Angela Alea, LASSO
Angela Alea, President and Chief Revenue Officer at LASSO, joined Danny Vander Maten to talk sales, leadership, and business. Angela discussed how she’s spent her career in sales despite her initial wariness of the field, how LASSO serves event companies, the impact of the pandemic on their industry, how LASSO survived and deepened client relationships during that difficult period, how she practices servant-leadership, and much more.
Executive Perspective is broadcast and produced by the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
LASSO
LASSO is the all-in-one platform where event companies work. 
They provide project management, inventory, logistics, proposals, and workforce management software that helps event companies:
⇢ Grow revenue ⇢ Streamline operations ⇢ Control costs ⇢ Minimize risk ⇢ Get real-time insights ⇢ Attract AV talent ⇢ Produce successful events.
Their mission is to inspire change for forward-thinking companies in the event and entertainment industry by bringing transformative solutions to the people that make exceptional performances happen.
Angela Alea, President & Chief Revenue Officer, LASSO
Angela Alea is the president and chief revenue officer of LASSO, the platform where event companies work. LASSO has been recognized on Inc 5000 for the last two years, has been named Best & Brightest Place to work 5 years in a row, and was celebrated as a Technology Fast 500 company by Deloitte.
Although she swore she would never do sales, she has spent the last 20 years in revenue producing roles doing everything from sales, sales training, sales operations, and revenue management.
When she isn’t redefining what sales is, and more importantly what it isn’t, you can find her hanging with her husband, two kids, and their dogs in Alpharetta, a suburb of Atlanta.
About Executive Perspective
Executive Perspective features executives and business leaders from a wide variety of sectors. Host Danny Vander Maten and his guests cover industry trends, insights, challenges, success strategies and lessons learned. Executive Perspective is underwritten and presented by Cresa. The show series is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. A complete show archive can be found here.
Executive Perspective
Danny joined Cresa in the Spring of 2016 and brought a diverse background with nearly 10 years of experience in finance, business operations, and strategy to his client’s real estate transactions.
At Cresa, Danny’s primary responsibilities include strategic planning, lease analysis, negotiations, and cost mitigation. As a registered Certified Public Accountant with an active license in the state of Georgia, Danny provides unique financial insight into every critical aspect of the transaction.
Cresa is the world’s most trusted occupier-centric commercial real estate firm. They strategize for the best possible results for occupiers everywhere. Cresa thinks beyond space. Partner without conflict. And apply their integrated expertise to make your business better.
Connect with Danny: LinkedIn | Twitter
Connect with Cresa: Website | LinkedIn | Facebook | Instagram | Twitter
