

Troy Cobb, Cinch I.T. (North Fulton Business Radio, Episode 366)
For Troy Cobb, transferring his IT experience and skills from the Marine Corps to owning a Cinch I.T. franchise in Atlanta was a perfectly natural progression. In this conversation with host John Ray, Troy shares the values that set Cinch I.T. apart from its competitors, explains why customer experience is such an emphasis for his firm, offers advice for other veterans thinking about business ownership, and much more. North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.
Cinch I.T.
Cinch I.T., Inc. was established in 2004. Like so many computer support companies, it started as a one-man shop in a 10×10 office with no windows. But even then, the focus was on building great relationships with their clients. Over the years, Cinch I.T. has been fortunate enough to see unbelievable growth.
They have added some of the most brilliant minds in our industry to the team, expanded into a 12,000 sq ft corporate office complex, and we have been honored to receive numerous awards, including being named one of the Top 501 Managed Service Providers Globally by Future Channels.
Cinch I.T. has established itself as one of the most highly-regarded I.T. company and computer service providers in the United States. The reason is simple. They have spent years shaping the entire company to meet YOUR needs.
With Support plans designed to create lasting relationships, together they ensure immediate and long-term success.
Company website | LinkedIn | Facebook | Twitter
Troy Cobb, Owner/Sales Director, Cinch I.T.

Troy Cobb became the owner and sales director for the Cinch I.T. Atlanta office in January 2020.
Troy is a USMC Desert Shield/Storm Veteran with over 20 years of experience in the I.T. industry. Originally from New Jersey. he has lived in Atlanta for over twenty years.
Questions and Topics in This Interview
- Troy’s military service and business career
- Why Troy chose to open a Cinch I.T. franchise
- As a veteran-owned business, Troy’s advice for veterans who want to own their own business
- Information Technology services
- Compliance
- Cybersecurity
- Ransomware attacks
North Fulton Business Radio is hosted by John Ray, and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.
Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management and financial services offices in Mississippi, Alabama, Tennessee, Georgia and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.








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