree to the price and now you have well, you buy it. No, you buy it. Maybe it’s a passive interest, right? Maybe we’re just a 10 percent owner in something and we don’t want to split it, or it can’t be split.

So, then you have a situation where is the judge forcing the sale? And the judge could say, well, if you guys can’t agree to it, then we’re going to have kind of a liquidation, if you will. And now, we switch over into the M&A world. Well, in the M&A world, what do we want to do? We want to prep for the sale. We want to get our client in the best light possible. And you are literally starting with, we’re getting divorced, we’re selling the company. And so, you’re in a fire sale. A perception to the buyer, I think is part of the bigger issue. And then you have the distracted owner.

Ed Mysogland: [00:06:32] You know, one of the most — we took it on the chin on this divorce because but at the same time, I was kind of impressed that they did it this way. So, the parties couldn’t agree to value so they put it on the market. And I’ll bet you, it was a great business and we had ten plus offers in a real short period of time. And we got down to the person that they were going to sell to, and the wife bought him out. She used that offer as proxy for fair market value, which to me I mean like I said, it forced me to change my engagement agreement from that point forward. But at the same time, we were pretty impressed that what a great way to, you know, if you can’t resolve who’s going to pay what, all right, you put it on the market. The market will tell you what the value is. And that’s my next question is the difference between fair market value in a divorce setting versus what I just described.

Melissa Gragg: [00:07:42] Well, and what you just described is when somebody is getting divorced, if it’s their first time, they don’t know what to do. A lot of the attorneys are kind of like giving advice on what to do. So, when we have a house, we’re like, oh, call an appraiser, get an idea. Just get a rough estimate of what it’s going to cost. And that might cost a couple hundred bucks to get an appraiser to tell you value your house. Now they say, oh, well, you know, there’s these business brokers, these appraisers, like go out and get an idea for them. So absolutely it has been used as a ploy to determine what the fair market value is.

Now, realistically in valuation, any type of merger is going to have some inkling of a strategic value. And so, when you have a strategic value, it’s that I know something about the market that makes me smarter and or I think I’m getting a deal because you’re going through the divorce or whatever the reasons are they might come up with it. Fair market value is willing buyer, willing seller. And that’s usually one of the edicts for a divorce, is that it just has to be you can’t pay a premium or you can’t get a premium for it.

Ed Mysogland: [00:08:56] Well, that’s what tripped me up. Why not in a million years did I think that we were — that at the end of the day, this is how it was going to work, because I figured somebody would put their hand up and say, this isn’t fair market value. This is something other than that. And it didn’t. And I mean, the judge was tickled pink that, you know, I mean you can’t argue about it.

Melissa Gragg: [00:09:20] The problem is judges, attorneys, everybody in divorce court, when you even describe fair market value and you’re like willing buyer, willing seller, the first thing they say is like, we’re not selling, we’re not selling, we’re not going to market. This isn’t how we should look at it, like it’s all me. You can’t sell me and all of these things which fair market value is the hypothetical. Like it is the assumption that you’re going to put it on the market and what would somebody pay for the cash flow?

And so, I think in in some capacity, when you have an unwilling business owner that is willing to sell out, but maybe not internally because again, you’re never going to know the true value if you’re just a warring couple or warring partners. Like you’re always going to assume that you’re getting screwed over. So, an outside buyer comes in and offers that price. The judge is going to love that because they’re going to say, well, somebody on the outside was willing to pay that and you now paid it. So that person got what it was worth. And they think that that is absolutely the proxy. And even if you have a conversation of, well, we had five buyers and we worked up the price and it’s now a 20 percent premium, quite frankly, then they would probably turn around and say, okay, well, are you willing, sir, to buy your wife’s shares out?

Now, to me, if the wife comes in and buys it at that point, then there was still an implicit understanding that it was worth more. And so now, you’re arguing against a kind of an assumption that’s probably erroneous. But like we’ve talked about this before, they’re locking in on that number and nothing even a willing buyer out in the open field offering to buy this, if they still think that it’s worth more. You know, like right now in divorce, the attachment to property is a big deal. So, the attachment to a business that’s maybe been in the family, or you have children that are working in the business, you have more complexity. Normally, these businesses provide the lifestyle for everyone involved. So, you can’t get rid of the business because then we don’t have an income. And if we don’t have an income, we can’t pay alimony and we can’t pay for the houses. So, it’s kind of a catch 22.

Ed Mysogland: [00:11:44] Play that out. So, what do you do? I mean, that wasn’t where I was going, but I’m interested in what in the world do you do when you have that level of complexity in a family business that the income stream is the source of income for a bunch of family members? Yeah. How do you do that?

Melissa Gragg: [00:12:05] Well, I mean, one is can it continue? And because once we start to take a look from a business valuation standpoint, we start to see some of the nuances, like we have to dial back some of those expenses to understand what the true cash flow is. But in those situations, when it’s providing for the family, a lot of times, I mean quite frankly those are the situations when you have a privately held company, majority owned by one person, right, the father, the grandfather, the mother, the grandmother, whatever, that hierarchy, and you have all these kids. Well, both spouses have an interest to have the kids still employed. But now you’re looking at, most of the time the other spouse is concerned that a lot of personal expenses are being run through the business.

And so, you have this kind of this thing of like, well, we want to dig deeper. Almost always there’s some issue of what has been done from an accounting standpoint, but it’s never in the best interest for the parties to go down that path of like threatening, well, I’m going to call somebody and you’re going to get in trouble for doing these things, putting personal expenses on your business. It’s really starting to educate them on the fact of that sometimes one income stream was great for one household, but it wasn’t great for two. And so, in looking at it, you don’t want to blow it up, right, because it’s still going to be funneling through one party to the other.

But then it becomes, is it rehabilitative, you know, like maintenance, paying somebody should get them to another spot, but that’s not always what it’s used for. So, it becomes a very difficult situation. But you don’t want to like throw the baby out with the bathwater. Like you don’t want to call the IRS or call the Feds to come in because my husband’s doing something or my wife’s doing something when it will crater the entire thing. It’s better to kind of come in and say that there’s a lot of discretionary items that should be done differently.

And as evaluators, we’re not coming in to say that the taxes were done incorrectly, right? We’re making the assumption that they were done properly with the CPA. So, if you have a business owner that does their own taxes, it’s a little bit different. You have to do your own professional due diligence and say, does it make sense? I mean, we had one just yesterday. We presented it. And they were very concerned. And it was based in an industry that has so much fraud in it. So, the odds are there’s something going on. But when we compared it to the bank statements and the tax returns and the financials, guess what, they weren’t too far off. Because the reality is most people aren’t criminals, they’re just trying to like get away with a little bit.

Ed Mysogland: [00:15:06] Yeah, minimize taxes.

Melissa Gragg: [00:15:07] Back it out in the valuation. Yup. Can we look at what it looks like without it? Yup. And that’s really how we approach it.

Ed Mysogland: [00:15:14] And then how do the parties feel about that? Because now, you’re a little bit different, like because you’re hired by both parties to mediate a value. So, your findings are, look, they are what they are. I don’t represent either one of you or I represent both of you. And here’s where it lands. But I guess as you start uncovering the discretionary expenses or you start uncovering getting the business down to truly what you’re valuing. And I mean, how is your level of scrutiny felt by the parties? Is it good or bad? I would imagine it’s good. At least somebody knows that this is going on well. At least one party does, you know.

Melissa Gragg: [00:16:08] Yeah. And I’m not always hired for both parties, but I think you have to operate in this space as if you are always are hired by both parties. Like really looking at it from a neutral standpoint. But then in kind of taking that one step further, if I’m working for both parties and I’m in the middle, I literally am telling them like everybody has their mediation spiel at the beginning. I’m telling them crazy stuff. Like everybody else wants to say, talk nice and be nice. And I’m like, no, I’m there to protect you from yourself and from everybody else in the room. And I’m there to provide education on the value and there’s always going to be gray.

So, in a lot of times, I have to bring the gray up. Like, oh, parties, are you aware, since this is a business owned by one spouse, about the double dip? And they’re like, no, I don’t know about the double dip. And I’m like, well, the double dip is, we can only have income be either salary or profit. And they’re like, okay, well, tell me more. And we talk about that. Well, of course, some of these things are on the side of one party or the other. But if I say it to everybody involved and I say, here are the positives and negatives, and I create it as a situation that we just talk about, it diffuses it.

And if there is an issue, if you spent $1,000, let’s say $10,000, make it good, $10,000 at a jeweler. And I ask what was bought and it was not to your wife, it still is. You control the vibe and the energy of the room. And so, if I’m like, well, what is this $10,000? Did you buy a diamond? Or if I’m just like, it looks like there was $10,000 to Diamond Company, is everybody aware of what was purchased? And one person might say no. And I’ll say, okay, what was purchased? Was it for business purposes? And then it will typically, if there’s infidelity, it’s already known. And we’re quantifying it to say, okay, you spent $10,000 on the paramour. But the thing is, most people use their bank account for multiple expenditures, but the tax accountant is allocating it out and saying this is to the business and this is to you personally. But the spouse doesn’t know that process and doesn’t see that process.

And so, I’m like, yeah, I know he’s using the card, but it’s still the accountant is not putting that as an expense. So, some of it’s education, some of it’s identifying the issues when we have inheritances involved or settlements from suits that’s going to have a little bit more houses, have a little bit more energy. More than houses, vacation homes, because vacation homes are where we went when we were happy as a family. And we want to continue to be happy as a family, even if it’s without that one spouse. So, I’ve seen vacation homes become more of like both parties can use them. But you need to identify where the emotion is going to be because when you mix emotion and numbers, they don’t match. You have to deal with the numbers in a very different way than you have to deal with the emotions. So, when the numbers are tied to the emotion, if you don’t know that going in, how do you back down off of that emotion?

Ed Mysogland: [00:19:52] So in a sale environment, I mean what’s the tip or what’s the tell that things are going to go awry. So, if I’m getting divorced, I want to know, people that are listening, what am I looking for, or how do I know this path? What’s going to happen to me? Or what is the scrutiny? Is this really the colonoscopy I’m told it’s going to be? That kind of thing.

Melissa Gragg: [00:20:28] If you’re the broker, if you’re the M&A advisor and somebody is going through a divorce, you have to be very clear. I would almost get both parties in the room and have the discussion like this is the process. We’re going to get offers, because if you can in the room zoom, however you do it at this point. But if you can lay eyes on that out spouse, the spouse that’s not part of it, and everybody is saying, yes, we are selling this company. If that person is sitting back and being like, well, like how much? Like what is it going to entail? Those are going to be your signs that that’s going to, like if you don’t answer those questions now, eventually that’s almost like your second seller, right? So, you get everything.

So, your first seller is the person that’s totally making the decisions and yet they still have the second seller in the back that could trump everything. So, unless you know the relationship and you’ve put eyes on it because guess what? In a divorce, there’s three stories. Wife, husband, husband, husband, wife, wife. However, you want to look at, there’s two sides, and then there’s the truth. And the problem is, if you don’t put eyes on that situation and it’s acrimonious or it’s okay or they are not aligned, I would almost step back from the situation because you’re just punting that issue until you get closer to a close date and then it’s going to just ruin it at that point. So, I think you’ve got to get both. And who’s making the decision? Like if the court has determined that it’s going to be sold, then there is a written court order for the sale of that company. And so, then you’re working. Now, can somebody break it? Sure, they’re people.

Ed Mysogland: [00:22:16] Well, the funny thing is most of the blowups in recent memory has been once we get an offer and we start moving down that path of this is, you know, how much we’re getting, what’s the promissory note? If there’s a bank involved, is there sub debt? And the prospect of I’m going to have to defer part of my purchase price with this guy I’m trying to totally divest myself of, you know, it hasn’t gone well. And again, as well as due diligence.

Due diligence is another thing, especially if you’ve got husband and wife that have been working in the business and now buyer has to rely on them collectively to provide whether it’s a quality of earnings or whether it’s just your normal due diligence. It is a total pain and that’s where it falls apart. So, I guess that’s where my next question is, you know, now you know where it is, what do you do? I mean, have you seen anything effective that would help me not allow the, I shouldn’t say not allow, how to prevent the deal from blowing up once we agree on purchase price? We’re only about 30 percent of the way there. now we’ve got to verify.

Melissa Gragg: [00:23:51] I think you have to frontload it. So, I think you have to frontload all the work. But the thing that somebody says when they’re in a divorce and when they’re selling their company is the same, it’s my second job. And so, when you’re in a divorce selling your company and running a company, you now have three jobs. And the problem is three jobs is going to stress out anybody, but then you have a divorce which is highly emotional. And then, quite frankly, we are discounting the fact that selling your baby, I mean, your company is highly emotional.

So, when you combine those three, you either have to lower your expectation for quickness and that’s never a good thing in a deal. Right? Like we can’t just like, oh, you have due diligence requests, we’ll get back to you next month. That’s the close. Like you don’t have that space. So, in my mind, if I see somebody that’s in a divorce and every end, like we’re going to talk about all the issues at the beginning, all the negotiations, we’re going to have everything ready for due diligence before it’s even requested. And just be prepared for that capability because I don’t want to disclose it to the buyers of like, oh, you know, like will you be patient with my client because they’re going through a divorce. Like, they don’t care. They see blood and they’re just going to go for you and they’re going to be like, oh, fine, yeah, we’ll give you more time. We’re going to ding you on the price too.

So, in my mind, it’s really having, like everything I think is setting the expectation. And so, if you set the expectation with the couple and you’re like, I don’t know if this is going to be a good time or not or who is the front person, like what things do we have to agree with and what things that we don’t? Because the moment you continue to leave out a spouse, especially gender related, that spouse is not your gender, right, so you keep on leaving out the wife, you’re going to be the bad guy, he’s going to be the bad guy. And it’s going to be a perceived not disclosing the information. You could be giving them everything but the perception.

And so, I think when you get involved in these like people don’t like divorce because half of it’s on perception. There’s no logic about it. There’s no real thing happening. It’s just the perception like, oh, you didn’t have a conversation with, I’m the owner too. And as a woman, we are constantly put to the side in those situations, especially when it’s male advisors. And so, I think that in anything you have to do your own due diligence, the way I do mediations or when I work for a joint party, we have very clear communication. You do not get to talk to me without me responding with your original email. So, if you email me and say I hate this person and the value should be this, I’m going to say thank you for your email. And I’m going to respond to everyone, your spouse, the advisor, everyone. And I’m going to say, I’m going to clarify the situation. And so, in my mind, that keeps me away from having any confidential discussions. Now, I can tell you how we use confidential discussions, but for those from the very beginning until I get the trust of everyone, everything has to be communicated to the whole.

Ed Mysogland: [00:27:15] Well, I’ll tell you, one of the things that you just said was I think really impactful is front loading. That if you’re going to go through a divorce, you need to prepare much more. The normal data room is not adequate. You need a full due diligence uploaded and ready to go because I think the shorter the time from offer to close, even though that’s best practice anyway, in that case you have to do it. That was really great.

Melissa Gragg: [00:27:59] But realistically in a divorce, the discovery process is very extensive. So, in some capacity, if you’re selling after you’re getting divorced, in the divorce is a lot of the documents. Now, if you’re selling and then getting divorced, it’s the vice versa. Like you have all the documents. And in those cases, if you are not hiding the ball, if you are not trying to keep documents away from your spouse, it doesn’t even make sense. Like you are a couple, your money comes from one pot and yet you’re going to take your money and pay two different people to value the same thing. And they’re guaranteed going to come up with different numbers for sure, going to come up with different numbers. And then you’re just going to pay them to fight. And nobody else in the room even knows what they’re talking about.

So, I think that the documents might be there, but they may not be. I mean you’re not going to be ready for equality of earnings. You’re going to have it. And for the most part, I think business brokers and M&A advisors, we know what is going to be needed. And so, from my standpoint, if you see kind of slow times in the process from the divorce standpoint or whatever, because like divorces could take a year or two.

Ed Mysogland: [00:29:16] I get it.

Melissa Gragg: [00:29:16] You might sell a company and still be getting divorced. So, I think you just have to know where you’re at in the process. And then the additional pieces, is this business cyclical? Because if this business is cyclical and we’re heading into Christmas season and that’s their time, you all just have to stop. Like at some point, you just have to be like, this is not going to work. Because if you start to crater the business owner like and with mental health at an all-time high issue, it could be more impactful. So, I just think that having them understand that each of these takes time and a process and that hey, you have the time now, get the documents now, let’s answer the questions. I mean, even doing preliminary valuations, I tell people it’s going to help you know the answers that you have no clue. Like what happened to that expense? I just asked a client, what is this $700,000 other income?

Ed Mysogland: [00:30:21] What was it?

Melissa Gragg: [00:30:22] Like it’s not like $7. It’s like $700. And you know what he said to me? And I said, it was last year, last year, like, we’re right there. Right. And he’s like, really? I wonder how that could be. And I was like, do you think your accountant knows? Oh, yeah, I’m sure she knows. Wait, wait, it could have been literally he named four different things that it could be. So, you have to understand the level of business of what you’re, like does the owner have a hand on every single thing? Or is the owner — I mean because the companies that are selling are $25, $50 million, right? These owners are not doing everything.

And so, they don’t know the answer, but they’re sitting in the room negotiating these. Like you’re negotiating these prices with them. And then they ask one question of like, well, where’s that $700,000 of other income? And you’re like, hey, guy, what’s that 700? And he’s like, oh, it could have been a lot of things. Is it recurring? Is it going to happen again? I don’t know. I don’t know. So, I think that a lot of it’s your due diligence so that you can conduct it without the owner there. And most of the time, we want to conduct all of this with the owner.

Ed Mysogland: [00:31:33] Yeah, no, no.

Melissa Gragg: [00:31:34] But there are going to be times where they’re just going to disappear because they’re going to be so overwhelmed by all of this.

Ed Mysogland: [00:31:40] Yeah, I follow. Well, I want to conclude the story of the woman I told you that used us for fair market value. And her husband was just, I mean just that kind of guy, good for her for getting divorced kind of guy. And she turned it and flipped it. She bought it and flipped it. And I’ll bet you, she made — it wasn’t times two, but it was a good one and a half times, and it was within months. She knew exactly what she was doing. And I loved it because, like I said, it was you don’t wish divorce on anybody, but, boy, you know, this guy was just not, it was a good situation.

Melissa Gragg: [00:32:29] So, I think the hardest issue in divorce valuation in general is that when we’re doing strategic value, when we’re looking at investors, when we’re working for the company, right, and talking about how to grow it, sell it, buy it, whatever, we’re looking at really like what is the potential, right? And we’re kind of ignoring the probability that that’s going to happen because we’re speculating. And quite frankly, even sometimes when I get into these businesses, I was like, yeah, I see it. I see the future. It is bright, it’s going to be beautiful, but it hasn’t happened.

And like, as much as I believe that it could happen, in a divorce we are looking at what has happened, because in some courts they think that a future or a projection or a DCF, a discounted cash flow model is future projections and its future value. Right. And sometimes, we can’t explain that away because they’re just like, no, you’re not. And in divorce, you’re sometimes not entitled to future value. You’re entitled to what this value is today. And so, I think in that capacity, it’s hard because you get in these situations and you feel and you hear the impassioned business owner and they always think that their business is worth more, way more money until they get divorced and then it’s worth nothing, you know. So, you always have that issue.

But for me, it’s kind of getting out of the speculation and the belief that it is going to happen because these people are usually brilliant and they’re coming up with great ideas and they may have a lot of cash flow that’s coming in or investors, but we can’t speculate. Like if you haven’t proved it, and that’s the hard part. Like somebody could say, oh, okay, you’re going to go sell this business for $1 million. I got somebody who’s willing to pay $2 million. Why? Because I sold them on the dream, right? It’s still the same business, but I was able to create a vision that they bought into better than you. Okay. But either way, even if they walked away and that spouse bought it from you, like she probably needed to still pay the deal fees, right?

Ed Mysogland: [00:34:47] No. That’s my point. No, no. That was the whole point. She was excluded from our agreement. It was third party. That’s why I said we changed all of our agreements. If that changes hands from a family member, we’re getting paid. And in this case, it was an intercompany sale. So, yeah, we took it on the chin on that one. But like I said, you know, we paid the tuition and that’s okay. It hasn’t ever happened again.

So, the remaining time that we have, I wanted to talk to you about the work you’re doing with selling companies, because regardless of who you use or how you get your business sold, ultimately the goal is to have a successful exit. And the model that, what you’ve taken as far as the mediation process and applied it to selling a company, to me I think that is fascinating and truly a great way to exit a business. So, can you talk a little bit about your process and the evolution of it I guess to begin with and then how you do that and what has been most effective on, you know, as far as the exit?

Melissa Gragg: [00:36:12] I think lately I’ve seen more partnerships either buying in or buying out. And most of it’s because we either got money sitting on the side or we need the money, right? And so, somebody will come to me and they will say, hey, I got a person, they’re thinking maybe they’re employee, maybe they’re an outside, they want to buy the company. And I need to know what it’s worth because we need to start these negotiations. And then I say, great. And usually, it’s the business owner, right? And sometimes it’s the person buying in. I’m going to buy into this company, can you tell me if it’s going to be worth it?

A lot of times, I’m telling them like, you don’t need a valuation report. Like you need numbers run and depending upon your credential, you can either run those numbers and give a smaller piece of paper or not, but you have to understand your own standards. But it’s really, though, because what I tell them is I can give you a number, I can look at the business, and I can give you the number. And that’s going to be the starting point of the negotiation.

And whatever number you tell them, depending upon what side you are, is either where you start and you’re going to pay more, or you are going to get less. But either way, you have to determine where that starting point is. And I say, a way to do this if we don’t start right now is you go back to that person, that partner, and you say, hey, do you want to do it together? You split the fees or in some cases, if it’s you’re buying out a partner, it’s the company. And I come in and I do the same thing. It’s the communication has to be clear, communication with all parties.

And we go in and we look, and I get them to all sign off on the history, the adjustments. I still do the math, but I’m like, hey, does this adjusted EBITDA make sense? Does this projection make sense? And they come back, and they argue the inputs, the assumptions basically. They’re like, oh, I think it’s going to be growing faster. Well, now you think a 3 percent growth rate. He thinks a 15 percent growth rate. I think I have an industry report that says seven, but I show you what seven and ten looks like. And eventually, I will offer them, so we negotiate.

And then at some point I say, okay, are we good on the numbers? Like you understand what I’m saying as the cash flow going forward if you’re doing capitalization of earnings? They say yes. And I say, okay, boop, here’s the value. And they’re like — and they should be, each of them should be moderately okay and moderately, that they’re going to like sit there and be like, are you okay with it because, wait, because they don’t want to get screwed. You just don’t want to get screwed in this situation. But what happens is I’m defending the number, not them. So, they can still remain friends because I’m the enemy and I’m the enemy to both of them, because one of them wants it higher and one of them wants it lower.

So, they’re going to come at me from both sides. But what they’re not having conversations with is each other. Because if you negotiate just two people, you made up your numbers. And if you made up your numbers, I just don’t like yours and you don’t like mine and there’s no basis for them. So, now we’re in this tit for tat and we’re not probably going to be happy after it because you’re both going to feel screwed. And so, in doing this in the middle, we show the number and then I say, hey, you each get an hour with me by yourself. And they’re like, what? And I’m like, yeah, so we’re going to take these models or templates. And we’ve done this with family members of four different parties warring. Everybody gets an hour and we use the models and the templates to run your numbers.

So, you thought it was a 3 percent growth rate. You thought that we would have to get debt. You thought that that was a bad ad back. Whatever it was that you just didn’t like, I get to show you what the number means now. Sometimes I do it with both of them there and say, oh, you wanted these things. The value is now it’s not a million anymore, it’s $990,000. And then I go over to this guy, and I say, you know, you wanted this and the value is $1.1 million. And so, and maybe it’s $1.2, right? So, it’s a little bit down on this guy, but a little bit more up on this one.

Now, I’ve established the range that you guys negotiate and then I tell them now the value is one issue. We have to negotiate employment contracts, earn outs, buyouts, the timing for the buyout. So, now you’re arguing the facilitation of the buyout as opposed to the number of the buyout, right? And that’s where it kind of changes. And quite frankly, if you’re buying in, this is a bigger deal because now you’re going to buy — you now have an unequal distribution of power. And unless I level the playing field from a power standpoint, the person that doesn’t have control over it is always going to think I am in the corner of the businessperson.

Ed Mysogland: [00:41:16] So doesn’t the business owner, in their operating agreement or bylaws, isn’t there something that governs people buying in? And do you kick that to the curb and say, you know what, I get it, but this is how we’re going to do it? Or better yet, Mr. Owner, this is what we’re going to have to supersede this agreement in order to get that party into this business if you truly want him as him or her as an investor, how does that work?

Melissa Gragg: [00:41:48] I will say a buy sell agreement. I haven’t seen one written properly or well. And I think a lot of people go and try to help people come up with better buy sells so that they can avoid this. I will tell you for the most part, and I can’t say all the way and I can’t say every state, for the most part when I’ve been involved in litigation where there was a very specific buy sell, almost specific enough to say we determine the EBITDA based on this, this is the multiple, blah, blah, blah, and there’s some room to allow the valuation, the court throws it out.

Ed Mysogland: [00:42:26] Really? Why?

Melissa Gragg: [00:42:27] I have very rarely seen a buy sell with upheld. One is because most of the things that they say is going to happen in the buy sell that they’ve covered is not what is happening. And then the divorce is kind of different. So, if the divorce says, oh, it’s going to be book value, yeah, that’s not an equitable situation. So, the court could just say that’s not equitable, that’s not fair. And then I come in anyway. And so, for the most part, and I think that where we went wrong as we figured out a long time ago that we would negotiate from a position that we make up. And I am finding that if we negotiate from some solid numbers with some decent multiples and decent cash flow, because the reality is, what am I buying? Am I buying $500,000 of cash flow? Am I buying $100,000 of cash flow? And if I can’t get to that point where we all agree to it, why am I buying into it?

So, it’s really going to uncover how do they — and I will tell both of them, I said, how you deal with this is a very good indication of how you deal with this going forward and all issues that you’re going to talk to about being two owners. And so, it just started as a thing that I just did a couple of times, and then it became like, I value the company every year for whoever buys in and buys out. Quite frankly, I believe that if you want to lock in a buy sell, you need to value the company every single year. And that value becomes the value that anybody over the next year can buy in or buy out for.

And then it’s been determined. It’s a consistent process. You have a pattern. To me, in any of this, especially if you’re going to continue to buy in and buy out like an ESOP, any sort of employee, like employees buying in and out because that’s how the boomers and everybody is going to exit, right? There has to be like, you can’t just be bought out sometimes. Like sometimes there’s going to be family members and things like that. It’s going to be a transition period, but you’re going to be working. Even if somebody comes in and buys your company out totally, one to three years you’re going to be working with them.

So, if you hate them on day one, this is not the endeavor that you want to go about. And you’re hating them because they didn’t like your number, but your number was pulled from the sky. And it’s what you felt it was worth, but I try to encourage people to have solid foundation to negotiate because there’s always ways to give. Like if I come in and I do the valuation right, and I’ve done it for so many families. And that’s where it becomes key.

Niece is buying out of business, right? I’m coming in and trying to save those relationships from the negotiation process. But if I don’t have some support for that position, now if I come in and say this is worth a million and you really want to sell it to them for $800,000, there’s nothing that prevents you from doing that. I’m just giving you a rubric or a container of here’s the reasonable value. If you decide to go outside of the reasonable value, what do we know in mergers and acquisitions? You can go outside any you want. Maybe that niece is like, no, no, auntie, I want to make sure you get at $1.5 million. Okay, but I want you to continue to work.

Again, we were solving situations with a number that we just thought everybody would seal on, and they’re not. There’s no number. That’s the hard part for people to understand. Even if I do this for a living and I come up with numbers for four companies, there really is no number. There’s a range of reasonable value. Hopefully, both experts, or multiple experts would all be in that range, but there’s a range of reasonable value and then there’s negotiating the intricacies of the deal. So I might take $800,000 because I want a two year salary.

Ed Mysogland: [00:46:44] So in your practice, one of the things, I mean you’re able to facilitate exits and not just with family members. And in our original conversation, you’re dealing with people that have received indications of interest and actually helping those two, I don’t say merge, but there’s an exit. But you’re right in the middle of it. I don’t want to say — I mean you’re a value broker is I think the term I used before. I mean, you’re right in the middle of brokering that value. So, you know —

Melissa Gragg: [00:47:25] I think business brokers and M&A advisors, because I was in that field, right, that’s where I started. We were always trying to get these great companies to sell or buy. The good companies, EBITDA of $1 million or more, $5 million. And the reality is I’m valuing companies every year just for strategic planning. And what I am seeing, and this is post pandemic, this was not pre-pandemic, this is post-pandemic, this is very much business owners that are 55, 65, 75, I am seeing so much money in the hands of private equity and big companies that they are just coming to my client’s door and knocking on the door. And they’re like, Hey guys, are you for sale? And my clients like no. And they’re like, how about name your price. And then they’re like, name my price?

Okay. So, then they come back to me and they’re like, hey, somebody wants to name their price. I know we were worth a million dollars at the year end, but do you think we can get three? And I’m like, I don’t know. Let’s take a look at it. So, it’s negotiating that purchase price up. But what I say, so I come in there and I say, hey, can you go hire my guy, Ed, because he’s going to help you like make sure you get the right. And you know what the owners say, why would I bring in Ed? Like, I can do this. And you know what the buyer says? Why are you bringing in Ed? We want to screw the seller over. Don’t bring in Ed. Ed’s going to protect them.

And so, we’re going in this interesting space where business owners are doing their own deals, regardless of what you say. And so, and I’m like I got people that won’t charge you on the deal fee. Like they’ll just charge you by the hour. Now, they’re like, I got you. Can we just use you? And I’m like, What? But the reality is they’re getting it done and some of the buyers and sellers just want to do this business owner to business owners. So, they’re not — like sometimes it’s an unsophisticated buyer. I had an unsophisticated buyer and seller where literally they were both like, okay, Melissa so should we both just hire the same attorney? Like, who should we hire to do that? And that, quite frankly, after being in a lot of deals that were really bad or went wrong or had post litigation after the deal, like one of my deals literally within a month, they already had an issue, right, because of some stuff.

Ed Mysogland: [00:50:00] Totally. Yeah, stuff.

Melissa Gragg: [00:50:01] That’s what’s happening. And it’s interesting to me because these are the clients I always wanted when I would go to M&A, right. And I could never get them because they were kind of untouchable because they had so many advisors around them. But the reality is this valuation is kind of the carrot and they want to know because they want to negotiate themselves. And then when they’re not good at it, they need us to help them, in the wings though. Half the time, I’m helping them but not a leader.

Ed Mysogland: [00:50:36] Yeah. I’ll tell you. And in our shop, I mean, I can tell you with certainty, if you do valuation work, I mean digging in, not necessarily a full blown report, but digging in and understanding the value and understanding how the buyer is going to look at. You got 87 percent of the time, your business sells. I mean, that’s a huge number. And at the same time, I wish and I think I’m going to, just because you said it, I’m going to start keeping track of our profit center of unscrewing up people’s original work, not value work, but negotiation work. And just what you describe, hey, I’ve got a buyer or I’ve got multiple buyers. You know, I get these letters every day and now what? Well, you know, I got this far and you know, the —

Melissa Gragg: [00:51:33] And I told my guys I was like, if you get calls every week, write down the names.

Ed Mysogland: [00:51:37] Right.

Melissa Gragg: [00:51:38] Write down the names. Just write down. Like that’s our short list of if we did want to do. Because what I see is when really profitable companies go to sell, there’s usually an event, a health event, a situation that happens that makes it be like, okay, we got to sell in six months. And the reality is when the person comes knocking, if you are ready and if you know the worth, your worth, right, then you’re in a better situation. If you also, you know, it’s not like, oh, doing a valuation makes you better prepared. No, doing a valuation or having some consistent advisors in general, they’re going to be like, hey, why are you doing that? Oh, that’s not good. Don’t do that. Stop. Get an accountant. Clean up the books.

And so, when they come, quite frankly, if somebody does a quality of earnings on one of my deals, it should go smooth because we already knew, you know, or even like we talked about this, we’ll negotiate the holdback. Like I will negotiate the whole back at the LOI stage and they’re like, why are you negotiating this? And I was like, Because you’re going to come back and ding me on it at the end. Like, let’s talk about everything right now.

Ed Mysogland: [00:52:51] It’s funny you say it because I was just squabbling with another deal person and they were like, you got to be kidding me. Well, I told you I had Elliot Holland from Guardian Due Diligence on the podcast a couple of weeks ago. And I was saying, boy, if you could just show up to a buyer, show a buyer here’s where the quality of earnings, wouldn’t it make the whole process go infinitely easier? And the opposing viewpoint was why in the world would I air my laundry and get dinged at the beginning? And I’m sitting here going, well, I’m not really certain. I’m questioning how big are the ding you would receive. I mean they may look at and say, yeah, you know what? It may not be worth as much as we originally thought. But I have to believe downstream, after everybody’s put some time into it, they’re going to get dinged worse. You know what I mean? From a value penalty. What do you think?

Melissa Gragg: [00:53:58] If you have a skeleton in the closet, period, point blank, we have to pull them out. We have to dress them up. We have to put lipstick on them. We have to make it look good. But we need to tell them selling your company is like a relationship, okay. So, if you have, I don’t know, a really big issue, an STD, you probably should tell that person before you do that next step. And so, in selling your company, if you know that when they come to your facility, you know something’s going to be there that they’re not aware of, then why wouldn’t we prep? Why wouldn’t we just — here’s the thing is, why aren’t we just honest? Right? Just be honest. You want to buy it or not buy it.

And I think that that’s where these business owners are, because if they’re being approached, then they’re kind of like, okay. And I do say let’s anchor the deal. Like, let’s put that number out there because I want them to negotiate off of our number as opposed to, they come in and you want $5 million and they tell you $1, guess what’s going to happen? Every single day if you do that deal, you’re going to remember that day. Right? And you’re going to think that they tried to screw you and it’s just going to blow up. Like so much trust is built in the deal process with those two owners that if you — like we had a situation where there like there was some adjustment. And they’re like, oh, we don’t need to tell them about that. Oh yes, we do. Or we bought out — one of our deals, we bought out an owner like at a year before at a very different price. And they said do you have a valuation for that buyout, a report? And they said nope. Well, how did you buy him out? Oh, we did the analysis with Melissa, but we never summarized it in a report. Oh, really?

So, I presented the value to all the partners jointly, and they purchased each other out at that price or a similar price. And when they did it, they said, okay, well, we need it in writing so that everybody, I said no, I would not put it in writing. And they’re like, Why? I said, because when due diligence comes. And they say, can you give us your past valuation reports for the past five years, you get to say the truth, which is you don’t have one.

Ed Mysogland: [00:56:25] That’s great. No, that’s great.

Melissa Gragg: [00:56:26] So that’s how I protect you from yourself in the deal.

Ed Mysogland: [00:56:30] That is such great advice. And the funny thing is that these sellers, to me, the level of scrutiny and the amount of professional advisers that are going to be in this deal, it’s going to be found out. Whatever you think you’re going to hide, there’s no way that anybody’s going to not find it. And so, this caveat emptor stuff because you know, like I said, this other deal guy you know I’d never put a quality of earnings up front. Yeah. Well, I am totally on the opposite end of the spectrum, and it sounds to me like you are too.

Melissa Gragg: [00:57:17] Well and if you don’t give them the report, I think you have to do the work. I think if you’re going to consider — I mean, and you know, this is the stuff that we say. But if you’re going to consider selling, cleaning up your books, getting an idea of the value, because the reality is you’re going to think it’s worth more than it is figuring out what the after-tax effect, because guess what, there are taxes in these deals. That’s why we do stock — understanding a stock or asset sale. Like why do I care? Understanding what happens if you sell a C-Corp or an S-Corp. These are little things, but I think that that’s how you can start to educate the client is how do you do some of these things.

Now, I think that this is kind of different, but I think that we’re going to start moving towards a private marketplace and we’re going to start moving towards like a matchmaking kind of situation because like I have a certain type of company that my buyer wants, right? And they want a certain type of company. I was like, okay, we’re going to go look for it. And then the next week I get a call from somebody who wants to sell that company. And I was like, what? I was like, you know, I already have a buyer, but I’ll do that work, but I’m going to value it and I’m going to say what it’s worth because we have to do it for certain other purposes. And I can’t, it’s my reputation so I got to do it right.

But I think I could go back to my buyer and say, I already did this valuation. She doesn’t want that because it’s fair market value. She wants more. And now, conceptually — so like let’s say right now you and I are both businesses and my price tag says $10 million and yours says $7, right? So, you come to me and you’re like, hey, your price tag says $10 million like a matchmaking site kind of, right? Your price tag says $10 million. I said, oh, no, no, no, no. Yes, that’s what it’s worth. But like, for me to sell now, it’s going to be $12.

Now, what am I going to negotiate? I’m negotiating the premium. Everybody’s aware of what the fair market value, the base value. Now, do you want to buy it for a premium? What is your premium compared to that person’s premium? And now, I’m going to get what I’m worth, but I want more. Now you’re like, well, but your price tag says $10 million. I was like, yeah, I know, but that’s in five years. Thanks. Bye. $12 million today. Now you might say I would — now I got cancer and I’m like, they go, okay, will you take $9 million? And I’ll be like, yeah, I’ll take it right now, but it creates this openness about what the issues are. And we’re open dating, right. Because most for the most part, people don’t want to sell their company. When you ask business owners, do you want to sell your company, they say, no, we want to grow it. We want to expand. But they’re going to get the knock at the door. And that’s, I think what you have to be prepared for is when the knock comes, are you ready?

Ed Mysogland: [01:00:17] That’s a good point. All right. I appreciate you going over our time. So, my last question is the one I ask every guest is, what is the one piece of advice that you could give to the listeners that would have the greatest impact on their business? How’s that?

Melissa Gragg: [01:00:40] So, what I normally always tell people is know your numbers so you can be a brilliant marketer, you can be a brilliant rainmaker, you can have the personality the size of Texas. Everybody will love you. But there’s veracity and understanding behind numbers. And when you can at least talk the numbers, and if you can’t talk numbers, if numbers is not your strong point, then have somebody that does that you can understand from or like even attorneys. I’m like, you got to start understanding what the business mean. What do these business things mean? Because quite frankly, you know, like I’ve been talking to a lot of people about like chat GPT and stuff like that and AI. And I was like, AI is going to take away everything, all of this bullshit that comes out. Oh, can we just take that out? Any of that bull that comes out of our mouths can be created by AI.

So, you have to figure out why do they need you in the room, the virtual room, the actual room. So, if you’re just coming in and you’re spitting out or just doing this rote stuff because you heard somebody wants to buy a company, oh, you’re going to pay five times, three times EBITDA. If you don’t really know why somebody would pay a premium for you, if there’s not a differentiator, then there’s a problem. If you can’t walk away from it, you know, like I got a guy, he’s running an amazing company. And I was like, your goal is to leave for two weeks and not take a call. And he’s like, no. And I was like, okay, well, maybe it’s next year’s goal.

Ed Mysogland: [01:02:23] Right.

Melissa Gragg: [01:02:24] This year’s goal might be a little bit different, but I don’t think business owners understand that letting go of their business takes time. And so, you have time to get to know your numbers. You have time to know why things are moving, because, quite frankly, start budgeting, start projecting, work with somebody to see if you even line up with the projections and start to take a more calculated. Because for me personally, companies sell amazing on two to three years of great trajectory of growth and they sell well on top. You take that one dip down, it’s not so good anymore. So, it’s really like when’s the right timing and opportunity? And if somebody is going to come knock at your door, be ready, because that’s going to be the easiest deal you probably have ever done.

Ed Mysogland: [01:03:19] Hundred percent. And the fact of the matter is, is that there is so much activity of buyer. You know, it used to be that we were the kind of the conduit to the marketplace anymore. Oh, my gosh. You know, the work that we do to find buyers, anybody can do it. We may know different buyers and better buyers, but generally speaking, you know, the process of procuring a seller list and targeting and so on, so forth, there’s all kinds of books on it. But again, it is what it is.

Melissa Gragg: [01:03:58] I think people will move and shift towards more partnerships, more buying initiatives, trying to get lower costs on supplies and things like that. But the old, you know, merging and somebody is just going to take away all the risk and give you all the money, I don’t think that necessarily happens unless you have heavy equipment companies. But these service companies and things like that, I think you just have to be — you have to know how you are making money, if it can continue, and what reliance it has on you. And if you can answer those questions, those are going to be the bigger questions that a buyer is going to ask. And if the buyer doesn’t think they can ask you questions, how are they going to keep you around and how are they going to think that you’ve done something that’s sustainable? It’s your credibility at that point.

Ed Mysogland: [01:04:53] It is. Well, thanks twice for your time. You were awesome the first time. You were even better the second time. So, where can where can listeners find you?

Melissa Gragg: [01:05:08] Well, currently we have valuationmediation.com, which is really what we’re doing a lot of our valuation in some sort of collaborative fashion. Whether it’s really called mediation or not, it’s really just working with one person when you have multiple parties that just need a number. But that’s a good way to reach out to me. You can connect on LinkedIn. I’m always connecting with LinkedIn, people, even strangers. I know that’s verboten, but I’m fine with it. And reach out to me. Most people have my cell phone and it’s pretty much everywhere on the websites. And if I have the capability to answer, I do. So, I get a lot of calls from like, I saw a video and I have a question and I’m like, great. And sometimes they result in like great cases or clients. So, I think just put yourself out there and be available.

Ed Mysogland: [01:06:02] I got it. And you also have a podcast too.

Melissa Gragg: [01:06:06] Oh yeah, I forgot about that. Yeah, we do have Valuationpodcast.com. This is what happens when you get two podcasters together. Like really, what? Like I’m in the role of I don’t have to worry about that, but we do. We also have a mediatorpodcast.com Which is for the mediation side of it because I think that’s going to be really big in the future as well.

Ed Mysogland: [01:06:28] I agree. Well, Melissa, it’s been great. I sure appreciate your time and I can’t wait to hear the feedback from people because this is a different way of looking at a common issue. So, I’m so grateful for our time. Thanks again.

Melissa Gragg: [01:06:44] All right. Well, thanks, Ed. I appreciate it. Not a lot of people have me on other podcasts, so this is awesome.

Ed Mysogland: [01:06:51] Well, they’re just going to have to listen to this one and they’ll figure out what a great guest you are. Thanks again.

Male: [01:06:58] Thank you for joining us today on How to Sell your Business podcast. If you want more episodes packed with strategies to help sell your business for the maximum value, visit HowtosellaBusinesspodcast.com for tips and best practices to make your exit life changing. Better yet, subscribe now so you never miss future episodes. This program is copyrighted by Myso Inc. All rights reserved.

 

Tagged With: business owner, business sale, business valuation, buy sell agreement, CDFA, Certified Divorce Financial Analyst, divorce, divorce settlement, Ed Mysogland, Family Business, How to Sell a Business, How to Sell a Business Podcast, valuation

Brianna Johnson with Good Faith Consulting, Sean Berney Fable Creature and Tim Abbot with Good Neighbor Homeless Shelter

January 30, 2023 by angishields

Charitable Georgia
Charitable Georgia
Brianna Johnson with Good Faith Consulting, Sean Berney Fable Creature and Tim Abbot with Good Neighbor Homeless Shelter
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Brianna Johnson with Good Faith Consulting, Sean Berney Fable Creature and Tim Abbot with Good Neighbor Homeless Shelter

Brianna-Johnson-bwGood Faith Consulting, LLC began in 2015 when an acquaintance of the owner, Brianna Johnson, passed away unexpectedly.

She saw a great need to begin educating both herself and others when it came to their insurance and from that point on, she began working with small businesses and helping families find the right coverage for their specific needs.

She is an award-winning agent who was awarded as the National Agent of The Year via one of her carriers.

Connect with Brianna on LinkedIn.

Sean-Berney-bwSean Berney grew up surfing and skateboarding on the east coast of Florida. In his early 20’s he decided to jump head first into business management.

After spending 15 years of his life successfully managing brick and mortar retail stores in the action sports industry, Sean decided to take on the challenge of starting his own business. 2020 launched opportunities for him to do just that. Along with a partner,  Sean started an HVAC business and has now started a video production business, Fable Creature.

After moving to Georgia, Sean met and married his best friend Kellie, and exactly a year later (on their one year anniversary), their two nieces came to live with them. Sean has spent most of his life chasing after adventure, and now adventure has started chasing him.

Connect with Sean on LinkedIn.

Tim-Abbot-bwTim Abbott is the National Director, New Member Welcome Experience at Kaiser Permanente. He’s also a Board Member of Good Neighbor Homeless Shelter. Good Neighbor’s mission is to provide men, women, and families with temporary shelter and physical, emotional, and spiritual support.

Tim is married to his wife Lisa, and they have 3 children.

Connect with Tim on LinkedIn.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:07] Broadcasting live from the business radio studios in Atlanta. It’s time for Charitable Georgia, brought to you by Bee’s Charitable Pursuits and Resources. We put the fun in fundraising. For more information, go to Bee’s Charitable Pursuits dot com. That’s Bees charitable pursuits dot com. Now here’s your host, Brian Pruitt.

Brian Pruett: [00:00:45] Good, fabulous. Friday morning, everybody in the listening world, it’s another fabulous Friday. And we got three more fabulous folks this morning. Stone You know, we’ve been doing this show to put positivity out there and today’s show is all about love. And you’ll hear it love and God’s story in these three stories, and they’re all three different. And it’s just amazing what you get to hear and hopefully what you get inspired by. The first guest this morning is Brianna Johnson with a good faith health insurance. So, Brianna, thank you for being here.

Brianna Johnson: [00:01:11] Thanks for having me.

Brian Pruett: [00:01:12] So, first of all, I do want to talk a little bit about your company and the good faith health insurance you get. You have a passion on helping people and trying to get the bridge with health insurance and people that really can’t find the right stuff. So but first of all, share your story and how you started this company and why you do what you do.

Brianna Johnson: [00:01:29] Okay. Well, I had a I was actually in finance before I did this, and I had a young lady come to see me one day and she was 27 years old. She sat across from me and said, I’m going to die before I’m 30 and I need a life insurance policy. And I just looked at her and I said, Well, why do you think you’re going to die? You know? And it turns out her medication was about $2,400. She had a medical condition that was very, very treatable. And I think I called about 5 to 10 different health insurance agents to help her. And nobody would help her because they all focused either on group or they were captive with a company that couldn’t sell them, sell or anything. So I ended up finding that medication for $45. She is now 33 years old. She’s had her third child. Her disease went into remission two years ago and she lives here in Kennesaw. So she’s doing great. But that kind of led me into I need to look into this industry because there’s just so few health insurance agents that actually will help families with preexisting health problems. You know, I look at share plans, I look at the marketplace, I look at individual indemnity insurance. I mean, I look at everything. So it makes me very unique.

Brian Pruett: [00:02:40] Do you also help small businesses as well?

Brianna Johnson: [00:02:43] Oh, absolutely. Up to and past 20 employees. It just depends on what their needs are.

Brian Pruett: [00:02:49] I think that’s awesome because you’re right, there’s a lot of people out there who have preconditioned things going on and they really can’t get the help. So it’s great to have somebody who is looking out for for others and doing that. So you if I remember right when we when we met and talked, you come from a large family, right?

Brianna Johnson: [00:03:04] Yeah. I’m one of 11 children.

Brian Pruett: [00:03:06] Yeah. So I’m sure Christmas was a lot of fun around here.

Brianna Johnson: [00:03:10] Oh yeah. Oh, yeah. You know, and same mom and dad as well. I always have to add that part in. We’re not Irish or we are Irish, but we’re not Catholic. So it’s answering those questions. But Christmas was always a blast. Is always a blast.

Brian Pruett: [00:03:22] Well, one of the reasons I wanted to talk to you is you and your husband did something pretty incredible last year. Yeah, officially, Yeah. You’ve been working on it for a while, but it came came finally to fruition last year. You guys went and adopted an infant? Yes. So share that story.

Brianna Johnson: [00:03:41] So my husband and I and I’m very open about this. We struggled with unexplained infertility for about eight years. And when I say unexplained, it means that we did all the medical testing and they could find absolutely nothing wrong with either one of us. We are, I think, in one of the 5 to 10% of couples who struggle with infertility where they don’t have an explanation. So the doctors just kept saying over and over, just keep trying. Just keep trying. And it was just it got to that point where we both looked at each other and I said, Honey, you’re about to be 38. Do we want to keep trying this way or do we want to actually make some effort and, you know, ensure that we get a child, that we have a child? And so our beautiful little boy was born in April. And the crazy thing is that when you start this process, you are told you’re probably going to have a baby with problems. He’s going to have a mother who’s got a drug problems. You’ve got children who are out there with ADHD and all that. And I go, Well, I have ADHD. So, you know, I sit here and I go, Well, that doesn’t guarantee anything. You know, a biological child doesn’t mean it’s going to be any healthier than a child you adopt. So anyway, we went through the process. It took about six months to get through, you know, the home study and tests and everything else to make sure that you are not criminals, that you’re going through.

Brianna Johnson: [00:05:00] The process is tedious. And we actually went live with our profile in December because the birth moms can actually choose you, which is pretty cool on the private adoption side of it. So if a mother gets pregnant with an unwanted child and they say, I don’t want this baby, they can actually choose the family this child goes to, which a lot of people don’t seem to understand. So we actually got matched two weeks after our profile went live, which is insane. That does not happen very often. And our birth mom, I’m actually still in contact with her. I actually reach out to her about every two weeks, send her emails and updates and. You know, let her know how he’s doing, because obviously this was an act of love on her part. But she had me there for the delivery. So I got the phone call and in the space of 5 minutes, I had to sit down because I thought she was calling my our lawyer was calling me to tell me, Oh, you need something for the website or we need something for this, that and the other. It’s a lot like online dating. You have to create a profile and the birth moms read through your profile and they can pick the criteria.

Brianna Johnson: [00:06:14] They can pick what state you live in. I mean, they literally have all of that information right in front of them. And she picked us, which we’re super humbled by. It was very sweet, the whole process. And, you know, for her, it was like this was not a child that she didn’t want. She just couldn’t keep. She didn’t have a drug problem or anything like that. But she just financially couldn’t do it. This was her fifth child. So in her situation, it’s pretty common for for women to get pregnant, single moms having to struggle through this process. But she has just been a wonderful example to me of just love, because when she gave birth, she was crying. I was crying. We were just congratulating each other, You know, when they put my son on her chest. And it’s, you know, at that time it’s her child, too. She’s just looking at me. She’s like, congratulations, you’re a mom. And she’s it was just incredible. But the entire time, I really did try to make her feel like it’s okay if you change your mind. And that is a hard thing for an adoptive parent to do, especially when you’ve waited this long. So, yeah, so everything has gone really well. And the funny thing is, you know, I mentioned this earlier. Our son’s been sleeping through the night since he was six weeks old.

Brian Pruett: [00:07:38] Wow.

Brianna Johnson: [00:07:38] He is the most sweet, angelic child. And I know I’m totally biased, but he is a really good kid. And it’s just funny because they they prepare you for the worst when you’re adopting, which is good and bad. But in our case, I was like, Man, we’ve been spoiled rotten with this child, Like, he’s so good. And his birth mom and I talk on a regular basis. We’re actually going to go see her this summer. We’re going to spend a week and just visit with her, let her see Corbin, our son, and just let her get to know him a little bit, because I do think that’s very, very healthy for the child when it’s a good situation for them to know the biological family to some extent, to know where they came from.

Brian Pruett: [00:08:23] That’s pretty cool because, I mean, you see, obviously Hollywood can do what they want to, but you see a lot of times it’s further down the road when they start asking questions about who their biological parents are and they want to start searching. So you guys are getting ahead of that curve, which I think is great.

Brianna Johnson: [00:08:36] Yeah. And it’s crazy to me that because, well, at least with private adoption, people think that there’s all these babies that are available. There’s not there’s about 30 families for every available child. So it’s surprising that number because people think, oh, yeah, there’s all these kids. No, there’s not. There’s really not. Not on the private adoption side.

Brian Pruett: [00:08:58] What’s the difference from the private and public side?

Brianna Johnson: [00:09:01] So there’s kind of three ways to adopt. You can do a domestic adoption, also considered a private adoption. You can do an international adoption, and you can also do a foster care adoption. So the private adoption side, there’s never like a 100% guarantee, but you’re definitely in a better spot as far as being more sure you’re going to get a child versus foster care, which is considered not as ideal because it’s designed for reunification. It’s not designed to place children with adopting families. The design is literally to try to get the child and the children that are in foster care back with their biological families, which is how it should be. So it’s kind of funny because people think, oh, you know, there’s all these kids like, no, there’s really not. There’s not because we have a very high rate of abortion. I don’t mean to get political, but that’s the truth. There’s just not I mean, if you look at the data, there’s 30 couples for every available child on the private adoption side. Wow.

Brian Pruett: [00:10:03] Can you give any advice for anybody out there who’s thinking about wanting to go through a process like this? What’s the best thing you can tell them?

Brianna Johnson: [00:10:09] Don’t be afraid. Don’t be afraid of it. It’s it’s something that, you know, if you are talking to people and get advice from people who’ve done it, don’t you know, just Google and go with the first thing that pops up. Talk to people who have gone through this process, who can advise you, but also who can encourage you, because it does require quite a bit of encouragement because it is scary. You know, you don’t you don’t know what you’re stepping into because you’ve never done this before. It’s like riding a bike. It’s kind of nerve wracking the first time you do it. So yeah, that’s my advice. This is just find someone that that can mentor you through it. And, you know, for us, when we were matched with our kid, it was literally like, okay, he’s due in three months and it’s a boy. And it was literally, Oh, we’ve got three months to get ready for our for our son. And we had so much support from our church, from our community. And what’s interesting is that there were things I didn’t even think about, like a bottle warmer. You don’t think about needing that when you go to the hospital to to have a baby, right? You just don’t think about it. We would have been totally lost without a bottle warmer because they don’t have those at the hospital. They don’t have a microwave in the room where you’re staying. So and that’s not a complaint. It’s just things like that. It’s just things like that. We we talk to a lot of people who went through it, and I literally had a friend that was Marco Polo. We made. This is the list of things you’re going to need, you know, And it’s it’s definitely a wonderful thing and it makes you feel very warm and very accepted.

Brian Pruett: [00:11:43] So are there groups out there to look for those mentors?

Brianna Johnson: [00:11:46] Absolutely. There’s actually a lot of groups through depending on what agency you go through, they have groups. I started a Moms group specifically on Facebook, just for families interested in adopting, for families who are like, Hey, we want to adopt, but we don’t know if we can afford to adopt, you know, and sharing data. As far as just information, here’s some grants you can apply for. Here’s some fundraising we can actually help you with. And that’s something that is is so it’s so out there. Everybody thinks, oh, it’s so hard. You’re on your own and you do feel like an island at first, but then you start to look around. You go, Wow, there’s like all these families that have done this, gone through this process, and I want to learn from the master, you know, And it’s kind of like business. You want to learn from someone that knows and has been through it.

Brian Pruett: [00:12:37] If somebody wanted to get a hold of you, first of all, for their health insurance needs or if somebody wants to get ahold of you and talk about the adoption process because they want to start doing it, are there ways people can do that? And if so, how can they?

Brianna Johnson: [00:12:47] Absolutely. So for either of those people can just call my cell phone, which is 7702899231. My website is good faith health insurance dot com. If people want to look me up and just read about what we do. But I’m an open book when it comes to either of those things so anyone can reach out if they just hey, I’m thinking about this and I’m not sure what the steps are and I need a little guidance or a little help either one.

Brian Pruett: [00:13:13] Can you share your Facebook group too? Is there if somebody’s looking for that?

Brianna Johnson: [00:13:16] Yes. So I actually that’s a private group. So I’m going to actually I would share the link with someone who is interested. So.

Brian Pruett: [00:13:22] Well, Brianna, thank you for, again, being here and sharing your story. Do you mind sticking around and listen to these other two stories?

Brianna Johnson: [00:13:27] Because I love it. I’m actually really excited to hear your stories.

Brian Pruett: [00:13:31] Awesome. Well, we’re going to move over now to Sean Berney. So, Sean, thanks for being here this morning.

Sean Berney: [00:13:35] Yeah, thanks, Brian. Appreciate you having me, man.

Brian Pruett: [00:13:37] So you and I met a few months ago, and at the time you were working for Titan Pro Mechanical, which is an HVAC company. But I’ve learned that you you are a surfer, you like mountain biking, you’re a youth leader, and you do all kinds of stuff. And then just this month, you stepped out on your own and started a new videography company. So give us a little bit of your background.

Sean Berney: [00:13:57] Yeah. So as you said, I grew up in Cocoa, Florida, surfing, skateboarding, just really anything that I could get my hands on. Honestly, I have too many hobbies. My my wife complains all the time, like you have all these basics. It’s just ridiculous. Right? And so I’ve been trying to, you know, as I get older, I’ve been trying to narrow those things in. Also, I’ve definitely gained a lot more wisdom in my older age with my my sense of mortality, you know, knowing that, like, I probably shouldn’t hit that jump or I probably shouldn’t surf that size wave, things like that. But yeah, so as you said before I did, I was part owner in an HVAC business. I’ve spent about 16 years in the business management space, so I started working for action sports companies, skateboard companies, snowboard companies. And I traveled really all over the US, living in different places, doing that and just managing business, opening brick and mortar stores for those different brands. And then, you know, eventually I really just wanted to to start my own right. So I worked for a company that had that was really about the 50% mark of their their full growth. And then I wanted to see what it was like to go a little bit earlier on.

Sean Berney: [00:15:05] And so I went to a business that was about 25% into their infancy and their full of growth and and that was fantastic. And then I was like, I want to see what it’s like from day one, right? I want to know what it’s like. And so I went in and found a partner that was just an HVAC savant. He was amazing. I went and did a couple of jobs with him just to see what he was all about. And we had kind of met during the pandemic. We were working out in my garage together and I was like, You need to get your contractor’s license and let’s let’s do this right. So we did. And it was it was fantastic. But honestly, my my love for film and film production and storytelling. Was just something that I had done since, you know, really early on, since I was a teenager. And my friends and I were always filming each other’s skateboarding and doing different things. And I just absolutely loved it. And it was a passion. And I started doing some of that for one of the businesses that I was in. And we were using a lot of those videos internally and, you know, they loved it.

Sean Berney: [00:16:02] And so they were commissioning me to do more things. But long story short, you know, my business partner and I were having having a conversation one day and he was like, Man, he’s like, Your videos are really good. Like, they’re really good. He goes, And I kind of feel like this is something you should you should do. And I was like, okay, you know, you think so? And so, you know? So I went out on a limb this year and decided to start my my own film production business, stable creature film production. We do weddings, events and then also a lot of branding. And I think my, you know, 16 plus years of experience in the business world, corporate business world gives me a really unique perspective with with customers and clients with branding, because, you know, I, I know what’s going to turn those transactions, right? I know those things. What kind of clientele are you trying to target? So it gives me a unique edge, I think, to a lot of filmmakers where I have that creative side. But I also I understand the marketing and sell side of it as well. So so that’s really exciting as well. But yeah.

Brian Pruett: [00:17:05] So, so I have to ask, where did the name Fabled Creature come from?

Sean Berney: [00:17:08] Yeah, a good question. Good question. So, you know, I, I love like sci fi and fantasy and I’m a huge like Lord of the Rings nerd and all those types of things. I can’t I can’t help myself, Right? I can’t help myself. So that’s kind of part of it. But, you know, the idea of a fable is a story, right? And, you know, the idea of this fable creature when I was going into it, it’s like there’s this story that everybody has in their mind that that’s maybe unattainable, right? Like, they don’t know how to capture it. They don’t know how to to to put it into this mode that that tells everybody who they are and what they do. You know, especially with like with brides. Right. You know, there this kind of epic fable creature and, you know, and they want their big day captured. So for me, it just made sense. Right. And then, you know, kind of on the back side of that, being in the skateboarding industry, you know, creature skateboards, I don’t know if I can throw that brand out there, but Creature skateboards is always so cool to me. I love their artwork is very fantastical. And so yeah, so Fable Creature kind of stemmed from my love of action sports, but also this idea of capturing that story that maybe people think you can’t get.

Brian Pruett: [00:18:13] So Sean and I started working together. He’s been gracious to come out and do some videography of the events I’ve done so far this year, So I appreciate that. And I have to tell you, he’s a pretty good director. I felt like I was on the Ellen show yesterday because when he was at the Expo, he even brought something out and set it on and he’s standing right here at this spot. This is where you stand. I was like, No, I’m on a talk show. That’s pretty cool. Well, as I mentioned to you’re also a youth pastor. You do a youth group. So you have a passion for youth, but you also have a great adoption story. So I’d like for you to share that.

Sean Berney: [00:18:44] Yeah. Yeah. So I’ve always had a passion for kids, just, you know, young people. I think that, you know, we’re we’re in this world where we’re, you know, sometimes the it’s easy to neglect a generation, right? It’s easy to just kind of say, oh, like maybe they’re there are lost cause. And I think this, you know, during the pandemic and things like that, I heard all these people and political individuals talking about, you know, it’s like the worst generation ever. Right? You know, and and to me, it’s like, well, that’s because of us, right? Like, that’s not because of them. And so I’ve always had a passion for for for young people and just, you know, being a part of that mentorship in their lives. And so, yeah, I do I do a middle school in high school student, pastor or, you know, leader, whatever you want to call it. I’m not ordained or anything. I volunteer doing that. But yeah, so my wife and I, we’ve been we’ve been together for about eight years now and seven or eight years. And we, you know, once we got married, we had kind of had the discussion of we weren’t going to have kids, like we just had made the decision that we weren’t going to have our own biological kids. And, you know, and, you know, but I think God has different plans for us sometimes, Right. You know, when we talk about not having kids because we were very adventurous and kind of wild and we were talking I mean, we were in the conversation of like, we’re going to build out this conversion van and we’re going to basically travel around and live in different states and, you know, and work and whatnot.

Sean Berney: [00:20:06] And as we’re having this conversation, you know, we we started to see that there were some there were some opportunities and some signs of concern with with our nieces and their mom. And, you know, so we, you know, kind of like everybody else, we try to support that support, you know, my wife’s sister and, you know, and support the girls ever we could. So we were kind of going back and forth between here in Virginia a lot. And, you know, we really had no intention or anything like that on our radar, like as far as like adoption or taking them, that was never a conversation it was really trying to support. Their mom through that through some of those addictions that she was having. Right. That was always our number one. And, you know, we were coming up to our one year anniversary. Like I said, we don’t one year married. Right. Coming up to our one year anniversary anniversary. And we were planning this huge backpacking trip. We were going to be gone for like a week, you know, just totally off grid backpacking. And, you know, we we’d finally kind of it was about Easter, I think we were getting close to.

Sean Berney: [00:21:10] And we had we had seen the girls and seeing their mom and we realized that there was a real a real problem. So we had you know, when somebody is battling with addiction, right, they’re not always thinking clearly, you know, and they think that they can. They’ve got it right. I’ve got it. I can manage it, you know, But in reality is that’s that’s not the case. Right. They really need to tackle that addiction problem. And, you know, and she’ll be okay with me talking about she’s been sober for two years. She’s it’s fantastic. But we’ll get to that. But anyways, so long story short, my wife and I had kind of made this decision like, we need to step in, right? We need to do something. And so we had we had talked to her sister and said, hey, why don’t you bring the girls down to us? We’ll take them on a vacation with us for a couple of weeks. And and you essentially can can go to rehab and get help. And so she came down and, you know, as you know, kind of that the I think the key the key word here is doing it out of love. Right. You know, that that love, you know, she she had made the decision to leave him with us so she could go back and and go to rehab. Well, unfortunately, that that wasn’t necessarily what had happened. And she went back and and she was kind of free of of her girls for for the first time in her life.

Sean Berney: [00:22:24] And, you know, and that just really kind of led her down an even deeper, darker path of of addiction. And so we went through the process of of really just like we don’t know what to do. You know, she didn’t she didn’t come back to pick them up on the date that we had talked about. And then when she did show up, she was like, I can’t do it right. And so that’s where that that that love comes into play. And she knew that, you know, leaving them with us, they’d be safe, right, while she she went through this process. So you know one year into marriage. Right. You know, going on. And we were like, we’re going on her one year anniversary. We ended up changing all of our plans. You know, we basically packed our backpacks away and we went out and and bought a camper, a small camper, and just changed everything because I was like, wow, you know, these girls are you know, they’ve never been camping before, right? They don’t know anything about that. And it’s like, well, we’ll kill them if they go on this, you know, 30 mile excursion. And so which we were right because we went on like a one mile hike and halfway through they were dying, you know, So. So yeah. So we just kind of changed our lives completely around for that.

Sean Berney: [00:23:26] And, you know, the the interesting thing about we’re where we’re kind of at is like, you know, we spent years really just not knowing what to do. And so, you know, after the first couple of months of her, you know, not coming back and not getting into rehab, we we had to kind of go to this process of like, okay, we need to seek some legal counsel and figure out what we want to do. Because, you know, the scariest thing for us is, you know, her. You know, she’s a she has addiction problems and she’s all over the place. And we don’t know where she’s at. Right. There was zero communication. It’s like a she going to show up one day. And the the girl’s father was was in prison at the time. And so he had he’d been in and out of jail pretty much their whole lives. And and he was you know, he had basically three strikes. He was a felon. And so they ended up deporting him back to El Salvador. And that was another thing that we were like, okay, well, you know, we don’t have to worry about him showing up. We don’t know what’s going on, because at the time we had absolutely zero legal protection. The girls were just staying with us and we had somehow figured out how to enroll them in school. You know, we had gotten all their documents, but they well, anyways, we found out that their dad had actually illegally came back into the country somehow.

Sean Berney: [00:24:37] And so we were just really terrified. Like, you know, we don’t know what’s going on. And so we were on high alert for for really a process of two years, you know, And during that time, we were going to regular visits at the courthouse and we had a I think it’s called a guardian ad litem, which is another really crazy thing. You know, you’re talking about the the foster care system and how wild that is. You know, when we’re talking about private adoption versus the foster care, there are so many kids in the foster care system that, you know, one guardian ad litem or representative is essentially monitoring 100 plus kids at a time, which is mind boggling. Right? Totally mind boggling. Like they have. They’re so short staff, They’re so short resourced. And, you know, so we but we had a great relationship with her and she would come and visit us and things like that. But but like I said, it was a really wild couple of years. And, you know, I think that the thing that got us through it with them because it’s a little bit different situation, right? The the girls, we were the cool aunt and uncle, right? They like to come and visit us and then we. Went from being the cool aunt and uncle to being parents. So we were no longer cool and I thought I was going to be the coolest dad ever, right? I’m like, Man, I skateboard.

Sean Berney: [00:25:51] I was in a band. They do all this cool stuff. No, that is not the case. When you when you become the parent, you were pretty much no longer cool. Your cool is out the window, but in all the things you tell them is not cool, but all the things. Somebody could tell them the same thing and it’s the coolest thing ever. And I’m just like, whatever. But, you know, I think, you know, the girls have been with us for for just over five years now. And, you know, as a as a great praise report and how God works in just amazing ways is, you know, my wife’s sister, she’s been sober for a couple of years and she actually stays with us on the weekends, which is fantastic. So she’s just been doing a fantastic job. And, you know, but that that brings up a whole different set of emotions, you know, because I immediately took this, my wife and I both took the stance like, we’re mom and dad, right? We’re we’re these we’re these girls parents. And, you know, that’s that’s hard on them, right? Because in their hearts, you know, mom is still out there, Right? You know, and dad wasn’t really in the picture, you know, but but mom was still out there. And so they’re really holding on to that. And we had early conversations about adoption and things like that.

Sean Berney: [00:26:53] And at the end of the day, you know, that wasn’t really what they what they were interested in, you know, and. What my wife and I had to come to. The realization was that it wasn’t about us, Right. You know? It was not like making that decision for them. It’s not about us. It was about taking care of them, and it was about putting ourselves in this position of like, we are always going to make sure that they want for nothing. Right. But reunification with their mom was one of the most important things for us, you know? And so it’s a hard barrier because you put yourself in this parental position like like, you know, those girls will never not be my daughters, never right to the day I die. That’s that’s where it’s at, you know? But, you know, I didn’t I guess we got into this position where we didn’t need that piece of paper to do it, but we wanted it right. You know, we selfishly wanted that paper. And not that it’s selfish by any means, but I mean, I think just in this particular situation, you know, you have to and I think that’s the the struggle with fostering, right. You know, you foster and you it’s hard because at any given time those child’s can this child can children can go away. Right go back to their paternal families. And that’s that’s really hard emotionally for people.

Sean Berney: [00:28:05] Like really hard. I mean, I know we’ve gone through it and we’re still going through it. Right. But but anyways, at the end of the day, I think that, you know, anybody that that wants to go that route. Right, versus the private route, which which is amazing, by the way, versus the private route. And they do want to go to that foster route or they want to go to maybe taking on a family member is you have to make sure you’re constantly reminding yourself that it’s not about you. Right. It’s not about you. It’s not about your needs. It’s about their needs, because children can absolutely fill needs in your life. Like, you know what I mean? Like they those girls fill fill a place in my heart that I never knew that I needed or wanted. And selfishly and you know, and it’s like I said, they’ll always be my daughters. But I’m so, so stoked that their mom is back in their life and she’s doing well and she’s been know since she’s been staying with us. And we’re we’re this really awesome, cohesive unit at this point, which I think is really rare in the world we live in. So it’s again, it’s a it’s a it’s a, a story of struggle, but a story of like great success. And and it’s also just this, you know, this constant proof that, like, God is real. And as many plans as you make, his plans are always going to supersede yours. Yeah.

Brian Pruett: [00:29:24] Yeah. You never know how he’s working. And, you know, that’s that’s incredible. So how old were they when when you guys officially adopted them?

Sean Berney: [00:29:31] So. So when they came to stay with this, they were nine and 11, and now they are 13 and 15. My 15 year old’s about 16. She’s about to get her driver’s license boyfriend. You know, I really like her boyfriend, but I also kind of hate him, you know.

Brian Pruett: [00:29:45] Get the shotgun ready.

Sean Berney: [00:29:46] Yeah. Oh, yeah, for sure. And but no, he’s a he’s a he’s a good guy. And and then my my youngest girl, 13, you know, all her, all she thinks about is volleyball. Like, that’s it, man. Volleyball is life. And so, so she’s, she’s on her way to be becoming a professional volleyball player. We’ll see. But yeah, so like I said, it’s been about five years. Just over five years.

Brian Pruett: [00:30:06] Awesome. So obviously you’ve got one an infant story, one that’s a little older. Can you share some advice for somebody who’s thinking about any kind of adoption? You know, what Would you give advice would you give them?

Sean Berney: [00:30:18] Yeah, I think I think number one is is is listen, listen to God like you need to you need to listen to him and you need to you need to make you need to pray. Right. You know, you need to make sure that what the the journey that you’re about to undertake is is long. And there are a lot of highs, but there are a lot of lows. Right. And I think that it’s really important to just go into it with that mindset of like, it’s not always going to be happy days, there’s going to be rain. And, you know, and I think that if you going into the fostering to adopt kind of direction specifically is honesty is honesty, right. Being honest with them because there’s a really good chance that there wasn’t a lot of honesty leading up to that particular time in their life. Right. So just always being honest with them that that was our always our number one rule. Like we’re always going to be honest with you. We’re always going to tell you the truth. We’re always going to tell you what’s going on, because we don’t want you to get to a certain age and be like, Oh, you you help withheld that stuff from us, right? So we were always honest with them, which is not always easy, you know? And then the other one is. Pick your battles, right? Like you don’t need to sweat the small stuff. You know, we all have in our mind the way we want to raise our children or the way our children should be raised. But when you are taking taking children into your home, that might be at a certain age.

Sean Berney: [00:31:37] Maybe they’re a little bit older. You know, they come with with already kind of a fixed thought process. Right. And, you know, I think when you think about like, oh, like I don’t want my my child to dye their hair or something like that. I mean, that is small potatoes, right? Like that is way small potatoes and, you know, or just anything like social media, things like that. You know, I’m a really big fan of limiting those things. But when kids move to your home, there’s a good chance that they’ve had like untethered access to social media this entire time. And just cutting the cord on them is is a really terrible decision because they’re going to it’s like adequate draws, right? They’re going to hate you. It’s a terrible decision. So you’ve got to take those things in stride, right? And you have to implement different things in a way that’s going to that’s going to encourage their growth. Right. And encourage them to start thinking for themselves because you don’t want to be that person that’s just telling them how to think like you want to teach them how to think because that’s going to serve them so much better in the long run of their life versus you saying, No, this is what we believe, this is how we think, this is what you should do. It’s just never a good idea. So again, it’s about giving them the tools to think for themselves and giving them the tools to be successful in life.

Brian Pruett: [00:32:48] If somebody wants to get a hold of you for your for videography and they want to work with you, how can they do that?

Sean Berney: [00:32:53] Yeah, so you can go to my website WW feeble creature dot com or you can email me at Sean B that’s ASEAN be at fable creature dot com as well.

Brian Pruett: [00:33:04] Sean thanks for coming and sharing your story. Do you mind sticking around listen to this next story. Absolutely. So my next guest Tim Abbott, probably the best thing to do is ask him what he doesn’t do. But Tim is Tim’s got a I mean, I don’t know anybody who’s got a bigger heart. I mean, if it could, it probably busting out of his his chest. But as you can see a sweatshirt love right. That’s what we’re talking about today And he I don’t know if you did on a purpose, but that’s great. Just some few of the highlights. I know that you’ve you were a journalist for the US Navy, correct? You’ve or you were a city councilman for your city of you, Harley. You work for Kaiser. But your your passion is just people.

Tim Abbott: [00:33:46] Yeah.

Brian Pruett: [00:33:47] And you love that one thing that you and I have in common other than that is that we’re both graduates of KSU.

Tim Abbott: [00:33:51] Yeah.

Brian Pruett: [00:33:52] Out and go basketball there. They could make the big dance this year. It’s exciting. So you have the same kind of degree that I do in communications. So a Bachelor of Science in that a lot of BS.

Tim Abbott: [00:34:03] Yes. Yes.

Brian Pruett: [00:34:06] I have.

Tim Abbott: [00:34:06] Today.

Brian Pruett: [00:34:07] Right. No, we’ll save that for the afternoon.

Brian Pruett: [00:34:09] I have two BS and I’m a little mistress of BS, so I’ve got a lot of it. So but your big passion that you do is you’re the board chair for the good neighbor homeless shelter. That’s true there in Cartersville. Yeah. And you did you started a thing called Night in the Box.

Tim Abbott: [00:34:24] Right, right.

Brian Pruett: [00:34:25] Right. First of all, share that and the good name for homeless shelter and just your story.

Tim Abbott: [00:34:32] Yeah, the story around the the homeless shelter and my involvement. Yeah. So I’m a late bloomer in life. Didn’t even think I should think about God. And then when I was 30 years old, I literally found myself in emotional, physical, spiritual and financial bankruptcy. All through all four areas. I was just bankrupt and the good times I were having we’re no longer good and divorced twice and had a son that I wasn’t getting to see. And I used to run around this church in Marietta, East Side Baptist Church and weird things. Like every time I ran around there, like I heard a whisper come inside and I thought Christians were the weirdest people in the world. Like, goes to church and you’re singing all these songs and talking about this guy you’ve never seen named Jesus and clapping your hands. And in a moment of desperation in 1996, with my son being a year old, it was a Sunday night and I had nothing left in the tank. Buckhead running life wasn’t working for me anymore, and all the things I was doing to try to comfort myself with things that you shouldn’t be putting in your body wasn’t working anymore. So I went to that church. And this story is important because it leads into the adoption story. I walked in that church on a Sunday night thinking not that many people would be there, and I could sit in the back and I don’t even know what like quit whispering to me, I’ll go and then we’re done, right? I saw the back head of a blond and still being so carnal of mine, I’m like.

Tim Abbott: [00:36:23] Kind like she’s mine. Tonight. I’m taking her out. I went and sat down right next to her, and after church, just begged her to go out with me and walked her to her car. She didn’t ask me to. I just did it. And she literally said, I’m going home to do my laundry. If you want to see me again, you’ll come to Sunday school. Now, I thought that was stupid. Sunday schools for five year olds. But I did. And it took three years and hundreds of hours of counseling. But Lisa Abbott is now my wife and God was giving her to me for a purpose that I couldn’t see. So I told you that story because before I got it into the Good Neighbor shelter and adoption, if it wasn’t for that desperation and me listening to that little voice in my head and heart, which I just again thought was weird, none of the rest of what I tell you would make sense. It would all sound unplanned, but it was very much planned. So yeah, So she became my wife, but she broke up with me at least six times. Real quick story. She made me go to counseling with her before she would even date me. And the counselor came out and talked to me. Then he talked to her, and he came out and he looked at her and he goes, I wouldn’t date him. He goes, He’s got a lot of work to do.

Brian Pruett: [00:37:51] Wow.

Tim Abbott: [00:37:52] Talk about a moment in your life that broke your heart. You know, I was beginning to get a sense I was worthless and I would never have a good relationship. And and but that counselor said one thing to me. He said, Do you want to live the legacy that your family gave you? Or do you want to live the legacy that God’s created for you? And you can lean and and a champion rose up in my heart just through that one question. And I dug in and it hurt so many, many years later. There was a long story. And so so this is what I tell people when I travel and have to go to California. If you’re sitting in the seat next to me, I got your 4 hours. So we don’t have 4 hours here. So you’ll get you’ll get the little version. But yeah, just fast forward, moved to Bartow County and God had a plan for us there. And then I in 2016, I was literally walking down the street at a prayer breakfast and I said to my friend John Parton, I said, God is opening up discretionary time for me to do things with my life, but I don’t know what to do with it here and I want to get involved. And he picked up the phone. He called the CEO of the chamber and he said, If you’ll let this guy in leadership, Bartow, he’ll pay you back. So I got in that leadership class and and did a lot of neat things. But one of the things was I was on a committee with the executive director of the Good Neighbor Homeless Shelter, and she called me one day.

Tim Abbott: [00:39:26] Usually when people call me and I don’t know them, I figure that I talk a lot. And I figured I said something that I shouldn’t have said, right? I’ve offended you because remember, I didn’t become a Christian until 30. I had a lot of filters to like, get out, you know? And so I picked up the phone. I said, What did I say to you? She goes, What? I said, Did I offend you yet? And she goes, No. And I said, I’m working on it. So she said, Hey, I want you to do this thing called Dancing with the Stars. It’s a benefit for the good neighbor homeless shelter. She goes, You’re going to tell me you can’t dance, and you probably can’t. But I think that you can help us raise money. Never raised a dollar for anybody before besides myself. And so I just said yes and then get to the night in the box. I had to do a fundraiser and I asked God, like, how can I do something outside of like cocktail parties or silent auctions, like something really unique nobody’s doing? And I couldn’t find the answer. So I asked community leaders to sit down with me and just listen to my heart about going to live in the woods for a week so that I can actually know the people that I’m trying to help. And they said, That’s a horrible idea. They said, Those are tight knit communities and you won’t be welcomed and it’s dangerous.

Tim Abbott: [00:40:40] And then a guy named Doug Belisle looked at me and he said, You want to do Night in a Box? And I said, Yes, what is it? And he had a friend in Colorado doing that. So I’ll just end that story here. Brian was saying what was born out of that in January 2019, on the coldest night in January, there it was 21 degrees. I spent 36 hours on the street corner in Cartersville, Georgia, telling people that God loves all people, regardless of socioeconomic status, that if we’re going to be a community that matters, then we have to be a community of generosity and service. And that if you’re listening to my story about homeless people, we have a homeless shelter that needs your help and would you donate and help? And that 36 hours, I raised almost $6,000 just by telling the stories I’m telling here today. And so since then, we’ve had eight night in the box events and we now involve families and corporations, and we go out to a corner once a year and then I do it by myself just because I love it. And so I’ll end up doing it this month or next month. So that’s the good neighbor shelter. They asked me to be on the board. It doesn’t matter if I was on the board, I’m still helping them. And so but it does give me a position to help promote their mission and help people. So anyways, Brian, That’s it.

Brian Pruett: [00:42:10] Oh, so I mean, wow, Right, right. But you’re not done. So you also have an incredible adoption story, so please share that.

Tim Abbott: [00:42:17] Yeah. Yeah. So, Bree, people call you Bree.

Brianna Johnson: [00:42:21] Yes, they.

Tim Abbott: [00:42:21] Do. Do you let them?

Brianna Johnson: [00:42:22] Yes.

Tim Abbott: [00:42:23] Okay. So that’s the second part of that. Easier to.

Brian Pruett: [00:42:25] Remember.

Tim Abbott: [00:42:26] And Shawn, I love your stories of courage and love and and openness. And I’m going to I’m going to just lean into that story to my wife’s biggest dream, Lisa, was to have children. And and so when we got married, was becoming clear that wasn’t going to happen. And it was breaking her heart. And I, I was not equipped, like, I don’t know what to do with female emotions. Like, you know, she’ll tell you after 23 years of marriage, I’m like a sophomore in college. I’m still trying to, you know, be an understanding husband. So, you know, we spent money that we didn’t have a ton of money we didn’t have on all the medical opportunities that are. And she got pregnant but then lost it, you know, and that that was, as you might imagine, was really hard. And and so just a time of despair for her. And I mean, three years of despair of like, what are you going to do, God? And like I said, we already spent a ton of money that we didn’t have at the time. And so we just kept praying and we ended up moving to Bartow County. And Lisa got up one morning and she said, We’re going to go to a foster care orientation class. And I said, That is the worst idea I’ve ever heard. I was such a sensitive husband.

Tim Abbott: [00:44:01] And she goes, No. And she goes, I really want to do this. And I said, okay. So we went to that class and much like you talked about Bri and the things that you talked about, Sean, that class was like scared straight from some jail, right? They really tried to convince you this is not your dream. If you want to adopt children, the kids are going to get are the most messed up kids in the world, and they really are. So Lisa left the class just crying and she goes like, We can’t do this. I’m not doing this. So in a flip, I said, Oh, yes, we are. I said, You said that the Lord told you that we should do this. And I said, So we are not. Now, you know, she’s been a Christian all of her life. I’m kind of a brand new Christian, but I’m like, if God says who he is, we are diving in. And so we went and that began our adoption story. The they tell you you’ll never get an infant to adopt. Two weeks after we went through all of our orientations, six weeks, we got a phone call and they had an infant baby girl and she was six weeks old and we got her. Another week after that, they had another infant, little girl. She was three weeks old and we got her.

Tim Abbott: [00:45:22] And so this is all in 2003. And it was a few weeks after that that Lisa got a phone call from her mom. Crazy stuff, just crazy that her mom’s hairdresser knew a lady and her husband was a Navy chief and one of his direct reports wanted to abort. And he said, if you’ll just keep the child, I’ll help you find adoption. So through Lisa’s mom’s hairdresser, we get this phone call of like, Hey, I hear you want to adopt. We have a child you can adopt. And so here we have a three week old and a six week old and and we’re like, Oh, gosh, I don’t know, you know, But this is an adoption and foster care is not an adoption right now. And the things that you guys talked about were true, that we Lisa, was just so afraid there’s we’re going to fall in love with these kids and they’re going back to their biological home. So we said, okay, well, we got to we have to do the adoption thing. Then, like God is opening up this door that mom changed her mind so many times. But then she delivered him and told the doctors that she didn’t want to see him. So we got a phone call and since she was in the services, JAG took care of her legal matters.

Tim Abbott: [00:46:42] We got a lawyer real quick, took care of our legal matters. And so we went and got Sam. So here we are now, 2003. We have Samuel, who is three weeks old. We have Emily, who is six weeks old, and we have Hannah. And I’m going to show you guys in the room. You can’t see it on the radio. And we have Hannah, who is ten weeks old. So in two, in 2003. Never have raised a kid. We have a three week old, a six week old and a ten week old. And people are like, Oh, that was been so fun. It was so and like, seriously the most stressful time of our marriage. It was a really tough year. You talked about, though, a warming bottle. I am in Walmart. When we got the first delivery from Bartow County sheriff, who was also our neighbor, you know, of Emily. And I’m in there and I’m like, I what do I buy? I mean, they got food, they got all these things. And like, we had no idea. And we were making 22 bottles a night just to get through the next day. And then Lisa’s working as a teacher in Cobb County still. So we’re taking the kids to daycare. I’ve never seen a river of snotty noses like that. You just can’t stay healthy. And and I just started my career with Kaiser Permanente, a health care organization, three years into it.

Tim Abbott: [00:48:11] And the kids are sick. Somebody’s got to stay home and we’re calling off work. And then one of my best husband moments ever when we had to call off work. And I said, Well, you call off work. You’re just a teacher. Oh, holy cow. So the stress of those moments and the stupid like we were in fear and we were in stress. We knew that God had done something like I work in big time strategy at Kaiser Permanente, like 700 people in a department. The story I’m telling can only be a God story, right? Because those foster kids, Emily and Hannah, they came up for adoption. And Sam we adopted. And so we’re in the stressful moment of these history. We know God’s doing something. And I make a statement like that. And it was so hurtful, right? I mean, it’s so hurtful, but it didn’t make us pause and say, wait a minute. Like, we’re so ingrained in the fire. So we had to have a better, better plan. But it was a very stressful year. But it’s a very beautiful story of how you can’t plan that. And like in our stories, I hear you guys talk and like you say, What will you tell people about their adoption stories that are desires or the pain they’re going through of not being able to have a child or however it might come? Like just be open.

Tim Abbott: [00:49:39] Like, just like, just be open. We wanted to adopt one child that we were praying for, and I would say just like just be open, talk to people like Bree talked, people like Shawn, like don’t be afraid of the foster care environment. Like, I’m not saying that will be your story, but just be open. And even if you don’t like somebody, listen, this doesn’t believe in God. I totally get that. It was a crazy story to me, and Jesus just showed himself to us. And I believe I’m nobody special. Honestly, I’m a dressed up trainwreck held together by the grace of God every single day. Just lean into it and don’t over overthink it. And the other thing I like to give people kind of a visual of, So Lisa was adopted when she was three months old, right? My grandparents raised me since I was two, and God began to reveal and I tell my kids this all the time, they’re they’re all 319 right now. And I tell them this all the time. There are 7 billion people approximately, in the world, and the God of this universe somehow said that US five are going to do life together. Lisa Being adopted. Tim Not being raised by his parents, you three not knowing your biological parents.

Tim Abbott: [00:51:00] And God said, Hey, why don’t you guys go do life together? 7 billion people and you put us five together. We didn’t have a strategy. We didn’t. We were out of money. We were out of hope. And so we just prayed and ask. And then we got brave. And it actually made our marriage stronger, even though that was a very difficult year. So, yeah, I don’t know what questions you have. And there’s all kinds of things that didn’t go well and stuff, but I just tell people to be of hope. We ended up adopting like three kids for $1,500 because the foster care system would have been nice then. Yeah, right, right. Well, and I don’t say that in a in a in a bragging way, like, I don’t even understand it like clearly myself, except that just lean in and if, you know, God lean in and if you don’t know God lean in like it doesn’t matter. Like just just start asking and talking and yeah, it’s I could talk about it all day long because, you know, for a guy that wasn’t a Christian, God just started showing me like, I can do things. And with your life that you never thought were possible, and I still marvel at it. I don’t even know what to say.

Brian Pruett: [00:52:20] I just all you have to do is if you read your Bible, you can see everybody he used, right? None of them. I mean, you have a murderer, you have a rapist, and he used them. So it doesn’t matter. Yeah. What your situation is, is God can use you for great. You know, I do have one question. How is it with the three? And, you know, I guess triplets that aren’t really biological triplets, but there’s one thing, they’re older than the other and that kind of stuff.

Tim Abbott: [00:52:43] Yeah. You know, well, they know who’s the oldest out of them all. And it’s but there’s not really a pecking order there. They’re three very, very different kids. Very, very different kids. And one of the hard parent moments for everybody, for everybody is, I didn’t teach you that. You didn’t see that from me. So they are very different. They get along when they’re together, but it gets very loud and they like to pick on each other, which I was like that too. But as a parent, I don’t like it, you know what I mean? So but yeah, they’re they’re they’re very different and they do their own thing. One of the really neat things about Lisa being adopted is and I told Brian, I wish Lisa could be here because she’s just great at this, but she knows all their back stories like and you know, and I told the kids, you know, you’re in. They all know me. I mean, there’s no there’s no hidden thing. Like they what Lisa knows about their biological parents. They know if they ever want to meet them. We said, come to us. Let us help you, because you’ll make up things in your mind that are grand. And it may be grand and it may not be grand. So Lisa’s very open about that with them. And if they have any questions or anything, she has all their files. And so, you know, whatever they want. And we ask like, do you have questions even at 19, like, you know, you got questions getting curiosities, things like that. So very open. Talk to them about it. She’s a great nurturer for them. I’m just a doer. Like, what do you need? You know, let’s go make it happen. We’ll find somebody. So.

Brian Pruett: [00:54:30] Yeah. So you you talked about the good neighbor homeless shelter. And, you know, I started a monthly trivia show at Saint Angelo’s there in Emerson, and we’re rotating charities and Good Neighbor Homeless Shelter is my charity for February. Yeah, I think I said the wrong date last week because we had Kelly Nagle on and she was talking about her Dances with the Stars this year. She’s doing for that. But February 15th, Wednesday night, 6:00, we will be at San Angelo’s helping with a good neighbor homeless shelter on that. So if somebody wants to get a hold of you just to say how they can help with the good neighbor homeless shelter, how can they do that?

Tim Abbott: [00:55:02] Yeah, let’s do that. First of all, let’s say this. If anybody’s listening to me and I’ll certainly share this on my Facebook and share it on the Good Neighbor Shelter Facebook, like if you guys are trying to figure out how to get something done for your organization, profit or nonprofit and you want it to be fun, you’ve got to find Brian Pruett and you got to find B’s charitable organization. I’ve met Brian just a month, two months, three months ago, and Cartersville Business Club. And you’re phenomenal because you have the right heart. And then coupled with that, you’ve got the head to get it done and you’re really helping a ton of people. So I just want to make sure I say that. Thank you. If somebody hears it, you’re the guy. Yeah. So the good neighbor shelter is just it’s it’s marvelous. One of the reasons I love it, I tell people, when you spend your money there, I’ll come show you how you’re spending it. Like families, lives are being restored. Women who are escaping domestic abuse and their kids like it’s a home. Like kids don’t want to leave after they, you know, they have to leave. And so it’s a great organization to support. Like you can really see we have a men’s shelter with 14 beds and we have a family female shelter with 35 beds. And so the best way to get a hold of me and find I’m so easy to find if you just go to Tim Abbott and my Facebook page and Bartow County or go to Good neighbor Homeless Shelter Cartersville, or you can even go to night in the box on Facebook and just easy to find our Facebook on Good Neighbor shelter.

Tim Abbott: [00:56:43] We get so much support if we put out there that we got three kids that need backpacks. I mean, we have it within an hour. Just beautiful people, just beautiful people that want to step up and support or decorate a little girl’s room who’s never had a room decorated before. But I would say that’s the easiest. I’ll give you my phone number. There’s there’s really no secrets about me because when I tell you the bad side of me, I’m just glorifying God that he brought me out of that. So it’s six, seven, 85969415. And yeah you can. We’re easy to find at the shelter I’m easy to find. I usually post when I go to church if you want to talk like God was weird to me at one time too. I think the Bible is an exploration of a bunch of strange stories that have a really godly point, you know? So I tell people, Don’t be embarrassed that it all seems weird. I get that. So I usually post on there, like, if you want to talk, just come find me so I can talk forever.

Brian Pruett: [00:57:43] Tim, I appreciate you coming and sharing your story while we’re wrapping up. What I’ve started doing is I like to get the folks that are here. I mean, you’ve all shared incredible stories. You share some advice for those that might be looking, doing some adoption. But I want you two guys to share either a quote or a word or something that people can go the rest of 2023 and beyond of what they what just some some encouraging words or some inspiration. So, Brianna, what do you got?

Brianna Johnson: [00:58:11] I keep coming back to Peter where he says, cast your care upon him for he cares for you.

Sean Berney: [00:58:19] Sean Yeah, I mean, I kind of have two things and I do have a quote. I know we’re on on time here, but I think one of the, the coolest things that I’ve heard from from all of the stories and the one thing that makes me feel really encouraged is, is the honesty piece, Right. You know, being really honest with you, with those loved ones and with your kids, you know, And if you’re going through this process, it just gives me a little bit of, you know, confirmation that we went the right route, you know, and in making sure that those honest conversations were happening. And, you know, and I think the other thing is, is unconditional love. You know, we we think about unconditional love as a feeling, right, when in reality, it’s a choice. You know, we you have to wake up and you have to choose every day that you’re going to give those children unconditional love, you know? And then if you’re if you’re thinking about doing the the foster the foster piece, right. You know, it’s like don’t don’t shy away from it. You know, it’s it’s scary. But but and you yeah that child may be reunified with their parents and that’s that’s the goal right But but that doesn’t mean that means you need to wake up every day with that choice of unconditionally love that child no matter what is happening, what they’ve been through. And if that leads to adoption, that is that’s amazing, right? That is fantastic. But yeah, so that’s just a little thing. But my quote would be from from Shar, which is you see things and you say, Why? But I dream things that never were. And I say, why not? And the idea behind that is that anything is possible, right? There’s there’s nothing impossible. And a lot of people are going to be naysayers to the things that you want to do in life, you know, And but but reality. God always has his plan.

Tim Abbott: [00:59:56] Jim Yeah, so many things run through my head. Brian So I’ll try to get it down to a soundbite. I wish people could experience this almost live with the five of us in this room. And I really like what you said about unconditional love. It’s, it’s hard to understand things in life. Like I really didn’t understand Grace and God showed me that through my wife, Lisa. I was a mess and she’s loved me in my worst parts. And people will say, Well, what do you love about Lisa most? And I’ll say, I’d rather have a bad day with her than a good day without her. So so to quote, to wrap it up and I guess is I really struggled, believe it or not, with communication and being around people before I became a Christian. And then God showed me and then I really struggled because I talk so much about like, does anybody really care what you’re saying? And it sounds like you’re bragging. And I wasn’t. I was just trying to draw people in to something that they don’t even see and I don’t see. So I heard this quote, and it’s really helped me. Being humble wasn’t thinking less of yourself, but it’s thinking of yourself less. So I just had to embrace what God was doing with me by way of communication, community involvement, marriage and all that and that. I could talk about it. And I wasn’t trying to draw attention to myself, but hopefully to be an encourager for others because I think we’re all broken and we all need words of encouragement, unconditional love and people to lean in to our lives like mine was leaned into. So I tried to lean in to others. So don’t let being humble stop you from saying what you need to say and let God worry about the outcome if your heart’s in the right place.

Brian Pruett: [01:01:56] That’s right. I told you last week that I was told by my mother that I needed to think of a new word, but all I can say is just awesome.

Stone Payton: [01:02:03] I think that sums it up. Yeah, it’s a perfect word.

Brian Pruett: [01:02:06] All right, guys, Everybody there listening. Let’s remember, let’s be positive and let’s be charitable.

 

Tagged With: Fable Creature, Good Faith Consulting, Good Neighbor Homeless Shelter

Mitchel Black with STRONGSIDE

January 23, 2023 by angishields

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Cherokee Business Radio
Mitchel Black with STRONGSIDE
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Mitchel-Black-Fearless-Formula-Feature-bwMitchel Black attended the National Personal Training Institute and studied exercise physiology and nutrition. While in school, Mitchel hosted a talk radio show on health and fitness called “Talking Smack with Mitchel Black” where he talked about the correct foods to eat and how to implement them into your diet.

After graduation Mitchel went on a fitness rampage to learn everything he could about fitness, nutrition, and everything related. Mitchel acquired five personal training certifications along with three advanced certifications from the highest ranked certifications to date. Along with education Mitchel has an undying and burning passion to help people, and he truly cares about each and every member.

He prides himself in greeting everyone by name at the door; STRONGSIDE members aren’t just a number. His love for coaching members shows in his personality during every class as he makes sure each member has the best hours of their day at Strongside. Mitchel spent seven years working for the big “globo gyms” as a trainer and program manager. Mitchel worked at many clubs throughout the country as well as corporate offices training clients, training and educating trainers, and managing the business side of the fitness industry as well.

After five years of managing clubs Mitchel became very successful at doing it and received many awards from his company for doing so, but something was missing. Mitchel wanted to deal with people and truly help them, not just train other trainers and help the company have a healthy bottom line. Mitchel then stepped down from all managerial rolls to focus purely on helping individual clients reach their goals and truly make a lifelong impact on people. “It’s the best decision I have ever made and I am the happiest I have ever been in my life. Coaching people to reach their health and fitness goals is what I live for,” said Coach Mitchel Black.

In 2013 the opportunity to open Strongside came about and Mitchel could not neglect this opportunity. It was everything he had ever dreamed of and he knew he could help so many people by doing this. Along with all of his success in the fitness industry, Mitchel is also a nationally recognized personal trainer through NASM, NSCA, and NPTI. Mitchel is also a USA Olympic Weightlifting Coach and a CrossFit L2 trainer.

Mitchel has an athletic career of competing in the Ironman triathlon; he regularly competes in CrossFit competitions both individually and on a team. Above all, Mitchel wakes up every single day loving what he does and his life is completely devoted to Strongside and its members. He works nonstop to make sure every member receives excellent service, they are happy with their training, and that they are getting results. “STRONGSIDE is a results based business and not getting results is not an option,” says Coach Mitchel when asked about the philosophy of STRONGSIDE.

Follow STRONGSIDE on Facebook.

This transcript is machine transcribed by Sonix

TRANSCRIPT

Intro: [00:00:08] Coming to you live from the Business RadioX studio in Woodstock, Georgia. This is fearless formula with Sharon Cline.

Sharon Cline: [00:00:18] And welcome to a fearless formula on Business RadioX Fearless Formula. Friday is what I like to call it. This is where we talk about the ups and downs in the business world and offer words of wisdom for business success. I’m your host, Sharon Klein, and we are lucky to have the founder of a functional fitness based gym, several of them for four of them. Is that right? Four of them here in the area called Strongside, as well as a health and wellness coach, a mentor. Welcome to the show, Mitchel Black. Hi.

Mitchel Black: [00:00:48] Hey, thanks for having me, Sharon. I’m so excited to be here.

Sharon Cline: [00:00:51] Yeah, me too. I’m excited to talk to you about how you were able to open up four gyms in five months. How did you do this? So daunting when you think about it.

Mitchel Black: [00:01:00] Yeah, it was I mean, well, it was four gyms in five months, but that was after being one gym for eight years.

Sharon Cline: [00:01:08] Wow. Okay. What was your first gym? Where was.

Mitchel Black: [00:01:11] It? So it was strong side, but it was we were on 92 and Woodstock, and we were right by exit seven on 575. And we started as six, 900 square feet and 24 members. And then we got kicked out of that place because we outgrew it. And then we moved to our second place and then we moved to our third place where we’re at now. And then COVID happened and now we have four. But it’s been, you know, I started folding towels and cleaning toilets. So it’s it’s been a work to get here.

Sharon Cline: [00:01:40] So you started it’s your gym? Yes, your official. So you’re the you’re the owner.

Mitchel Black: [00:01:45] Owner, founder, whole deal.

Sharon Cline: [00:01:47] Coach. So you although you have a history of being a personal trainer and running different gyms. Right. I read on your website that you had you called it like the global Gym, Global Globo Gyms. Yeah. And I was trying to remember. But are you talking about a place like Gold’s Gym or like One Life, which is what I belong to?

Mitchel Black: [00:02:06] Yeah, really similar. I started at Lifetime Fitness and I started an operations and I started folding towels and cleaning toilets from 11:00 pm to 7 a.m..

Sharon Cline: [00:02:16] The night.

Mitchel Black: [00:02:16] Shift? Yeah. And then I’d go to school all day and I’d work all night. And I just, you know, it was a way to get my foot in the door like I had nothing. And I was like, well, I mean, I’m going to be a trainer, so just go there and then throw out folding towels and cleaning toilets. As soon as I got closer to graduating, I was like, Well, people got to see my face. So I started begging for a job at the front desk and they gave me a job at the front desk so I could see everybody’s face. And then I started begging for a job as a personal trainer, and nobody wanted to do anything with me because I had really long hair and earrings and I’m this punk kid and like, whatever. And but it was just a dog fight. And then I was like, Just give me a minute, just give me a minute. And they did. And I worked my way up and I was able to start as a trainer and then grow the training business and then get into group training and then grow that. And then I was able to go to corporate and do some stuff up there, and then I didn’t ever want to open my own gym ever.

Sharon Cline: [00:03:08] Why?

Mitchel Black: [00:03:09] It didn’t intrigue me. I mean, I was I was the number one trainer in the company. I was making good money. I was doing what I wanted to do. You know, you have you have everything. You have health insurance, you have a41k, you got a lot of security. And, you know, I didn’t want to go, but I felt really capped out. And I started hearing know a lot and I started getting kind of suffocated with, you know, hey, hey, buddy, sit down. And I’m like, no, no, I think we can do this. Nah, we’re not going to do that. And after a while I was like, Oh, okay. But I got to go then.

Sharon Cline: [00:03:46] Well, you clearly have a propensity to grow because if you started, you know, doing the night shift and then got to the front desk and then continue to progress so quickly, I mean, you’re in the right place, you know, that you want to have upward mobility. So someone was telling, you know, I, I imagine that’s very frustrating.

Mitchel Black: [00:04:04] Yeah. It’s not necessarily the telling me. No, the the only thing that scares me is complacency. And I cannot sit still and I can’t not grow and I can’t, you know, at least try to spread my wings. So it’s not like you’re telling me no thing. It’s like a if I ever feel as if we’re not able to move forward, that’s when I start panicking.

Sharon Cline: [00:04:25] So let’s go back a little bit to your for your history. You studied exercise, physiology and nutrition at the National Personal Training Institute. Where is that?

Mitchel Black: [00:04:34] It’s super cool. So they have a bunch of satellite campuses and I equated a lot to like deep fry. You know, like you go there, you get a degree just in in computer science. Yes. But if you decide halfway through, hey, I like art. Well, sorry, buddy, you got to start over. Right? So it’s really similar thing. And I did Accelerated Program through there and loved it. I mean, I graduated high school with a 1.75 GPA and was not supposed to do anything with my life. And I graduated third in my class from there. I mean, I love.

Sharon Cline: [00:05:05] Was it always something you just. Loved.

Mitchel Black: [00:05:07] No. Oh, yeah. Did you.

Sharon Cline: [00:05:09] Get it? I assumed you were going to say yes. No. No. How did you get into it?

Mitchel Black: [00:05:13] So I weigh less now than when I was 13. When I was 13, I was five, five. I was £200. I was miserable, hated everything about myself. And I just again, maybe I felt like so suffocated back then, didn’t like exercise, didn’t like eating right. My favorite thing was you take chocolate donuts and you put them in the microwave for 5 seconds and heat them up with Saturday morning cartoons and stuff. I mean, that was that was my life.

Sharon Cline: [00:05:35] It’s like you’re at my house.

Mitchel Black: [00:05:36] And and I just got fed up, man.

Sharon Cline: [00:05:39] And something clicked in your brain.

Mitchel Black: [00:05:41] Yeah. I was getting made fun of and bullied at school, like, terribly. I was sent home from school three days in a row crying. And really what happened is this this dude that wound up becoming a really good friend of mine, but at the time he was making fun of me every day. And the first day I went home from school crying and my mom was like, you know, hey, that’s terrible. You know, kids are bad, whatever. And then the second day she was like. You know. Och, all right. And then the third day, she was kind of like, All right, here’s a deal, buddy. You can be as big as you want to be and you can love life and crush it, or you’re just going to come home crying every day or we’re going to do something about it. And I was like, Yeah, you’re right. We joined Weight Watchers and I just needed something. I didn’t know where to start from.

Sharon Cline: [00:06:26] Your mom like that?

Mitchel Black: [00:06:27] Yeah, super big supporter the whole way through. But when I looked back at why I wanted to start, you know, there’s a whole list of things that I didn’t have when I was getting started. And a lot of things that people don’t have today, like where to get education, where to get support, where to get a community, where to get direction. You know, you’re limited by so much. And I made the commitment at 19 years old when I started being a trainer that I was going to dedicate the rest of my life to making sure nobody ever had to feel like I did at 13 and feel trapped and feel suffocated. And that’s our mission.

Sharon Cline: [00:06:57] And you continue to do that every day.

Mitchel Black: [00:06:59] Every day.

Sharon Cline: [00:06:59] That’s it. You were saying right before you came here, what were you doing?

Mitchel Black: [00:07:02] You were we had a webinar today.

Sharon Cline: [00:07:05] Okay. So who do you talk to on these webinars?

Mitchel Black: [00:07:06] Anybody?

Sharon Cline: [00:07:07] So anyone can join your webinar and kind of get information about the gym or.

Mitchel Black: [00:07:11] Yeah, whether you’re in our gyms or whether you’re in our corporate wellness side of our business or whether you’re just a regular person out there, you can sign up for the webinars. And then some of them have like today was just a specific topic, but then some of them are in line with, let’s say, challenges that we might be doing. It’s such an easy way to guide a large group of people, but like today’s webinar was called Discover Your Body Type, and I walked you through the three different body types that you might be how to identify that body type, and then how to make changes on dietary supplementation and exercise guidelines to reach your goals. And everybody had a follow along packet. It’s all interactive. There’s Q&A at the end and it’s really detailed. You leave with like an actual plan.

Sharon Cline: [00:07:53] So when you had your your job at One Life and you decided that you needed to spread your wings, what how did you make that happen?

Mitchel Black: [00:08:02] So as lifetime now, not that matters. I’m saying sorry. Yeah.

Sharon Cline: [00:08:05] Lifetime. Did it have the word life in it? Lifetime. Oh, gotcha. Yeah, that’s why I said that.

Mitchel Black: [00:08:09] But. So yeah, so basically I had my classes were getting really, really big and they were filling up the gymnasiums and so I had so back up. So I was down here in Georgia. I worked all the gyms down here. They moved me up to corporate, which is in Minnesota, and I worked there for two years doing like all the research and development for group training and stuff. And and that was cool. But I was like 20 and everybody there was like 45, you know, like it wasn’t like a great environment. Learned a lot, but I was like two years. I was like, I’m out. So I moved back down here to this Woodstock gym, which at the time was the worst performing club in the company. And I was like, I want that one. That’s the one I want. Give it to me. I’m going to flip it, because that’s what I did, is I would go into the underperforming clubs and flip them. I was like, I just want I want that project. I want that title. I want that on my resume. Let’s go. And they moved me there and I was able to do it. But I start getting into all this like class stuff and the classes start getting bigger and bigger and bigger to the point where you couldn’t even work out. At the time, my class was because we would take all the equipment. It was just crazy. And I had four people come to me and start offering me money and they were like, I’m going to invest in your gym. You need to get out. You need to do your thing. And I’m still in that phase of what I said.

Mitchel Black: [00:09:23] Like, I don’t want that. Like because in my head I’m thinking gym. I’m thinking these lifetimes are $42 a pop. They’re, you know, there’s no way I can compete with this. I wasn’t thinking what we do now, which is boutique functional fitness, and we’ll get there. But you know, what they were doing is all these people were offering money and it was a normal business transaction. I will give you this many dollars for this much percentage. And I’m like, Well, dude, I’ve never had anything in my whole life and I’m really not about to give up something that doesn’t exist yet for X percentage. It maybe it’s a great deal for other people. It’s not a great deal for me. I don’t want to do that. So I kind of brush it off, brush it off. And then this couple came to me and they were clients of mine for a while and they said, Here’s the deal. We don’t want any of your business. You are crushing it. We just want to give you money. You need to be doing this on your own. We’re going to do this as an angel investor. We’re going to give you a little bit more interest in a bank. I mean, it was high. It was like 12% interest, but I didn’t have to go to a bank or whatever. We’re going to do a five year deal. And then I’m still kind of interested. I wasn’t sold yet. And then they said, Here’s the deal. Our only requirement is that later in life you have to do this for somebody else.

Sharon Cline: [00:10:32] Interesting.

Mitchel Black: [00:10:33] And I was like, Those are the people I want to be in business with. Pay it forward. Yeah. And and that’s what they did. And it was I was like, okay, we went to a Starbucks, they wrote me a check and I was like, I never seen that much money before in my life. And so they wrote me a check. I start the gym. We need 36 members just to pay rent. No other bills just to pay rent, 36 members, 62 people said they were going to come with me and join. But that never happens, right? 24 people signed up. Oh, wow. I needed. 36 to pay rent. Lifetime wound up suing me because I was I was a third of their revenue. So when a third of the revenue, there’s 26 trainers and Mitchell Black’s doing a third of the revenue. I walked out. So we get in this lawsuit, I have no money because I put it all into strong side. So I went back to my investors. I borrowed another $5,000 to hire this lawyer, go into debt even more. Right. We wound up winning the lawsuit, whatever. But so there’s that. But I basically had like three months. So on top of that, it was open in December. In April, I was going to be out of business and I had to figure out a way to get more members with no money.

Sharon Cline: [00:11:45] So because I’m advertising no nothing.

Mitchel Black: [00:11:47] Yeah. And the only solution that I could come up with was the people. The only solution. I was like, All right, well, I got 24 people, so I can’t do anything. But what I can do is I can train these people better than they’ve ever been trained in their entire life and give them the best service, the best quality, bleed into them and make 24, 25 and make 2526. And that’s what we did.

Sharon Cline: [00:12:09] So did Lifetime not want you to take their members? Is that what the issue was?

Mitchel Black: [00:12:12] Yeah. So they accused me of doing two things. They accused me of tracking all these sessions and like basically for time that hadn’t been serviced yet. And I mean, it was it was bogus. It was just a way to come after me. But because I was a manager, I had a manager code and I could go in and I could track multiple sessions in a day. And the way that their systems rung up, you know, I would I would service a couple of hundred people a day because I would teach these classes. They would be in there and I would track the sessions and it would look like, I guess on paper it would look like. You weren’t in the gym that day, but I tracked your session because I physically couldn’t log all the sessions in a day, but I had to log them to get paid. And so there was that. And then they tried to get me for solicitation because what I did is I said, Hey, this is just what I’m going to do. End of story. If you choose to interpret that as you would like to come follow me. I can’t control.

Sharon Cline: [00:13:07] That. So it came down to almost like semantics.

Mitchel Black: [00:13:09] Yeah. So we had all 24 founding members signed sworn affidavits that they would that they would contest to Lifetime was trying to, like pull them into their offices and offer them free memberships and tell them that strong stuff was going out of business and all that kind of stuff. And so my lawyer was able to gather all that information. They were able to go back to him and they tried to do it with another guy who opened a gym over on Sugarloaf. So me and him partnered together and we did a class action lawsuit and and and we were able to win really quick because George is a right to work state. So if we sued first, which we did, then it fell under Georgia law, which is way easier to get it done.

Sharon Cline: [00:13:49] How did that feel to have them coming after you like that? Right as you were getting started. Amazing that they were coming after you.

Mitchel Black: [00:13:56] Yeah. Dude, you got a $2 billion company looking at little. All strong side. Good. I mean, I don’t I don’t get up in the morning and think about you, but I’m glad you’re getting up in the morning and thinking about me.

Sharon Cline: [00:14:07] I suppose it’s the best attitude to have when you’ve got someone coming after you.

Mitchel Black: [00:14:11] Like what? What are you not doing? To focus on me.

Sharon Cline: [00:14:15] That they’re so threatened by you.

Mitchel Black: [00:14:16] Because I’m playing offense so cool.

Sharon Cline: [00:14:20] And then. And then it slowly grew then. Or actually rather quickly. You said because you had, what, from December to April to be able to. To grow your numbers.

Mitchel Black: [00:14:30] Yeah. Well, it kind of grew and I only grew it to what I could grow it based on my mentality at the time because I went through a phase. Where. And I think a lot of business owners get in this, You think way too small. I walked in to 6500 square feet to squat racks, and I literally remember this putting my hands on my hips, looking around and going, This is all we’re ever going to need. And I was and then, you know, all of a sudden there’s like 20 people in every class and, like, just it’s freaking crazy and and it just blew up a lot. But then then it got real stagnant. So it went from 24 to like 80, and then it held there for two years. And then I met my wife and she my wife’s a powerhouse. My wife doesn’t work for the business or anything like that. But you want to talk about the best partner, the best pusher. Snap my mentality. I owe her everything and she got me to think so much bigger and so much of like, You can do this. And then it was like 80 became 180, and then it became 280. And then it became like, I don’t even know these people’s names, like, And that’s a whole nother I mean, I know everybody’s name now, but like, I mean, it got like, you know, just crazy like what’s possible. And now it’s now it’s 250 classes a week. Now it’s like, you know. Hundreds of members at this gym and hundreds of members at that gym. And like, that’s not bragging. I’m just saying, like, you think bigger, your think has to change.

Sharon Cline: [00:16:01] I was thinking on your Facebook page, you have thousands of of likes. You know what I mean? People follow you. Well, I think also how important it is to have the right people around you. We talk about this on the show all the time, about how important it is to have a support system, but specifically your partner being so supportive of you. It’s such a testament to having the right energy to kind of move you forward.

Mitchel Black: [00:16:21] Yeah, you get trapped around the wrong people. I mean, I yeah, don’t ever be the smartest person in the room. Get, get out, find a different room like. And I like hanging out. I don’t know how you feel about this, but like, because you’re in the radio business, like, I don’t want people in my I don’t like hanging out with people that are in my business. I want people that think like Jim has an I in it.

Sharon Cline: [00:16:43] Oh, interesting.

Mitchel Black: [00:16:44] Because they look at it with such a clear sense. Like when I hang around most other gym owners, I’m not talking to every gym or most of the gym owners. They want to talk to me about the same negative Nancy’s that. Are all your gyms the same? Oh, don’t you don’t you hate it when so-and-so. Yeah, I sure do. But but what I really want to focus on is like, can you give me some advice from a non biased opinion on how to do this better?

Sharon Cline: [00:17:10] Well, I wanted to talk to you about what makes your gym so special. You you use the word boutique, but I don’t understand what that means.

Mitchel Black: [00:17:16] Yeah. So. So when you when most people think gym, what they what they think is I wish I wish I made up the term term Globo gym. That’s from the movie Dodgeball. Oh, back in the day, I mean, I heard it. I beat it to death like it’s mine. But but you know, that’s the big mega gyms and that’s what people think. Basically, when you think gym, what you think is I’m going to go rent fitness equipment and that’s fine if that’s what you want to do. But those are your big box gyms. I’m going to pay 30 bucks a month. I’m going to go in there. Nobody’s ever going to call me if I don’t show up and I want to use this stuff and whatever. And what I realized, like I did the math when I worked for Lifetime, I was like, okay, this gym has 13,000 members. It has 200 pieces of cardio equipment. It has 5500 towels, six washers and 12 dryers. It has four lanes of a pool. I said, if if people use this thing, they’re it’s going to go out of business.

Mitchel Black: [00:18:13] Like it’s not made to support the people that it has. And then you have somebody like Planet Fitness. The planet fitness business model is so smart because here’s what they did is they said it’s ten bucks a month. You need to get in whatever. We’re going to offer it to a whole bunch of people. And then they said, okay, we’ll make it really hard to cancel and make it really low. It’s easy to get in. But then they took it a step further and they said, if the people who use the gym, what do they do? The people who use the gym, they use chalk, they use barbells, they use kettlebells, they do squats, they great. So what we’ll do is we say, you can’t do that. Any of that here, no squats, no deadlifts, no grunting, no chalk, no nothing, no kettlebells. You cannot do that here. So they take because so what the real metrics are that less than 12% of people actually use their gym membership. So you have 88% of people that will buy the gym membership and then not use it.

Sharon Cline: [00:19:04] It’s kind of depressing statistic.

Mitchel Black: [00:19:05] And then if you take the other 12% that are interested and you take away their equipment, then you have like 100% of the people that aren’t ever going to come to the gym. So so that’s just like that’s just how the model works. I mean, I don’t know, I don’t think they set up in their corporate offices and hope nobody comes to the gym. I’m just saying that’s how the model works. Those are the real numbers, whatever. And then you have on the other end, you have like like studios, like one on one training and stuff like that. And that’s that’s super private if that’s what you want. You know, a trainer rents a space, they do whatever and you sign up for that. It’s a couple hundred bucks a month. You get your sessions, whatever strong side is, definitely right there in the middle is we build these boutique esque studios and these gyms, these boutique spaces. They’re are 4 to 5000 square feet. Everybody who joins the gym gets a subscription, and that subscription allows them to come to as many classes as they want at any location. They want it any time they want. We offer three main classes, our 60 minute class, 45 minute class and our yoga class, and they’re all different offerings, right? And then that member can come to the gym and utilize those classes any way they want. However, what makes us different is our, our, our focus on community. So we focus I give you those stats before 12% of people maybe use the gym. Our goal is that 40% of our members use the gym every single day. Wow. If you go longer than one week on our software is a red freakin circle around your name that pops up for that gym’s manager to reach out to you.

Mitchel Black: [00:20:37] And at the two week mark of not using our gym, you should have been followed up with. We’re going to do monthly community outings. You’re going to start meeting people and friends. Each gym has their own Facebook, each gym has their own email group. You’re going to be as a new member, you’re going to meet with the club manager in a non. Sales meeting to get you to use our platform. Our take on the business is, is you buy a subscription. And what we want to do is get you to use that subscription. So rather than saying here’s the subscription and here’s all these up up tick up fees that you need to pay for other stuff, we just want you to use our product for longer. So we say, okay, can you do this? Can you do this? Okay, What if we gave them this and we offer everything that we can like ten, 11 classes a day? Clinics are included, nutrition challenges and stuff. Now we have things that you can pay extra for, like nutrition coaching and stuff like that. But we take a boutique approach usually ten, 12 to 14 people per class. We want 40% of the people coming in every day. The average member is with us for 18 months or longer and it’s 100% focused on general population. There’s no crazy athletes. It’s all people that have never worked out before. It is all people. It’s it’s normal people that work really hard. And and that’s what it is. And it’s good fun stuff.

Sharon Cline: [00:21:56] This model that you have, this boutique approach, did you have that initially when you started the first gym?

Mitchel Black: [00:22:02] No. I always say be stubborn in the vision and flexible in the details. So I’ve always had a vision of what I said earlier. I want to dedicate my life to making sure that nobody ever has to feel the way that I the way that I feel. And I can break it down to three things. I’m like, boom, boom, boom. Okay, well, when you’re thinking too small, you start at one little 1600 square foot place. And then it was like, okay, we’re going to be the mega center of Woodstock, Georgia. And then you start realizing all the things that you would have to do to do that. They aren’t really, like, scalable, you know, like we’re in a pretty not not we’re in a weird market. Not that many people like to work out. It’s actually a stupid business model when you think about it. Nobody likes to work out. Nobody likes to work out frequently. Hey, you know what we should do? We should open gyms that nobody wants to go to. Like it’s so you’re in a niche, right? So the only way to scale is to open more of them. So now we’ve we’ve just in the last two years or so really honed in on what that is. And what we really are is we’re the intersection of CrossFit and Orangetheory. That’s, that’s really who we are because like we’re all CrossFit coaches, I’m a CrossFit level two coach, all of our coach. But we also have been doing this 15 years. We have degrees. We’re not just going to Google and we make and curate everything that we do. So you have two spectrums, right? You have the the people that go to Orange theory F 45, burn whatever, and they have a client boredom rate.

Mitchel Black: [00:23:22] And that client boredom rate is usually somewhere between 6 to 12 months. And this is not a hate on the this is just the business. I’m not saying they’re dumb program. So what I’m saying is those programs are the same every day. It’s 12 minutes of rowing, 12 minutes of treads, 12 minutes of resistance training every time you’re in orange theory F 45 is 45 seconds on, 45 seconds off, whatever, same thing. So and that’s cool, but they get bored, but they’re never going to do CrossFit because the customer is told that CrossFit hurts people. It’s dangerous, is too challenging, it’s too hard. I don’t believe that. But I’m not here to argue with the customer. So what do they learn? They learn that it Orangetheory theory 45 burn whatever. What they want is they want an app, they want towels, they want air conditioning, they want showers, they want it clean. I agree with you, but they want more variety. They want teaching and education and they want cool exercises like CrossFit does. Crossfit is one of the best people in the world to educating people. How do we make that middle? How do we make a strong side? Clean air conditioning, shower, shampoo? You walk in, somebody giving you water like, Yeah, I’m with you. But we’re also going to do more than just these three things every day and we’re going to teach you and we’re going to educate you and we’re going to give you real certified trainers that go through ridiculous training that are full time employees that are dedicated to get to know you. And that’s what we do.

Sharon Cline: [00:24:41] If you’re just joining us, we’re speaking with Mitchell Black of Strong Side. Would you say that that is your biggest mistake? Is that you thought too small from the beginning?

Mitchel Black: [00:24:50] Everything? Yeah, 100%. 100% too small.

Sharon Cline: [00:24:53] That’s your biggest mistake you feel like in reflecting on your business model?

Mitchel Black: [00:24:58] Yeah, because it goes to everything like that.

Sharon Cline: [00:25:00] Trickles down, you mean?

Mitchel Black: [00:25:01] Yeah, I mean, like. You name it, because that affects how much. Now, you can’t think unreasonably like I’m not saying go borrow $10. What I’m saying is, like, I would confine myself in. To, you know, I’m going to build the gym this way because this is all we’ll ever need. Not looking at potential growth. So you spend so much money on new equipment. You spend so much money not realizing what could be in the future. And then you lose money on I don’t need this email list plan or, you know, like what? What could you get out of it? Is. I’ll give you an example. Like marketing. My team thinks I’m crazy when it comes to marketing because I always say that the cost of being unknown is way more expensive than any cost of advertising. And they’re like, Oh, well, you know, this cost money or this. And I’m like, What can you do with it? Tell me what you can do with it and how we could leverage it. And then I’ll tell you if it’s expensive.

Sharon Cline: [00:26:01] Interesting. I mean, we talk about marketing on the show all the time. So I’m wondering, do you what are your main methods as at Facebook? Most people use Facebook.

Mitchel Black: [00:26:10] It depends. So we view podcast is what the radio used to be. Facebook is what the news used to be. Instagram is what commercials used to be. And we play each one different and we do. We have five main streams of content and then we slice up those main streams of content to get. Our goal is to work 1000 hours a day and have 100 pieces of content every week.

Sharon Cline: [00:26:34] Wow, that’s a big goal.

Mitchel Black: [00:26:37] Yeah. So but the only way you can do that is multiply. So how can you take how do you get 1000 hours lots, 100 people working 10 hours a day? Okay. Well, how do you get 100 pieces of content? You probably need ten really good pieces of content. Like how much can you slice up a podcast? Well, if I record it and I talk, that’s two and then I can get snippets. Okay, now I’m up to six, you know, like I just how do I get to 100?

Sharon Cline: [00:26:58] It’s so analytical. Do you know what I mean? It’s not. It’s something I haven’t thought about that way in terms of having analytics and metrics, you know, to make A plus B, we’ll see if that makes sense.

Mitchel Black: [00:27:08] I mean, yeah, that’s what we do. So, I mean, I’m sure somebody out there has something like crazy plan that works better, but that’s what we do and it works for us.

Sharon Cline: [00:27:14] Now, I was going to say your track record is proven right.

Mitchel Black: [00:27:17] I mean, I feel like I feel like we’re get we got a good understanding of who we’re trying to talk to. I’m happy with what we’re doing with marketing.

Sharon Cline: [00:27:25] What do you think’s the biggest misconception is in the fitness industry.

Mitchel Black: [00:27:30] That you’re either going to get hurt doing it or that you need to get in shape first?

Sharon Cline: [00:27:34] Get in shape before you join the fitness industry.

Mitchel Black: [00:27:37] Which is I mean, that makes no sense. I mean, I used to I’ve been and that’s not new. I remember starting as a trainer, people like, well, let me get in shape first and then I’ll sign up with you. And I’m like, you know, that’s my job. That is literally 100% my job.

Sharon Cline: [00:27:55] So how do you assure people that they don’t have to be in the best shape or that they’re they’re not going to get hurt?

Mitchel Black: [00:28:01] The hurt thing is really hard. And if you ever get hurts people attached to your name, you’re going out of business and you have to be real delicate with it. And what we’ve done is really change our language. You know, we used to if you walked into Strong side 2013, 2014, it was not clean, unedited rap music. It was shirts off. It was I mean, you just go nuts, dude. And it was fun. It’s fine. I had a blast doing it. But there’s the the customer fears things that they don’t understand. And what you’re trying to do is neutralize their anxiety by elevating their levels of certainty. So when you do things like describe an exercise in a way that is using terms that they don’t understand or it’s not visually appealing because they’re looking at an ad or a video of something that they can’t do, or you’re putting people in these ads that you know, you’re as the gym over gym owner trying to show off like you’re really attractive clients that yet anybody want to see that like it’s who’s the most relatable and how are you talking to people so. It’s you can’t go to people and say you’re not going to get hurt doing this. You have to really, really just embed the story. You’ve got to be kind. You have to be assuring you. I mean, I remember being young and saying, Oh, what are you talking about? Look at look at all these people over here. They’re not hurt. They know how it works. Like, you really have to just kind of hold their hand and guide them.

Sharon Cline: [00:29:34] It’s you have to be a people person number one, right?

Mitchel Black: [00:29:36] Oh, my goodness. Yeah. That is the job is just talking to people. And then the second part of your question, get in shape first. I find that comes from insecurity. So you’re just trying to like meet people where they’re at. And, you know, I truly mean it. It strong side. Everyone’s welcome and everyone’s equal. The first person that has an ego can leave like get at you will hurt our business more than you will grow it because the people that are out of shape are the people that build our business. So we’re our competition is the couch. It’s not another gym. So we’re always competing with laziness, we’re competing with Instagram, and it’s not about how can we make you throw up, it’s how can I just make you want to come back tomorrow? I don’t care what you do today. I just need you to come back tomorrow.

Sharon Cline: [00:30:18] Have you ever had to ask someone? Leave?

Mitchel Black: [00:30:20] Yeah. No.

Sharon Cline: [00:30:22] Yeah. How does that.

Mitchel Black: [00:30:23] Go? Not fun. I’ve had to do it three times. Yeah.

Sharon Cline: [00:30:29] But you know what? You’re protective of your business, so I can imagine you get to fire people too, you know, that are. That are paying.

Mitchel Black: [00:30:35] It’s so dumb. It’s like the whole. I don’t even know. Like, it’s it’s dumb. So I’ve done it. I’ve done it. I’ve done it three times. I did it once the wrong way. And we have a great relationship today and I really appreciate her and I know she’s listening to this and I appreciate it. That was the wrong way and and to the right way. And what I mean, the right way was truly toxic to the culture and. It’s just You’re not happy. I’m not happy. You know, my coaches aren’t happy. The members aren’t happy. It’s it’s really dumb and unfortunate that it has to get there. And I don’t, like, walk around and be like, Who’s next?

Sharon Cline: [00:31:21] Like, scaring everyone.

Mitchel Black: [00:31:23] Yeah, it’s. Yeah.

Sharon Cline: [00:31:25] All right, Well, talk to me a little bit about the talk show that you have.

Mitchel Black: [00:31:28] Talking smack with Mitchell Black. Yeah. So I. So I’ve written one book, but I swear to you, my second book is going to be called Making Something from Nothing. Because that’s because that’s just all I’ve ever done. And I had So I was in school and, you know, I never really was comfortable talking to people. And my cousin at the time happened to manage this radio show and he was like, you know, I know you need to like, talk to people. I’m sure being a trainer, you got to get out there like I had. It was really helpful because I had to curate information. But he said, I’ll give you a spot. And obviously it wasn’t very big radio show, but he said, I’ll give you a shot. And he let people call in and ask questions. And it was I got an hour once a week talking smack with Mitchell Black on Radio Jefferson.

Sharon Cline: [00:32:18] Did you love it?

Mitchel Black: [00:32:19] I really did. Yeah. I mean, and it taught me a lot of how to communicate in a flowing way because my first session doing it, I mean, I typed everything out. I typed everything out and I and I could there’d be a recording and I would go back to recording and listen to it. And it was just me reading a book. I’m like, Why am I doing this? And and then as the weeks went by, I started getting more flow with it. And that really helped me learn how to talk to people because especially in the fitness space and it’s true for most other spaces too, like the person doesn’t really care about what I’m saying, they care about how I’m saying it.

Sharon Cline: [00:32:57] How you’re making them feel.

Mitchel Black: [00:32:58] Yeah. And it’s not they’re not shopping. Trainer’s being like, which one is going to have me go through the best mezzo cycle of training to like that’s on you as the trainer to make sure you know what you’re doing and give integrity in your job to make people feel comfortable is extremely hard. And that’s so that’s what I learned of that. And when people call in and ask you some crazy question, how are you supposed to answer that?

Sharon Cline: [00:33:23] Do you wish you were doing it now? I mean, I know you have a podcast. You talked about what’s your podcast?

Mitchel Black: [00:33:28] So our podcast called The Live Well Podcast, and I’m a guest on it. I don’t run it, but so like I try to be a guest in there like one or two times a month, but it’s a really interesting take. As of now, we’re closing in on 100 episodes. As of now, we’ve never had a non member on the podcast. So our theme is like cool story within the community and like, I don’t think we’re going to take the podcast and be like all over America. It’s kind of just a neat way for our community to hone in with each other.

Sharon Cline: [00:33:55] Yeah, but don’t think small now.

Mitchel Black: [00:33:57] See, there I go again. There I go. No, I would. I would love to. I really love this stuff. Like just talking to people, hanging out with people.

Sharon Cline: [00:34:06] Just to make their lives better. Yeah, there’s something very noble about that.

Mitchel Black: [00:34:10] It’s all for other people. It has to be done in a very selfless way.

Sharon Cline: [00:34:13] Well, how did you survive the pandemic? How did it affect you?

Mitchel Black: [00:34:16] Oh, dude, that was rough. I’m just so the positive is never let a good crisis go to waste. So I so the the long answer to a short question is that in 2000 so I started as a trainer in May of 2008 and the economy crashed in September. Right. And I remember being at Lifetime and I was so so this will answer your question. But at the time I had I had 22 clients. They were paying $85 a session. They were training 3 to 4 times a week. So on the average, client ticket rate was like $100 a month. I’m 18 years old making 108,000 a year. I came from growing up on like food stamps, literally, and having my phone turned off and like, nothing, right? So I’m bawling beyond my wildest dreams for four months. And then the economy crashed and it was phone call after phone call after phone call of just, oh my God, I can’t do this, you know, because they’re all in the banking industry and all this kind of stuff. I mean, like I’ve never seen more black Amex in my life and but all those people. But yeah, but all these people were getting affected, right? So the the day the economy crashed, I’m looking up like, at all the TVs in lifetime and everybody should stay in there. I’m 18. I don’t even know what an economy was. I just knew that nobody was on those treadmills. Everybody’s looking at the TV and his phone call after your phone call.

Mitchel Black: [00:35:39] And I said, Whoa, whoa, wait a minute. What’s going on here? Nobody’s saying they don’t want to do it anymore. They’re just saying they can’t afford it. So I said, okay, instead of making a lot of money on a few amount of people, 22 clients, I’m just going to make a little bit of money on a whole bunch of people. So how about I charge all of you and your friends 150 bucks a month and we start doing boot camps and I get you with like seven or eight of your friends. I don’t lose any money. Cost you a lot less. 150 compared to 100 is a lot better. Let’s just do that. All right. So I and then that was a weather storm, you know, like, whatever. When I saw 2020, if you were able to take the virus out of it, so you just strip any emotion, ties to it and look at it as just the business. It taught me two things. And the first thing was I looked right back at 2008 and I said, Dude, a lot of people came out of their billionaires. And I remember watching that happen and I said, Whenever that happens again, I want my piece. And when I saw that happen, I said, The market is going to constrict so hard, everybody’s going to pull in, Everybody’s going to be scared when this happens. Mitchell Whenever this is, I knew that in 2020 something was going to happen for 18 months. I was saying the market’s going to consolidate, markets are going to consolidate.

Mitchel Black: [00:36:55] You can’t have this many people. Nobody likes working out. You can’t have all these gyms with not anybody that likes exercise. It’s not made to survive. You’re all floating on fake cash right now. So I was like, it’s going to constrict now. I didn’t know it was going to be a virus, but that happened. Everybody pulls in and I pulled our team in and I said, Look, here’s the deal. If this doesn’t work for you, it doesn’t work for you if you need to leave, totally cool. I got it. But we’re going to lean in harder than we’ve ever leaned. And this is going to be the biggest opportunity of our lifetime. They shut us down, and my wife is like, What does this mean for us? And I said, It means you’re not going to see me much for the next six months. I’m going to go into a hole harder than I’ve ever gone into a hole, and we’re going to figure this thing out. I don’t know what it looks like, but I do know this. We will make it through. The question is, what are you going to look like on the other side? So we just started saying, okay, what’s going on? Take the virus out of it. What are the facts? People are scared. How do you make them less scared? You neutralize anxiety by increasing certainty. What is fear? It’s unknowing of the future. How far of a future can I predict for these people and what certainty can I give them? So what we did is we said, All right, here are gyms closed.

Mitchel Black: [00:38:06] All right, cool. We’re going to give you two options. Option one, we’re going to put together equipment packages if you want to take an equipment package home. They had like three different options they could pick from. Then you’re agreeing to keep 100% of your membership, But we’re going to get you a gym at home if you don’t take any equipment, we’re going to give you 40% off. So you pay 60%. However, we’re going to offer five workout classes streamed per day. I didn’t know anything about Zoom. Nothing. And I’m just YouTubing everything, ordering everything. And I told our team I was like, Look, this gym is now a 5000 square foot media production facility. You need to imagine that it never reopens. We are running five classes a day. We’re doing a we were the first that I ever knew of to do a virtual five K. We sent people race packets, we sent them t shirts, We developed a hashtag. The fitness never stops. My hand was like broken. I wrote hand-written cards to every single member and we just mailed them just boom, boom, boom. And I was like, Connect, connect, connect. We had a we viewed strong side as a news network, and we said, if you tune into this news network, what shows would you get? And we put it was like Power Players where I had a guest on every Wednesday, I had a monday, Wednesday, Friday show.

Mitchel Black: [00:39:20] Then we had five workouts a day. We had yoga that you could tune into. We partnered with the city. Where would they would do this? Amped in the park thing. We did it digitally and I’m just like going, I mean, just going, going nuts as hard as we could. And we tried to get as much online as we could, but we couldn’t lean too far because I knew that when we reopened, I mean, all that happened within like six weeks. Like it was crazy. Wow. But I knew that when we that when we reopened, I said human nature is not going to change 100%. I’m not saying that digital is not going to be the way of the future. I’m just saying that just because COVID happened six weeks later, you can’t say that 100% of your clients are going to work out online for the rest of their life. So I saw everybody I saw everybody pivoting into like digital only platforms and 50,000 on an app. And I was like, way too early. The market’s not even primed to to be comfortable working out online. That’s what happened to Peloton. A whole nother story there. But so anyway, so we reopen and our plan of reopening and this is pivoting in. The second thing that I learned, our plan reopening was we were going to do Monday, Wednesday, Friday, online and Tuesday, Thursday in gym, because that’s what the quote world was telling me to do.

Mitchel Black: [00:40:38] And we said, Hey, if you want to keep your equipment, you can keep it. If you want to bring it back, bring it back. 100% of people brought it back. Interesting. And I was like, holy crap, Plan B, we can’t support this. They don’t even want to work at home. So reopened. We did it in a normal way. I’m not saying it was like, you know, chest slaps and sweat everywhere. We did it like in a normal, appropriate way, but we brought everybody back in the gym, which had me realized thing number two. And the second thing I learned is how dangerous being small is. So when COVID shut everybody down, is that so? Well, before I get there to close out number one, because I even tell you what I learned in number one is that when we reopened, like it just went like straight up and it was never let a good opportunity go to waste. And it was like an L-shaped recovery. We grew 36% in revenue in 2020, and it really taught us how to increase people’s level of certainty. You know, fast forward into 2023. What we’re what we’re learning is it’s all about making the customer feel certain, make them feel comfortable over and over and over again. We learned that in a very accelerated level in 2020, and now we get to carry that into 2023 because most of our clientele who’s really overweight and really unhappy is uncertain, is scared, doesn’t even know where to start. They probably wanted to lose weight £40 ago.

Mitchel Black: [00:42:01] They’re just like, I don’t even know what to do. And that was a gift. And we got to learn six years of stuff in six weeks. Then the danger of being small. So when everything was shut down, LA Fitness does not own a single one of their locations. They’re all build to suits. La Fitness sent a letter to every landlord and said, This is an act of God. We are not going to pay you rent. You can sue us if you want to, but we’re a really large company and we’re going to fight you. Lifetime owns all of their locations and they sent a letter to their bank and they said, We’re going to refinance all of our mortgages, which means we’re going to have 30 days of no payment, and then we’re going to go ahead and do another 30 days, too. So it’s going to give us 60 days to figure this whole thing out and we’re going to refinance at a lower interest rate. Done little ol strong side over here calls their landlord and said, Hey, the world just shut down. What are we doing? Landlord says nothing. And by the way, I didn’t get a loan, so the first loan was taken up. I got a little bit of money after. So they did two rounds. The first round I got nothing because all like the they classified a small business under 500 people and like all the Marriotts and all this kind of stuff that are under 500.

Mitchel Black: [00:43:16] They took all them, whatever. So who cares? I don’t really care. I want to write my own check. I didn’t want any money anyways, but I just tried to get it. And then they did a second round. I got a little bit way after we were open, so I’m like, I’ll tell you that I got it a little bit, but I didn’t get it when I needed it. So they shut us down. I call the landlord, Hey, we’re not doing anything. You know, rent’s due on the first. The best we can do is you don’t pay for three months, but then you have to pay it back. I sound like bull crap, right? And I was like, Dude, if this ever happens again, I need to be huge because let me tell you how much. If I owed somebody $100 million, they would call me and they would be like, Hi. Hi, Mr. Black. I just want to make Are you okay? I want to make sure that everything’s cool with you. I know covid’s hard. Is there anything that we could do to take care of you? And I was like, I’m too small, I’m too small. I don’t know. I don’t owe anybody money. I don’t I don’t have enough liability. They don’t care. So I was like, we we have to go. And that’s how you get to that story of opening four more gyms in five months, opening a corporate wellness side of our business and just being like, and we’re still not done.

Sharon Cline: [00:44:23] But where do you want to be in like five years, ten years? Do you have a projection like that?

Mitchel Black: [00:44:27] No. Yeah. So so we were going to we were going to do 22 clubs by 2026. That’s what we were going to do. But we learned so much. And by we, I definitely mean me. I mean, I know the rest of the team learned a lot too, but I hope that I mean, my goodness, I learned a lot in 2022. And it’s. The market’s going to get really interesting in 2023. And I’m not talking about the stock market. What I’m saying is that you cannot have 5500 orange theories, 100 f 40 fives. You can’t have Peloton. Think of any other service. You have iPhone, you have Android, you have like four streaming services and people want streaming services. There’s like there’s what? There’s three phones and two phone providers. There’s Apple and Android and then there’s Google Phone. But your Android owns Google Phone and every more people have phones than bank accounts. And you’re telling me that you can have all these gyms, you can’t do that. So this thing is going to contract. And when I thought in 2022 that we were going to expand, what I’m seeing more of in 2023 is what we’re going to consolidate. I’m thinking now we’re in 2023, we’re not open. Another one. What we’re really focused on is building our infrastructure and our blueprint, and we want to be more of an infrastructure management company, more so than a gym company where we’re able to give you the blueprint to go open your gym if you need to, or absorb your current location. Because what works for us is there’s all these gyms around our gyms and they’re just they’re just kind of done. And we want to do business with these gym owners that have been trying for eight, ten years to build their business but just haven’t been able to. Or maybe they’re tired now or now they have kids and they’re looking for some type of support. You know, they’re tired of paying 20,000 a month in rent and they don’t want to deal with employees and like, you know, whatever. Cool, Come on our ship and let’s just rock and roll.

Sharon Cline: [00:46:30] So it’s like franchising kind of.

Mitchel Black: [00:46:33] Well, I don’t want to do a franchise because, like, I don’t do it. I don’t even know where to start. I mean.

Sharon Cline: [00:46:39] You figure it out, though, I will say.

Mitchel Black: [00:46:41] Yeah, that’s something I don’t know. And maybe somebody listen, I’ll have advice because of what we do. So this is just my $0.02. I don’t have any answer for it because I get asked to franchise all the time. We don’t have a cookie cutter teach this today. We literally are coaches like go through so much training and it’s so great and it’s so humanistic. How do you scale that? Like me personally, I’m just like, that is the question.

Sharon Cline: [00:47:06] You can’t replicate yourself. So you’d have to find people that have the same sort of mentality that you do, I guess.

Mitchel Black: [00:47:12] So we’ve done that. I don’t coach at all. Yeah, so we’ve done that within our four, but I’m like, Dude, if we had strong at Texas, like, and maybe I just need to figure it out, maybe I just need to just shut up and figure it out.

Sharon Cline: [00:47:22] Well, here’s my final question for you. So, you know, the show is called Fearless Formula. What are the things that you’re not afraid of anymore having gone through the recession in 2008 and obviously the pandemic, are there things that you’re not afraid of anymore that you think generally people can be change?

Mitchel Black: [00:47:41] Like, not even. Anything you want to change Right now, we can change. And it freaks people out. But change does it. So the first thing you have to do is define who you are, what your culture is, what you stand for. That can never change. But the idea that the way you do things today has to be done that way in the future. I mean, all the way down to like you walk in our gym right now, each gym has like 23 barbells, 20 to 23 barbells. If an article came out tomorrow that said barbells cause cancer and we had to sell the barbells, our business would live. It’s not built around a thing. So it’s we change and we fluctuate all the time. And as long as you can have change with reason and vision and, you know, there’s I get I’m explaining guardrails. You can’t be, you know, delirious and just change this and change that and nothing actually gets done. What I’m saying is reading the market, making changes that are in line with the market of what your prediction is going to be, but never being adverse to change, just change all the time, just in line with your values.

Sharon Cline: [00:48:47] I guess that’s important, though, because the notion of change, if you don’t really know who you are, change could mean everything could be too broad.

Mitchel Black: [00:48:55] Yeah. If you don’t know who you are and like, I mean, that’s one thing we did a couple of years ago that was extremely important. We we developed 24 fundamentals. We took those fundamentals and we put them in four different categories for people to identify with. And we just pushed out. I mean, you’ll hear me say the same story over and over again. I was five five, I was £200. I was 13 years old. This is why I started making this change strong. So started here at 24 members. They need to resonate with that and they have to understand that, you know, from the top down, bottom up, however you want to describe it, it is we are here to make people better.

Sharon Cline: [00:49:24] Your fundamentals are consistent.

Mitchel Black: [00:49:27] Yes. It never, ever changes. It just looks like, you know, if you talk, you’ll meet members over the past five years. I remember when you used to do that. Remember when you see that? I’m like, Yeah, I remember when people used to like that. Now they like this. Like, it’s okay.

Sharon Cline: [00:49:40] Well, if anyone wanted to get in touch with you, how can they do that?

Mitchel Black: [00:49:44] We’re all over Facebook, Instagram, Twitter, YouTube. I mean, Google, just Google strong side and it’ll bring you up. But then on any of the platforms, it’s either strong side or train strong side. And we’ll get back to you immediately. We don’t have any bots in our system, which is something that I’m really, really I don’t know if we’re gonna live there forever, but I’m really happy with it right now and we will contact you faster than a bot.

Sharon Cline: [00:50:06] Well, Mitchell Black, thank you so much for coming by. Cherokee Business Radio X, I really appreciate the time and it’s very inspiring to hear someone so passionate about their their work and aligning themselves, kind of being congruent with themselves and their business models. It’s inspiring.

Mitchel Black: [00:50:21] Hey, I appreciate you. Thanks for having me. I know you’ve had some of our members, actually Josh Bagby, on the show, and that’s how I got hooked up with you guys. And you guys do such a great thing. I was doing some research on you too, and it’s super, super cool. I didn’t I didn’t know it was live. So everyone that I’ve listened to, I didn’t know they were actually live. So that’s cool.

Sharon Cline: [00:50:39] Did it make you nervous? You you were good.

Mitchel Black: [00:50:41] No, it’s just like, ah, okay, we’re doing. We’re going.

Sharon Cline: [00:50:45] Yeah. That’s how we roll here at Business RadioX.

Mitchel Black: [00:50:48] Oh, love.

Sharon Cline: [00:50:48] It. Thank you all for listening to Fearless Formula on Business RadioX. And again, this is Sharon Cline reminding you that with knowledge and understanding, we can all have our own fearless formula. Have a great day.

 

Tagged With: STRONGSIDE

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