Chris Sands, Pro-Fi 20/20 Dental CPAs (Dental Business Radio, Episode 22)
Chris Sands, Co-Founder of Pro-Fi 20/20 Dental CPAs, joined host Patrick O’Rourke to discuss their model of a genuine advisory relationship between a practice and their CPA. Chris explained why his experience in a dental practice led to his starting Pro-Fi 20/20, why some dental practices are courting a regulatory nightmare by classifying employees as 1099 contractors, and much more. Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.
Special Note: Here’s the resource Chris referenced during the show: Download the Employee vs Contractor Resource
Pro-Fi 20/20 Dental CPAs
Pro-Fi 20/20, CPAs is a multi-disciplinary firm focused on helping growth-oriented dental business owners, from solo practitioners and partnerships to multi-location DSOs. Pro-Fi has an emphasis on profitability consulting to help doctors create more margin of time and money to positively impact their quality of life. They do this through the efficient and integrated management of practice finances with a single point of contact. Pro-Fi’s services include business consulting, comprehensive & proactive tax planning, accounting & bookkeeping, cash flow planning, business analytics, business valuations, bank loan assistance, and more.
Pro-Fi 20/20, CPAs was founded with dentists in mind. “Pro-Fi” is a play on words. Both a variation of the word “prophy” which means preventative cleaning, as well as short for Providing Financial. Their goal is to bring clarity, like the X-ray, to both companies’ and individuals’ financial pictures. It is said that hindsight is 20/20, but they want to bring the 20/20 clarity approach to being preventative, proactive, and protective in nature when it comes to managing finances.
Pro-Fi 20/20, CPAs was founded with the goal of providing financial clarity to dental businesses & their owners.
Company website | LinkedIn | Facebook | Instagram
Chris Sands, Co-Founder, Pro-Fi 20/20 Dental CPAs
Chris Sands focuses on counseling dental business owners as a result of his first-hand experience working in a dental practice. His goal is to help them grow and understand the importance of being fiscally responsible in their business.
Chris helps educate doctors about the importance of having accurate business accounting records and a proactive relationship with their CPA to develop tax strategies for both business and personal finances.
Chris is active in the dental industry where he regularly lectures at conferences, study clubs, professional association meetings, and workshops and publishes articles on business and finances in the dental industry.
“More than educating, it’s the empowering of doctors that gets me excited to go to work every day! To own a business is no small task. To own a business without any training of business or finances can be daunting. Bringing doctors into the light when it comes to how things work such as cash flow, debt, interest, accounting metrics, taxes, risk management, etc. is extremely gratifying because I get to witness the lasting impact it has on the improvement of their business and themselves as better business owners and stewards of their finances.”
Connect with Chris on LinkedIn.
About Dental Business Radio
Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants. Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.
Practice Quotient
Dental Business Radio is sponsored by Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentist and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your Practice’s patient acquisition strategy. There is no one-size-fits-all solution.
