North Fulton Business Radio, Episode 652)
On this episode of North Fulton Business Radio, Liza Fewell, Hand-in-Hand Copy, joined host John Ray to discuss her work as a freelance copywriter. Liza shared when, why, and how she became a copywriter, the skills one needs to be a copywriter, how she captures someone else’s voice in her writing, and much more.
North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Liza Fewell, Freelance Copywriter of Hand-in-Hand Copy has always had a passion for writing and helping others, but it wasn’t until 2021 that she put the two together. She now provides written copy for marketing materials for solopreneurs, small businesses, and nonprofits. This includes both print and digital assets such as website copy, sales pages, email funnels, brochures, postcards, social media, etc.
Liza describes her life as a labyrinth, where every turn teaches her a new skill for the next part of her journey. So, when circumstances forced her to seek a new career two years ago, she looked back to see where she might go next.
Her background in psychology, education, and art all had one thing in common—helping people. She loves research, reframing information for different audiences, and editing, so copywriting was a natural next step.
Liza is grateful to her family, friends, and professional partners as they supported her through her first year of business. The launch of Hand-in-Hand Copy in January 2022 went well, but health issues related to achalasia interfered with true growth. Now that she’s on the other side of a life-changing surgery, she’s ready to skyrocket her business and help more people with their copywriting needs.
Liza has deep roots in Metro Atlanta. She grew up in Stone Mountain and graduated from Agnes Scott College with a B.A. in psychology. She stayed in the area upon graduation and worked for a nonprofit that supported abandoned and medically fragile children. She then worked as a behavioral therapist and educator at a children’s psychiatric hospital before running her own children’s mural painting business for 10 years. Following that, she spent four years teaching ESL online to children in China.
Liza and her husband, Byron Fewell, are the proud parents of Xander (17), Indy (14), and three fur babies: Luna the dog (7), and cats, Pandora (17) and Gracie (7). Liza homeschooled her children for 8 years, but she is now merely their education coach as they navigate the joys of online schooling and prepare for in-person school next term.
When not writing, Liza loves hiking with her family, reading, or painting.
- When, why, and how did you become a copywriter?
- What skills does one need to be a copywriter?
- Talk about your background and how it fits with copywriting.
- Why are you passionate about using writing to help businesses grow?
- What are the types of copywriting that you enjoy most?
- What are types of copywriting that you haven’t explored yet?
- What are your favorite & least favorite parts of copywriting?
North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.
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