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A Business Lesson from the Alabama-Auburn Rivalry, with Jim Kerlin, Blackwood Impact Group

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A Business Lesson from the Alabama-Auburn Rivalry, with Jim Kerlin, Blackwood Impact Group

Jim Kerlin: [00:00:00] In fact, I have a LinkedIn post about this for anybody that wants to connect with me there. They can see this. I put up that house divided image and wrote about it because they’ve asked that. If anybody figures out my background, it has both of those skills.

Jim Kerlin: [00:00:16] Well, the lesson to be learned from that is be careful when you’re approaching new prospects that you don’t carry preconceived notions in about what they feel about either their needs, how they see the problem versus the way you might see the problem. Or for example, when you’re talking about the money and the budget comes up, you may be coming at it from the angle of, “Hey, I’ve got an abundance mentality about money,” maybe they’ve got a scarcity mentality about money and it just doesn’t mix right.

Jim Kerlin: [00:00:51] So, it would be better probably to have some neutrality when you approach that initial conversation. And instead of bringing your own preconceived notions, remain unattached to the outcome. You’re there to try to help them, if you can, or point them to someone else if you can’t. And really, instead of having the approach of, “I’ve got to win every deal,” and having that approach, I have that. I guess you’d say mindset of, “I’m here to help you.” I may feel as if I can help everyone, but not everyone is ready for what I have to offer. And I’m going to work with those that are ready, just that have admitted they’re at a point where they want help and need help, and they want to have that conversation as opposed to drop and let me convince you mode.

Listen to Jim’s full North Fulton Business Radio interview here.

The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

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North Fulton Business Radio

Jim Kerlin, Blackwood Impact Group

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Jim Kerlin, Blackwood Impact Group (North Fulton Business Radio, Episode 380)

Jim Kerlin with Blackwood Impact Group joined host John Ray to discuss why small and medium-sized businesses benefit from consulting, the mistakes businesses make in sales implementation, why a service mentality is vital in effective selling, and more. Jim also explained the business lessons one can take from the Alabama-Auburn rivalry. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Blackwood Impact Group

Chief Revenue Officer (CRO) Consultancy Helping You Align Sales, Marketing, and Operations To Maximize Revenue Growth.

Founded in 2018, Blackwood Impact Group has one mission, to help businesses achieve success. That mission is fueled by a passion to serve, a passion to solve, and a passion to systematize.

Their entrepreneurial leaders understand the hindrances of inefficient processes, the devastating effects of poor communication, and what a lack of collaboration between departments can do to a small business.

With proven, strategic steps, Blackwood Impact Group guides organizations on the path of implementing solid procedures and resolving performance pitfalls. Blackwood helps small businesses develop processes and personnel shifts that not only drive the bottom line but further develop the purpose and the passion of the business itself.

By creating a seamless synergy between strategy and execution, they empower small business owners to take their business to a new level without the stresses of hiring an entire C-Suite. When you work with Blackwood Impact Group, you get the benefit of having a Chief Revenue Officer (CRO) on your team for a fraction of the cost.

Blackwood provides more than a plan on paper. What makes Blackwood Impact Group different is their as-needed consulting, solution-focused phases of implementation, and holistic, organization-wide results.

Blackwood Impact Group was founded on the principle of understanding the struggles in business and how to implement resolutions to those issues. Their bottom line is simple: we help businesses make the right sales and marketing decisions, improve efficiency, and increase revenue.

Company website | LinkedIn

Jim Kerlin, Sales Consultant, Blackwood Impact Group

Jim brings over 30 years of experience in sales, management, and leadership to Blackwood Impact Group in Duluth GA. Over his career, he has been an entrepreneur and worked in privately held and large corporations.

He earned a business degree from Auburn and master’s degree in marketing from The University of Alabama. He serves as adjunct faculty at Troy University where he teaches sales and marketing courses online.

He and his wife Deborah live in south Alabama and have two children and three grandchildren in Georgia.

Questions and Topics in This Interview

Why do small and medium-sized businesses benefit from consulting?
When do most business leaders realize it’s time to invest in SALES consulting?
What factors impact a salesperson’s ability to consistently achieve or exceed sales goals?
What are a few common mistakes businesses make in sales implementation?
Tell me about a success story.
Give some examples of sales offerings you typically provide.

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.