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How to Create Craveable Content to Market Your Brand– Brews With Bros Podcast

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Brews with Bros Podcast
Brews with Bros Podcast
How to Create Craveable Content to Market Your Brand– Brews With Bros Podcast
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Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!

Creating Craveable Content to Market Your Brand

In today’s episode, we are thrilled to have Amanda Pearch Marmolejo, the Owner & President of Forsyth Business Radio X, share her wealth of knowledge on creating standout content and establishing your brand as a market expert through online content creation!

About Amanda Pearch Marmolejo: Amanda specializes in professionally producing, distributing and marketing podcasts, that not only make your brand stand out but also connect you with potential new clients. With years of experience in communications, she reveals what makes content craveable and how to leverage this medium for success!

In this Episode, You’ll Learn: The secrets behind creating content that stands out, how to establish yourself as a market expert through online radio, the essential strategies for connecting with potential new clients, along with insights and anecdotes from Amanda’s extensive experience in content creation.

Stay Connected & Updated: Don’t forget to Like and Subscribe for more insightful future episodes!

Be part of our community and join the next get-together: Brews with Bros Events

Join Our Facebook Group: Connect with like-minded individuals, share your thoughts, and stay updated on our latest content: Brews with Bros Facebook Group

We hope this episode with Amanda Pearch Marmolejo offers you valuable insights and strategies for content creation and online radio branding. Thank you for tuning in, and we look forward to seeing you in the next episode!

Co-Hosts: This podcast is brought to you by Dmitriy Teplinskiy with AlphaCIS and Ty Keller with Country Wide Mortgage.

 

 

 

 

Brews with Bros is a Production of Forsyth Business RadioX 

 

Chasing Excellence : Community Connections

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Chasing Excellence
Chasing Excellence
Chasing Excellence : Community Connections
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 Melanie Conner, Andrea Barclay, Host Cathy Hogan & Bobbie Menneg

“Chasing Excellence” is the informative, educational & entertaining series featuring people with unique professions, outside of the norm”. Join us as we bring attention to POSITIVITY! Throughout this series, we will share inspiring stories of entrepreneurs and their journeys.

This special “Community Connection” episode features local Non-Profit Organizations in our community. 

Because One Matters

In a world filled with economic instability, global uncertainty and lack of community, children need us more than ever. Because One Matters is here to offer more than just compassion. We are here to offer hope and real support and encouraging both children and families. We are passionate about positively serving foster children and young people in economically disadvantaged communities, because we know that they are our future leaders. To learn more or get involved, visit becauseonematters.org

Rainbow Village

The paths that lead to experiencing homelessness vary greatly, but the commonality is that residents arrive in survival mode. Their programming guideline for residents focuses on Family Stability, Well-being, Financial Management, Education & Training, and Employment & Career. Homelessness is a traumatic event, and healing requires both guidance and time. Our programs are each tailored to meet the needs of our residents throughout their journey. Learn more about each program at rainbowvillage.org

Beyond the Ribbon 

Their mission is to advocate for support and resources beyond the diagnosis of Cancer, to educate, inspire hope, cultivate awareness and empower individuals throughout their journey and beyond. Impacting cancer survival and inspiring others is their goal. Connect with the Beyond the Ribbon and help raise cancer awareness. To learn more visit beyondtheribbon.org

Host Cathy Hogan

Cathy is an expert in design and marketing. She has won numerous awards as a gift designer, writer, instructor and trainer in the gift industry. Her award-winning design team specializes in unique creations. Her experience allows her to highlight a multitude of interesting professionals and share their stories of success with YOU!

 

Do you have a story that is worth sharing? Email us at chasingexcellencepodcast@gmail.com– we would love to hear from you.

SERIES PROUDLY PRESENTED BY:

Cachet Corporate Gift Services

Podcasts by Amanda Pearch

 

Nick Bryant of Nick Print, Inc. & Tom Burgess of Christian Brothers Automotive

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Forsyth Business Radio
Forsyth Business Radio
Nick Bryant of Nick Print, Inc. & Tom Burgess of Christian Brothers Automotive
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Nick Bryant of Nick Print, Inc. & Tom Burgess of Christian Brothers Automotive

Connect with us on Social Media @forsythbrx 

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes

 

Nick Prints, Inc  is a full-service commercial printing company specializing in marketing materials and print collateral for small businesses. If you need Letterhead, Envelopes, Business Cards, Brochures, Flyers, Postcards, Newsletters or Pocket Folders, give us a call or send us an email! We’d love to quote your next project.

Nick Print, Inc. offers high quality printing at a competitive price. We believe that you never get a second chance to make a first impression. Resist the temptation to print your marketing materials at home. When prospects look at your print collateral, they are looking at more than the words on the page. They are evaluating you and your company. Are your marketing pieces sharp, colorful, and professional? High quality printed pieces go a long way to help you establish credibility. Looking cheap won’t help you to turn prospects into clients. As we are fond of saying at Nick Print, Inc., “Friends don’t let friends print at home.”

 

Christian Brothers Automotive

Since 1982, Christian Brothers Automotive has sought to change the way customers think about auto service by providing knowledgeable, honest, and genuine car repairs. Since that time, we have assisted countless individuals and families with their auto service needs and gotten them back on the road with as little hassle as possible.

Love your neighbor as yourself, no passage sums up our approach to customer service better than this one: “Love your neighbor as yourself.” Even after 40 years of business in 30 states, this simple idea continues to guide our policies and practices. We don’t just care about providing our clients with exemplary auto service once, we want to invest in the health of their vehicles and remain their auto service partner for many years to come. That’s why we still approach auto repair work with transparency, integrity, and compassion.

This episode is presented by our #CommunityPartners at:

Podcasts by Amanda Pearch

Increase Client Engagement Through Video – Brews With Bros Podcast

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Brews with Bros Podcast
Brews with Bros Podcast
Increase Client Engagement Through Video – Brews With Bros Podcast
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Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!

This episode covers Increasing Client Engagement Through Video

Brews With Bros Podcast is brought to you by Dmitriy Teplinskiy www.AlphaCIS.com a Managed IT

Services and Cybersecurity provider for business in Atlanta Area and Ty Keller www.ty-keller.com a
Mortgage Broker with Country Wide Mortgage specializing in none-conventional mortgages.
Our Guest Realtor Zach VanZile is with Ansley Real Estate www.ansleyre.com can be reached through
email zachvanzile@ansleyre.com

Key Takeaways from Real Estate Agent on Leveraging Technology and Building Community
We recently had the opportunity to interview Zach VanZile, a real estate agent with Ansley Real Estate in
North Georgia. Zach shared valuable insights on using technology to boost real estate sales while staying
connected to the local community. Here are some key takeaways:
 Use video to humanize your outreach while respecting clients’ limited time.
 Upgrade traditional prospecting by integrating new data services, automation, and video.
 Build your local brand and attract buyers by showcasing community happenings.
 Attend in-person events to nurture referral networks.
 Avoid overt selling.
 Blend grassroots relationship building with digital tools for maximum impact.

Video Sets Zach Apart. One of Zach’s most effective tactics is sending personalized video messages to clients and prospects. He simply uses his smartphone camera to give quick updates on the home search process, market conditions, upcoming events, and more.

These authentic, casual videos allow Zach to connect on a deeper level. He emphasizes that in the busy
Atlanta metro area, clients have endless demands on their time. A video gives them valuable
information while respecting their schedule. Viewers feel prioritized without Zach intruding.

The videos have helped Zach stand out from other agents relying solely on texts and emails. He shared
that clients light up when they get a personal, familiar face on their phone rather than a generic flyer or
mailer. While impromptu, Zach keeps videos concise at under 30 seconds. This increases engagement.

Once filmed, videos can be embedded in email campaigns and text messages through Zach’s brokerage
platform. He can track analytics to optimize his approach. For more scalability, videos are uploaded to
Zach’s growing YouTube channel. This expands his audience.

Prospecting Gets a High-Tech Upgrade

While Zach is a big proponent of video, he hasn’t abandoned old-school prospecting tactics like calling
expired listings. In fact, he’s enhanced these methods with modern tools.

Services like RedX provide expired listing phone numbers that Zach inputs into a power dialer system.
This allows efficient calling at scale. When he gets voicemail, Zach will leave a video introducing himself
instead of a generic spiel. This nets 2-3X the callbacks of agents who only leave messages.

For other prospecting like circle prospecting, Zach uses platforms like Vulcan7 that scrape property
records. He then tracks all outreach in his CRM for optimized follow up.

YouTube Showcases the North Georgia Lifestyle

According to Zach, spotlighting the North Georgia way of life provides value to the community while
positioning him as an area expert. He says the thriving Alpharetta hub offers endless events, new
developments, and activities for families. Highlighting these on YouTube helps attract interested buyers
nationwide.

Zach advises real estate agents to tap into resources provided by their brokerage. For example, his firm
Ansley supplies market stats and localized content he can quickly share on social media. This content will
fuel his YouTube growth. Consistency is key – Zach aims for 1-2 videos per week.

Networking Is Crucial to Referrals

While Zach is well-versed in real estate technology, he emphasized that agents still need to show up
locally and build trust. Attending community events helps nurture the relationships that drive referrals.

For example, Zach participates in our monthly networking group called Brews with Bros. In this informal
setting, he aims to exchange value rather than sell. Some of the things we promote in Brews With Bros
group is the laidback camaraderie facilitates meaningful connections.
In Zachs view, you never know what opportunities might unfold by simply being present and engaged.
He feels real estate agents can’t afford to solely work behind a screen in isolation. Combining
networking with technology is optimal.

 

SUBSCRIBE The “Brews with Bros Podcast” wherever you get your audio shows.

Brews with Bros is a Production of Forsyth Business RadioX 

To learn more about Podcasts- Connect with Amanda Pearch

Berthine Crevecoeur West, CEO of Westbridge Solutions

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Celebrating Powerhouse Women
Celebrating Powerhouse Women
Berthine Crevecoeur West, CEO of Westbridge Solutions
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Berthine Crevecoeur West and Amanda Pearch Marmolejo

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Berthine Crevecoeur West/Westbridge Solutions

Berthine Crèvecoeur West serves as the CEO of Westbridge Solutions., a company that helps organizations adopt the best practices to manage, retain, and engage a diverse workforce. She is also a public speaker, best-selling author, multilingual professional, award-nominated podcast host, and a diversity, equity & inclusion expert.

Berthine believes the power of knowledge is transformational. She founded Westbridge Solutions on the core competencies of planning and organization, cultural awareness, and collaborative working. Clients of Westbridge would agree that being a catalyst in these competencies enabled their organizations to deliver outstanding service. Berthine received both her Bachelor of Arts and Master of Arts degrees from St. John’s University in Jamaica, NY, as well as her Executive MBA from the Quantic School of Business & Technology.

Celebrating Powerhouse Women is presented by

Regions Bank Team Members: Gwen Cole, Priscilla Pocock & Justin DeLockery

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Forsyth Business Radio
Forsyth Business Radio
Regions Bank Team Members: Gwen Cole, Priscilla Pocock & Justin DeLockery
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Regions Bank Team Members

Gwen Cole, Priscilla Pocock & Justin DeLockery

Connect with us on Social Media @forsythbrx 

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” to stay up to date with the latest episodes.

 

This episode features:

Gwen Cole | Vice President Consumer Banking Manager

Priscilla Pocock | Branch Manager

Justin DeLockery | Commercial Relationship Manager

 

About Regions:

Regions Financial Corporation (NYSE:RF), with $145 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest, and Texas, and through its subsidiary, Regions Bank, operates approximately 1,400 banking offices and 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

Podcasts by Amanda Pearch

Sarah Adams, Owner of Blue Chip Branding & Headshots

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Forsyth Business Radio
Forsyth Business Radio
Sarah Adams, Owner of Blue Chip Branding & Headshots
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Sarah Adams is the enthusiastic Owner of Blue Chip Branding & Headshots. This episode, Sarah talks about her unique photography style, why she narrowed her niche to headshots, tips for beginners, how she works with clients in-session that sets the experience apart from others, the importance of professional branding and much more.

Sarah specializes in crafting professional headshots that cultivate connection and provide the foundation for a stand-out personal brand. Book a session now!

The Blue Chip Headshots Studio is located in Cumming GA. Sarah serves the Greater Atlanta area.

Connect with Sarah on LinkedIn

 

Podcasts by Amanda Pearch

Anne Chen, Senior Sales Manager with Explore Gwinnett

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Celebrating Powerhouse Women
Celebrating Powerhouse Women
Anne Chen, Senior Sales Manager with Explore Gwinnett
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Amanda Pearch Marmolejo and Anne Chen

Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it’s in business, philanthropy, public service, or elsewhere.

Anne Chen/Explore Gwinnett

Anne Chen serves as the Senior Sales Manager (Associations, International, Corporate) with Explore Gwinnett Tourism & Film, the county’s official tourism organization dedicated to strengthening Gwinnett County’s economy by marketing all areas of Gwinnett County as a destination for conventions, sporting events, meetings, and leisure travel.

Anne’s Taiwanese heritage and Mandarin fluency has allowed her to drive substantial new inbound international business to Gwinnett. Additionally, she has also created unique partnerships for Explore Gwinnett with the Georgia Department of Economic Development Tourism’s China Initiative, Partnership Gwinnett Economic Development, and the Atlanta Convention and Visitors Bureau. Explore Gwinnett has worked to educate and train hoteliers and attractions on the needs of international clients, and several of the hotels have gone through official training programs as a result, allowing them to better service to the Asian market.

Besides being a very busy working single mother of two, Anne serves on multiple boards and committees. Current boards include Leadership Gwinnett’s Alumni Committee, the Diversity, Equity, and Inclusion (DEI) Committee for Meeting Planners International Georgia Chapter, and the PR Committee for Rotary Club of Sugarloaf. She is very passionate about serving and giving back to the community, a graduate of the 2016-2017 Leadership Gwinnett class, and a graduate of 2022 Regional Leadership Institute with the Atlanta Regional Commission. Anne was recognized as a member of Connect Association magazine’s “40 Under 40” in 2018, defined as “influencers and innovators helping to head the industry by thinking outside the box, acquiring new skillsets and forging unconventional paths to success.” In 2017 and 2019, she was recognized by the Georgia Asian Times as one of Georgia’s 25 Most Influential Asians in Georgia, “recognizing contributions and dedication in their roles within the community.”

Anne works closely with several organizations to assist various programs, committees, and panels for Diversity, Equality, and Inclusion. She has been very proactive with educating the various organizations on Asian American Heritage programs and helping create awareness on Asian Hate, stigma, biases, and Asian-American history.

Another passion of hers is food insecurity for lower-income families and the homeless population. One of the aftereffects of COVID in the community is the rise in homelessness for women with small children. The impact of this is evident in the schools, most of which offer summer meals, coat, and food pantries, as well as subsidized breakfast and lunches. Anne works closely with nonprofits throughout Metro Atlanta to help address these issues and to organize food drives and volunteer efforts with Rotary, Nothing but the Truth Ministries, Gwinnett County Schools, Explore Gwinnett, Buford Co-op, The Rest Gwinnett, and Laotian-American Society. Her passion is to unify our communities and help give back to see us thrive as one.

Celebrating Powerhouse Women is presented by

Brews with Bros chat with Amanda Pearch

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Forsyth Business Radio
Forsyth Business Radio
Brews with Bros chat with Amanda Pearch
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Dmitriy Teplinskiy & Ty Keller

Co- Founders of Brews with Bros

Brews with Bros was established to connect like-minded business professionals in a casual yet intentional way. The group meets at a different brewery, monthly, in the Forsyth and North Fulton (GA) areas. Grab a brew with the bros and expand your network. Ladies are welcome too!

Join our #community Brews with Bros | Facebook 

Listen to shows 24/7 on businessradiox.com/forsyth-studio and SUBSCRIBE wherever you get your #audio shows to “Forsyth Business Radio” & The “Brews with Bros Podcast” to enjoy past and future episodes.

This episode is presented by:

 

Podcasts by Amanda Pearch

 

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