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Nonprofit Fundraising Made Stronger with Mark Wilkison

October 15, 2025 by John Ray

Nonprofit Fundraising Made Stronger with Mark Wilkison, on the Good2Give podcast
Good2Give Podcast
Nonprofit Fundraising Made Stronger with Mark Wilkison
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Nonprofit Fundraising Made Stronger with Mark Wilkison, on the Good2Give podcast

Nonprofit Fundraising Made Stronger with Mark Wilkison (Good2Give Podcast, Episode 18)

In this episode of The Good2Give Podcast, hosted by DePriest Waddy and underwritten by the Community Foundation for Northeast Georgia, fundraising veteran Mark Wilkison, Principal and Partner at Columns Fundraising, shares timeless lessons on nonprofit fundraising, governance, board engagement, and major gift strategy.

With over three decades advising nonprofits across the Southeast, Mark explains why the right board can make or break an organization and how clear expectations, donor relationships, and legacy planning sustain long-term success. From practical end-of-year fundraising advice to insights on planned giving, this episode offers invaluable guidance for nonprofit leaders aiming to strengthen both their boards and their bottom line.

The Good2Give Podcast is presented by the Community Foundation for Northeast Georgia. John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX® produce the show. You can find the full archive of shows by following this link.

Key Takeaways from this Episode

  • Why governance and board recruitment come before fundraising—and how to find the “three Ws”: work, wisdom, and wealth.
  • How smaller nonprofits can attract high-caliber board members through clear expectations and written commitments.
  • Why organizations should never rely on Giving Tuesday alone.
  • Practical year-end fundraising strategies every nonprofit should be implementing before Thanksgiving.
  • How legacy gifts, IRA distributions, and planned giving can sustain mission impact for generations.

Topics Discussed in this Episode

Host DePriest Waddy with Mark Wilkison, Columns Fundraising,, on the Good2Give podcast00:00 Introduction to the Good To Give Podcast
00:22 Meet Mark Wilkinson: Fundraising Expert
00:58 The Changing Landscape of Fundraising
01:16 Board Governance and Membership
04:26 Strategies for Small Nonprofits
12:46 Year-End Fundraising Tips
18:33 Planning for 2026: Key Considerations
26:47 The Importance of Planned Giving
33:03 Final Thoughts and Contact Information

Mark Wilkison, Principal & Partner, Columns Fundraising

Mark Wilkison, Principal & Partner, Columns Fundraising, on the Good2Give podcast
Mark Wilkison, Principal & Partner, Columns Fundraising

Mark has extensive expertise in major gifts, planned giving, feasibility studies, execution of capital campaigns, strategic planning and visioning for organizations, and executive search.

A graduate of the University of Vermont, Mark has more than 35 years of consulting and fundraising experience, including serving as Vice President – Development for Children’s Healthcare of Atlanta, Chief Development Officer at Piedmont Hospital in Atlanta, Chief Development Officer for the International Life Sciences Institute, and Executive Vice President of the Phi Gamma Delta Educational Foundation. Mark’s additional Phi Gam work included serving as a field secretary for the fraternity and as Director of Graduate Services.

Mark has served as President of the Atlanta Peachtree Rotary Club and has also been involved with the Association for Healthcare Philanthropy (AHP), the Georgia Education Advancement Council (GEAC), the Georgia Association of Development Professionals (GADP), and the Partnership for Philanthropic Planning (PPP).

Mark enjoys spending time with his wife, Shari, and his two grown children, and playing an occasional round of golf.

LinkedIn

Columns Fundraising

Columns Fundraising is a strategic business and organizational development firm composed of senior executives with extensive experience in both nonprofit and private-sector leadership. The firm helps clients identify challenges, uncover opportunities, and execute customized strategies that deliver measurable results. Columns specializes in creating and implementing strategic plans for areas like healthcare, education, and community organizations, focusing on things like fundraising campaigns and studies to assess project viability.

Its integrated services encompass executive search, interim advancement staffing, nonprofit mergers, brand positioning, marketing and communications, public-private partnerships, and grant writing. Columns also provides leadership coaching and training for boards, executives, and development teams. What sets the firm apart is its commitment to senior-level involvement in every engagement. Columns’ leaders have “walked in their clients’ shoes,” bringing the insight and experience needed to accelerate growth and strengthen mission-driven organizations.

Website | LinkedIn

About the Good2Give Podcast

The Good2Give Podcast celebrates the work of donors, nonprofits, and the causes they care about. DePriest Waddy is the show’s host, and the Community Foundation for Northeast Georgia is the presenting sponsor.

The Good2Give Podcast is produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. You can find the full archive of shows by following this link. You can also find the show on all the major podcast apps, including Apple Podcasts, Spotify, and many others.

Community Foundation of Northeast Georgia

At the Community Foundation for Northeast Georgia, everything they do centers around one purpose: improving the world through the power of philanthropy.

On a fundamental level, they do that through managing funds held in trust, donated by individuals, organizations, and businesses. Most funds are donor-advised funds, similar to savings accounts. These funds are pooled for investment purposes, and their income is used to make grants for a wide variety of charitable purposes.

But the Foundation’s goals extend far beyond managing funds. They desire to strengthen the communities they serve in Gwinnett, Northeast Georgia, and beyond by providing leadership, addressing community needs, and assisting individuals and organizations with their charitable giving.

Connect with CFNEG:
Website | Facebook | LinkedIn | Twitter | Instagram

Tagged With: Atlanta philanthropy, board governance, board recruitment, charitable giving, Columns Fundraising, community foundation for northeast Georgia, DePriest Waddy, donor advised funds, donor engagement, end-of-year giving, fundraising strategy, Georgia nonprofits, Giving Tuesday, Good2Give Podcast, Legacy Gifts, major gifts strategy, Mark Wilkison, nonprofit boards, nonprofit capacity building, nonprofit fundraising, Nonprofit leadership, planned giving

Author Carl Ware, Nermin Jasani with Highland Oak Group, Dr. Crystal Champion with Eminence Physical Therapy and Karen Beavor with GCN

December 9, 2019 by angishields

Carl-Ware
Atlanta Business Radio
Author Carl Ware, Nermin Jasani with Highland Oak Group, Dr. Crystal Champion with Eminence Physical Therapy and Karen Beavor with GCN
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Carl-Ware

Carl Ware is an American success story. Born in 1943 to humble Georgia sharecroppers, he faced hardship while growing up black in the Jim Crow South. His father made history as the first black man to vote in Georgia’s Fifth Congressional District since Reconstruction.

Ware worked his way through college, taking part in the Atlanta Student Movement. Inspired by Dr. Martin Luther King Jr., he rose to become one of the most influential business leaders and philanthropists of his generation. Ware was elected to the Atlanta City Council in 1973 and later served as its first black president from 1976 to 1979. In 1979 he was named vice president of Special Markets for Coca-Cola USA.

He founded the Coca-Cola Foundation and became known as the company’s “Daring Diplomat.” As the highest-ranking African American executive at the Coca-Cola Company, Ware would become the architect of his employer’s South Africa disinvestment and the first American businessman to meet with Nelson Mandela after his release from prison in 1990. During this time, Ware proved instrumental in the fall of South Africa’s brutal system of apartheid.

In 1991 he was appointed deputy group president of Coca-Cola’s Northeast Europe Africa group. In 1993 he became the company’s first black group president, heading the Africa operations. Retiring from Coca-Cola in 2003 as head of global public affairs and administration, Ware served on the boards of Georgia Power, National Life of Vermont, Cummins, Chevron, and PGA Tour Golf Course Properties, as well as the Council on Foreign Relations, the U.S. Chamber of Commerce, and as chairman of the Metropolitan Atlanta Chamber of Commerce.

Now, for the first time, Carl Ware shares his incredible, inspiring story and how he rewrote the rules for power sharing in America. Portrait of an American Businessman: One Generation from Cotton Field to Boardroom.

Connect with Carl on LinkedIn, Twitter and Facebook.

Nermin Jasani is managing partner at Highland Oak Group, a business growth consultancy based in Atlanta Georgia and works with business owners who specifically want to grow by increasing their revenue, expanding locations or selling the business.

Her expertise is in growth and the challenges businesses face when growing. She is a former Wall Street attorney, tech start up founder, and manufacturing COO. She’s worked with hundreds of business owners in a spectrum of categories including lawyers, plastic surgeons, restaurants, construction and manufacturing plants.

Nermin is a self proclaimed nerd, avid podcast listener, and lover of Atlanta.

Connect with Nermin on LinkedIn.

White Plains, Georgia native Dr. Crystal A. Champion, PT, DPT, CLT-ALM, Cert. DN, is a Physical Therapist and a Certified Lymphedema Therapist. She has 12 years of experience in the healthcare industry. Upon graduating from Greene-Taliaferro Comprehensive High School in Greensboro, Georgia in 2000 as Valedictorian, Dr. Champion attended Georgia College & State University in Milledgeville, Georgia where she graduated Cum Laude and obtained a Bachelor of Science Degree in Health Education with a Concentration in Exercise Science in 2004. She was also initiated into Alpha Kappa Alpha Sorority, Inc in which she remains an active member in the Upsilon Alpha Omega Chapter in Gwinnett County, Georgia. Dr. Champion attended the Medical College of Georgia where she obtained a Master of Physical Therapy degree in 2006 and a Doctor of Physical Therapy Degree in 2008.

Dr. Champion has served on various committees to include the Cancer Committee, Oncology Continuous Quality Improvement Team, Unit Practice Council, and the Palliative Care Team. She has also served as a host committee member for an Atlanta signature fundraiser, Jeffrey Fashion Cares, which supports Susan G. Komen Atlanta and the Atlanta AIDS Fund. In her career, she has received accolades to include the Innovators Award for Quality/Patient Safety, a Clinical Excellence Award, and was nominated for the American Health Council Best In Patient Care Award. She is also an American Physical Therapy Association Credentialed Clinical Instructor in which she facilitates clinical experiences for students in Doctor of Physical Therapy programs.

Dr. Champion has a special interest in oncology rehabilitation and was instrumental in developing the oncology rehabilitation program as well as the outpatient lymphedema treatment program for a major hospital system in Atlanta, Georgia. She obtained her certification as a Lymphedema Therapist from the Academy of Lymphatic Studies and most recently became certified in Advanced Lymphedema Management. She is also certified in Dry Needling through the Spinal Manipulation Institute. She has lectured to breast surgery fellows at Winship Cancer Institute of Emory and participates in various community events to spread awareness about cancer survivorship.

Dr. Champion has had family and friends that have been affected by cancer and have endured horrible side-effects, leading to decline in physical functioning and a poor quality of life. Her passion for providing quality care for patients who require cancer rehabilitation and lymphedema therapy led her to start her own practice, Eminence Physical Therapy, LLC. Also, in her experience as a healthcare practitioner, she saw the need to serve cancer patients on a larger scale and encourage patients take a more holistic approach to restoring their psychological well-being, physical functioning, and quality of life as often the physical, psychological, spiritual, and emotional impairments resulting from cancer treatment are often not addressed or are improperly addressed.

This led her to establish Champions Can! Foundation for Cancer Wellness, Inc., a 501 (c)(3) nonprofit organization that promotes and advocates for cancer survivorship. She is also a published author of the book “The Elements of Cancer Survivorship: A Guide to Navigating the Journey” which is available on Amazon and aims to guide individuals and their families through their cancer journey. Dr. Champion has gained more awareness surrounding the gaps in education regarding lymphedema treatment, cancer rehabilitation, as well as the limited focus on cancer survivorship once cancer treatment has been completed. Her company strives to be the leader in providing high quality care for lymphedema treatment as well as for cancer rehabilitation.

Follow Eminence Physical Therapy and Champions Can! on Facebook.

As President and CEO of the Georgia Center for Nonprofits since 1998, Karen Beavor has led GCN’s growth into a leading state association empowering nonprofits through education, advocacy, research, consulting and business support services. The GAgives movement is led by GCN in collaboration with a statewide coalition of supporters and volunteers.

Karen has served as a board member or advisory board member of a variety of civic and nonprofit organizations including the Unemployment Services Trust; National Nonprofit Risk Management Center; and The Foundation Center–Atlanta. Karen has received the Martin Luther King Leadership award and the Harvard Business School Club of Atlanta’s Community Leader Award. She is a member of the 2000 class of Leadership Atlanta and 2003 Coca-Cola Diversity Leadership Academy,and a graduate of Agnes Scott College.

Follow GCN and GAgives on Facebook.

Topics and Questions in This Interview

  • Why did Carl Ware write this book now?
  • What were some of Care Ware’s lasting achievements at Coke?
  • Carl Ware’s time as President of Atlanta City Council
  • The Ware Report and how it’s elements are needed in business today
  • What types of business does Highland Oak Group work with?
  • What are some top recommendations for businesses that want to grow?
  • What sets apart successful businesses from ones that struggle?
  • What services are provided by Eminence Physical Therapy?
  • How did Dr. Crystal Champion become interested in physical therapy?
  • Why is lymphedema and how is it treated?
  • Why is cancer rehabilitation so important?
  • Champions Can! Foundation for Cancer Wellness
  • What is GAgives?
  • How much money has GAgives raised?
  • Who can participate in GAgives?

Tagged With: Expanding locations, GAgives, Georgia Center for Nonprofits, Giving Tuesday, growth consultant Atlanta, Lawyer consultant, lymphedema, medical practice consulting, physical therapy

Don’t Be A Chump! Check for a Lump!

November 4, 2017 by Karen

Phoenix Business Radio
Phoenix Business Radio
Don't Be A Chump! Check for a Lump!
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Don’t Be A Chump! Check For a Lump! with Founder and CEO, Holly Rose and Business Development Manager, Desire’e Hardge

Don’t be a Chump! Check for a Lump! is celebrating 8 years as a proud Arizona Local 501c3 Non-profit. Their mission is to make a difference in the fight against breast cancer through education, prevention, direct assistance with free wigs, mammograms and treatment in Arizona.

CEO Holly Rose founded the organization after her long and intensive battle with breast cancer at the age of 38. She witnessed and experienced the lack of support and information on breast cancer and breast health in general, which brought about depression coupled with hopelessness and isolation, at the most vulnerable time in her life.  With two small kiddos and a husband, Holly vowed to herself that she was not going to allow this cancer to consumer her life, nor take her from her babies. From her trials and tribulations birthed Don’t be a Chump! Check for a Lump! in 2010. For Holly it’s about empowering women and young girls to take charge of their lives through education, prevention and awareness. Also, to help support those who are battling  breast cancer, and to let them know that they are not alone and they do not have to go through it alone. That is why Don’t be a Chump! Check for a Lump! goes out into communities and offers free mammograms, education and prevention, custom wigs and direct assistance.  Because they believe that one’s health is priceless, and women should never have to choose between health or mortgage/rent etc., and awareness is power.

Over the past 7 years this organization has provided over a 1,000 custom wigs to women that are currently undergoing chemotherapy, at a cost of $250 (free of charge) and averaging one client per day. They have provided over 85 mammograms, since 2015 and over 30 women in follow-up care (diagnostic testing recommended including ultrasounds and biopsy). And have outreached to tens of thousands through their annual magazine, presentations and comprehensive workshops.
 

Together we can make a difference in the fight against breast cancer!

Don’t be a Chump! Check for a Lump!
https://www.youtube.com/watch?v=igCGMDWqPLc

Client Testimonies 

https://www.youtube.com/watch?v=WPLnN4A6KN4

Don’t be a Chump! Check for a Lump!
13809 N. 19th Ave
Phoenix, AZ 85023
IRS: 27-4626148
Website – www.checkforalump.org
Twitter – Hollyrose@checkforalump
Facebook- Don’t Be a Chump! Check for a Lump!
LinkedIn – Holly Rose or Desiree Hardge

Tagged With: Giving Tuesday, mammograms, Pink Out 5K, Wig Out Gala, wig program for breast cancer

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