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North Fulton Business Radio

Alina Lee, Your Ad Attorney

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Alina Lee, Your Ad Attorney (North Fulton Business Radio, Episode 396)

Alina Lee, Founder of Your Ad Attorney, raises numerous legal pitfalls which small business owners may confront with their marketing, yet most never consider. You’ll be glad you listened to Alina’s conversation with host John Ray, as she covered the legal risks of social media, why legal review of marketing materials could save major expense and big headaches later, the “must have” for working with an agency or outside contractors like designers or copywriters, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Your Ad Attorney

Proactive compliance with consumer and business laws is the best protection from marketing risks and liabilities.

You’ll find Your Ad Attorney’s approach to marketing legal services avoids typical legal hurdles and makes better business sense for every size business.

Alina Lee is the founder of Your Ad Attorney, which advises businesses on how to minimize legal risk. Based in Atlanta, she serves clients across the country. She provides day-to-day general counsel services for your business. She offers drafting and negotiating custom contracts and service agreements, legal counseling to bring new products and services to market, intellectual property licensing and counseling for copyrights, trademarks, and publicity rights.
Your Ad Attorney will review websites, marketing materials, and consumer communications for legal compliance, help you prepare your business for sale, and more!

Company website | LinkedIn | Twitter | Facebook

Alina Lee, Founder, Your Ad Attorney, LLC

Alina Lee is the founding partner of Your Ad Attorney, LLC. She is a marketing law and business transactions attorney who helps marketing agencies and companies with marketing departments protect their reputation through providing legal drafting and review for their marketing materials.

Prior to starting her law firm, Your Ad Attorney, LLC, she was Senior Corporate Counsel at Mailchimp, a profitable tech company with millions of customers worldwide. At Mailchimp, she was the primary attorney who led legal matters for the partnerships department and marketing department. Alina was also the primary attorney over all major marketing initiatives and managed the company’s trademark portfolio.

Alina graduated from Vanderbilt University Law School and the University of Georgia.

Questions and Topics

What are some things business leaders should know about legal pitfalls with their marketing?
What are the differences between trademarks, copyrights, and publicity rights?
How do you know who owns what intellectual property? What if you have an agency or independent contractors handling your copywriting and photography?
What are things to watch out for when working with talent for photos, audio, and video marketing?
Can the fine print or disclosures “fix” potentially misleading marketing claims?
What are some legal risks with social media advertising and celebrity endorsers?
What are some pointers for contracts with major customers and vendors?,

North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Special thanks to A&S Culinary Concepts for their support of this edition of North Fulton Business Radio. A&S Culinary Concepts, based in Johns Creek, is an award-winning culinary studio, celebrated for corporate catering, corporate team building, Big Green Egg Boot Camps, and private group events. They also provide oven-ready, cooked from scratch meals to go they call “Let Us Cook for You.” To see their menus and events, go to their website or call 678-336-9196.

North Fulton Business Radio

Steve Wigmore, YourPatentExpert.com

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North Fulton Business Radio, Episode 186: Steve Wigmore, YourPatentExpert.com

Steve Wigmore, YourPatentExpert.com, shares his journey into intellectual property law, how his time working as a U.S. Patent Office examiner helps him better serve his clients, and much more. “North Fulton Business Radio” is hosted by John Ray and is broadcast from the North Fulton Business RadioX® studio inside Renasant Bank in Alpharetta.

Steve Wigmore, YourPatentExpert.com

Steve Wigmore designed and developed YourPatentExpert.com. This is a website geared for Start-Up companies and Inventors / Entrepreneurs. This website describes the patenting process in simple terms which should be easy to understand. Steve discovered that many existing websites do not provide good information about the patenting process and which are easy to understand.

In his law practice, Steve supports a wide range of patent clients: from entrepreneurs to large Fortune 100 Companies. Steve counsels start-up companies as well as individual inventors on how to build their intellectual property portfolios. He also advises clients on how to maintain and enforce mature portfolios. Steve serves both American and International (non-U.S.) clients seeking to protect their innovations and ideas in the United States.

Steve’s prior experience as a former USPTO Utility Patent Examiner has given him unique insights on how to secure patents very efficiently from the USPTO as well as other patent offices throughout the world. Steve finds it interesting that the patent process has not changed that much over time compared to when he was a Utility Patent Examiner over two decades ago.

Steve helps companies and individual inventors secure patents from the U.S. Patent & Trademark Office and other Patent Offices throughout the World. He has successfully represented clients in appeals of their patent cases to the Board of Patent Appeals and Interferences (BPAI). Steve has also prosecuted several trademark applications successfully to registration.

His experience has also included preparing and negotiating license agreements for patents, trademarks, and copyrights. Steve has also supported many corporate transactions by conducting due diligence projects to assess large intellectual property portfolios and performing background work needed for intellectual property related opinions. He has prepared patent invalidity, patent non-infringement, and freedom to operate opinions as well as public protests against patent applications in connection with his due diligence support and other matters.

More on Steve at his LinkedIn profile or at YourPatentExpert.com. You can call him direct at (678) 775-8788.

North Fulton Business Radio” is broadcast from the North Fulton studio of Business RadioX®, located inside Renasant Bank in Alpharetta. Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with approximately $12.9 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.