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The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes

June 3, 2025 by John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes, on The Exit Exchange podcast with host John Ray
North Fulton Studio
The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes
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The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes, on The Exit Exchange podcast with host John Ray

The Role of Human Capital in Successful Business Exits, with Steve Keck and Maria Forbes (The Exit Exchange, Episode 24)

In this episode of The Exit Exchange, host John Ray sits down with experts Steve Keck, President of Span the Chasm, and Maria Forbes, President and Founder of FIREPOWER Teams, to discuss the significance of human capital in planning for business exits. Steve and Maria, both members of XPX Atlanta, delve into how understanding and optimizing human capital can impact the exit process. They offer insights into how cultural data and human performance science are vital in preparing a business for sale, highlighting the importance of addressing owner dependency and role clarity within organizations. The discussion emphasizes the collaboration of financial and human capital assessments to enhance business value and address potential buyer needs, ultimately improving both financial outcomes and overall satisfaction with the exit process.

The host of The Exit Exchange is John Ray, and the show is produced by John Ray and North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®. John Ray is a Gold Sponsor of XPX Atlanta.

Maria Forbes, FIREPOWER Teams

Maria Forbes, FIREPOWER Teams, on the Exit Exchange podcast
Maria Forbes, FIREPOWER Teams

Maria Forbes is the Founder and President of FIREPOWER Teams. Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferable value as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transitions. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program.

LinkedIn

Steve Keck, Span the Chasm

Steve Keck, Span the Chasm, on The Exit Exchange podcast
Steve Keck, Span the Chasm

Steve Keck is the President of Span the Chasm, a company that uses a cultural data science methodology to integrate people data and data science for executive talent management, team alignment, and sales execution strategy development. Since December 2018, he has led efforts in team assessments, talent management, sales training, and executive coaching for high-growth companies. In addition to his role at Span the Chasm, Steve serves as Chief Revenue Officer at BoltCare, where he manages go-to-market strategy and sales initiatives.

He has also held leadership roles such as Chief Growth Officer at zPaper and Chief Navigation Officer at SRCC, focusing on aligning departments for growth and helping business owners implement ideas effectively. Earlier in his career, Steve was a Senior Training Architect at Payscape, designing sales training programs and managing learning systems. He has extensive experience in banking, having managed branches and business development at institutions like PNC, SunTrust Bank, and Atlantic States Bank.

A Georgia Tech graduate with a Bachelor of Science in Management and Finance, Steve is certified in BestWork Data Assessment and Salesforce, among other credentials. He combines expertise in sales strategy, talent optimization, and executive coaching to drive sustainable business growth and improve sales team performance.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Show Overview
02:00 Meet the Guests: Steve Keck and Maria Forbes
02:17 Understanding Human Capital in Exit Planning
04:35 Identifying Company Shortfalls and Owner Dependency
10:42 The Role of Data in Team Dynamics
18:10 Engagement Process and Strategic Goals
22:43 The Importance of Human Capital in Business Succession
23:58 Defining Culture, Management, and Environment
26:27 The Real Meaning of Alignment and Optimization
28:28 ROI and the Impact on Business Exits
33:30 The Role of Human Capital in Due Diligence
39:45 The Emotional Transition from Business Owner to CEO
41:48 The Value of Collaboration in XPX Atlanta
43:56 Conclusion and Contact Information

The Exit Planning Exchange Atlanta

The Exit Planning Exchange Atlanta (XPX) is a diverse group of professionals with a common goal: working collaboratively to assist business owners with a sale or business transition. XPX Atlanta is an association of advisors who provide professionalism, principles, and education to the heart of the middle market.

Their members work with business owners through all stages of the private company life cycle: business value growth, business value transfer, and owner life and legacy. Their vision: to fundamentally change the trajectory of exit planning services in the Southeast United States. XPX Atlanta delivers a collaboration-based networking exchange with broad representation of exit planning competencies. Learn more about XPX Atlanta and why you should consider joining our community by following this link.

The host of The Exit Exchange is John Ray, and the show is produced by North Fulton Business Radio, LLC, the North Fulton affiliate of Business RadioX®, in Alpharetta. The show archive can be found by following this link.

John Ray is a Gold Sponsor of XPX Atlanta.

Tagged With: alignment, business sale, Culture, due dilige, due diligence, exit planning, FIREPOWER Business Catalyst, Firepower Teams, Human Capital, John Ray, Maria Forbes, owner dependency, Span the Chasm, Steve Keck, Team Alignment, team dynamics

Why Job Descriptions are Not Effective, with Maria Forbes, FIREPOWER Business Catalyst, LLC

July 1, 2021 by John Ray

Firepower Business Catalysts
North Fulton Studio
Why Job Descriptions are Not Effective, with Maria Forbes, FIREPOWER Business Catalyst, LLC
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Firepower Business Catalysts

Why Job Descriptions are Not Effective,” with Maria Forbes, FIREPOWER Business Catalyst, LLC

Maria Forbes: [00:00:00] Job descriptions don’t work. They give us a laundry list of day-to-day tasks and credentials. We understand two things, typically, from a job description. We understand what the cognitive needs are for that role, which are, you know, what do they need to know? What’s their knowledge base? What’s the skills and education and experience that are required to fulfill this role? The other thing that the job description tells us is, as I said, the laundry list of tasks that need to be done.

Maria Forbes: [00:00:30] So, what happens when the leader says, “I wish I could get my people thinking outside the box,” which I hear a lot? Well, you’ve hired them based on this list of tactical duties and responsibilities. You didn’t hire them with the vision for them that they could make a contribution to the growth goal. So, we didn’t integrate their unique abilities into that hiring process. And that’s what we need to do to improve. So, that’s why job descriptions don’t work.

Maria Forbes: [00:01:01] When we do role descriptions, we’re adding another element to the job description that is cognitive. And the cognitive part of the mind is, it tells us how a person innately needs to execute in a role. So, we’re looking at how do they need to execute? How do they need to participate in the growth plan along with their day-to-day tasks and their knowledge base? So, it’s a much more robust description of that role.

Maria Forbes, CEO – Chief Engagement Officer, FIREPOWER Business Catalyst, LLC

Firepower Business Catalysts

Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with Human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity, through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferrable value, as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transition. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, Mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program. She is also a Board member of the Exit Planning Exchange, Atlanta Chapter.

LinkedIn

You can find the complete North Fulton Business Radio interview here. 


The “One Minute Interview” series is produced by John Ray and in the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: FIREPOWER Business Catalyst

Maria Forbes, FIREPOWER Business Catalyst, LLC

March 25, 2021 by John Ray

Firepower Business Catalysts
North Fulton Business Radio
Maria Forbes, FIREPOWER Business Catalyst, LLC
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Firepower Business Catalyst

Maria Forbes, FIREPOWER Business Catalyst, LLC (North Fulton Business Radio, Episode 343)

While many professional services firms might adequately build their financial capital, some struggle developing their human capital. Turnover and employee disengagement then follows. Maria Forbes joined host John Ray to share causes of these difficulties, why language matters, how to turn team members into long-term associates, and much more. “North Fulton Business Radio” is produced virtually from the North Fulton studio of Business RadioX® in Alpharetta.

FIREPOWER Business Catalyst, LLC

FIREPOWER’s mission is to facilitate success at every level of the organization. Whether a team is made up of five people or twenty-five, they help leaders to build a foundation for retaining their people and developing their best contributions to organizational growth.

FIREPOWER Business Catalyst’s specialties include Team Engagement, On-Boarding, Practice Management, Employee Development, Organizational Development, Leadership Development, and Employee Retention.

Company Website | LinkedIn

Maria Forbes, CEO – Chief Engagement Officer, FIREPOWER Business Catalyst, LLC

Firepower Business Catalysts
Maria Forbes, CEO, FIREPOWER Business Catalysts

Maria’s thirty-year consulting career serves privately held business owners in financial services and related fields across the U.S. Our mission is to integrate financial capital with Human capital in planning for organizational growth and continuity. Maria’s work frames the long-term trajectory of business growth and succession through people-powered structures that enable an ongoing positive impact of talent through all business life cycles.

Maria and her teams provide expertise in expanding internal capacity, through creative alignment of human values, making it possible for owners and key decision-makers to lead both their people and their businesses confidently toward the future. As a committed strategic partner to her clients, Maria makes visible the arrangement of human strengths as part of an innovative business strategy. This work optimizes organizational performance and builds transferrable value, as owners look toward a role transition and business succession.

Maria conducts a summer mentor program for college graduates and seasoned professionals who are navigating career transition. The mentor process develops personal advantage in the career marketplace and fosters confidence in communicating the best roles for a successful new career.

Maria is a Kolbe Certified Consultant, Faculty member of The Life Transitions University™, Mentor, and member of the Catholic Charities Atlanta Georgia Leadership Program. She is also a Board member of the Exit Planning Exchange, Atlanta Chapter.

LinkedIn

Questions and Topics in this Interview:

  • Why professional services firms run into obstacles developing their human capital
  • Framework versus programs and the entrepreneurial mindset
  • Why job descriptions don’t work
  • How to get new team members to be long term associates
  • Language matters: job holders to unique business contributors
  • How human capital factors into succession planning or a business transition

North Fulton Business Radio” is hosted by John Ray and produced virtually from the North Fulton studio of Business RadioX® in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: employee retention, FIREPOWER Business Catalyst, Human Capital, human capital management, Maria Forbes, organizational development, organizational performance, Team Engagement, turnover

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