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Dental Business Radio

The Evolution of Specialty Medical Marketing, with Chris Suchánek, Firm Media

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The Evolution of Specialty Medical Marketing, with Chris Suchánek, Firm Media (Dental Business Radio, Episode 56)

In this episode of Dental Business Radio, host Patrick O’Rourke welcomes Chris Suchánek, CEO of Firm Media, to discuss the latest trends in specialty medical marketing. The episode explores the evolution of marketing in the dental and medical fields, emphasizing the impact of AI on both digital and traditional marketing strategies. Chris highlights the importance of market exclusivity, effective budgeting, and measuring ROI to achieve successful marketing outcomes. The episode also touches on Chris’s speaking engagements, his contributions to Forbes and Brainz magazines, and his passion for combat sports photography. The conversation provides valuable insights for dental and medical professionals looking to enhance their marketing efforts and business growth.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by John Ray and the North Fulton affiliate of Business RadioX®.

Chris Suchánek, CEO, Firm Media

Chris Suchánek, Firm Media — **Chris Suchánek**

As CEO and co-founder of Firm Media, an award-winning national medical marketing agency, Chris has launched innovative brands, including Omniblend Advertising™, MediLearn360™, ReputationNest™, and the forthcoming Ailm Atelier™. He is a Forbes™ Author & Agency Council Member, Executive Contributor for Brainz™ Magazine, and an internationally recognized speaker on specialty medical branding and marketing.

Chris offers insights on the latest trends in digital marketing, brand development, and patient engagement, drawing from his extensive experience and ongoing success. He is a skilled team builder and leader known for driving results through a combination of strategic vision and hands-on mentorship.

Chris is also passionate about achieving greatness through quality and consistency, a philosophy that has been instrumental in the success of Firm Media and its affiliated brands. He is a dynamic and engaging thought leader, offering clients a wealth of knowledge and a clear roadmap to elevate their marketing efforts.

Outside of his work with Firm Media, Chris serves as a co-founder of the international nonprofit organization Project Boon. As Firm Media’s sister organization, Project Boon devotes itself to addressing food insecurity and providing volunteer opportunities.

Chris is also the managing partner at CASKS Restaurant Group, where he and his team own and operate multiple restaurants in the Greater Los Angeles area.

Firm Media Website | LinkedIn | Instagram | Facebook

Topics Discussed in this Episode

00:00 Introduction to Dental Business Radio
02:05 Meet the Guest: Chris Suchánek
03:31 Marketing Insights and Strategies
05:35 AI and Traditional Marketing
13:34 Market Exclusivity and Client Relations
19:07 Investment in Marketing
33:23 Marketing Strategies and Testing
36:34 The Importance of Measuring ROI
40:15 Speaking Engagements and Topics
44:31 Combat Sports Photography Insights
47:09 Writing for Publications and AI Assistance
54:26 Upcoming Projects and Digital Magazine
59:13 Conclusion and Contact Information

Dental Business Radio covers the business side of dentistry. Host Patrick O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Dental Business Radio is underwritten and presented by Practice Quotient and produced by the North Fulton studio of Business RadioX®. The show can be found on all the major podcast apps and a complete show archive is here.

Practice Quotient

Practice Quotient is the sponsor of Dental Business Radio. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.

Connect with Practice Quotient

Website | LinkedIn | Facebook | X (Twitter)

Dental Patient Acquisition, with Deneen Dismore, Dismore Consulting, LLC

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Dental Patient Acquisition, with Deneen Dismore, Dismore Consulting, LLC (Dental Business Radio, Episode 49)

In this episode, host Patrick O’Rourke discusses dental business strategies with guest Deneen Dismore, a new patient acquisition specialist. Deneen highlights the importance of understanding and expressing your unique selling proposition to attract the right patient demographic. She suggests focusing on building personal emotional connections with patients to drive business growth, and she emphasizes the crucial role of retention strategies in dental practices. Deneen shares how tailored welcome bags and patient relationships can generate referrals. Both Patrick and Deneen suggest hiring marketing directors for business growth and discuss the value of tracking and accountability in dental businesses.

Dental Business Radio is underwritten and presented by Practice Quotient: PPO Negotiations & Analysis and produced by the North Fulton studio of Business RadioX®.

Deneen Dismore, Dismore Consulting, LLC

Deneen Dismore is the outgoing CEO and Founder of Dismore Consulting and serves the dental community as a New Patient Acquisition Specialist. Born and raised in Long Island, New York, she’s no stranger to working in fast-paced environments that desire business growth.

While Deneen started her career in dentistry as the Marketing Director of two practices in Manhattan, she found her entrepreneurial calling after two career milestones. She was thrilled after nearly doubling the number of new patients in one practice. Then, Deneen led the marketing initiatives of another practice featured on Inc. 5000’s list of America’s fastest-growing companies.

While her career has led her to the hair, fitness and nutrition, and legal industries, her authority and passion remain in dentistry. And she’s served as a mentor and consultant for many other dental professionals and practice owners over the last 12 years.

Deneen is an unapologetic Harry Potter fan, a shameless self-development junkie, a huge fan of HGTV, and a self-described “outgoing introvert.” She is the proud mother of a one-year-old boy, Matthew, so staying active is a must! You can catch her working out at home, taking neighborhood walks with her son, or enjoying the occasional spin class.

Website | LinkedIn | Instagram | Facebook

00:03 Introduction and Sponsor Acknowledgement

01:01 Guest Introduction: Deneen Dismore

01:23 Deneen’s Background and Journey to Dental Business

02:37 Understanding the Role of a New Patient Acquisition Specialist

04:44 Deneen’s Personal Journey into the Dental Business

08:51 The Importance of Knowing Your Unique Selling Proposition

14:35 The Role of Retention in Dental Practice Growth

19:50 Comparing Marketing Strategies for Small and Large Practices

23:19 The Impact of PPOs on Dental Practices

23:49 Understanding Dental Insurance Perceptions

24:25 Creating Client Personas for Better Communication

25:51 Building Trust and Value with Patients

26:23 The iPhone Analogy: Value Over Cost

28:18 Addressing the PPO Dentist Perception

30:36 The Importance of Referrals in Dental Practice

38:16 The Power of Patient Gift Bags

40:48 Closing Remarks and Contact Information

About Dental Business Radio

**Patrick O’Rourke, Host of “Dental Business Radio”**

Patrick O’Rourke is the host of Dental Business Radio covers the business side of dentistry. O’Rourke and his guests cover industry trends, insights, success stories, and more in this wide-ranging show. The show’s guests include successful doctors across the spectrum of dental practice providers, as well as trusted advisors and noted industry participants.

Practice Quotient

Dental Business Radio is sponsored by Patrick O’Rourke, Founder & CEO, Practice Quotient. Practice Quotient, Inc. serves as a bridge between the payor and provider communities. Their clients include general dentists and dental specialty practices across the nation of all sizes, from completely fee-for-service-only to active network participation with every dental plan possible. They work with independent practices, emerging multi-practice entities, and various large ownership entities in the dental space. Their PPO negotiations and analysis projects evaluate the merits of the various in-network participation contract options specific to your practice’s patient acquisition strategy. There is no one-size-fits-all solution.