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The National Black Business Pitch: Transforming Dreams into Reality for Black Entrepreneurs

January 28, 2025 by angishields

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Women in Motion
The National Black Business Pitch: Transforming Dreams into Reality for Black Entrepreneurs
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In this episode of Women in Motion, Lee Kantor discusses the National Black Business Pitch (NBBP) program with Dr. Pamela Williamson, TJ Jackson, and Tanya Nixon. They explore the NBBP’s mission to empower Black-owned businesses through mentorship, networking, and educational resources. Dr. Williamson highlights the program’s community impact, while Tanya emphasizes personal development and effective business articulation. TJ talks about the importance of economic parity and mentorship. They detail the application process, eligibility criteria, and the diverse range of businesses the program supports.

Tanya-NixonTanya Nixon is the Director, Supplier Diversity for Aflac.

Nixon is responsible for the overall strategy for supplier diversity to include company-wide programs to ensure opportunities for women & minority-owned vendors to participate in procurement activities in addition to tracking and reporting of the diverse spend.

Nixon identifies, strategizes, evaluates, and develops sourcing and purchasing practices meant to promote diversity among the organization’s suppliers and contractors.

Prior to joining Aflac, Nixon was Director, Supplier Diversity & Responsible Sourcing at Visa Inc and she also served for over ten years as a Manager, for the National Supplier Diversity/Impact Spending at Kaiser Permanente, the $80-plus billion Oakland, California-based healthcare organization.

In this role, Nixon oversaw and advocated for a portfolio of contracts worth more than $1 billion with diverse companies in the staffing, professional and business services, and marketing sector.

Ms. Nixon is known industry-wide for her strong leadership, enthusiastic champion of supplier diversity, and her generosity in helping other large organizations develop and expand their own programs. Nixon is also the Chair of WBEC-West.

Ms. Nixon holds a master’s degree in organizational development, a bachelor’s degree in business management, and a certificate in Human Resource Management.

Follow Aflac on LinkedIn.

Todd-JacksonTodd Jackson (TJ), is Manager, Supplier Diversity with Republic Services.

TJ is the manager of Supplier Diversity at Republic Services. He’s responsible for creating and managing supplier diversity in the environmental service industry to meet Republic Services’ set initiatives by end of 2025 in the supply chain.

TJ’s career spans from manufacturing to program management with positions such as Process and Equipment Development Engineering, Strategic Sourcing and Supplier Diversity.

Prior to joining Republic Services, TJ is a former employee of Intel Corporation and Union Pacific Railroad and served in the United States Air Force. TJ has served in the capacity of several board of directors’ positions for non-profit organizations. Motto: “I can……”

Connect with Todd on LinkedIn.

About our Co-Host

Pamela-Williamson-WBEC-WestDr. Pamela Williamson, President & CEO of WBEC-West,  is an exemplary, dedicated individual, and has extensive experience as a senior leader for over twenty years.

She has served as the CEO of SABA 7 a consulting firm, overseen quality control at a Psychiatric urgent care facility of a National Behavioral Health Care Organization where she served as Vice President and Deputy Director,and has served as the CEO of WBEC-West, since 2008.

Her extensive experience in developing and implementing innovative alliances with key stakeholders has enabled the organizations to reach new levels of growth and stability. Her ability to lead and empower staff members creates a strong team environment which filters throughout the entire organization.

She takes an active role in facilitating connections between corporations and women business enterprises and sees a promising future for WBENC Certified women-owned businesses.

Dr. Williamson holds a Doctorate in Healthcare Administration, a Master’s degrees in Business Administration, and bachelor degrees in both Psychology and Sociology.

Connect with Dr. Williamson on LinkedIn.

Music Provided by M PATH MUSIC

Transcript-iconThis transcript is machine transcribed by Sonix

 

TRANSCRIPT

Intro: Broadcasting live from the Business RadioX studios, it’s time for Women in Motion. Brought to you by WBEC-West. Join forces. Succeed together. Now, here’s your host.

Lee Kantor: Lee Kantor here. Another episode of Women in Motion. And this is going to be a good one. But before we get started, it’s important to recognize our sponsor, WBEC-West. Without them, we wouldn’t be sharing these important stories. Over the past few years, there’s been a buzz in the air around an opportunity called the National Black Business Pitch. Today, I have Dr. Pamela Williamson, TJ Jackson, and Tanya Nixon, the brains behind this opportunity. Welcome, everybody.

TJ Jackson: Well, thank you.

Tanya Nixon: Thank you, thank you.

Lee Kantor: Now-

Dr. Pamela Williamson: Double thanks.

Lee Kantor: Well, before we really get into the meat of this thing, why, as we bequest board members, do you feel that this program is important and should continue to be supported? Dr. Pam, why don’t you kind of chime in here?

Dr. Pamela Williamson: Sure. I think the main reason is that we really want to support local businesses in the communities that we reside and in the communities that need it most. And we know that one of the ways to improve the economic vitality of communities is to really help small businesses. And mainly, we wanted to help small businesses, but we really wanted to concentrate on black-owned businesses partly because, a lot of times, they don’t have the information around the opportunities that are available within corporate America for them to do business with them, and also because we know that black-owned businesses tend to keep the bulk of their money in the communities that they reside, which helps to create job opportunities within those environments.

Tanya Nixon: This is Tanya. You know that was great, Pamela. And the only thing I would add to that because I 100% agree, and this might sound a little bit silly, but I think it’s okay to really help people show up to be the best version of themselves, right? And so, yes, this creates economic vitality and economic equity within our communities, but we’re also giving them that edge to really speak up and speak well about what it is that they do to be proud about it. So, I really think that’s cool. And also, at the end of the day, these judges are volunteering their time because they also see the value to this type of programing. So, super, super proud of it.

TJ Jackson: And I’d just chime on that too, but thanks for being part of this podcast. I really appreciate it. But from several reports, whether it’d be from Wells Fargo, whether it’d be from US Department of Commerce or any other reports,women-owned business make up the fastest growing segment of entrepreneurs. And so, whether that’s national, whether that’s international, and that even is stated on our on the website for WBEC-West. But first, as a board member, I just really believe in the vision and the mission of WBEC-West. And that’s really not only for the MVP, but it’s really to promote and build parity in the economic community. Also, increase that vitality that everyone has mentioned as well. And that the program is really based and open to black-owned, funded, founded and controlled businesses, which really has three folds that I see that happens, right? You provide a safe place for these mentees to practice and refine their pitch. And then, of course, the feedback is very important as well. And then, of course, the additional resources that they may receive during the MVP program as well. So, it’s a continuum. I will always support this because it just places the value that Tanya has talked about around some of the black-owned businesses that really impact the economy. So, that is why I am a proud board member to really support the NBBP.

Lee Kantor: Now-

Dr. Pamela Williamson: This is Pamela. I just want to add to something Tanya said, so that we don’t skip over it. There are 2 or 3 distinct phases of the National Black Business Pitch. And the one that Tanya mentioned that I think we often skip over is the whole mentee-mentor relationship that happens, which really does allow them to fine tune their pitch, to go on to compete in other opportunities with corporate America but also with other pitch programs. So, this program does a lot as far as the educational component to get business owners able to really talk about what their business does but, also, to really identify the niche or the problem that the business solves. And that’s the mentorship program. And we have some amazing corporate mentors that volunteer their time, as TJ said.

Lee Kantor: Can we talk a little bit about kind of let’s get into the weeds of somebody raised their hand and says, “kay, I want to pitch,” what is kind of the pre-work they had to have done in order to do that and what can they expect from going through the program? Like you mentioned the mentorship, you mentioned the coaching and things like that, but what exactly will a participant have experienced by going through this program? Because it sounds like just win or lose, going through the program is a win.

Dr. Pamela Williamson: This is Pamela. You are absolutely right. Going through the program, just having that opportunity, you definitely walk away with so much knowledge that you wouldn’t have had in any other experience that you could go through. So, when someone raises their hand and says, “Yes, I’m interested in participating,” there is an application process that you go through. Part of that is you have to upload a three-minute pitch. And that upload has to be that business owner presenting their pitch. Those are reviewed by phase one judges. We try to narrow that down to a hundred participants in phase one. Then, we do another sweep to try to narrow it down to 30. Those 30 finalists, they are paired with a corporate mentor that will work with them to fine tune their pitch. Meaning that they will work with them on identifying the problem that they solve and how to present their solution to an audience of corporate judges.

TJ Jackson: Yeah. This is-

Dr. Pamela Williamson: Go ahead TJ.

TJ Jackson: I was getting ready to say, yeah, it’s beyond. As Pamela was stating the phase one and phase two, it’s really beyond the cash prizes. First of all, that business is exposed to many corporate members just by participating in that. They’re assessable to different networks that the corporate members or the mentor has as well. And then, of course, they’re exposed to government entities that may use the information that they are providing in the pitch to make a potential business opportunity. So, it really prepares you for the moment to provide information for an opportunity, whether that’d be a product or services, and you’ll be able to pivot, whether that’ll be a one-minute speech or whether that’d be a three-minute speech.

Tanya Nixon: And, Lee, this is Tanya. Let me just add one more thing to TJ’s and Dr. Pamela’s great process description. We should just say, too, that first off, we want to make sure before they get there, this owner has to be at least 21 years of age. The company featured must be 51% or more black-owned and controlled and headquartered in the US. And then, the applicant must be the owner, the founder, CEO or controlling shareholder of the company for at least three months prior to the competition.

Lee Kantor: Now, what’s-

Tanya Nixon: That’s the weeds part for you, Lee.

Lee Kantor: Well, do they have to have a thriving business with sales? Can it be an idea at the start-up stage? You know, at what stage can they be at? Or do they have to be, “Oh, they’ve already been in business. This is kind of a proven entity,” or can it be somebody with, “Hey, this is my idea, I got incorporated. I checked all the boxes, but I just need help in launching”?

Dr. Pamela Williamson: It could be all of the above, lee, in all honesty. So, we have some individuals who come through, and they’ve set up their business structure, they have a business thought or idea. In all honesty, a lot of those don’t get through phase one, and that’s just because they haven’t fine-tuned things yet. Most of the individuals who get through phase one have an established business.

Lee Kantor: And then, is it industry agnostic or is it kind of does it have to be a certain type of industry in order to participate? Like, does it have to be technology, or can it be services? Does it have to be manufacturing? Is there any type of industry?

TJ Jackson: Absolutely. It is… absolutely not. It can be any. It could be any industry. And that’s the beauty of it. Whether it’d be in consulting, whether it’d be in technology, whether it’d be in environmental services, whether it’d be in banking, it’s all about the connection of solving that problem that is out there that people can use as a product or service.

Lee Kantor: Now, what happens? Like say, okay, I raised my hand, I’ve checked all the boxes, and now I’m going through the program, what does those first conversations with the people that are mentors and coaches with me as a business owner? Like, what are some of the questions you’re going to ask me? And what do I have to be prepared for in order to get the most out of this experience?

Tanya Nixon: Well, I think first, you need to make sure that the coach is going to… the corporate member, who’s the coach, is going to make sure or help them prepare that their presentation is clear. As we’ve said numerous times throughout this, you have to have the ability to identify a problem that you’re solving for a company, right? You have to be able to know the company’s business, right? So, whatever you’re solving, you should be well tuned to what it is that that organization does. You should present your expertise, right? You should come off as a subject matter expert and make sure you say clearly and why it is you’re doing what you’re doing. And the last and not least thing is they have to be ready to respond to the questions from the judges. We’ve seen folks give a great, great presentation, and then they fold right at the end when they get those spontaneous questions. So, I really think it’s key that the mentor – and I know they do this – really sort of pepper spray them with random questions while they’re doing their presentation to really get them grounded and comfortable.

TJ Jackson: And, Lee, I think also it could be more of I will always, when I mentor, it’s really about the ABCs. And when I say ABCs, I mean accuracy, brevity and clarity. If you’re putting those ABCs into that pitch, you will have no problem on how to present your information. So, as I say, just remember the ABCs.

Tanya Nixon: I love that. I just wrote that down. I’m going to use that for myself.

Lee Kantor: Now, what advice would you give an applicant in order to be coachable? Because a lot of times, somebody, especially a business owner, and a lot of times, an early-stage business owner, they feel like they have to have all the answers and know everything. But a lot of times, there’s a humility that needs to be involved where they have to be vulnerable and open to advice from other people. So, how would you recommend someone being more coachable?

Tanya Nixon: Oh, to be more coachable.

TJ Jackson: I think you really set those expectations upfront, Lee. So, when you are mentoring, there are certain expectations you want to create is and create a safe place for those, right? And you can do that by just explaining to them that, “Hey, you are the expert. I’m just going to provide you some information on how to get better and how I see it as a corporate member,” because you have to remember, their audience is going to be trying to get some type of work with corporate government or even business-to-business, right? So, that is the key to establishing that relationship when you get started. So, just setting the expectations right upfront because the corporate member that’s mentoring, he or she is there to just ensure that the best opportunity and the best foot is put forward when presenting their product and service.

Dr. Pamela Williamson: Well, yeah.

Tanya Nixon: I’m sorry. Go ahead, Pamela.

Dr. Pamela Williamson: The one thing that I would add from someone who’s going into a mentorship relationship, I think that you have to go in a space of thinking that, “I may know my product or the service that I’m providing, but I don’t know everything,” and to not take suggestions personally. View it as an opportunity to grow. And I think the biggest thing that happens when a mentee and mentor relationships break down, it’s because the mentee is taking things personal and not really just allowing for that space to be filled with a different perspective and really considering the perspective that the mentor is coming from.

Lee Kantor: Tanya, is there?

Tanya Nixon: You know, I don’t have anything to add to that. Pamela went right exactly where I was going. You you have to be receptive to learning. And so, I’m a pretty direct person. So, I really just try to establish that right upfront. I let them know who I am and from the place that I’m coming from, right? I’m coming from the passionate place and wanting that person to succeed. So, for myself, I really always try to explain who I am upfront, just to make sure… you know, to see if it’s a match because if it is a hypersensitive person, then we probably aren’t going to be a good match. And that’s okay, right? You know, vive la différence. But I just really try to be direct about that – excuse me – because at the end of the day, we both want the same thing, which is for them to get that business. And so, I’m there for them in any way, shape or form to try to help them to do that. That’s my motivation and that’s their motivation. And so, if we can remember that and walk that path together, and to Pamela’s point, this is just folks providing insights to you. You can take the shoe, and wear it or not.

TJ Jackson: Yeah. Yeah, Lee. It really about both people, both the mentee or the mentor just creating an opportunity, right? So, the mentee should just think about it as an opportunity. And that’s what we are here to do is really to increase those opportunities. And to do that, I think you have to be open to some solutions and create that space for that.

Lee Kantor: Now, are there any kind of kind of factors that you believe should be part of a successful pitch? And are there certain things that shouldn’t be? Like, are there things that when you see them pitching, you’re like, “Okay, that’s good, that’s good, that’s good,” or “Man, I wish they wouldn’t have brought that up here. This probably isn’t the right spot for that”? So, are there some do’s and don’ts or some must-haves and must-not-haves that you’ve seen in pitches?

TJ Jackson: Yeah, that’s a good question. Go ahead, Tanya.

Tanya Nixon: Okay. Thanks. I would say the must-haves and things I like is data, right? Data is always really good. So, if you’re solving a problem and if you can equate it with numbers, folks really respond well to that. So, you’re increasing revenue or you’re saving costs in some way, right? Folks love to hear that. And that’s whether you’re a sourcing person, or a supplier diversity person, or a business unit. I like if folks when they use if then statements. If you do this or if you use me for this, this will be your result. So, just always remember that the pitch really is to sell you and that the person listening to it, right, I’m listening to the pitch, and I’m going to take that pitch. And that’s really what I’m going to repeat to my internal customers to sort of get you that book of business, to get that winner, that book of business.

Dr. Pamela Williamson: Yeah. The only thing I would add is what I like to see when I’ve been a judge in other pitch competitions – because unfortunately, I can’t be a judge in this one – I like it when they come in and their message is really clear. It’s not bogged down with gobbledygook that doesn’t really fit or doesn’t really bring anything to the table in their pitch. I like it when they… I think that a pitch should really talk about what makes you different, especially if you’re in a field that’s oversaturated. Like what makes you unique from your competitor is important. And then, the other thing is, sometimes, people get nervous, which is understandable, and they start oversharing about stuff that doesn’t matter to the pitch. So, the one thing that I can… the best advice I could give is, one, practice, practice, practice. You should be able to pitch forward and backwards because you should know your business better than anybody else. And the other thing that most pitches are timed, so you need to make sure you stay within your time because going over is a negative. And then, the last thing that I would say is make sure that you have thought of every possible question a judge could possibly ask and be able to answer it because, again, you should know your business better than anybody else.

Tanya Nixon: Well said.

TJ Jackson: Yeah, well said. I wasn’t going to add much. So, I think everyone said exactly what should have happened in providing that pitch. So, the only thing I would say is, try to be a good storyteller within that pitch.

Lee Kantor: And you mean like taking some of the data, and then making it into like a real-life anecdote, where you’re talking about a human situation or an impact like that?

Tanya Nixon: Yes, because you want to make it relatable. And to Pamela’s point, it’s timed, right. And I can tell we all sing from the same hymnal because I love a good story too. And that was one of my points. Every story has a beginning, a middle and an end. So, if they look at it that way and you have three minutes, right, so you have one minute to tell the beginning, one minute to tell the middle, and one minute to close it out. So, it really, really… It sounds simple. I know it’s complicated, but it really is that simple.

Lee Kantor: Now, I know each of you have been involved in pitches, and judging, and mentoring in a variety of ways over the years. Is there anything that stands out, a story that stands out to you that when an entrepreneur went through one of these things, it doesn’t have to be this one specifically, but where you’ve seen a real impact from going through a competition, and you’ve seen it really take a business to a new level? Is there a favorite story any of you can share about something you’ve experienced in the past?

TJ Jackson: Yeah, I can actually share one. This is TJ. So, I think when I first joined a council in trying to do the pitch competition, and it was really about practice, it was a WBE, woman-owned business, and went through the pitch, and the pitch was like 4 to 5 minutes long. And so, from there, the person was really open on, how would we be able to get that down to three minutes and still keep my intention while adding the data, which is needed to make you different from the multiple consulting folks that are hired through corporations? With her being open and providing just a little bit of data tied to a result that happened to make that person income a little bit better would be the better portion of that that story. And so, when she actually put that in there and cut down some of the other things, she succeeded in creating that three-minute pitch. And to this day, I see her and she works with not only WBEC-West but she’s part of one of the WBEC-West WBE. So, that is phenomenal, that coming from probably, I say maybe three years ago, 3 to 4 years ago.

Tanya Nixon: All right. Well, I have one, Lee. Gosh, it goes back though a little bit longer than three years ago but it’s a woman-owned business and this was before NBBP. And lady was making her pitch, and she was in, I want to say like landscaping, landscaping business. And so, she gave the pitch and the judges started asking questions. And one of the questions was around expansion. Like, for just landscaping, if you’re living in the Bay area, and I was living in California at the time, if you’re living in the Bay area, and just what are you what are you doing for the winter months? And she didn’t have a response because she explained that with sort of the downside of her business. And the net, because I don’t want it to be longer than a three-minute pitch from the WBE, but the net was she got the idea to expand her business to not only just be landscaping, but to also be sort of like snow removal. So, to have year-round service, how could she provide her services year-round? And so, she actually expanded her business, partnered with another WBE, and expanded that. So, they were able to make the business work year-round as opposed to seasonal.

Lee Kantor: Now, if people want to participate in future National Black Business Pitches, what is the best way to do that?

Dr. Pamela Williamson: Lee, the best way to do that is go to the website, which is the National Black Business Pitch. Our applications don’t start this year until February. It normally launches the first week of February, but it will give them… that website gives them all the information about the pitch. It also has some great stories from past winners and past participants. And it also talks… it has all of the guidelines for the program.

Lee Kantor: And then, what is the the window? Once it begins, like how long does it go? And then, like, how long does the mentoring happen?

Dr. Pamela Williamson: So, the deadline for applications, it kicks off in February and the application window closes in June. We pair up the mentors with the mentees in late June. And they start the process of mentoring. And then, we typically end that in August, and we actually have the finals in September.

Lee Kantor: And then, you do it again, right? This is the ongoing thing.

Tanya Nixon: We do it all over again.

Lee Kantor: Now, have any of these relationships of people you mentored, has it gone beyond the competition where you still stay in touch with some of these folks?

Tanya Nixon: We have several applicants that are still in contact with their mentors, which is wonderful. And they’ve taken that beyond what our expectations were. So, definitely.

TJ Jackson: And I think what is also good about the NBBP is that if somebody is really trying to consider applying, my thing would be said like Nike’s slogan, right? Just do it. As stated before, you have a mentor that can really support you through the process. You can learn a lot from different perspectives. It’s the experience of how you craft your business pitch, being able to just speak it at a moment’s notice. It’s informative, it’s rewarding, it’s wonderful, right? It’s just a valuable thing that someone should always apply. And not only that, you get an opportunity to really support black business from just participating. So, yeah, please go to the website. Let’s listen to some of the testimonials that people are giving. Those are the winners and some that are the top 30. They give great testimony. So, those are some of the resources that you can look at.

Lee Kantor: And so, what do you need more of? Do you need more applicants to take part in the pitch competition? Do you need more mentors and judges? Like, is there a place for everybody in this ecosystem right now and where can people go to help?

Dr. Pamela Williamson: There is a place for everyone in the ecosystem, and they can go to the website in order to get more information, but also to say, “Hey, I’m interested in being a mentor.” And so, yes, we are. The applications again will kick off in February. We believe the more, the merrier. And so, appreciate the opportunity to give that shout out.

Lee Kantor: And so, you don’t have to be a certified woman business to participate, right?

Dr. Pamela Williamson: You do not. In fact, we would like more individuals that are not certified to participate. We truly market to individuals who are non-certified. They’re the individuals who typically don’t know about the amazing opportunities within corporations to do business with them. And they, typically, are the ones who really need the assistance in fine tuning their pitch.

Lee Kantor: So, if anybody knows any business owner that meets the criteria, they should really encourage them to check this out because this seems like a no brainer.

TJ Jackson: Absolutely.

Dr. Pamela Williamson: Yes, true.

Tanya Nixon: You know, I think so. And it’s more than just a contest, right? You know, this is an opportunity for you to expand your network.

Lee Kantor: Right, which everybody should be doing all the time.

Dr. Pamela Williamson: Yes.

Tanya Nixon: Yes, all the time. So, it’s great, of course, if you win. But even if not, you get down to the finalist. As Pamela said, you start with 100, and then you get down to 30 finalists, right, that are going to go through this process. Well, you should have 29 new best friends at the end of it.

Lee Kantor: Good stuff. Well, TJ, go ahead.

TJ Jackson: And I was getting ready to say, in WBEC-West, we are your advocacy, for sure. We will definitely help you and support you. And we want you to connect with folks for opportunities. So, please go to the website, apply, and go through the experience that is very valuable to you.

Dr. Pamela Williamson: Yes.

Lee Kantor: Well, thank you, all three, for doing what you do. You’re doing such important work, and we appreciate you.

Tanya Nixon: Well, thank you and thank you for this-

TJ Jackson: Thank you.

Tanya Nixon: … opportunity and platform.

TJ Jackson: Absolutely. Thank you.

Lee Kantor: All right. This is Lee Kantor. We’ll see you all next time on Women in Motion.

 

Tagged With: Aflac, National Black Business Pitch, republic services

Toseima Jiles, Creative Arts International, Inc.

November 4, 2021 by John Ray

Toseima Jiles
North Fulton Business Radio
Toseima Jiles, Creative Arts International, Inc.
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Toseima Jiles

Toseima Jiles, Creative Arts International, Inc. (North Fulton Business Radio, Episode 407)

Creative Arts International, Inc., founded by Toseima Jiles, brings performing arts to companies for team-building and strengthening company culture. Toseima joined host John Ray in the studio to discuss her journey, her business consulting practice, the need for arts to support people and business, her work in the community with children who have experienced abuse, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Creative Arts International, Inc.

Creative Arts International is an arts consulting firm founded by Toseima Jiles. They use performing art alongside business consulting to help companies improve not only the lives of their employees but their bottom line as well. CAI starts with a discovery process and applies art processes, coaching, and training to meet the client’s goals.

Company website | LinkedIn | Instagram

Toseima Jiles, Consultant, Creative Arts International, Inc.

Toseima Jiles, Consultant, Creative Arts International, Inc.

Toseima Jiles is the Master Consultant with Creative Arts International Inc. and has been a lover of the arts her entire life. For over 27 years, she has dedicated her life to the love of the arts and alongside the pursuit of that passion, business development consulting has comfortably landed as her business equivalent of ‘Beyonce’ and ‘Sasha Fierce’. She has accepted the fact that providing the experience of both has afforded a great opportunity to impact the lives of people in an authentic and unique way.

As with most people in the world, since the impact of COVID 19, recent events have forced a closer evaluation of ‘why’ in life and that inevitably allows the most essential answers to lead the Creative Arts Consulting team forward. Teaching performing arts alongside business consulting for nearly three decades has been more enriching than could ever have been imagined.

Hundreds of companies over the years have been helped, consulted, and inspired to produce more tangible results within their goals and that is truly what it’s all about.

 

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Questions and Topics Discussed in this Episode

  • How did Creative Arts International Inc. come to be?
  • What makes your consulting firm unique?
  • Describe a typical Arts Consulting Service in your firm.
  • Describe a typical Business Consulting Service in your firm.
  • What is the most creative thing you have done for a client?
  • What is your greatest success story as a consulting business?
  • Why is community involvement so meaningful to you?
  • Where can people learn about events, partnerships, and ways to connect?

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

Tagged With: A&S Culinary Concepts, Aflac, arts consulting, Creative Arts International, John Ray, North Fulton Business Radio, renasant bank, Toseima Jiles

Workplace MVP: 9/11 Survivor Garland Williams, Ph.D, USA COL (ret)

September 20, 2021 by John Ray

Garland Williams
Minneapolis St. Paul Studio
Workplace MVP: 9/11 Survivor Garland Williams, Ph.D, USA COL (ret)
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Garland Williams

Workplace MVP:  9/11 Survivor Garland Williams, Ph.D., USA COL (ret)

Then a Colonel in the United States Army, Garland Williams was working in the Pentagon on September 11, 2001, when American Airlines Flight 77 was hijacked by al-Qaeda terrorists and crashed into the west side of the building. In this compelling interview with host Jamie Gassmann, he discussed his experiences that day and afterward, the effect on his family, his advice for other leaders guiding employees through traumatic events, and much more. Workplace MVP is underwritten and presented by R3 Continuum and produced by the Minneapolis-St.Paul Studio of Business RadioX®.

Garland Williams, Ph.D., USA COL (ret), District Sales Coordinator, Aflac

Garland Williams, Ph.D, USA COL (ret)

Colonel (ret) Garland H. Williams, Ph.D., a native of Atlanta, GA, graduated from Auburn University as a Pre-Law/Journalism major and was commissioned a Second Lieutenant in the US Army Corps of Engineers.  As a company grade officer, Garland served in a variety of command and staff assignments both at Fort Stewart, Georgia, and in Bad Kissingen, Germany. He attended the Duke University Graduate School, attaining his Master of Arts and Doctorate of Philosophy degrees in Political Science.

As a field grade officer, his assignments included duty as an Assistant Professor in the Social Sciences Department at the United States Military Academy and staff officer positions in the 24th Infantry Division in the United States, and Allied Forces Southern Europe in Naples, Italy.  He commanded the 16th Armored Engineer Battalion in Giessen, Germany, and then served as the Military Advisor for the Assistant Secretary of the Army (Civil Works) in the Pentagon.  Following his Pentagon assignment, Garland completed a US Army War College fellowship at the United States Institute of Peace in Washington DC.

Garland’s Colonel-level commands included Garrison Commander of US Army Garrison – Japan, followed by Commandant of the Army Management Staff College until his retirement in 2009.  His operational deployments included Kuwait, Egypt, Bosnia, Kosovo, and Albania.

Transitioning from the Army, Garland worked at the University of Phoenix from 2010 until 2017, first as the Associate Regional Vice President for the Military Division and then as the Dean of Operations for the Colleges of Humanities and Social Sciences.  His last position at the university was the Dean of Academics for the College of Criminal Justice & Security simultaneously serving as the Vice President for Military Relations.  He was inducted into the International Adult and Continuing Education Hall of Fame in 2015, inducted into the Chamblee High School Hall of Fame in 2018, and has published two books – Engineering Peace and Perspectives On Leadership.  He moved back home to the Atlanta area in 2017 and now works as a District Sales Coordinator with AFLAC.

Garland has been married for 40 years to Kathy Perkins Williams of Dothan, Alabama, and has two married daughters, Rebecca, a 911 Dispatcher for the Sacramento, CA, SWAT team, and Leah, a Marriage and Family Therapist in Queens, NY.

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Aflac

Aflac is a Fortune 500 company, providing financial protection to more than 50 million people worldwide. When a policyholder or insured gets sick or hurt, Aflac pays cash benefits promptly, for eligible claims, directly to the insured (unless assigned otherwise). For more than six decades, Aflac voluntary insurance policies have given policyholders the opportunity to focus on recovery, not financial stress.

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About Workplace MVP

Every day, around the world, organizations of all sizes face disruptive events and situations. Within those workplaces are everyday heroes in human resources, risk management, security, business continuity, and the C-suite. They don’t call themselves heroes though. On the contrary, they simply show up every day, laboring for the well-being of employees in their care, readying the workplace for and planning responses to disruption. This show, Workplace MVP, confers on these heroes the designation they deserve, Workplace MVP (Most Valuable Professionals), and gives them the forum to tell their story. As you hear their experiences, you will learn first-hand, real life approaches to readying the workplace, responses to crisis situations, and overcoming challenges of disruption. Visit our show archive here.

Workplace MVP Host Jamie Gassmann

In addition to serving as the host to the Workplace MVP podcast, Jamie Gassmann is the Director of Marketing at R3 Continuum (R3c). Collectively, she has more than fourteen years of marketing experience. Across her tenure, she has experience working in and with various industries including banking, real estate, retail, crisis management, insurance, business continuity, and more. She holds a Bachelor of Science Degree in Mass Communications with special interest in Advertising and Public Relations and a Master of Business Administration from Paseka School of Business, Minnesota State University.

R3 Continuum

R3 Continuum is a global leader in workplace behavioral health and security solutions. R3c helps ensure the psychological and physical safety of organizations and their people in today’s ever-changing and often unpredictable world. Through their continuum of tailored solutions, including evaluations, crisis response, executive optimization, protective services, and more, they help organizations maintain and cultivate a workplace of wellbeing so that their people can thrive. Learn more about R3c at www.r3c.com.

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TRANSCRIPT

Intro: [00:00:07] Broadcasting from the Business RadioX Studios, it’s time for Workplace MVP. Workplace MVP is brought to you by R3 Continuum, a global leader in workplace behavioral health, crisis, and security solutions. Now, here’s your host, Jamie Gassmann.

Jamie Gassmann: [00:00:30] Hi, everyone. Your host, Jamie Gassmann, here. And welcome to this episode of Workplace MVP. 9/11 is a day in our history that we will never forget, especially for those who were survivors or who had loved ones lost during the events of that day.

Jamie Gassmann: [00:00:47] Our guest today is one of those survivors. On the morning of 9/11, following the attacks on the Twin Towers in New York, the Pentagon was attacked when hijacked American Airlines Flight 77 was deliberately flown into the west side of the building by Al Qaeda terrorists. With us today to share his personal experience from being inside the Pentagon at the time of that attack is Workplace MVP, Army Colonel (Ret.) Garland Williams. Welcome to the show, Col. Williams.

Garland Williams: [00:01:15] Thanks, Jamie. I appreciate you all having me on.

Jamie Gassmann: [00:01:18] So, let’s start out with walking us through your Military career journey and give us a little bit kind of background of where you’re at today with your career.

Garland Williams: [00:01:28] Oh, sure. Yeah. I was fortunate to be able to spend 28 years in the Army. I retired in 2009 as a colonel. I was an engineer officer. And I playfully say that I blew stuff up for a living for 20 years, and did some institutional stuff at the end. But I retired in 2009 and then I went to work on my second career. I was a Dean and Associate Regional Vice President for University of Phoenix. My job there was to help military veterans and active duty achieve their higher education goals, you know, go back to college.

Garland Williams: [00:01:57] And then, now I work for Aflac. I’m a District Sales Coordinator for Aflac. And I call it my third helping career where we can help individuals if they have a medical emergency and they don’t have a financial emergency at the same time.

Jamie Gassmann: [00:02:08] Perfect. So, while you were working at the Pentagon, can you share with us a little bit about what was your role while you were stationed there? And, you know, give us kind of a sense about how long you were stationed there before the attacks occurred?

Garland Williams: [00:02:22] Sure. Yeah. So, I had been in the Pentagon about three-and-a-half months. I had just spent five years in Europe between Italy and Germany. I had just come out of Italian Command, and my boss had nominated me to be one of the aides to one of the assistant secretaries of the Army. So, my job title was actually Military Assistant to the Assistant Secretary of the Army for Civil Works. So, if you do a quick count, that’s a 12 word job title requiring a really big business card.

Garland Williams: [00:02:47] But, basically, I was the Military Aide to the Civilian Head of the Corps of Engineers. And so, I’ve been in the Pentagon about three-and-a-half months still trying to figure out what all that was and trying to figure out the building as well.

Jamie Gassmann: [00:02:58] Yeah. So, speaking of the building, you know, we see that building on T.V. They show it sometimes in shows and even on the news. Can you walk us through how that building is structured and what the office structure looks like? Give us a sense of how you were positioned within it.

Garland Williams: [00:03:16] Sure. Yeah. It’s a crazy building. It’s the largest office building in the world. It was built in 16 months during World War II. And, in fact, at about the 11th month mark of that, the General Marshall decides he wanted a third floor, so they added a third floor in the middle of construction. So, it has three floors above ground and a classified number of floors below ground. It has 17 miles of quarters and 23,000 of your closest friends work there.

Garland Williams: [00:03:42] So, it’s got five rings. The center ring is the A ring and goes out to the E ring. I was in the E ring, because I was, again, the aide to one of the assistant secretaries. And the army has five assistant secretaries, so it’s a pretty big deal, four star equivalent presidential appointee. And the great thing about being on the E ring is we had windows. You know, none of the other rings really had windows, so we actually could see the Sun occasionally. But it’s a big building.

Jamie Gassmann: [00:04:08] Yeah. So, in looking at, like, the day of the attacks, you know, you were working in the offices during that timeframe and the attacks started in New York. So, what was going through your mind or when did you first hear about those attacks happening while you were working?

Garland Williams: [00:04:28] Sure. Yeah. Well, my day started, I mean, it was a gorgeous day. It was a perfect fall day in D.C. I mean, it was one of those days when you have the first hint of fall. There was not a cloud in the sky. I’ve done my normal physical training in the morning. I went running my three-and-a-half, four miles, or whatever it was. I drove into the Pentagon.

Garland Williams: [00:04:45] And I was actually getting a travel voucher ready to take to the Army Budget Office. My boss and I had gone to Chicago the week prior to look at some core projects. And after every trip, you have to go into your settlement so you can get your travel documents. That’s what I was working on.

Garland Williams: [00:05:00] And my office number was 2Echo545. And the reason that’s important, the way you translate that, the two means I was on the second floor; echo means I was on the E ring; and 545 meant that my office was between the fifth and sixth quarters. There was ten quarters, those are like the spokes to the Pentagon. And I finished up the travel paperwork and I was going to take it to the Army Budget Office. But it was about two minutes to 9:00, and we had our normal weekly staff meeting at 9:00. So, I just kind of packed that up on my desk and said I’ll do it after the staff meeting. And I went to the staff meeting.

Garland Williams: [00:05:34] About three minutes into the staff meeting – our office is made up of 18 people, it had three Military and 15 civilians. And one of the civilians, Bruce, had a BlackBerry. You say, “BlackBerry, that’s old equipment.” Well, back then, it had just come out. I mean, I still had the old Gibbs NCIS flip phone – Bruce had a BlackBerry, and he got the first notice that a plane had hit one of the towers. And we didn’t know how bad it was.

Garland Williams: [00:06:00] And I actually told my boss, I said, “You know, you have a speech on Friday at the Millennium Hotel -” which is one of the seven hotels that rang the trade towers “- do you want me to change your reservations?” He said, “No. You know, they’ll have it all cleaned up by then. We’re good.” We’re thinking a Cessna like everybody else did. In about 20 minutes later, Bruce got the second notification that the second plane had hit the towers. And we quickly realized something’s going on. And then, that’s about when the Pentagon got hit.

Jamie Gassmann: [00:06:32] Almost immediately after you heard about the second tower, roughly.

Garland Williams: [00:06:36] It was. Yeah. I want to say that notification came in about 9:34-ish and the Pentagon got hit at 9:37.

Jamie Gassmann: [00:06:44] So, you really didn’t have time to process what was happening in New York before you, yourself, were under attack.

Garland Williams: [00:06:50] Right. Yeah. Our office was responsible for – we headed up the Corps of Engineers. So, we did water policy, we also did tribal policy, and we also oversaw Arlington Cemetery. So, the idea of terrorism and everything really didn’t sink in well. But we found out later that was going to really be a big part of our job just because of the oversight of things like locks and dams, things like ports, things like river flow, things that we never really had thought about needed to be hardened for terrorism. But, yeah, in those three minutes, it didn’t hit. It didn’t affect us.

Jamie Gassmann: [00:07:25] And when the plane hit, did you know it was a plane that was hitting the Pentagon?

Garland Williams: [00:07:29] No. Again, I was an engineer in the Army, and so I did a lot of explosives. I could do C-4, TNT, Bangalore torpedoes, mines. I could also do liquid explosives. And we also trained on if we didn’t have real explosives expedient, so I can go to Home Depot and grab some stuff if I need to. I’m not going to, but I can do that.

Garland Williams: [00:07:49] And so, when the plane hit, it felt like a bomb. A big bomb, but it didn’t feel like a plane. So, if something happens like that, you’re going to get up and go see what’s what. And I was the closest person to the door, so I got up and opened the door. I looked down the hallway toward the noise, and all I could see was a rolling cloud. If you ever think about Indiana Jones and Temple of Doom, and he’s running away from that big rock, replace that rock with a big rolling dust cloud and replace Indiana Jones with our admin staff running away from this cloud. And that’s what you saw.

Garland Williams: [00:08:25] And Military mind kicks in, if this is a bomb and if it’s terrorism, where can we be safe, at least temporarily, until we figure out what’s going on? We owned our conference room. It was always locked unless we were in there. So, I grabbed the admin staff and said, “Come on in. Let’s kind of figure out where we go from here.”

Jamie Gassmann: [00:08:44] Yeah. So, walk us through what happened next. Can you give us kind of the timeline of how you were able to get to safety out of the building as well as bring some of your staff with you out of the building.

Garland Williams: [00:08:57] So, again, I’ve been there about three-and-a-half months, and in the time that I had been there, we had never practiced a fire alarm. And I don’t know how long they had not done that before I arrived, but they’d been a while. And we got the alarm to evacuate the building. And as we opened up the door to go to the hallway, the first time I opened it up, it was clear, except for that cloud to my left. Now, that cloud had already gone past, so you see kind of this rolling cloud of dust. The lights didn’t go out yet, but all you can really see were, like, the exit signs.

Garland Williams: [00:09:29] And at that time, they did not have lights that would kind of lead you to the exit. That was a change they made to the Pentagon after this, so we could follow lights on the floor because that’s where you would see if you want to get low for smoke and things like that.

Garland Williams: [00:09:43] The sounds, you heard the alarm, you heard a lot of shuffling of feet. But what I thought was really interesting, there wasn’t panic. I mean, people were walking with a purpose, but they were walking with a purpose. They weren’t running. They weren’t knocking people down. I was pretty proud of the Pentagon for that, actually. You know, the Pentagon is made up of a mixture of civilians and Military. Military, you kind of sort of expect that because it’s hammered into us. Civilians kind of adopted that mindset and just, “We got to go this way. Everybody’s got to go this way. Let’s all go that way together.”

Garland Williams: [00:10:15] So, as we were going out, one of our senior civilians, she was an SES2, Senior Executive Service 2, and that’s like a two star equivalent military terms. She said, “Let’s go to the center courtyard. And I’m thinking to myself, “Okay. Ma’am, you might be expert on water policy, but you are not an expert on military. So, no, we’re not going to do that.” I’m thinking if we go to that center courtyard and it really is a terrorist attack, we’re putting ourselves in a vulnerable position with snipers on top. You’re in a cage.

Garland Williams: [00:10:45] Now, a sideline on that, the center courtyard for the Pentagon, when the Soviet Union was a Soviet Union, that center courtyard was on their nuclear target list. And the reason it was on the nuclear target list is because they kind of saw that a lot of people gathered there in the middle of the afternoon, so it must be a really important place. It’s got a really good café with really good hot dogs, that’s why people were there in the middle of the day. And, in fact, it was renamed the Ground Center Cafe.

Garland Williams: [00:11:13] Anyway, so the SPS said, “Got it. Makes sense. We’re going to go out.” So, we went to the river entrance, which was the closest entrance to us. And, now, I didn’t have my cell phone. I didn’t have my car keys. I didn’t have my hat. In the Pentagon, cell phones just don’t work. It’s too hard of a building. You can’t get connectivity. Keys in a Military uniform, especially in Class B’s or Class A’s, there’s really no good place to carry it and look Military. And the hat, you don’t need a hat in the Pentagon. Even in the center courtyard, it’s a no hat area. So, all that stuff was on my desk. So, I didn’t have a phone.

Garland Williams: [00:11:47] As we were coming out of the building, I did borrow a cell phone from one of our supply clerks to call my wife. And I got a call out, which is amazing because all that stuff crashed pretty soon afterwards. I called her and said, “Hey, there’s been a bomb. I’m okay. I’ll call you when I know more.” And she was oblivious. She had been out walking, again, it was a gorgeous fall morning. Then, she came in and she was chatting with a friend of hers in Australia. Had not turned on the T.V. And she says “A bomb? Are you okay? Whose phone is this? Are you coming home?” She had no idea.

Garland Williams: [00:12:23] As we went outside, nobody in our office got hurt from the blast. But we did have a lady that had an epileptic attack in the middle of this and we had to carry her out of the building. She was okay. We got outside. And, again, we have not practiced this evacuation, so we didn’t really know where our spot was to go, because everybody is designated a spot. But we found a spot. We counted noses to make sure that everybody was there.

Garland Williams: [00:12:48] And, again, my boss was one of the assistant secretaries, so I borrowed a phone. I called into the Army Operation Center – we call it the Tank – just to let them know where my boss was – kind of key. I hung up the phone. And then, we got the call from the MPs, Military Police, for all military to go forward and help out with casualty evac.

Jamie Gassmann: [00:13:08] Wow. And at that point, you still had no idea it was a plane that had hit? You’d still thought it was a bomb. At what point did you identify that it was a plane that had hit and that it had been terrorists that had caused that plane crash?

Garland Williams: [00:13:23] Yeah. So, as we came out of the building, I noticed parts on the ground that were sized like dinner plates. And I was thinking, “Okay. Maybe it wasn’t a bomb.” But there was a helipad just outside our office and I thought maybe a helicopter exploded. Because you can do what’s called a hot refueling of a helicopter. Basically, that means you’re filling up a helicopter while the rotors are still going. If you do it right, it’s perfectly safe. If you do it wrong, helicopters tend to go boom and blow up. And so, I thought maybe that’s what had happened.

Garland Williams: [00:13:50] But as we got called to the MP line, we ran forward, the three of us, there was a colonel, I was a lieutenant colonel at the time, and a sergeant. We ran forward, and as we came around the corner of the building, we saw a bright, bright, bright fire, kind of like what you would see for a welding torch. It was just really bright white. “Okay. That’s weird. Maybe it was a bomb. I don’t know.” When we got to the MP line, they stopped us, and they said, “There’s a fourth airliner in the air. Start running.” That’s the first time I knew it was an airline. And then, all the pieces with the World Trade Center and all that start to kind of come in play. And if there’s a fourth airliner, nobody knew where it was going. So, we started running toward Arlington about that time.

Jamie Gassmann: [00:14:31] Wow. And walk us through, so you’re running towards Arlington, about how far away is Arlington Cemetery from the Pentagon?

Garland Williams: [00:14:41] Yeah. In metro terms, it’s one stop. It’s probably maybe a-half-mile to three-quarters-a-mile. Now, that’s interesting. The lady that said let’s go to the center courtyard, she had had a hip replaced in that year, she ran faster than I did. We got about halfway to Arlington and kind of stopped. Let everybody sort of gather their breath a little bit and figured out what we’re going to do.

Garland Williams: [00:15:05] So, my boss had not been at the Pentagon very long himself. He had a townhouse in Georgetown, and so he said, “Okay. I’m going to walk to my house.” The colonel had his keys and could get to his car on the south parking lot. So, he took three of the staff with him. The rest of us kept on walking toward the Arlington Metro and we got to the metro station.

Garland Williams: [00:15:28] Now, you would think in a national disaster, they would just start piling people on the metro to get them out of the area. Well, nope. Still had to pay. I had a $20 bill to my name, so I had to buy $20 worth of metro tickets. We got on the train. People kind of fanned out because the way the metro works throughout D.C., you have the orange line, you have the green Line, you have the blue line. And so, wherever you had to go, that’s kind of where you could go. And most of those came into the Arlington Station.

Garland Williams: [00:15:56] So, me and another guy, Chip, in my office got on this because he lived near me. They took us out two stops and they made everybody get off. And then, they just started rotating the train back and forth to get people out of the immediate area.

Garland Williams: [00:16:09] So, as we’re waiting for the next train, I said, “I need to call my wife. Tell her what’s going on. Tell her that she needs to pick me up if she could.” And I didn’t have my cell phone, but I had a government travel phone card that we’re supposed to use on official only kind of thing. I was, “Okay. There’s nothing more official than this.” So, I went to the payphone, tried to use it. The call wouldn’t go through because the phone lines were all jammed. And as I hung up, I said something like, “Okay. I’ll try later.” And, like, four people handed me their cell phones. People I had no idea who they were.

Garland Williams: [00:16:42] I got into a call to Cathy, my wife, and I said, “Okay. Chip and I are coming out. Please get us at the Dunn Loring Station,” which is farther out in the orange line. I lived in Annandale, for those that know where that is. And so, that’s what happened. So, we went out to Dunn Loring. Cathy picked us up. We took Chip home first. That was Chip’s birthday, so happy birthday, Chip. And then, we went to our house. And then, we started trying to figure out what’s next.

Jamie Gassmann: [00:17:09] Yeah. And how did you navigate that? Because, obviously, at that point, you really just evacuated the area and got people to safety and got yourself to safety, and now you’re with your family. You know, how did it play out from there? Like, how did you talk with your family? And you’ve mentioned in a previous call that you had children at the time, how did they find out and how did you talk with them?

Garland Williams: [00:17:32] Yes. So, there was, like, two parts of my brain, I guess, kind of going through this. First, the professional piece, you know, “Oh, crud. I’m not at work. How do we kind of keep this going on?” And then, the family piece.

Garland Williams: [00:17:42] So, the work piece, I was actually part of the group that was part of the Pentagon alternate headquarters. So, if something happened to the headquarters, whether it be terrorism or hurricane or something, there was a small group of us that would go to an alternate location to have continuity of operations. Well, we couldn’t get there. Normally, we kind of pile up on a bus or some kind of mass transportation to get out there, but we couldn’t get out there. So, Pentagon really didn’t have a full load operation center going at the time.

Garland Williams: [00:18:13] The second piece was family. And so, I finally got home about 12:30. And I have two daughters. The two daughters at the time they were in school. One, she was almost 12 and sixth grade and one that was almost 16 in tenth grade. So, on Tuesdays in Fairfax County schools, in the elementary schools, they have what’s called teacher in-service day. So, the kids get off a little bit early so teachers can do their training.

Garland Williams: [00:18:37] And so, Leah, my youngest, comes bopping in with a ponytail swinging and saying, “Hey, mom. I got this homework. I got that homework, et cetera, et cetera.” And mom says, “Okay. That’s okay. You can do your homework later. And dad needs to talk to you.” And she went, “Wait a minute, what do you mean I could do my homework later? That’s not normal. And what’s dad doing home?” So, I brought her to the back of the house.

Garland Williams: [00:18:56] Now, they had not told any of the kids at the elementary school, which is a good thing. And so, I kind of walked her through what’s going on or what I knew, because I didn’t know the scope of it. You all probably knew more than I did at that point because you all have been watching T.V. I had not. And I kind of explained what I did. And she said in her 12 year old self, “Okay. Thanks. All right.” And kind of bebopping and went did her homework.

Garland Williams: [00:19:18] My other daughter was in tenth grade in public school in Fairfax County, and somebody came over the intercom and said, “America’s under attack. If you have a parent that works in the World Trade Center or the Pentagon, come to the counseling office.” And so, Becca, my oldest, ran to the counselor’s office, got a call into mom. And mom said, “I’ve heard from dad. He’s doing fine.” And she said okay. And she came home at the normal time. But if you were to look at the front of her school, all these limousines started coming through the front of the school because there were a lot of embassy kids from other countries. And all the embassy kids were starting to get picked up. So, that’s not normal. She came home.

Garland Williams: [00:19:59] My wife in the middle of this, like I said, she was oblivious to it all. Our house is a cell phone hole, the only place you could talk on your cell phone was at the mailbox. So, if you can picture her in her workout clothes with a cell phone in one hand and a cordless phone on the other trying to call family and all that, she did amazing things.

Garland Williams: [00:20:20] And then, she made a remarkable decision. She said, “I got to go to the grocery store because we don’t know what’s going to happen and I know we’re out of bread.” And the way she says it right now is, you know, you can’t have a natural disaster without bread. So, she went to the grocery store, because the grocery stores did shut down for a couple of days. And then, like the rest of everybody else, we started watching T.V.

Jamie Gassmann: [00:20:43] Yeah. And that’s probably where the full scope of what was going on you were able to actually see and kind of catch up to what everybody else had been watching. How did you feel at that moment?

Garland Williams: [00:21:01] Yeah. Interesting you ask. At that point, I did not know who I knew that were killed or hurt. And that’s one thing that my wife did really well, because I’ve been in the Pentagon three months, there’s 23,000 of your closest friends. Every day when I go down the hallway, I run into somebody else that I didn’t know worked there, that I had been stationed with before. And I come home at night and say, “Hey, guess who I saw today? Guess who I saw today?” And so, she probably had a list of 20 people that she could call them and say, “I heard from Garland. Have you heard from Bob? Have you heard from John? Have you heard from whatever?” Just kind of doing the Army family tree support thing.

Garland Williams: [00:21:41] And so, I didn’t know to be sad yet. I was mad. I was kind of mad. I did not know how close I was yet. We were watching it. And you know what was on T.V., they kept showing the Pentagon and that second plane flying in there. It was just, you know, “What are we getting into?” Now, as a soldier, I knew we were going to war. I just didn’t know with who. So, we watched and watched and watched.

Garland Williams: [00:22:07] The next morning, I thought I was around one of the points in the Pentagon. I thought it hit here and I was around one of the points over here. On the front page of The Washington Post, they had a diagram of the Pentagon and showed where that plane went in. And I finally realized the plane went here and I was 100 yards to the right of it. You kind of get a cold shudder like, “I just dodged something.”

Garland Williams: [00:22:33] Now, you asked me how I feel, Thursday night, my mother-in-law called and she was dancing around it trying to be nice, you know, nice to her son-in-law. And she went to be like a journalist, you know, how do you feel kind of thing. And I said, “Well, you know, some idiot with an airplane just tried to kill me and it kind of pissed me off.” I’m just trying to make light of it. And that became the quote that ended up in the Atlanta Journal the next year when I did a one year anniversary speech. So, it was like, be careful what you say in public because it might come back to haunt you. But I was mad.

Garland Williams: [00:23:04] And my wife and I, we always said at some point it’s going to hit us. At some point, we’ll be cutting onions and start crying or something. And it took about a year. And my wife was doing something and you start crying for no reason. So, I was mad.

Garland Williams: [00:23:23] But then, the operational piece kicked in. We got to go on. The family still got to go on. We’ve got to figure out how we can get back to normal. I mean, for parents, you always want your kids to get back to normal. You want to protect them. Every time we moved, the biggest thing we want to do is to get them settled and get them back to normal. I mean, Jamie, you’re a military kid. You know what that feels like?

Jamie Gassmann: [00:23:45] I do.

Garland Williams: [00:23:46] And normalcy, because we uproot our kids every two or three years, the faster we can get to normalcy, the better off they can be. And this is no different. But what was really weird is, when you go outside, it was silent. There were no airplanes in the air. And in the D.C. area, you always hear airplanes. I live in the Atlanta area, you always hear airplanes. The traffic was down because a lot of businesses were closed. You know, Wall Street was still trying to figure out what they were going to do.

Garland Williams: [00:24:14] And I just remember, you still got a workout, you still got to be in shape, and I went to ride my bike. And I was in a forest and just stopped. I could hear birds, but that’s about it. It was weird. Very, very weird. And then, we did find a place to go to work. We kind of piled in on top of the Corps of Engineers. And on that following Monday, I had to go on another business trip. We had to fly out to San Francisco. And as we got on the plane, the pilot came over and said, “I don’t know if anything’s going to happen, but if it does, we’ll take care of it. Let’s go.” “Okay. Let’s go.”

Jamie Gassmann: [00:24:47] Wow. And we’re going to talk a little bit about your recovery and things that you did as a family and for yourself in just a moment. But we just have a quick word from our show sponsor. Workplace MVP is sponsored by R3 Continuum. R3 Continuum is a global leader in workplace behavior health, crisis, and violence solutions. And would like to extend their gratitude to the 9/11 first responders, to Col. Garland Williams for his service to our country, and to all the service men and women who are currently serving, have served, and who gave the ultimate sacrifice for our country. To learn more about R3 Continuum, please r3c.com.

Jamie Gassmann: [00:25:26] So, you mentioned you had to get on another business trip, like, that following Monday. I’m sure that had to be really hard. But you also mentioned in previous conversation the days following 9/11, you began your recovery. And I know you talked about that effort to get back to normalcy. And I definitely know how that feels. I think I actually attribute that to my resiliency as an adult so there’s definitely some benefits to that.

Jamie Gassmann: [00:25:52] But talk to me through what did that recovery process look like for you. Because, obviously, you’ve shared kind of that journey that you went through going through it and then identifying kind of comrades and coworkers that you lost on that day. How did you work through that process for yourself?

Garland Williams: [00:26:14] Sure. Yeah. So, one thing I didn’t say is, that very first decision I made about not going to the Army Budget Office was probably the one that saved my life. If I had gone to the Army Budget Office, I would have been talking to a lady named Judy Rolet. Judy was one of the victims, because the Army Budget Office was the point of impact. And so, if I had been talking to her, I wouldn’t not be talking to you today. So, you asked me about survivor’s guilt or whatever, yeah, that’s a big one.

Garland Williams: [00:26:42] But to recover, a couple of pieces to recovery. Obviously, there’s the mental and physical individual recovery, which I’ll talk about in a second. But there’s also a recovery of the office functions in the office, because we just have been attacked and the headquarters of our response is going to be in the Pentagon. How do we get that back up?

Garland Williams: [00:27:04] There are three offices that got hit, the Army Budget Office, the Army G1 or Personnel Office, but also the Army Computer Center. And you don’t realize how much you rely on your computer files. We were literally in the dark. All my contacts, all that stuff, went away with that. Now, whoever recovered that stuff, they were able to recover 87 percent of the information that was in that computer center. So, it was amazing if they could pull that back together.

Garland Williams: [00:27:33] As far as the office, we relocated with the Corps of Engineers for about eight weeks. We did go back in our office about four weeks to see what we could recover. We got in the hazmat suits and everything. They said not to recover anything that was cloth or paper, and I violated that and I’ll tell them why in a minute. But we had to go through and see what was messed up. So, again, fire didn’t go through, but water did. I mean, it was an incredible amount of water damage.

Garland Williams: [00:28:00] Because we had a new assistant secretary, as they come in, they get to choose new furniture because their big deals are presidential appointees. All that furniture had whipped up water, all this kind of a nice, cheery wood furniture. So, we’re picking up furniture and throwing it out the second window.

Garland Williams: [00:28:15] I went to my office and I hit the keyboard on my computer and water would just shoot up. I did take a uniform, at that time it was called Army Class A Greens. It was a little more green than normal from the mold. I did take a flag that had flown over Congress that was in one of my drawers, I thought that’s kind of important. And I did grab my military personnel file, which is just soggy. And I didn’t know if I could recover it, so I took it and, eventually, just kind of laid out all those pages in my garage to dry out.

Garland Williams: [00:28:44] So, we had to figure out it was a long term. And about eight weeks later, the kind of key people in the office, my boss and myself and two others, came back in the Pentagon. Because you need to be close to the chief of staff. You need to be close to the army secretary. And then, everybody else came in about four weeks later.

Garland Williams: [00:29:02] The Pentagon was undergoing a renovation. Again, it had been built in 16 months, but is going through a ten year renovation called PENREN, Pentagon Renovation. And that wedge that was hit was the very first wedge that had been renovated. They hadn’t been occupied, like, 30 days before. And a little bit of precedence, but as part of that renovation, they wanted to see how they could harden the Pentagon to catch an airplane.

Garland Williams: [00:29:32] So, I mean, the terrorists weren’t all that smart. They could have picked nine other wedges, but they pick the one that they probably would have the hardest time to penetrate. So, the plane, it did go to the E ring, it did go to the D ring, and partially through the C. That hardening actually saved the life of a friend of mine, which I’ll talk about.

Garland Williams: [00:29:51] And then, we had to figure out, we have the Corps of Engineers, 37,000 primarily civilians stationed across the world, how do we get them involved in making sure that we won’t have another attack? So, we were going to places like the locks and dams on the Mississippi River, the dams out in Oregon, going to the Port of Long Beach, you know, because there’s hundred thousands of tons of stuff that come through every single day. We’re trying to figure out how do we harden our country but still maintain the openness that we enjoyed? And it’s not an easy problem to solve.

Garland Williams: [00:30:27] We were also trying to figure out how do we honor the victims? Because part of our job is we oversaw Arlington Cemetery. And so, my boss had changed in the middle of this. My new boss was a political appointee, former congressman, but he also owns some funeral homes before he went into Congress. And so, he and the head of Arlington got along really well. And the challenge was trying to figure out how we honor the victims with their remains in Arlington without being able to separate out the terrorists remains. There’s just no way to do it. And I think they came up with a pretty good way to do it. It’s a five sided monument in Arlington. And then, of course, we came up with the Pentagon memorial that truly honored the victims.

Garland Williams: [00:31:15] And then, there was the recovery of myself. We did go through one group counseling, it was an Army colonel doctor. And she came and did, basically, a group session with us and talked about our feelings. You know, Army officers don’t talk about their feelings, but they want us to do that. And we had the option to continue. I didn’t do that. And in retrospect, I probably should have. But I just didn’t do it. I just didn’t think I needed it. My life was going so fast trying to keep up with my boss and my family.

Garland Williams: [00:31:50] And we were just kind of coming out of the stigma of behavioral health. You know, it used to be that if you went to behavioral health on your own, you were admitting weakness and you didn’t want to admit weakness, especially as an officer or a non-commissioned officer. We were starting to come out of that. But in the last 20 years, we’ve come way out of that. Where, as people are redeploying from a combat zone, they go through questionnaires to see if they should probably get some help. And getting help is not a sign of weakness. It’s actually a sign of strength. So, I probably should have done that.

Garland Williams: [00:32:23] My family, they bounced back pretty well. But my kids, I think they know they almost lost their dad. And for me, it made me want to go and make sure every day counted. So, before, I was a normal Army officer where I’d planned out six months and I was living not for the moment, but down the road. Now, you got to wake up and see what can I do today that counts?

Jamie Gassmann: [00:32:50] Yeah. And that led to some of your career changes later in life, too, as well.

Garland Williams: [00:32:56] It did. It did. Yes. So, I was 20 years in the Army at that point. I was never going to make the Army as a career. That wasn’t my plan. I was going to do my five years to pay back my scholarship, get out, and make a million bucks. And I found out I like blowing stuff up and I found out I liked who I was doing it with. And so, my wife and I decided we would do a stateside assignment. For our first assignment, we do an overseas assignment, Germany, do company command, and then we make a decision.

Garland Williams: [00:33:23] And in the middle of the company command, I got the bright idea to apply to teach at West Point after I got turned down by the Army to go get a master’s degree in something else. And lo and behold, they accepted me and they sent me to a really good school. They sent me to Duke for a master’s degree. I was able to finish up my PhD there. But when I got my orders, it said for every one day in class, I owe the Army three more days. And so, that would take me up to, like, 13-1/2 years. I said, “Okay. It would be dumb to get out then.” I can do another six-and-a-half to go to retirement. And then, it kept snowballing and snowballing, and I ended up with 28. So, I missed my goal by 23 years.

Garland Williams: [00:34:00] And when I came out of the Army, I couldn’t stay for two more years. I had commanded twice as a colonel. I knew I wasn’t going to get promoted to brigadier general because I didn’t command a brigade in combat. My choices, I was either going to be sent downrange into Afghanistan or Iraq, which was fine. I don’t have a problem with that. Or I was going to get buried in the Pentagon for my last couple of years.

Garland Williams: [00:34:20] And my mom was sick at the time. I did not know how much longer she had. So, I opted to go ahead and leave a perfectly good paying job in 2009, which, if you look at the economics, was probably not the most smart thing. And then, I transitioned to the University of Phoenix to run the Military Division, so it wasn’t much of a change for me. And then, now, for four years, I’ve been working in Aflac, again, trying to help people if they have a medical emergency and not have a financial emergency at the same time.

Jamie Gassmann: [00:34:51] Fantastic. So, now, looking at, obviously, yourself and your family, what, from your perspective, are some of the long term effects that you’ve had over this last 20 years?

Garland Williams: [00:35:06] For me, as I said, it made me think about making an impact, being present in the family. Because, you know, a couple of times during my major and lieutenant colonel years, my wife really needed a cardboard cut out to prove that she was married – life in the Military. Make sure I was present with my kids, you know, to attend everything I could. And I did a pretty good job with them. I mean, I was still traveling a lot, but one thing that if my kids ever call, I take the call.

Garland Williams: [00:35:37] And that one came kind of funny. I was out at Fort Lewis in my last job in the Army. I was doing a presentation in front of about 4,000 people. I was talking about the Civilian Education System. And my phone rang, I forgot to silence it. And I looked at it, it’s my daughter. And they say, “Oh. Go ahead and answer it.” So, I answer it, it’s Leah. I said, “Okay. Leah, you’re on speaker in front of 4,000 people. Can I help you?” And she’s, “I’m okay, dad. You can call back later.” But the idea is I always take the call. And they know that any time I’ll take it.

Garland Williams: [00:36:13] My kids, I think at a very young age realized how resilient they can be and how precious life is. And my youngest, actually, partly because of this experience, partly because of another experience in high school, she is a marriage and family therapist. And so, she talks to people through this. My daughter-in-law is a behavioral analyst. She has her Ph.D. in psychology. She works with kids with autism and works through problems. And then, my oldest daughter is a 9/11 dispatcher, first responder. She works with the Sacramento County SWAT Team. So, I’m pretty proud of it, they all picked jobs at service.

Jamie Gassmann: [00:36:54] And so, as a leader and an employee – because, obviously, in your role within the Military, you would have been seen as an officer, so a leader of that group and an employee also – having gone through the events that you did that day, if you were going to be speaking to other leaders about how they can focus on the support of their employees, both in the immediate aftermath of that event but then also in years following, what would be some things that you would want them to take into consideration and do for their people?

Garland Williams: [00:37:30] Well, I mean, you say I was a leader in the Pentagon. I was a lieutenant colonel, and in the Pentagon that doesn’t really mean a lot. I mean, because, you got four, three, two and one stars. I’m pouring coffee for those guys. But I was an officer. And I don’t care what rank you are, civilian or military, you lead by example. You know, the lowest private can be the leader if he’s doing the right things.

Garland Williams: [00:37:54] And so, if I was to go through this again – I don’t know if force is the right word – I would probably highly encourage everybody to talk this out. Because things don’t get better with age. Bad news doesn’t get better with age. And, also, bottled up feelings don’t get better with age. It’s tough conversations. It’s still tough conversation, very emotional event, lost friends, have friends who got hurt.

Garland Williams: [00:38:24] Now, probably long term, I would tell people to make sure their priorities are in the right order. People always say, when somebody is on their last dying day, they probably don’t say, “I really wish I worked more.” That’s probably not the last wish. They’d probably say, “I probably wish I’d spent more time with my kids. I probably wish I had done this hobby a little bit more.” And you realize you don’t necessarily live to work. A lot of us do. That’s our identity. But, really, you need to work to live. And, also, live in the moment.

Garland Williams: [00:39:00] I mean, as an Army officer, we have a tendency to plan. I like to know what’s going to happen six months out. And have a plan that at least we can change a little bit as we meet the enemy. A plan never survives contact with the enemy, whatever that enemy is. But at least you have a way to go. But you can also overlook the great things that happened today. And that’s the one thing that I continue to struggle with, but I still try to enjoy what I’m doing today. It might be the last day. You never know.

Jamie Gassmann: [00:39:27] That’s such great advice. So, if any of our listeners listening want to get a hold of you, how can they do that?

Garland Williams: [00:39:34] They can call me or they can email me. I’ll give my phone number out, it’s 480-307-1929. And, yes, that’s a Phoenix Area phone number. But that was my first cell phone after the Army. But I live in the Atlanta area, so don’t worry, it’s not a telemarketer. Or you can send me an email, garlandwilliams@ymail.com. A lot of people dance around and say, “Are you willing to talk about 9/11?” Of course, I’m willing to talk about 9/11. I don’t do a lot of Facebook posts, but I always do one on 9/11. Because a lot of people have never met somebody that has been there and just make yourself available to talk through it.

Jamie Gassmann: [00:40:16] Yeah. Well, you’re certainly the first person that I’ve met firsthand that has been through it. And I thank you for letting us celebrate you, for letting you tell your story with our listeners and about the events of that day. And I really appreciate you being on the show. It truly was an honor for me to be able to interview you and a privilege, and I really thank you for that.

Garland Williams: [00:40:42] Well, I appreciate that. I don’t ask people to think about 9/11 every day. There’s a lot of other things that are on our mind. I do think about it in some way. Like I said, I want to make sure that every day counts. But I do ask people to think about it at least once a year on 9/11, on Patriot’s Day. And think about the people that were lost. Think about the people that are injured. But more importantly, think about the families, because the families really bore the brunt of this. And I know 2,977 victims of that day would appreciate it if you thought about the families.

Jamie Gassmann: [00:41:11] Yeah. Absolutely. So, just closing out the show here today, I want to thank our show sponsor, R3 Continuum, for supporting the Workplace MVP podcast. And to our listeners, thank you for tuning in for this special edition and episode featuring Col. Williams.

Jamie Gassmann: [00:41:30] If you’ve not already done so, make sure to subscribe to get our most recent episodes and our other resources. And you can also follow our show on LinkedIn, Facebook, and Twitter at Workplace MVP. Thank you all for joining us and have a great rest of your day.

 

Tagged With: 9/11, Aflac, Col. Garland WIlliams, Jamie Gassmann, Pentagon, R3 Continuum, September 11th, terrorist attack, Workplace MVP

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