CPG Archives - Business RadioX ®

Tom Malengo with Brandjectory and The Litchfield Fund

January 24, 2023 by Karen

Phoenix Business Radio

Tom Malengo with Brandjectory and The Litchfield Fund

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Tom Malengo with Brandjectory and The Litchfield Fund

Brandjectory provides business education to get CPG brands investor-ready, a social media platform to be discovered by investors, and multiple meetings every month where founders can hear from CPG investors, connect & meet with them, and even get 1 on1 coaching on questions of their concern, from investors & industry experts.

We have founder-only discussions, with special guests who will join the discussion and offer advice and suggestions. The Knowledge Base is widely acclaimed by investors as one of the best sources for brands to learn how to build a solid CPG business and work with investors.

The Knowledge Base now has more than 250 articles! We are growing daily, adding brands & investors, and now have close to 240 brands on the platform, 115+ who are part of our Premium package. We have more than 85 engaged investors & another 500 investors in our network. Brandjectory now has facilitated more than 1,500 founder/investor connections & 250 founder/investor mentoring sessions.

The Litchfield Fund Advises, Consults & Invests with emerging consumer product brands in the Natural/Organic food, beverage, health & wellness segments.

Tom Malengo has more than 40 years experience in leadership & consulting roles in General Business, Operations, Technology, Finance, Retail Delivery & Consumer Product Groups. His broad experience includes C-Level Production Management, Client Experience, Risk Management, Continuous Process Improvement, Business Process Re-engineering, & 3rd Party Production/Vendor Management.

With an extensive strategic planning and program/project implementation background, Tom has led multiple large scale operations, technology & merger implementations. Tom’s M&A, change management, & technology innovation experience has given him the insight and capability to help teams realize value by successfully creating, implementing and embracing change & growth.

Tom holds a BS in Mathematics from John Carroll University and an MBA from Case Western Reserve University’s Weatherhead School. Tom is currently co-founder of Brandjectory & co-founder & chief business officer of The Litchfield Fund.

Follow Brandjectory on LinkedIn and Twitter.

Ofer Yourvexel, Pepperi

October 26, 2021 by John Ray

Business Leaders Radio

Ofer Yourvexel, Pepperi

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Ofer Yourvexel, Pepperi

On this edition of Business Leaders Radio with host John Ray, Pepperi Co-Founder and CEO Ofer Yourvexel discussed his company’s work with medium to large consumer packaged goods, health & beauty, and other brands, and the success of the Pepperi platform in supporting and driving B2B sales both online and in-store. Yourvexel shared why Pepperi’s mobile component is so vital for the success of their customers, the flexibility of the platform, and much more. Business Leaders Radio is produced virtually from the Business RadioX® studios in Atlanta.

Pepperi

Pepperi is an omnichannel platform for both online and in-store B2B sales and retail execution. With over 1000 customers in more than 65 countries, Pepperi provides consumer goods and brand manufacturers, distributors, and wholesalers with a comprehensive solution to increase sales figures, reduce inefficient processes and speed up operations.

Combining sales force automation, retail execution, route accounting and B2B eCommerce in an integrated out-of-the-box solution, their customers rely on Pepperi to plan, execute and analyze their B2B omnichannel sales:

• Online/offline order taking made easy with e-catalogs, trade promotions and full customer data

• Retail execution app for in-store auditing, merchandising and replenishment

• Direct Store Delivery and van sales powered by a route accounting app for iOS and Android mobile devices

• Web and mobile B2B eCommerce enables buyers to order anytime from anywhere

• Central management streamlines omnichannel operations across customer touchpoints

Pepperi’s enterprise-grade platform integrates seamlessly with ERPs such as SAP Business One, SAP Business ByDesign, Oracle, Microsoft Dynamics, Microsoft Nav, NetSuite, and many others, making data fully accessible to field reps and buyers on all devices, on and offline.

Company website | LinkedIn | Twitter

Ofer Yourvexel, CEO & Co-Founder, Pepperi

Ofer has 25 years of experience in international marketing, sales, business development, and management.

He was formerly an executive in multiple Nasdaq companies such as Jacada (JCDA) and Amdocs (DOX).

Questions and Topics

Tell us about your solution
Who are your customers?
Why do B2B brands and wholesalers need your solution if they can sell D2C (direct to consumer) or on marketplaces?
We see a lot of M&A in the CPG industry, especially in the Food and beverage. How does it impact you and F&B companies?
Tell us about your most successful implementation
Who are your competitors?
What’s the role of mobile in B2B sales?
Any crazy customer requirements you ever implemented?

Business Leaders Radio is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. The show can be found on all the major podcast apps and a full archive can be found here.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Meg Levene and Scott Siegel, MomentumCPG

January 14, 2021 by John Ray

North Fulton Business Radio

Meg Levene and Scott Siegel, MomentumCPG

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Meg Levene and Scott Siegel, MomentumCPG (North Fulton Business Radio, Episode 321)

Sometimes emerging and even high-growth consumer packaged goods companies have product lines with lackluster sales. That’s where MomentumCPG comes in. MomentumCPG Founding Partners Meg Levene and Scott Siegel join host John Ray to discuss reasons why this occurs for even the best companies, and the experience and strategies they bring to the table to jumpstart sales. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

Meg Levene and Scott Siegel, Founding Partners, MomentumCPG

Meg Levene and Scott Siegel are two of the four founding partners of MomentumCPG. The other two are Tim Byrd and Chris Cocca. MomentumCPG creates momentum for CPG (Consumer Packaged Goods) companies to reach next level sales.

They are Outsourced/Fractional Vice Presidents of Sales working with emerging and high-growth CPG companies. They help companies that are struggling to scale or grow in a competitive environment.

With over 120 years of sales and leadership experience, managing every channel, retailer, market, and category—they have worked with both the industry’s largest companies and small emerging brands.

Working with the leadership and sales teams, they create expansion strategies, new growth opportunities, and capabilities that focus on strategy, process, people, and partnerships.

Providing trusted leadership and industry experience, they help companies work smarter by developing a customized strategy and plan that will position companies to own their future.

To learn more please contact:

Meg Levine – 215-450-8612 or meg@momentumcpg.com
Scott Siegel – 978-881-4069 or scott@momentumcpg.com

Company website

Meg Levene

Meg spent her 25+ year career as a passionate sales leader and business builder in the consumer products industry. As an executive at P&G, Nielsen, Gillette, and J&J, she leveraged consumer and business insights to launch and build brands like Mach3, Tylenol, and Listerine worldwide. She led sales teams from 5 people to 500 people in the US, Canada, and the Caribbean. Meg also managed significant channels, including Food, Drug, Mass, and Club, and strategic customers, including Costco, Target, Meijer, CVS, and Ahold. In 2012, she joined Advantage Sales and Marketing, the largest outsourced sales agency in the U.S. where she helped over 100+ clients achieve double-digit growth. In 2019, Meg became a Certified Sales Consultant with Sales Xceleration, the pioneer in outsourced sales leadership.

Meg brings the experience of a Fortune 50 leader with the passion and resourcefulness of an entrepreneur. Today, she is focused on working alongside entrepreneurs to help scale the next generation of differentiated and high growth CPG businesses. When I am not helping my clients achieve breakthrough sales growth; she enjoys spending time with her husband and three teenagers, exploring the world from Salmon fishing in Alaska to Surf Camp in Costa Rica. These days, she spends my free time on my Peloton, cycling the hills and valleys of Vermont, and, when winter comes skiing the steeps.

Scott Siegel

Scott Siegel, MomentumCPG

Scott is a successful consumer products leader with broad experience that spans Fortune 500 to developing smaller brands and working with private equity backed small and mid-size organizations. As an executive at PepsiCo, Welch’s, and Keurig Green Mountain he leveraged his cross-functional experience to bring innovative solutions to brands, customers and building sales teams. Today, he is working with emerging brands creating winning sales strategies, sustainable sales processes, building teams and selling capabilities that allows entrepreneurs, owners, and leaders to focus on what they love most about their business.

Scott began his career as a Route Salesman for Frito-Lay. With 30+ years of progressive experience, he has held roles in national sales, field sales, operations, marketing, broker leadership, distributor management, DSD, omni-channel, and corporate strategy. He has proven success across a diverse set of organizations, channels, customers, categories and selling models with revenue responsibility from $5M to $3B.

Scott is a results-oriented, high integrity, creative and authentic leader who is passionate about driving growth, building teams, developing talent, engaging customers, and focusing on the fundamentals. His collaborative leadership style builds and strengthens internal and external partnerships to achieve long term growth and profitability.

Scott is involved in the community serving on the Education Committee for the American Foundation of Suicide Prevention, the Event Committee for XPX (Exit Planners) and as a Pitch Coach for TiE Atlanta.

He received a B.S. in Marketing from West Virginia Wesleyan and an M.B.A. from the University of New Haven. He is a former college soccer athlete, as the goalie for a nationally ranked team. He is an avid reader, and Yankee and Patriots fan. He enjoys spending time with his wife and four grown children.

Questions and Topics in this Interview:

Why did you start MomentumCPG?
When would a company need someone like you?
Who are your clients?
Can you tell me what services you provide to your clients?
What are some common mistakes you see clients making?
How do you engage a Buyer virtually?
What should you do if a Buyer won’t talk to you?

North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, iHeart Radio, Stitcher, TuneIn, and others.