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Pitch The Crowd

May 19, 2015 by angishields

Midtown Business Radio
Midtown Business Radio
Pitch The Crowd
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Pitch The Crowd

Pitch The Crowd

I met JR McNair a few months ago when I was just getting started here with the Midtown studio.  He is an Atlanta native and hometown sports star that now resides in South Fulton County.

While in College J.R. started a business development company that since its inception has helped over 3,000 small business owners. J.R. is an avid learner and prides himself on mastering a new business skill every 12 months. J.R. has helped incorporate almost 1,000 entities and as such is an expert in the field of corporate formations. J.R. McNair started his first business at the age of 10 years old and has  personally started, branded, invested or sold over 30 businesses since that time.

He came by to talk about his newest effort—Pitch The Crowd, a show he recently launched on cable TV here in Atlanta.  The show, which currently will air a new episode quarterly, is similar to the popular Shark Tank.  With Pitch The Crowd, the goal is to pitch your business or not-for-profit to the crowd funding space.

He brought along several guests who had appeared on the show’s first episode.  Emmenette Mason oversees a non-profit organization focused on giving Atlanta young people and adults education on entrepreneurship through a series of weekly workshops in the summer in addition to other educational offerings.  IXOYE Global Entrepreneurship Network, or IXGEN for short, has already seen success, with numerous young people who have gone through the program coming back to talk about how they have successfully launched their own small businesses based on what they learned from IXGEN.

IXOYE Global Entrepreneurship Network (IXGEN), is a Georgia nonprofit organization created to provide business support services to assist in creating, strengthening and expanding grassroots micro and small enterprises, and guiding them toward national and international levels of entrepreneurship.  IXGEN’s mission is to facilitate access to resources, provide information, technical assistance, training, counseling and other support services, to micro and small entrepreneurs to enable them to promote, strengthen and grow their businesses. IXGEN is committed to ‘promoting a global perspective for micro entrepreneurs in the USA and in Africa.

IXGEN passionately advocates (non-politically), the need for entrepreneurial education as an integral part of the middle and high school curricula throughout the USA and Africa. In this regard, IXGEN has initiated a youth empowerment program (iYEP), for youth in middle and high schools, as well as for young adults.  The Youth Empowerment Program (iYEP), is an annual Entrepreneurship, Leadership, & Life Skills Training that provides opportunities for the young people to develop the competencies they need to become successful individuals, and potential business owners.

IXGEN has developed strategic collaborations/partnerships with individual entrepreneurs, philanthropists, development practitioners, governmental and non-governmental agencies, and faith-based organizations that are engaged in economic and community development.

Deontae Trundle came by to talk about Indie Film Loop.  The Indie Film Loop is a three-day Film Conference and Creative Showcase that starts on Friday, August 7th, 2015 and ends on Sunday, August 9th. It is projected to be the Southeast regionʼs premiere marketplace for Independent talents within the film & media industries. Attendees will have the opportunity to discover new creative talents within the industry by seeing the showcased participants engaged in intense film related competitions and more. Participants will also be able to gain valuable knowledge from industry leading professionals through thought provoking panel discussions and keynotes, interactive workshops and collaborative opportunities making The Indie Film Loop a vibrant avenue for career development. Emerging professionals of today will be able to earn the right to become the industry elites of tomorrow!

Mark Cano was a Pitch The Crowd participant who is looking for crowd funding to support his efforts to launch a state-of-the-art cosmetology school in the Atlanta area.  Having been exposed to the industry of cosmetology education with his wife while living in Florida.  Mark’s wife, who has many years of experience in cosmetology was invited to help build a new school in their community and they became intrigued by the possibilities.

Mark has leveraged his background in investment banking, his wife’s experience, and their work as owners of the MedSpa in Johns Creek to develop a passion to build a cosmetology school the he hopes will be the go-to option for the region.

Special Guests:

JR McNair, Business Service Pros, Pitch The Crowd  facebook_logo_small3  twitter_logo_small  google-plus-logo-red-265px

Pitch The Crowd

 

  • Founder, Business Service Pros
  • Launched his first business, age 10

 

Emmenette Mason, IXOYE Global Entrepreneurship Network  facebook_logo_small3

emmenette

  • MBA, Entrepreneurship Development, University of Akron
  • Founder, Youth Empowerment Program
  • Member, National Association of Professional Women
  • Counselor, SCORE (Business counseling of SBA, Georgia Chapter)

Deontae Trundle, Managing Partner, Indie Film Loop  facebook_logo_small3  twitter_logo_small  linkedin_small1

deontae

 

  • AA, Applied Business with focus in Graphic Design, Coyehoga Community College
  • Produced “Mr. Amazing”, 2009 Atlanta Film project Competition in Atlanta, Winning 5 “Best Of” Awards
  • Previous Creative Director, Upris Corp
  • Creative Director/Founder, Creative Synergy Design, LLC

 

Tagged With: cosmetology, Crowd Funding, crowdrise, Debbie Lindner, Deontae Trundle, digital marketing, Emmenette Mason, Entrepreneurs, equity based crowd funding, film festival, georgia crowd fund, hair care, hair salon, health/beauty, Indie Film Loop, indie film loop film festival, investing, Investment Services, investors, IXOYE Global Entrepreneurship Network, Kickstarter, Midtown Business Radio, Pitch the Crowd, small business, Voice Talent

Creative Circus, BBDO, Escalate, and Coca-Cola

March 10, 2015 by angishields

Midtown Business Radio
Midtown Business Radio
Creative Circus, BBDO, Escalate, and Coca-Cola
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creative circus

Creative Circus, BBDO, Escalate, and Coca-Cola

This week my guests included experts from Creative Circus, BBDO, Escalate, and Coca-Cola.  The focus of our discussion was centered around marketing/brand awareness through creative campaigns and experiential/word-of-mouth marketing.  And we started by sharing the story about Creative Circus, an Atlanta-based creative school that recruits top creative arts students from around the country to continue their education and professional development in their 2 year program.  A key feature of Creative Circus is not simply teaching creative arts/ad creation skills.  Rather, Creative Circus also teaches the students fortunate to attend how to market themselves in the interview/application process and how to build a professional, well-constructed portfolio of work.  With the combined quality of instruction in the creative process and portfolio development, the Creative Circus’s graduates have a high rate of placement with creative agencies upon graduation.

The Creative Circus collaborates frequently with such well-known firms as BBDO, the globally-known creative agency responsible for innumerable high-profile ad campaigns as seen during the Super Bowl, on our TV’s daily, and across the spectrum of media forms.  Debbie Lindner, SVP and Chief People Officer stopped by to talk about how the agency will sometimes refer candidates who are seeking to work with BBDO to the Creative Circus for additional experience and development of their book of work.  She talked about the fact that Creative Circus graduates clearly come out of the program prepared and ready to contribute to creative campaigns with a high level of ability.

Stu Sheldon of Escalate joined the conversation to talk about how Word of Mouth earned media adds an additional layer of engagement on top of well-planned, quality creative campaigns to boost effectiveness of brand campaigns.  He introduced us to a frequent client, Zakia Holland, a Director of Brand with Coca-Cola (a personal favorite brand of mine).  We talked about a number of experiential marketing campaigns Coca-Cola has employed to reach new customer bases such as those in the younger generations and when they launch new brands into the market place.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 brands. The Company and its bottling partners are dedicated to “2020 Vision,” a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet.  The Company has the strongest portfolio of brands in the nonalcoholic beverage industry – now featuring 20 brands that generate more than $1 billion USD in annual retail sales.

Special Guests:

Katie Harmon, Marketing Manager of the Creative Circus  facebook_logo_small3  twitter_logo_small  linkedin_small1  youtube logo  google-plus-logo-red-265px  instagram-logo-transparent-png-i11 (16x16)  Pinterest-logo

Creative Circus

  • BA, Art History, Criticism, and Conservation, Georgia College and State University
  • Previous Representative and Event Coordinator, Coverdell Institute
  • Former Self-Expression Coordinator, Carrera Model Program
  • Hope Scholarship recipient, Weir Wells Study Abroad recipient

Debbie Lindner, SVP, Chief People Officer of BBDO Atlanta  linkedin_small1  twitter_logo_small  facebook_logo_small3  youtube logo

BBDO Atlanta

  • BA, Psychology and Finance, Missouri State University
  • 25 years of leadership roles with BBDO Atlanta
  • Board Member, BBDO Atlanta
  • Member, National Association of Professional Women

Stuart Sheldon, Chief Advocacy Officer at Escalate  Linkedin  Facebook  Twitter  vimeo logo  youtube logo  instagram-logo-transparent-png-i11 (16x16)

Escalate

  • BA, English and Journalism, Washington and Lee University
  • Former Senior Brand Manager, Coca Cola Company
  • Founder and Former Evangelist Prime, ConnectUs Marketing
  • 2006 Coca-Cola North America Big, Bold & Inspiring Marketing award; Coca-Cola Worldwide Marketing Excellence award finalist

Zakia Holland, Senior Brand Activation Manager at Coca Cola  twitter_logo_small  facebook_logo_small3  youtube logo  flickr  linkedin_small1

MBR

  • MBA, Georgia Southern University
  • 9 years in leadership role, Coca Cola
  • Former Senior Account Manager, Ritz Carlton Hotel
  • Avid Runner

 

 

 

Tagged With: Creative, creative advertising, creative agency, Creative Circus, CW Hall, Debbie Lindner, Earned Media, Escalate, experiential marketing, happiness coke machine, Kathryn Harmon, Katie Harmon, Midtown Business Radio, portfolio, Stu Sheldon, swelter stopper

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