Business RadioX ®

  • Home
  • Business RadioX ® Communities
    • Southeast
      • Alabama
        • Birmingham
      • Florida
        • Orlando
        • Pensacola
        • South Florida
        • Tampa
        • Tallahassee
      • Georgia
        • Atlanta
        • Cherokee
        • Forsyth
        • Greater Perimeter
        • Gwinnett
        • North Fulton
        • North Georgia
        • Northeast Georgia
        • Rome
        • Savannah
      • Louisiana
        • New Orleans
      • North Carolina
        • Charlotte
        • Raleigh
      • Tennessee
        • Chattanooga
        • Nashville
      • Virginia
        • Richmond
    • South Central
      • Arkansas
        • Northwest Arkansas
    • Midwest
      • Illinois
        • Chicago
      • Michigan
        • Detroit
      • Minnesota
        • Minneapolis St. Paul
      • Missouri
        • St. Louis
      • Ohio
        • Cleveland
        • Columbus
        • Dayton
    • Southwest
      • Arizona
        • Phoenix
        • Tucson
        • Valley
      • Texas
        • Austin
        • Dallas
        • Houston
    • West
      • California
        • Bay Area
        • LA
        • Pasadena
      • Colorado
        • Denver
      • Hawaii
        • Oahu
  • FAQs
  • About Us
    • Our Mission
    • Our Audience
    • Why It Works
    • What People Are Saying
    • BRX in the News
  • Resources
    • BRX Pro Tips
    • B2B Marketing: The 4Rs
    • High Velocity Selling Habits
    • Why Most B2B Media Strategies Fail
    • 9 Reasons To Sponsor A Business RadioX ® Show
  • Partner With Us
  • Veteran Business RadioX ®

Fun, Greenspace, and the Arts in Alpharetta, with Morgan Rodgers, Director of Recreation, Parks, and Cultural Services, City of Alpharetta

April 17, 2024 by John Ray

Morgan Rodgers, Director of Recreation, Parks, and Cultural Affairs, City of Alpharetta

Fun, Greenspace, and the Arts in Alpharetta, with Morgan Rodgers, Director of Recreation, Parks, and Cultural Services, City of Alpharetta (North Fulton Business Radio, Episode 764)

Morgan Rodgers, the Director of Recreation, Parks and Cultural Services for the City of Alpharetta, joins host John Ray on this edition of North Fulton Business Radio. As the “Minister of Fun,” Morgan discusses the myriad of activities and services offered by the City of Alpharetta to enhance the community’s quality of life. From the extensive network of parks and greenspaces designed for accessibility and community engagement to innovative arts and music programs aimed at enriching residents’ experiences, Alpharetta showcases its commitment to being a vibrant, fun-filled city. The episode also touches on bond-funded projects enhancing the city’s infrastructure, community-driven initiatives like the rebuilding of the Wacky World playground at Wills Park, and the strategic use of music and the arts to foster a dynamic community atmosphere. Additionally, Morgan shares unique offerings like adult sports leagues, community agriculture, and health and wellness programs, underscoring Alpharetta’s imaginative approach to community service and engagement.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Morgan Rodgers, Director of Recreation, Parks, and Cultural Services, City of Alpharetta

Morgan Rodgers is an experienced recreation and parks professional with extensive and varied leadership experience. He currently serves as the Director of Recreation, Parks, and Cultural Services for the City of Alpharetta, Georgia.

Prior to his role in Alpharetta, Rodgers held director-level positions with the City of Roswell, Georgia Lockheed Employee Recreation Club, Jekyll Island Authority, Rome/Floyd County Recreation Authority, and Moore County, North Carolina.

Rodgers holds a Bachelor of Science degree in Recreation and Parks Administration from Clemson University, where he graduated with honors.

He is a Certified Park & Recreation Professional (CPRP) and has been recognized with the Mike Daniels Leadership Award and Roy Hammond Leadership Award from the Georgia Recreation and Parks Association.

In addition to his professional work, Rodgers is also an author, having published four books: three novels, Family Business, Past Sins, Timing…The Key to Life, and a management book, One Line Management.

Website | Facebook | Instagram | X (Twitter)

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:23 Introducing Morgan Rogers: Alpharetta’s “Minister of Fun”
01:48 Exploring Alpharetta’s Parks, Recreation, and Cultural Services
04:56 Morgan Rogers: A Lifetime in Recreation and Parks
07:45 Alpharetta’s Commitment to Greenspace and Community Connectivity
12:40 Revamping Wacky World: A Community-Built Playground
17:04 Bond Projects and Enhancements in Alpharetta
21:30 Alpharetta: A Music City with a Plan
26:14 Innovative Programs and Future Plans
30:43 Closing Remarks and Resources

About North Fulton Business Radio and host John Ray

With over 760 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Alpharetta, arts, City of Alpharetta, cultural affairs, cultural services, greenspace, John Ray, Minister of Fun, Morgan Rodgers, Music City, North Fulton Business Radio, parks, recreation

Mitigating Cyber Liability and Technology Risk, with Craig Sekowski and Ralph Pasquariello, The Tech Collective

April 15, 2024 by John Ray

Craig Sekowski and Ralph Pasquariello, The Tech Collective
North Fulton Business Radio
Mitigating Cyber Liability and Technology Risk, with Craig Sekowski and Ralph Pasquariello, The Tech Collective
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Craig Sekowski and Ralph Pasquariello, The Tech Collective

Mitigating Cyber Liability and Technology Risk, with Craig Sekowski and Ralph Pasquariello, The Tech Collective (North Fulton Business Radio, Episode 763)

On this episode of North Fulton Business Radio, host John Ray welcomes Craig Sekowski and Ralph Pasquariello of The Tech Collective, a technology risk management and cyber liability consulting firm. Craig, Ralph, and the rest of their colleagues at The Tech Collective leverage over 85 years of combined experience to provide technology-based solutions for solving business problems, focusing on IT security, cyber liability, and breach coaching, among others. The company serves small to large businesses, focusing particularly on those making over $50 million in revenue, across various sectors, including healthcare, legal, and manufacturing. Craig and Ralph discuss the widespread issue of companies being underinsured for cyber liability and how their unique approach, including a four-step process and use of advanced analytics, helps right-size cyber insurance coverages for businesses. They underscore the critical importance of having adequate cybersecurity measures and insurance in place to mitigate risks and ensure business continuity in the event of a cyber event.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Craig Sekowski, Senior Managing Partner, The Tech Collective

Craig Sekowski, The Tech Collective
Craig Sekowski, The Tech Collective

Craig Sekowski is a seasoned executive with 25+ years’ experience in IT and FinTech. He leads The Tech Collective, acting as their CEO, optimizing technology and security for major clients.

Craig’s strategic collaboration with corporate CIOs drives innovation, product delivery, and key partnerships with companies like, Enlace Health, Fiserv, Truist, Ethos Labs, TIAA, Home Depot, AT&T, Carrier and British Telecom.

Craig’s results-driven approach makes him a respected leader in IT innovation and strategy.

LinkedIn

Ralph Pasquariello, Senior Partner, Cyber Liability Specialist, The Tech Collective

Ralph Pasquariello, Senior Partner, Cyber Liability Specialist, The Tech Collective
Ralph Pasquariello, The Tech Collective

For the past 14 years, Ralph Pasquariello has been moderating and speaking at dozens of conferences and panels on Cyber Liability & Data Breach Risk Management. He has hosted educational seminars on Cyber exposure for professional associations of all industries, including Operational Technology and Intellectual Technology. Ralph’s Cyber Liability expertise has qualified him to present at over 100 events.

Ralph works with the FBI, GBI, and US Secret Service on the Atlanta Cyber Fraud Task Force. He is former Executive Committee Chairman for the Greater North Fulton Chamber of Commerce Tech400 Board, Cyber Symposium and an advisor to the Georgia Tech Research Institute.

LinkedIn

Topics Discussed in this Episode

00:00 Introduction to North Fulton Business Radio
01:23 Meet the Tech Collective: Innovators in Technology Solutions
01:35 Exploring the Services and Expertise of the Tech Collective
02:57 The Critical Importance of Cybersecurity and Insurance
05:53 Deep Dive into Cyber Liability and Insurance Insights
11:17 The Tech Collective’s Approach to Cyber Risk Management
25:23 Success Stories and the Impact of Proper Cyber Insurance
30:07 How to Connect with the Tech Collective
30:49 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: Craig Sekowski, cyber liability, cybersecurity, data breach coaching, data breach risk management, it security, it services, John Ray, North Fulton Business Radio, Ralph Pasquariello, Technology, The Tech Collective

Personal Renewal Through Aesthetic Treatments, with Dr. Vincent Zubowicz, Thrive Medical Spa

April 15, 2024 by John Ray

Dr. Vincent Zubowicz, Thrive Medical Spa
North Fulton Business Radio
Personal Renewal Through Aesthetic Treatments, with Dr. Vincent Zubowicz, Thrive Medical Spa
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Dr. Vincent Zubowicz, Thrive Medical Spa

Personal Renewal Through Aesthetic Treatments, with Dr. Vincent Zubowicz, Thrive Medical Spa (North Fulton Business Radio, Episode 762)

This episode of North Fulton Business Radio, hosted by John Ray, features the Medical Director of Thrive Medical Spa, Dr. Vincent Zubowicz. Dr. Zubowicz shares insights into the spa’s services and his extensive background in plastic and reconstructive surgery. The conversation delves into the distinctions between aesthetic, plastic, and reconstructive surgery, and the comprehensive offerings at Thrive Medical Spa. Dr. Zubowicz emphasizes the importance of selecting experienced professionals in the medical spa industry, noting the qualifications of his team. The discussion also touches on the evolution of aesthetic treatments, including the introduction of lasers, ultrasound technology, Botox, and fillers, emphasizing a more targeted approach to cosmetic improvements. The episode highlights the significance of proper patient consultation and matching problems with appropriate solutions, advocating for safety and effectiveness in treatments.

Special Offer: Lisa Konz, Thrive’s marketing director, also appeared on the show, detailing a special offer for North Fulton Business Radio listeners. Receive 20% off your first medical spa service of any kind by mentioning this show. This offer expires on December 31, 2024. Contact Lisa or call Thrive at 470-462-2915 to book your appointment.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Dr. Vincent Zubowicz, Medical Director, Thrive Medical Spa

Dr. Vincent Zubowicz, Thrive Medical Spa
Dr. Vincent Zubowicz, Thrive Medical Spa

Heading the helm at Thrive is Vincent Zubowicz, MD, a seasoned plastic surgeon with decades of experience as both provider and manager in the realm of aesthetic services. With a remarkable track record, Dr. Zubowicz previously served as Medical Director of the Center for Plastic Surgery for 25 years. His expertise also extended to roles such as Director of the Cleft Lip and Palate Clinic at Children’s Healthcare of Atlanta and Assistant Director of the Emory Aesthetic Center. Notably, he successfully raised three accomplished daughters alongside his professional pursuits.

Throughout his career, Dr. Zubowicz has remained academically active, including authoring multiple chapters in esteemed professional textbooks and co-writing papers for various surgical journals. A renowned and sought-after speaker, he has delivered lectures on a wide array of topics. Holding a prestigious academic position within the Emory University Department of Surgery further underscores his dedication to advancing medical knowledge. He is a Plastic and Reconstructive Double Board-Certified Surgeon who is a Clinical Professor of Surgery at Emory University. His commitment to excellence led to him being voted the Emory Plastic Surgery Residency’s Professor of the Year.

Dr. Zubowicz’s passion also extends internationally, as he has journeyed to provide care for patients in remote clinics, even in distant Bangladesh and Ecuador. These medical missions have special significance since his daughter, a general surgeon, has joined him on multiple occasions.

Thrive Medical Spa

Thrive Medical Spa, led by Vincent Zubowicz, MD, in Milton, offers a seamless blend of advanced plastic surgery and rejuvenating medical spa treatments. Their expert team is dedicated to enhancing both inner confidence and outer beauty, providing personalized solutions that range from surgical procedures to non-invasive therapies. Injectable treatments such as Botox and fillers have grown in popularity, and they pride themselves on having the best and most highly trained providers in the business. With a commitment to safety, innovation, and exceptional results, Thrive Medical Spa stands as a premier destination for comprehensive aesthetic care in the heart of Milton.

Website | Facebook | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:15 Introducing Thrive Medical Spa with Dr. Vincent Zubowicz
04:14 The Evolution of Aesthetic Surgery and Medical Spas
07:12 Navigating the Complex World of Cosmetic Procedures
16:13 The Future of Medical Spas and Aesthetic Services
17:18 Choosing Thrive Medical Spa: Location and Services
24:03 Final Thoughts and Special Offer for Listeners
25:19 Closing Remarks and Additional Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: aesthetic surgery, Botox, cosmetic improvements, cosmetic procedures, Dr. Vincent Zubowicz, fillers, hormone replacement therapy, John Ray, Lisa Konz, medical spa, North Fulton Business Radio, Plastic Surgery, reconstructive surgery, Thrive Medical Spa, ultrasound

Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

April 11, 2024 by John Ray

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties
North Fulton Business Radio
Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Navigating the North Fulton Real Estate Market, with Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties (North Fulton Business Radio, Episode 761)

In this episode of North Fulton Business Radio, host John Ray interviews Pam Santoro, a realtor with Berkshire Hathaway Home Services Georgia Properties. Pam shares her journey from a computer science background to a successful 20-year career in real estate, highlighting her expertise in the North Fulton region. The discussion covers current market dynamics, including the effects of low supply and high demand, interest rates, and the importance of strategic property upgrades for sellers. Pam also shares insights on the aging population’s real estate needs, including aging in place, and introduces her book on the subject. Additionally, the conversation touches on the importance of home staging, the “three P’s” of property marketing, and personal success stories that underscore Pam’s dedication to her clients.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties
Pam Santoro, Berkshire Hathaway HomeServices Georgia Properties

Pam Santoro’s passion for people, homes, and business sparked her career in real estate. Originating from a family that moved from the Pittsburgh, Pennsylvania, area to Kansas City, Missouri, and then to Alpharetta, Georgia, Pam understands the emotional journey of relocation firsthand. She recalls a poignant moment during their first move when her daughter inquired if the family would need to find new relatives along with new friends. This personal experience deeply informs her empathetic approach to helping families find their ideal homes. Santoro is a seasoned real estate agent within the Luxury Collection at Berkshire Hathaway HomeServices Georgia Properties. She holds a Bachelor of Science degree in Computer Science and Business from Robert Morris University.

Currently, she is an active member of several prestigious organizations, including the Atlanta Board of Realtors, the Georgia Association of Realtors, and the National Association of Realtors, and she has earned designations such as Luxury Specialist, Accredited Relocation Specialist, and 55+ Realty Advisor Specialist. She is also involved with the Women’s Council of Realtors, the Greater North Fulton Chamber of Commerce, and the Alpharetta Business Association.

Santoro’s professional achievements are numerous and include receiving the Five Star Award continuously from 2000 to 2024 and being named North Fulton’s Best Realtor by Family Life Publications in 2021 and 2019. In 2018 and 2014, the Greater North Fulton Chamber of Commerce named her Ambassador of the Year, and in 2023, she received the Community Builder Award. In 2015, she was inducted into the Berkshire Hathaway Honor Society. Her leadership roles have included serving as President of the American Business Women’s Crabapple Chapter from 2011 to 2013, where she was also recognized as the Woman of the Year in 2011, and as the WCR Member of the Year in 2010.

Beyond her awards, Pam is deeply involved in her community through her roles as chair for her church’s Married Couples Group, coordinator for Aging Well Workshops, originator and coordinator for the Senior Resource Alliance of North Atlanta, a member of the National Aging in Place Council, and a co-author of Difficult Aging in Place Conversations: What Industry Experts Have to Say. Her comprehensive involvement and contributions underscore her dedication to her profession and community.

Website | LinkedIn | Facebook | Instagram | X (Twitter)

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:26 Introducing Pam Santoro: A Journey from Computer Science to Real Estate
01:37 The Art of Real Estate: Pam’s Approach and Market Insights
08:27 Aging in Place: Insights and Safety Tips
14:31 Staging Homes for Seniors: Maximizing Value with Minimal Investment
17:35 Marketing Mastery: The Three P’s of Property Sales
18:32 Navigating the North Fulton Real Estate Market
22:46 A Heartwarming Success Story: Helping Stanley
26:14 Closing Remarks and Resources

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: aging in place, Berkshire Hathaway Home Services, John Ray, North Fulton, North Fulton Business Radio, Pam Santoro, realtor, residential real estate, Senior Resource Alliance of North Atlanta, seniors

Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network

April 10, 2024 by John Ray

Jack Murphy and Nancy Diamond, North Fulton Improvement Network
North Fulton Business Radio
Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Jack Murphy and Nancy Diamond, North Fulton Improvement Network

Addressing the Workforce Housing Crisis in North Fulton, with Jack Murphy and Nancy Diamond, North Fulton Improvement Network (North Fulton Business Radio, Episode 760)

This episode of North Fulton Business Radio featured guests Jack Murphy and Nancy Diamond from the North Fulton Improvement Network. Jack and Nancy joined host John Ray to discuss the pressing issue of workforce housing, namely, affordable housing for essential workers, in North Fulton. The North Fulton Improvement Network started its work as the North Fulton Poverty Task Force, and evolved its focus towards addressing the broader economic development issue of accessible housing for those earning middle incomes, including teachers, nurses, and public officers. The dialogue also touched upon how this housing crisis impacts local schools, healthcare, and the overall economic development of North Fulton. Jack and Nancy emphasized the importance of community awareness, the role of government, private sector, and non-profit collaboration in addressing the issue, as well as potential solutions like changes in zoning laws and engaging the faith community in housing projects. The episode is a call to action for North Fulton residents and businesses to acknowledge and work on solutions for the workforce housing shortage.

To view the Future First: North Fulton Summit held on February 20, 2024, mentioned during the show, follow this link.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

North Fulton Improvement Network

In 2014, a group of nonprofit and community leaders joined forces as the North Fulton Poverty Task Force to focus on raising awareness for the needs of those living and working in the community who experience financial vulnerability. However, as our research demonstrated that living in our region is challenging at multiple income levels — including those well above poverty — we renamed our organization the North Fulton Improvement Network. Now, we are a think tank that gathers research, resources, and perspectives on the interconnected issues impacting our community.

The North Fulton Improvement Network serves as a platform to provide education on the reality of living in North Fulton County and to bring together resources that currently address financial vulnerability. We are a network made up of the whole community — businesses, stakeholders, nonprofits, faith-based organizations, political leaders, and the general public. With a central belief that we need all hands on deck to address these systemic issues, NFIN works to make North Fulton a thriving, equitable, and affordable community.

NFIN serves the six cities that comprise Georgia’s North Fulton region: Alpharetta, Johns Creek, Milton, Mountain Park, Roswell, and Sandy Springs. We center our work on five main areas— 1) workforce housing, (2) income and employment, (3) transportation, (4) child well-being, and (5) food insecurity. All of these aspects of community both impact and are impacted by financial vulnerability. By supporting innovative private and public solutions that address one or more of these fields, we believe that we can build a North Fulton that is thriving and prosperous for all community members.

Website | LinkedIn | Facebook | Instagram | Twitter | YouTube

Jack Murphy

Jack Murphy
Jack Murphy

Jack Murphy is a volunteer with The Society of St. Vincent de Paul and is Chair of the North Fulton Improvement Network. He is also in his 21st year of working for the Metro Atlanta Chamber of Commerce.

Prior to the Chamber, Jack worked for and with Fortune 500 companies in operations, human resources, training, and quality areas. Jack was a senior adjunct profession for Quality & Operations Management at Keller Graduate School for 14 years.

He has served on both the National and Georgia Boards of The Society of St. Vincent de Paul, responsible for Diversity, Advocacy, & Systemic Change. Jack currently is national SVDP chair of Systemic Change and Advocacy.

Jack received a BA in psychology from Belmont Abbey College and a M.Ed. from the UNC-Greensboro.  Jack and his wife Nancy, a retired elementary school principal, have two grown daughters and two grandchildren.  They live in Alpharetta, Georgia.

LinkedIn

Nancy Diamond

Nancy Diamond
Nancy Diamond

Nancy Diamond is a Project Manager with Schmit & Associates, a real estate development firm, creating town center revitalization in communities all around the metro area.

Nancy served 8 years as a Roswell City Council Member, including a term as Mayor Pro Tem, with liaison positions with Community Development, Transportation, Recreation & Parks, and Public Safety.

In addition to her work with the North Fulton Improvement Network, Nancy has been active in area non-profit organizations, including board leadership positions in the STAR House Foundation, WellStar North Fulton Hospital, and the Roswell Rotary Club.

A native of Atlanta and a 42-year North Fulton resident, Nancy worked at Turner Broadcasting in the early years of CNN, then became a freelancer in sports television graphics. While raising her two daughters, she worked from home, first developing a corporate gift service, and later as a mortgage loan originator.

Nancy and her husband, Glenn, now relish the role of grandparents to 8-year-old Owen.

LinkedIn

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:23 Introducing Jack Murphy and Nancy Diamond from North Fulton Improvement Network
01:56 The Mission of North Fulton Improvement Network: Addressing Workforce Housing
03:02 From Poverty Task Force to Housing Focus: The Evolution of the North Fulton Improvement Network
04:17 The Economic and Social Impact of Workforce Housing
06:11 Understanding Affordable Housing: Definitions and Implications
07:50 Why Workforce Housing Matters to North Fulton
08:50 Challenges and Solutions in Affordable Housing
11:20 The Role of Government and Economic Development in Housing
18:42 Private Enterprise and Housing Solutions
20:46 The Impact of Housing on Schools and Communities
22:37 Exploring the Shift in Neighborhood Dynamics
23:21 The Housing Industry Disruption and Generational Preferences
24:38 Addressing Teacher Housing Challenges
25:56 Collaborative Solutions for Housing and Community Improvement
35:02 The Role of Faith-Based Organizations in Affordable Housing
37:09 Engaging Businesses and Communities in Housing Solutions
41:48 Closing Remarks and Resources for Further Engagement

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

 

Tagged With: Affordable housing, Alpharetta, essential workers, Jack Murphy, John Ray, Johns Creek, Milton, Mountain Park, Nancy Diamond, North Fulton Business Radio, North Fulton Improvement Network, North Fulton Poverty Task Force, Roswell, Sandy Springs, workforce housing

Should You Discount Your Services When You’re Starting Out?

April 8, 2024 by John Ray

Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset
North Fulton Studio
Should You Discount Your Services When You're Starting Out?
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Should You Discount Your Services When You're Starting Out?, John Ray, The Generosity Mindset

Should You Discount Your Services When You’re Starting Out?

John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing can anchor client expectations of price and value, making it hard to adjust perceptions of value later. Ray advocates engaging in value conversations with clients before discussing pricing and positioning services as an investment with a return.

This episode was adapted from the August 17, 2023 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Embarking on the Price and Value Journey
00:05 The Pitfalls of Discount Pricing for New Businesses
01:17 Understanding the Anchoring Effect in Pricing
02:18 A Real-Life Example of Anchoring: The Athletic
03:52 Navigating Business Challenges with Value Conversations
06:04 Crafting Service Options and Setting Prices
06:58 Laying the Foundation for Long-Term Business Success
07:28 Exploring Further: The Generosity Mindset Book

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: discounting, John Ray, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, The Generosity Mindset, value, value pricing

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI

April 8, 2024 by John Ray

Stephen Wilson WSI
North Fulton Business Radio
Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Stephen Wilson WSI

Strategies for Effective Digital Marketing and Brand Storytelling, with Stephen Wilson, WSI (North Fulton Business Radio, Episode 759)

Host John Ray welcomed Stephen Wilson, Owner and Principal Consultant with WSI, to this edition of North Fulton Business Radio. Stephen shared his journey from the restaurant business through environmental engineering to digital marketing, highlighting his deep understanding and passion for helping businesses enhance their online presence. He elaborated on the unique, bespoke approach WSI takes to assist businesses in leveraging their untapped potential through digital marketing strategies. The interview covers vital topics such as the importance of storytelling, brand development, local marketing strategies, and the common pitfalls in digital asset management. Stephen emphasizes the significance of forming an emotional connection with potential customers and the challenges businesses face when trying to manage digital marketing efforts independently.

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Stephen Wilson, Owner & Principal Consultant, WSI

Stephen Wilson, WSI
Stephen Wilson, WSI

Stephen Wilson is the Principal Digital Marketing Consultant with WSI in Roswell, GA. Utilizing his 30+ years of business experience in hospitality and environmental engineering and leveraging WSI’s expertise in digital marketing, Stephen helps his clients with all their online marketing needs.

Prior to his role at WSI, Stephen worked in business development and operations and played a pivotal role in turning a business services startup into a thriving, multi-location operation. He has firsthand knowledge of the difficulties faced by small, expanding businesses and uses his expertise to provide affordable solutions that produce quantifiable outcomes and long-term growth.

Stephen is passionate about communicating the stories of his clients in a meaningful way that helps each client connect with their customers. Leveraging his extensive experience, Stephen offers cost-effective, results-driven solutions, ensuring measurable outcomes and fostering long-term growth for the businesses he partners with.

WSI is a global leader in digital marketing solutions, offering businesses innovative strategies to enhance their online presence and achieve growth. Their team of experts specializes in a comprehensive range of services for every marketing goal. Website design, brand development, online advertising, social media management, search engine optimization (SEO), and digital marketing strategy.

WSI doesn’t believe in the “one-size-fits-all” approach to digital marketing. Instead, they take the time to understand your organization and customers, so they can recommend a strategy based on your individual business needs.

Working with WSI means your business will partner with one of the most stable and experienced digital marketing companies out there. Their clients benefit from over 25 years of global experience, support, and stability. WSI has supported over 150,000 brands across multiple industries to help them effectively embrace digital across their business operations.

Website | LinkedIn | Facebook | Instagram

Topics Discussed in this Episode

00:00 Welcome to North Fulton Business Radio
01:36 Introducing Stephen Wilson from WSI Digital Marketing
02:26 Stephen Wilson’s Unique Journey to Digital Marketing
05:07 The Essence of Digital Marketing for Businesses
07:06 The Power of Storytelling in Branding
09:38 Going Local: Tailoring Your Digital Marketing Strategy
11:23 Addressing Common Digital Marketing Challenges
15:03 Crafting a Compelling Digital Presence: Strategy and Execution
20:28 The Importance of a Well-Designed Website
22:23 How to Connect with Stephen Wilson and WSI Digital Marketing
23:30 Closing Remarks and Resources for Business Success

About North Fulton Business Radio and host John Ray

With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in our community like no one else. We are the undisputed “Voice of Business” in North Fulton!

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” North Fulton Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX – North Fulton, and Owner, Ray Business Advisors

John Ray is the host of North Fulton Business Radio. The show is recorded and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, and many others.

The studio address is 275 South Main Street, Alpharetta, GA 30009.

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

 

Renasant BankRenasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has become one of the Southeast’s strongest financial institutions, with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Tagged With: brand development, brand storytelling, Branding, digital marketing, John Ray, local marketing, North Fulton Business Radio, search engine optimization, Stephen Wilson, storytelling, website, WSI

From Chaos to Professionally Organized Calm, with Cori McDougald, Meat & Potatoes Organizing 

April 8, 2024 by John Ray

Cori McDougald, Meat and Potatoes Organizing
Minneapolis St. Paul Business Radio
From Chaos to Professionally Organized Calm, with Cori McDougald, Meat & Potatoes Organizing 
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Cori McDougald, Meat and Potatoes Organizing

From Chaos to Professionally Organized Calm, with Cori McDougald, Meat & Potatoes Organizing (Minneapolis-St. Paul Business Radio, Episode 41)

On this episode of Minneapolis-St. Paul Business Radio, host John Ray welcomes Cori McDougald, Founder and Owner of Meat and Potatoes Organizing. Cori shares her unique journey, from being an Olympic weightlifter to discovering her passion for professional organizing. She talks about the importance of creating functional and peaceful living spaces for busy individuals and families, highlighting how her personal experiences with her child’s sensory needs inspired her to start her business. Cori explains the comprehensive process of professional organizing, from consultation to project completion, emphasizing decluttering and optimizing spaces based on individual preferences. She also discusses the spectrum of clients she serves, from those who need one-time projects to others who benefit from ongoing support. Cori shares memorable projects, the geographical areas her team covers, and her goal to help more people transform their lives by decluttering and organizing their spaces.

The host for this episode of Minneapolis-St. Paul Business Radio was John Ray. The show is produced virtually by the Minneapolis St. Paul studio of Business RadioX®.

Cori McDougald, Founder and Owner, Meat & Potatoes Organizing

Cori started Meat & Potatoes Organizing because she wanted to help people get down to the basics in life—the meat & potatoes. Personally, she found so much freedom in downsizing, decluttering, and creating organization systems in her own life and she loves sharing this experience with others.

Call her crazy, but her favorite organization projects are garages & basements. (She also loves organizing all other parts of the home.) She grew up competing in Olympic weightlifting, and she absolutely LOVES lifting heavy objects and doing physical work. Anytime she can move and sweat, she is happy!

In her non-organizing time, she loves to hang out with her two boys, Thor & Magnus. Her husband Damon does security consulting (mostly from home now, thanks to Covid) and they enjoy skiing and snowboarding together in the winter. Her happy and licky dog, Jellybean, is her only little girl and by little, she means BIG, sweet, Doberman!

LinkedIn

Meat & Potatoes Organizing

Meat & Potatoes Organizing is a women-owned and operated professional organizing company based in the Twin Cities Metro Area and has recently grown into the locations of La Crosse, Meat & Potatoes OrganizingWisconsin; Brainerd, Minnesota; and Rochester, Minnesota. They are currently the largest team of experienced organizers in the Midwest and pride themselves on efficiency, honesty, integrity, and just plain ‘ole gettin’ sh!t done!

Their sole purpose is to partner with individuals, businesses, and government agencies to create functional and beautiful spaces. With a proven system for decluttering and organizing, Meat & Potatoes Organizing clients are guaranteed an organized space that will simplify their daily lives and reduce stress.

Website | Instagram | Facebook | LinkedIn

Topics Discussed in this Episode

00:00 Welcome to Minneapolis-St. Paul Business Radio
00:23 Meet Cori McDougald: From Olympic Weightlifter to Professional Organizer
00:42 The Philosophy Behind Meat and Potatoes Organizing
01:37 The Journey from Fitness to Organizing: A Personal Story
04:37 The Impact of Organizing on Mental Health and Performance
07:55 Exploring the World of Professional Organizing
14:38 The Transformative Power of Organizing: Client Stories
29:52 How to Get Started with Meat and Potatoes Organizing
31:43 Closing Thoughts and Resources

About Minneapolis-St. Paul Business Radio and host John Ray

John Ray was the host for this episode of Minneapolis-St. Paul Business Radio. The show was produced virtually from the Minneapolis St. Paul studio of Business RadioX®.  You can find the full archive of shows by following this link. The show is available on all the major podcast apps.

The show welcomes a wide variety of business, non-profit, and community leaders to get the word out about the important work they’re doing to serve their market, their community, and their profession. There’s no discrimination based on company size, and there’s never any “pay to play.” Minneapolis-St. Paul Business Radio supports and celebrates business by sharing positive business stories that traditional media ignore. Some media leans left. Some media leans right. We lean business.

John Ray, Business RadioX - North Fulton, and Owner, Ray Business Advisors
John Ray, Business RadioX, and Owner, Ray Business Advisors

John Ray, The Generosity MindsetJohn Ray also operates his own business advisory practice. John’s services include advising solopreneurs and small professional services firms on their value, their positioning and business development, and their pricing. His clients are professionals who are selling their expertise, such as consultants, coaches, attorneys, CPAs, accountants and bookkeepers, marketing professionals, and other professional services practitioners.

John is the national bestselling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

Tagged With: Cori McDougald, John Ray, Meat & Potatoes Organizing, mental health, Minneapolis St Paul Business Radio, organizing, professional organizer

Positioning From the Client’s Perspective

April 1, 2024 by John Ray

Positioning from the Client's Perspective, John Ray Price and Value Journey
North Fulton Studio
Positioning From the Client's Perspective
Loading
00:00 /
RSS Feed
Share
Link
Embed

Download file

Positioning from the Client's Perspective, John Ray Price and Value Journey

Positioning From the Client’s Perspective

John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one’s value from the client’s perspective rather than merely showcasing certifications. He emphasizes that clients seek value based on their own perceptions and challenges. Effective positioning should thus focus on understanding and articulating how one’s services address specific client issues. Positioning in this manner leads to better pricing and client satisfaction.

This episode was adapted from the February 1, 2024 edition of John’s newsletter, The Price and Value Journey.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Topics Discussed in this Episode

00:00 Welcome to The Price and Value Journey
00:05 The Misconception of Positioning in Professional Services
00:22 A Real-World Example: A Leadership Coach
01:41 The Importance of Value from the Client’s Perspective
02:24 Shifting the Conversation: From Certification to Solving Problems
03:05 The Power of Client-Centric Positioning
04:05 Closing Remarks and Contact Information

About The Price and Value Journey

The title of this show describes the journey all professional service providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.

The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray, Author of The Generosity Mindset and Host of "The Price and Value Journey"
John Ray, Author of The Generosity Mindset and Host of The Price and Value Journey

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.

In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method:  building and deepening relationships in a non-salesy way that translates into revenue for their business.

John is also the host of North Fulton Business Radio. With over 750 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.

John’s Book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices

The Generosity Mindset, by John RayJohn is the #1 National Bestselling Author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.

If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.

Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.

The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.

If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.

The book is available at all major physical and online book retailers worldwide. Follow this link for further details.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

 

Tagged With: brand positioning, John Ray, positioning, professional services providers, solopreneurs, The Price and Value Journey, value, value conversation, value pricing

  • « Previous Page
  • 1
  • …
  • 23
  • 24
  • 25
  • 26
  • 27
  • …
  • 66
  • Next Page »

Business RadioX ® Network


 

Our Most Recent Episode

CONNECT WITH US

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Our Mission

We help local business leaders get the word out about the important work they’re doing to serve their market, their community, and their profession.

We support and celebrate business by sharing positive business stories that traditional media ignores. Some media leans left. Some media leans right. We lean business.

Sponsor a Show

Build Relationships and Grow Your Business. Click here for more details.

Partner With Us

Discover More Here

Terms and Conditions
Privacy Policy

Connect with us

Want to keep up with the latest in pro-business news across the network? Follow us on social media for the latest stories!
  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube

Business RadioX® Headquarters
1000 Abernathy Rd. NE
Building 400, Suite L-10
Sandy Springs, GA 30328

© 2025 Business RadioX ® · Rainmaker Platform

BRXStudioCoversLA

Wait! Don’t Miss an Episode of LA Business Radio

BRXStudioCoversDENVER

Wait! Don’t Miss an Episode of Denver Business Radio

BRXStudioCoversPENSACOLA

Wait! Don’t Miss an Episode of Pensacola Business Radio

BRXStudioCoversBIRMINGHAM

Wait! Don’t Miss an Episode of Birmingham Business Radio

BRXStudioCoversTALLAHASSEE

Wait! Don’t Miss an Episode of Tallahassee Business Radio

BRXStudioCoversRALEIGH

Wait! Don’t Miss an Episode of Raleigh Business Radio

BRXStudioCoversRICHMONDNoWhite

Wait! Don’t Miss an Episode of Richmond Business Radio

BRXStudioCoversNASHVILLENoWhite

Wait! Don’t Miss an Episode of Nashville Business Radio

BRXStudioCoversDETROIT

Wait! Don’t Miss an Episode of Detroit Business Radio

BRXStudioCoversSTLOUIS

Wait! Don’t Miss an Episode of St. Louis Business Radio

BRXStudioCoversCOLUMBUS-small

Wait! Don’t Miss an Episode of Columbus Business Radio

Coachthecoach-08-08

Wait! Don’t Miss an Episode of Coach the Coach

BRXStudioCoversBAYAREA

Wait! Don’t Miss an Episode of Bay Area Business Radio

BRXStudioCoversCHICAGO

Wait! Don’t Miss an Episode of Chicago Business Radio

Wait! Don’t Miss an Episode of Atlanta Business Radio