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Championing Synergetic Culture® with Adam Bieber

March 19, 2025 by John Ray

Championing Synergetic Culture® with Adam Bieber, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Championing Synergetic Culture® with Adam Bieber
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Championing Synergetic Culture® with Adam Bieber, on North Fulton Business Radio with host John Ray

Championing Synergetic Culture® with Adam Bieber (North Fulton Business Radio, Episode 855)

In this episode of North Fulton Business Radio, host John Ray interviews Adam Bieber, Director of Business Development at Logic Speak and Founder of The Synergetic Culture® Company. Adam shares insights on his dual roles in managed IT and cybersecurity, and his consulting firm focused on building effective sales processes and improving company cultures. He discusses the importance of building trust between founders and their sales teams, strategies for young professionals to maximize their influence and impact, and how he uses his podcast as a business development tool. Tune in to learn how businesses can move past growth plateaus and foster a positive and effective organizational culture.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Adam Bieber, The Synergetic Culture® Company

Adam Bieber, The Synergetic Culture® Company
Adam Bieber, The Synergetic Culture® Company

Adam Bieber is the founder & CEO of The Synergetic Culture® Company, a fractional sales leadership consulting firm. Their mission is to empower organizations to WIN.

Adam is the host of the Synergetic Culture® podcast that exists to help young professionals maximize their influence and impact! Adam also serves as the Director of Business Development at Logic Speak, a managed IT and cybersecurity company.

Most importantly, Adam is the husband to an amazing wife, Katie. And Dad to the most brilliant 6-year-old, Benji.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction and Welcome to North Fulton Business Radio
00:33 Guest Introduction: Adam Bieber
00:42 Sponsor Message: Renaissance Bank
01:32 Adam Bieber’s Background and Roles
03:16 Joining Logic Speak: A Perfect Fit
05:23 Community Involvement and Networking
08:18 The Synergetic Culture Company: Origin and Mission
10:28 Podcasting as a Business Development Tool
14:32 Sales Process and Founder-Led Sales
21:42 Young Professionals: Influence and Impact
27:25 Identifying Business Needs and Success Stories
32:35 Conclusion and Contact Information
33:51 Host’s Closing Remarks

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, host of  North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Adam Bieber, Culture, cybersecurity, fractional sales, Fractional Sales Leadership, John Ray, Logic Speak, Managed IT, North Fulton Business Radio, Sales Leadership, sales processes, Synergetic Culture®, The Synergetic Culture® Company

Unlocking Sales Success with Sean Shannon, Strategic Growth Design

March 3, 2025 by John Ray

Unlocking Sales Success with Sean Shannon, Strategic Growth Design, on North Fulton Business Radio with host John Ray
North Fulton Business Radio
Unlocking Sales Success with Sean Shannon, Strategic Growth Design
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Unlocking Sales Success with Sean Shannon, Strategic Growth Design, on North Fulton Business Radio with host John Ray

Unlocking Sales Success with Sean Shannon, Strategic Growth Design (North Fulton Business Radio, Episode 847)

In this episode of North Fulton Business Radio, host John Ray interviews Sean Shannon, a fractional chief sales officer and sales expert from Strategic Growth Design. Sean shares his experience and strategies on effectively managing sales teams, establishing documented sales processes, and aligning sales and marketing efforts. He emphasizes the importance of having individual sales quotas, understanding client mixes, and creating sustainable processes. Sean also discusses the complexities of sales compensation plans, the significance of courage and emotional resilience in sales roles, and the intricacies involved in complex sales. With practical anecdotes and actionable insights, Sean provides valuable guidance for business owners looking to enhance their revenue and sales performance.

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

Sean Shannon, Strategic Growth Design

Sean Shannon loves sales. For the past three decades, he has been leading market-making sales teams in one of the most challenging industries, local broadcasting.

Sean’s teams worked with hundreds of small and medium-sized businesses to create winning sales and marketing campaigns that generated award-winning results. Sean has worked in sales and operations leadership at iHeart, Audacy and Cumulus Media, rising through the ranks as an innovator and thought leader.

As a Senior Vice President of Sales, Sean blazed a trail in training sales leaders and salespeople on the value of diagnosing sales and marketing problems before offering solutions. This approach led to marketing leading returns on advertising investment for the clients. As a Market President, Sean built market-leading brands like Q99.7 and 99x in Atlanta by focusing on the people behind those brands, the culture that underpinned them, and a structure that was responsive to the changing tides in a challenged industry.

Strategic Growth Design logoSean is now bringing those three decades of experience in building winning sales teams and winning brands to small and medium-sized businesses in Atlanta. Not simply through consulting, but through a roll your sleeves and up do it approach guided by the wisdom he’s earned in both his successes and, more importantly, in his less than optimal learning experiences (Sean doesn’t believe there’s such a thing as failure if there is learning that is applied the next time around).

Website | LinkedIn | Substack

Topics Discussed in this Interview

00:00 Introduction and Welcome to North Fulton Business Radio
01:52 Meet Sean Shannon: Sales Expert
02:57 Sean’s Sales Journey
05:54 Challenges in Sales Management
08:30 Ideal Client Profile and Value Proposition
19:49 Complex Sales and Salesperson Traits
24:30 Compensation Plans and Sales Success
29:59 Sean’s Success Stories
33:28 Conclusion and Contact Information

Renasant Bank supports North Fulton Business Radio

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $17 billion in assets and more than 180 banking, lending, wealth management, and financial services offices throughout the region. All of Renasant’s success stems from each banker’s commitment to investing in their communities as a way to better understand the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Website | LinkedIn | Facebook | Instagram | X (Twitter) | YouTube

About North Fulton Business Radio and host John Ray

With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show invites a diverse range of business, non-profit, and community leaders to share their significant contributions to their market, community, and profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media lean left. Some media lean right. We lean business.

John Ray, North Fulton Business Radio, and Owner, Ray Business Advisors
John Ray, North Fulton Business Radio, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®, and recorded inside Renasant Bank in Alpharetta.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: fractional sales, Fractional Sales Leadership, John Ray, North Fulton Business Radio, outsourced fractional sales, outsourced sales leadership, Sales, Sales Leadership, Sean Shannon, Strategic Growth Design

T. Collie with Vantage Sales Partners

July 21, 2022 by Mike

ePresence
ePresence
T. Collie with Vantage Sales Partners
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Mark Galvin and T. Collie

T. Collie/Vantage Sales Partners

Want your sales department to perform like Fortune 500 teams – for a fraction of the cost? Vantage Sales Partners has a solid history of building and leading sales teams to exceed goals in direct and indirect channels for both B2B and B2C companies. Their expertise comes from working in direct sales, business development, account management, and sell-through opportunities in a wide range of organizations – from start-ups, to small businesses, to Fortune 50 companies.

Mark Galvin/ePresence

ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged. Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with Marriott, Hyatt, Omni and IHG.

Tagged With: business branding, business podcast, business radio, Business RadioX, digital marketing, epresence podcast, epresence radio, fractional sales, How's Your ePresence?, hows your espresence, linkedin branding, Mark Galvin, online branding, Sales, Social Media, social media marketing, social media podcast, T. Collie, Thomas Collie, Vantage Sales Partners

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