direct marketing Archives - Business RadioX ®

Chuck Teliin with Valpak and Michael Blake with Brady Ware & Company

February 1, 2019 by John Ray

North Fulton Business Radio

Chuck Teliin with Valpak and Michael Blake with Brady Ware & Company

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Chuck Teliin with Valpak

Chuck Teliin is a Regional General Manager of Valpak managing 10 markets in six states. Prior to Valpak, Chuck was with AT&T Yellow Pages for over 26 years, first as a sales rep, then sales manager, and General Manager before rising to Regional Vice President. Chuck retired from AT&T in 2017.

You may have come to know Valpak as the “coupon mailer people” and you wouldn’t be wrong. Since 1968, Valpak has been mailing coupons to consumers to save them money and support small, local businesses in communities throughout North America. That’s what they were. Valpak has grown up, just as a teenager develops into a confident adult. Today, Valpak is a full-service marketing agency. We provide industry leading, traditional and digital marketing solutions to local and national businesses. With Valpak, you’ll still find the coupons that they’re known for, only now you’ll find them online and in digital apps as well as in our iconic Blue Envelope®. We mail to 38 million homes and drive over 11 million in daily online traffic. From The Blue Envelope to website design, development and everything in between, Valpak supports small businesses with a full suite of innovative marketing services.

Call Valpak at 1-866-235-0870 or visit them at www.valpak.com/advertise.

Michael Blake with Brady Ware & Company

Michael Blake is a Director of Brady Ware & Company. Mike specializes in the valuation of intellectual property-driven firms, such as software firms, aerospace firms and professional services firms, most frequently in the capacity as a transaction advisor, helping clients obtain great outcomes from complex transaction opportunities. Mike is also a specialist in the appraisal of intellectual properties as stand-alone assets, such as software, trade secrets, and patents.

He has been a full-time business appraiser for 13 years with public accounting firms, boutique business appraisal firms, and an owner of his own firm. Prior to that, he spent 8 years in venture capital and investment banking, including transactions in the U.S., Israel, Russia, Ukraine, and Belarus.

Brady Ware & Company is a regional full-service accounting and advisory firm which helps businesses and entrepreneurs make visions a reality. Brady Ware services clients nationally from its offices in Alpharetta, GA; Columbus and Dayton, OH; and Richmond, IN. The firm is growth minded, committed to the regions in which they operate, and most importantly, they make significant investments in their people and service offerings to meet the changing financial needs of those they are privileged to serve. The firm is dedicated to providing results that make a difference for its clients.

Mike is the Host of Decision Vision, a podcast series focusing on critical business decisions and brought to you by Brady Ware & Company. Decision Vision is produced and broadcast by Business RadioX®.

RHINO NATION Pinnacle Direct Marketing with Owner and President Philip Calvert

January 24, 2019 by Karen

Phoenix Business Radio

RHINO NATION Pinnacle Direct Marketing with Owner and President Philip Calvert

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RHINO NATION Pinnacle Direct Marketing with Owner and President Philip Calvert

On this episode of Rhino Nation, we have a great discussion around different marketing options. One such method is direct mail marketing which is still alive and well, and a very effective and affordable means for reaching out to prospective clients and buyers. The key is understanding your market and knowing your budget to optimize your marketing strategies. We also discussed the importance of creating a positive work culture where employees are motivated, energized and passionate to do their jobs well.

Pinnacle Direct Marketing was founded in 1997. Their mission is to help companies increase customers, sales, and profits by identifying a “perfect customer” profile and then finding those customers in the client’s community, whether that is local, regional or national. Using the latest technology and marketing strategies, Pinnacle Direct creates customer engagement using Omnichannel DIRECT contact mediums to make both timely and relevant offers to that audience. Once engaged, Pinnacle Direct offers different levels of lead management ranging from simple lead information capture to complete lead management and from inception to close. Pinnacle Direct is driven by several company mantras that separate it from its competition and certainly the larger corporations in the industry. If your company needs to get a specific message or offers into the HANDS of a specific audience, large or small, Pinnacle Direct Marketing is a very smart decision.

Phil Calvert was born in Huntsville, AL. His entrepreneurial spirit was evident as a young boy when he saved his allowance to buy a flower seed selling kit from an ad in Boy Scouts magazine. At the age of 8, Phil started his sales career, selling flower seeds door to door. From flower seeds he went to having his own paper route and selling everything from tennis rackets to reptiles, calling cards and cars. Phil cut his teeth in the highly competitive field of direct marketing with Automotive Income Management (AIM) in 1995. AIM was the first company to send credit bureau based pre- approved, bank backed auto loan offers to people via mail. Phil experienced a culture of camaraderie, high energy, and results-based compensation. After 1 1⁄2 years, Phil left AIM when ownership shifted to a less positive work environment by dramatically cutting the pay plan. Determined to create his own vision of direct marketing, Pinnacle Direct Marketing opened its doors on March 1st, 1997. At that time, Pinnacle was solely a sub-prime direct mail shop. It has since grown to have a diverse client base with a strategic, effective and technology based marketing service. Pinnacle Direct offers everything from a simple postcard to Omni-channel marketing programs that create and manage leads from inception to close.

Follow Pinnacle Direct Marketing on LinkedIn.

ABOUT RHINO NATION

Rhino Nation is a growing community of influential entrepreneurs and small business owners that share a common trait, they don’t walk, they don’t run, they CHARGE to their destiny. We acknowledge and celebrate their business expertise, leadership and fearless attitude to be victorious in their goals. Rhino Nation is committed to making powerful connections and providing enhanced exposure to broaden the reach and promote the extraordinary talents of our community members.

ABOUT YOUR SPONSOR

Rhino Online Strategies & eCreativity helps you free up your precious and limited time as a business owner, to do what you do best….running and growing your business. Michelle Faust and her partner, Jacob Fann, work with you to identify your content and marketing needs and provide you with fresh, innovative, dynamic copy that will effectively reach your target market, leading to increased customer engagement, a higher conversion rate, and increased sales.

Great content becomes the seeds of a bountiful business harvest, so you can cultivate and grow your business. We take the time to personally understand you and your company’s purpose, so your marketing message reflects who you are and speaks directly to your target market. For good content to be truly effective you need it to reach your ideal audience. A great strategic marketing plan includes the ability to target selectively and capture those targets for increased engagement which results in greater revenue generation. We’ll partner with you to develop powerful messaging strategies that work.

Michelle has an extensive background in sales, marketing and public speaking, primarily in the pharmaceutical industry. When she left her corporate career, she shifted into the entrepreneurial world, combining her experience, talents and passions to reinvent herself. As a marketer and content writer, Michelle thrives on discovering what motivates people into action and what their key emotional triggers are. Michelle and her team create powerful and targeted messaging that improve conversion rates and increase sales. Michelle loves to connect people through the power and beauty of the written word. Her passion is helping people create a road-map to success, so they can fulfill their dreams and live their destiny.

For more about Rhino Online Strategies & eCreativity find them at www.rhinostrategy.com, on Facebook and LinkedIn.

Jacob Fann is the CEO and Founder of Fanntastic Media, which has elevated over 90 businesses to a greater level of success. Gross revenues from his combined clients total over 32 million and that number continues to grow with his customized marketing strategies. He specializes in social media marketing; creating powerful brand presence, capturing new customers and finding untapped markets by optimizing target marketing and social media algorithms that results in higher conversion rates and increased sales.

Jacob first spread his entrepreneurial wings when he set up a lemonade stand in front of his home close to a popular hiking trail. Location, demand and an inherent business savviness netted him enough money to solidify his desire to be a future business owner and master of his own destiny. In 1963 Jacob’s grandfather Floyd and uncle Don founded Fann Toyota. The Fann legacy holds tradition for respected ethical practice, trust, and valued work. As a 22-year-old college graduate from Northern Arizona University, Jacob founded Fanntastic Media based on those same principles, which he learned first-hand by working in the family business.

After graduation he expanded his business knowledge and experience by getting his real estate license and working as a day trader. Since then he has built up an
impressive list of clients, connections, and relationships doing what he loves; helping people thrive in life and in business.

DIRECT MAILING & THINGS THAT MATTER: Kyle Campbell with GIANT Marketing and Doug Ireland with Freeland Painting

December 3, 2014 by Mike

On the Money

DIRECT MAILING & THINGS THAT MATTER: Kyle Campbell with GIANT Marketing and Doug Ireland with Freeland Painting

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Kyle Campbell with GIANT Marketing and Doug Ireland with Freeland Painting join host Joe Moss to discuss “Direct Marketing & Things That Matter” related to small business.

Kyle Campbell/GIANT Marketing & Anytime Fitness

GIANT Marketing is a full-service marketing and design firm located in the heart of Atlanta. From start to finish, they can make your business GIANT! GIANT Marketing started with just postcards. Well, marketing is so much more than just hitting mailboxes! So GIANT Marketing now offers everything including direct mail campaigns, email marketing, social media marketing, website and logo design, call tracking, print marketing and more.

GIANT Postcards of Atlanta has been an established and successful brand since 2009, delivering the highest quality direct mail to your doorstep. When their CEO Kyle Campbell realized the endless bounds the company could reach with a bigger concept and a more diverse range of services, GIANT Marketing was born. With their industry experience and our motivation to make your business GIANT, they are sure to help you succeed in all of your business marketing goals.

Doug Ireland/Freeland Painting & Construction

The mission at Freeland Painting is to bring excellence to their clients through home repairs. Painting, roofing and general renovations are not a unique business, but Freeland Painting & Construction intends to be unique within this industry. They believe that their customer’s fulfillment and happiness is the ultimate goal and their only assignment. They believe that only by serving their customers FIRST can they then serve their employees, suppliers and families.

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On the Money focuses on topics and issues allowing small businesses to better navigate the financial services minefield, with analysis and opinions from today’s industry experts on banking and loans. On the Money also introduces you to some of the top small business leaders in the Atlanta market.

Hosted by Joe Moss, the president of Embassy National Bank, On the Money airs live every Wednesday at 3:00 PM EST from the Business RadioX studio in Gwinnett.