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LIVE from SOAHR 2023: Rob Dubin, Motivational Speaker

April 6, 2023 by John Ray

LIVE from SOAHR 2023: Rob Dubin, Motivational Speaker
North Fulton Business Radio
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LIVE from SOAHR 2023: Rob Dubin, Motivational Speaker

LIVE from SOAHR 2023: Rob Dubin, Motivational Speaker (North Fulton Business Radio, Episode 632)

Motivational Speaker Rob Dubin joined North Fulton Business Radio host John Ray LIVE at the Business RadioX® remote at SOAHR 2023. Rob talked about his work as a motivational speaker, teaching happiness, the science of happiness, how investing in your employee’s happiness helps combat quiet quitting, and much more.

This show was originally broadcast live from SOAHR 2023, the annual conference of SHRM-Atlanta, held at the Gas South District Convention Center, Duluth, Georgia on March 28th and 29th, 2023. This series of interviews was underwritten by Oberman Law Firm, your legal guide to workplace complexities.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Rob Dubin, Motivational Speaker

Rob Dubin, Motivational Speaker

Rob Dubin has studied and mastered the art and science of human happiness.

He was an award-winning filmmaker who traveled the world making TV programs and commercials for Fortune 500 companies.  He is also a serial entrepreneur who created multiple 7 figure businesses.  At the age of 42 Rob and his wife retired, sold their home, moved onto a 40’ sailboat, and spent the next 17 years sailing around the world studying human happiness and fulfillment.

Today Rob gives back by teaching courses in employee happiness which increase engagement, reduce resignations, and combats quiet quitting. Rob combines lessons learned while sailing around the world with the science of human happiness to deliver sound strategies audience members can implement immediately to better relate to their teams and become happier people themselves.

He has been married to Dee, his business and life partner for 40 years.  When not motivating others Rob spends his time skiing, mountain biking, kayaking, and flying his gyroplane near his home in the Rocky Mountains.

Whether speaking on stage with Tony Robbins to an audience of thousands or conducting intimate executive training, Rob connects with audiences. Your audience is sure to find inspiration and transformation in his unique programs.

Website | LinkedIn | Facebook

Questions and Topics in this Interview:

  • Rob’s work as a motivational speaker and in teaching happiness
  • The Science of Happiness
  • How investing in your employee’s happiness helps combat quite quitting

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

The “LIVE from SOAHR 2023” Series is proudly underwritten by Oberman Law Firm

Stuart Oberman
Stuart Oberman, Founder, Oberman Law Firm

Oberman Law Firm has a long history of civic service, noted national, regional, and local clients, and stands among the Southeast’s eminent and fast-growing full-service law firms. Oberman Law Firm’s areas of practice include Business Planning, Commercial & Technology Transactions, Corporate, Employment & Labor, Estate Planning, Health Care, Intellectual Property, Litigation, Privacy & Data Security, and Real Estate.

By meeting their client’s goals and becoming a trusted partner and advocate for our clients, their attorneys are recognized as legal go-getters who provide value-added service. Their attorneys understand that in a rapidly changing legal market, clients have new expectations, and constantly evolving choices, and operate in an environment of heightened reputational and commercial risk.

Oberman Law Firm’s strength is its ability to solve complex legal problems by collaborating across borders and practice areas.

Connect with Oberman Law Firm:

Company website | LinkedIn | Twitter

 

Tagged With: Employee Mental Well-Being, employee retention, happiness, Human Resources, John Ray, mental wellness, North Fulton Business Radio, North Fulton Radio, Oberman Law, Oberman Law Firm, Rob Dubin, SHRM Atlanta, SOAHR 2023, Stuart Oberman

DePriest Waddy, Maria Walden-Sullivan, and Scott Jordan, Community Foundation of Northeast Georgia

April 5, 2023 by John Ray

DePriest Waddy, Maria Walden-Sullivan, and Scott Jordan, Community Foundation of Northeast Georgia
North Fulton Business Radio
DePriest Waddy, Maria Walden-Sullivan, and Scott Jordan, Community Foundation of Northeast Georgia
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DePriest Waddy, Maria Walden-Sullivan, and Scott Jordan, Community Foundation of Northeast Georgia

DePriest Waddy, Maria Walden-Sullivan, and Scott Jordan, Community Foundation of Northeast Georgia (North Fulton Business Radio, Episode 629)

On this episode of North Fulton Business Radio, DePriest Waddy, Maria Walden-Sullivan, and Scott Jordan of the Community Foundation of Northeast Georgia, joined host John Ray to discuss the work of the Community Foundation of Northeast Georgia. They described a donor-advised fund and how these funds allow individuals to develop a charitable legacy, how the Foundation makes charitable giving easier and more organized, its work with local non-profits, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Community Foundation of Northeast Georgia

At the Community Foundation for Northeast Georgia, everything they do centers around one purpose – improving our world through the power of philanthropy.

On a fundamental level, they do that through managing funds held in trust, donated by individuals, organizations, and businesses. Most funds are donor-advised funds, similar to savings accounts. These funds are pooled for investment purposes and their income is used to make grants for a wide variety of charitable purposes.

But the Foundation’s goals expand far beyond managing funds. They desire to strengthen the communities they serve in Gwinnett, Northeast Georgia, and beyond by providing leadership, addressing community needs, and assisting individuals and organizations with their charitable giving.

Website | Facebook | LinkedIn | Twitter | Instagram

DePriest Waddy, President and CEO, Community Foundation of Northeast Georgia

DePriest Waddy, President and CEO, Community Foundation of Northeast Georgia
DePriest has a long history of leadership in the nonprofit sector. He has served almost 30 years in leadership roles at various nonprofits and Fortune 500 companies, including the American Hospital Association, Big Brothers Big Sisters of Metro Atlanta, United Way of Greater Atlanta, Jefferson County Committee for Economic Opportunity, and, most recently, Families First.

Before joining the Community Foundation in June 2022, DePriest was CEO of Families First, a 131-year-old nonprofit serving at-risk children and families throughout Georgia, the United States, and abroad.

DePriest received his bachelor’s degree in marketing from The University of Alabama and his MBA from Kennesaw State University. He is a Leadership Gwinnett Class of 2015 alumnus, as well as a Leadership Birmingham Class of 2019 alumnus and Leadership Atlanta Class of 2022. He has been named to the Atlanta 500 in 2021 and 2022, Atlanta Magazine’s annual list of the area’s most powerful leaders. He was also awarded the Georgia Titan 100 in 2022. He and his wife, Carol, have one married daughter and two granddaughters.

DePriest’s dream for the Community Foundation: “Continuing to help meet the increasing needs resulting from complex family problems.”

LinkedIn

Maria Walden-Sullivan, Director of Development, Community Foundation of Northeast Georgia

Maria Walden-Sullivan, Director of Development, Community Foundation of Northeast Georgia

Caring for her community is at the heart of everything Maria does. She was born in the oldest city in America (St. Augustine) and has been a proud Atlantan for the past 25 years. Maria is passionate about making a difference in her own backyard and inspiring others to do the same.

As our Director of Development, Maria is leading the Community Foundation of Northeast Georgia into a whole new territory. Through her role, we are now able to expand into and impact North Fulton and Forsyth. She has a passion for nonprofits and is highly skilled in donor relations, major gifts, volunteer management, grant writing, and capital campaign management.

Maria is a trainer and facilitator for leadership development, strategic planning, and capacity building. With almost a decade of experience at the world’s most trusted leadership company, Franklin Covey, Maria has been certified in over a dozen leadership courses. She has also served as an ad-hoc faculty member for the Georgia Center for Nonprofits since 2019.

LinkedIn

Scott Jordan, Board of Director, Community Foundation of Northeast Georgia

Scott Jordan, Board of Director, Community Foundation of Northeast Georgia

In 1999, Scott was accepted into the SunTrust Bank (now Truist) Management Associate Program. Upon graduation, he served in various roles including Financial Services Representative and Account Executive. He transitioned to BB&T (now Truist) in 2001 and served as a Financial Center Manager and Business Banker.

Scott was recruited by Accenture in 2004 as part of a new team focused on Bank Mergers & Acquisitions. He returned to BB&T (now Truist) in 2005 and spent the next 16 years in various business development and leadership roles including Commercial Banking Relationship Manager, Market President – of North Metro Atlanta, Market President – of Central Atlanta, and Market President – of Northeast Metro Atlanta.

Currently, he is leading the newly created North Metro Atlanta Banking/Financial Services Division for Pinnacle Financial Partners.

Scott currently serves on the Boards of Community Foundation for Northeast Georgia, North Fulton Community Charities, Forsyth Chamber of Commerce, and Leadership Forsyth. Furthermore, he is a graduate of Leadership North Fulton, Leadership Gwinnett, Leadership Forsyth, and Leadership Atlanta.

LinkedIn

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: Community Foundation, Community Foundation of Northeast Georgia, DePriest Waddy, John Ray, Maria Walden-Sullivan, North Fulton Business Radio, North Fulton Radio, northeast georgia, Office Angels, philanthropy, renasant bank, Scott Jordan

ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers

April 5, 2023 by John Ray

Fame Hackers
North Fulton Studio
ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers
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Fame Hackers

ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers

Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insights she had as she learned ChatGPT, results she has experienced on behalf of clients, making the best use of this tool in a professional services business, how it serves marketing and content creation needs, and much more.

Find Isabella’s AI Tools and ChatGPT prompts database mentioned in the interview here. Also mentioned in the interview:  a live workshop, “Master AI and ChatGPT For Your Business,” on April 12, 2023. More information and registration here.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Fame Hackers

Fame Hackers is an AI-powered marketing agency which helps grow and monetize personal brands leveraging LinkedIn and YouTube. In addition, they assist in AI deployment for organizations who want to integrate AI into their operational workflows in order to make their teams more efficient, while saving on labor costs.

Find Isabella’s AI Tools and ChatGPT prompts database mentioned in the interview here. Also mentioned in the interview:  a live workshop, “Master AI and ChatGPT For Your Business,” on April 12, 2023. More information and registration here.

Company website | LinkedIn

Isabella Bedoya, Founder, Fame Hackers

Isabella Bedoya, Founder, Fame Hackers

Isabella Bedoya is founder of Fame Hackers, an AI-powered marketing agency. She has generated over 98M views on TikTok, Youtube, and Instagram leveraging short-form videos, UGC, and influencer marketing for Fortune 500 including Fortune Top 10 – Google & United HealthCare. Now she is building in public exploring the AI space and its advanced use cases to make our lives easier in business.

Fame Hackers is an artist accelerator that helps independent artists establish profitable and sustainable music careers so they can get paid doing what they love.

After working as an A&R for a label under Sony Music, Isabella now uses industry experience coupled with cutting-edge strategies to help musicians monetize their music careers, attract their loyal fan base, and reach the levels of success they desire.

During her time as an A&R she discovered that as long as an artist knows social media marketing and e-commerce strategies, they can create wildly profitable careers without signing record deals.

Shortly after, Isabella set off to learn digital marketing and invested close to six-figures in coaches and consultants to accelerate her knowledge and her growth.

In the meantime, she worked for an award-winning influencer marketing agency where she had the opportunity to work with multiple Fortune 500 brands including but not limited to Snap, Google, Bud Light, United Healthcare, and more. She also managed two TikTok accounts for Sony Music LATAM, and so much more!

Isabella has worked with many celebrities, influencers, and award-winning industry professionals over the past 6+ years, and has also helped independent artists become viral sensations.

Isabella has been invited to speak at the Musicians Institute, BoldTV, Ticker News, iHeartRadio, NBC, KCAA Radio, Beat The Clock Podcast, and published on Medium, Thrive Global, and many more.

LinkedIn

TRANSCRIPT

John Ray: [00:00:00] And hello again, everyone. I’m John Ray on the Price and Value Journey. Welcome. I’m delighted to welcome Isabella Bedoya. She is the founder of Fame Hackers. And Fame Hackers is an AI powered marketing agency that helps grow and monetize personal brands, leveraging both LinkedIn and YouTube. They assist in AI deployment for organizations who want to integrate AI into their operational workflows in order to make their teams more efficient and saving on labor costs. And I think part of that involves getting some clients along the way too, because I see that in your work as well. Isabella, thank you so much for joining us on the Price and Value Journey.

Isabella Bedoya: [00:00:47] Thank you so much for having me, John.

John Ray: [00:00:49] Yeah, It’s a pleasure. So let’s talk a little bit about you and your background first and how you got your journey and what’s taken your work in this direction.

Isabella Bedoya: [00:01:01] Sure. So I started in the marketing realm. I used to do influencer marketing campaigns, digital marketing. And in the process, you know, I started a coaching business, and I was helping other people do this for themselves. And earlier this year, even like towards the end of last year, I came across ChatGPT as the whole world, right, I think got released in November.

And that kind of made the big shift because at first, I kind of like dismissed it. I had used tools like, you know, Jasper and whatever. And so at first, I was like, okay, that’s cool. But then when I actually tested it to work on a client project, that just changed my life completely. Ever since then, I’ve been like obsessed with ChatGPT, with AI. It’s just one of those things I can’t stop talking about.

John Ray: [00:01:53] Well, I love that. I love that that’s the case because we need to talk to you. And folks need to hear from you about that work. So I’m curious about that project. You don’t have to mention names, of course, but just the nature of that project, the insights that came out of that for you and that gave you a sense of the power of ChatGPT and AI generally.

Isabella Bedoya: [00:02:21] Yes. I think for everyone, from what I’ve been understanding as I talk to people, everybody has that kind of like aha moment that it just clicks and all of a sudden, they become obsessed with it. And in my case, I was working on a digital marketing campaign for one of our clients who’s doing like a Taylor Swift giveaway. He’s giving like tickets away for a Taylor Swift concert.

So I had to come up with like the whole entire marketing plan. You know, how are we going to do this? How are we going to target what the videos are going to be about? Like all of the things that normally would have taken us about a week and like at least three people involved, I did the whole thing in like two hours from start to finish, sent in an email. Here’s what we’re going to do.

John Ray: [00:03:10] Wow. And so, but how did that happen, though? I mean, because you — I mean, you developed the insights along the way while you were working on this to be able to do all that?

Isabella Bedoya: [00:03:27] Yeah. So it’s basically like what it comes down to with ChatGPT, it’s about how good of a prompt you can write, the more precise. So prior to this, you know, using it for this client application in particular, I had already been playing around with it for like single use cases, like, you know, write that line of a book. Or every time I thought of like a possible use case, I would run to ChatGPT and try it and see what came out.

So when I did this whole marketing strategy for this particular project, like it was just basically a lot of just tweaking the prompt until I got the output that I wanted. And once I got that output, I was like, okay, I need to replicate that. I probably also Googled a little bit like, you know, what kind of, how to type the prompt. That’s very important. Also, like what to include in the prompt. But yeah, just kind of, you know, in the beginning I was just kind of like everything that was in my head, I was just putting it as a prompt. No real strategy and just seeing what came out.

John Ray: [00:04:33] Yeah. Yeah, that makes sense. So what’s been the — or maybe it’s too early to know, but what’s been the outcome of this marketing strategy outline that you put together?

Isabella Bedoya: [00:04:45] Yeah. So far, we’re just in the midst of it. Just started actually putting this maybe about two or three weeks ago, like actually putting the videos out. From what I saw, we still have to put the month one campaign report together still. But from what I did see, some of the videos did get some traction. I think there was one video that got like over 11,000 views.

And it was really interesting because it was the headlines generated from maybe little tweaks to make sure it’s not like super robotic, but the headlines that were generated from ChatGPT that we turned into TikTok videos.

John Ray: [00:05:23] Wow, that’s impressive. So you talked about the prompt being the key. That really knowing the instructions to give and how to give those are the key. This sounds a lot like the garbage in, garbage out thing. Right?

Isabella Bedoya: [00:05:46] Exactly.

John Ray: [00:05:46] Yeah. Yeah. So say more on that.

Isabella Bedoya: [00:05:50] Sure. So when you write a prompt, normally, like the first thing that you should start your prompt with is what do you actually want it to act as? So when you want like better outputs, for example instead of saying like write 10 hooks for a TikTok video, you would start by saying like, act as a social media strategist. We’re going to create a TikTok marketing plan, right? And then you just give it like direct, very precise, what you want it to come up with. And you could even tell the format, the output of how you want the information presented. Bullet points, in a table format, you can get really precise.

John Ray: [00:06:36] So the key is learning the prompts.

Isabella Bedoya: [00:06:41] Yeah. Well, not necessarily having to memorize them, but more so like at least being familiar with the structure, right? So it’s like, what role does it take or it has to like act into? What is the question? Or like, what is it that you actually want it to do for you? Creating some sort of format, giving it context, giving it guidelines of specifically what you want the AI to do.

And you could even add in like things like tone of voice or how many words you wanted to put out. You could give it like examples to say like, you know, this is an example, I want you to create something like this. So you can definitely like train it and guide it in your direction. But it should always be a little bit more of a, I want to say like more of a bulky prompt, because that way you can include a lot of information for the AI to be more specific.

John Ray: [00:07:44] So all this goes into that one search bar. I don’t know if that’s the term we’re talking, using here for ChatGPT, but that that bar, right, that you put it all in there and cut and paste it, whatever you want to do, you put it right in there.

Isabella Bedoya: [00:08:01] Yep.

John Ray: [00:08:01] And yeah. So what — a lot of the criticism, and I think it comes from a lot of people that have probably never been on it. But they read what other people criticize and they want to glom on to that, right, is they talk about AI being artificial. That’s an original thought. That it’s plain vanilla. And it has no tone of voice. So address those criticisms.

Isabella Bedoya: [00:08:40] Sure. Yes. I think what’s important, especially when you’re dealing with AI for content in this case, like as an example, it’s too generic. It’s very shallow. It lacks the human emotion, perspective, insights, all of that. So I think the first step is that people have to understand that just because they gave you a content idea, doesn’t mean that you have to copy and paste it into LinkedIn or whatever the case is.

You should still do your due diligence and like make sure that you’re optimizing the content to still sound like you. If anything, for content use case specifically, it’s more so just using it as an inspiration or a guideline of what’s something that you could talk about. But what would make your perspective refreshing for people to read is your unique experiences tied to that subject? So in content sense, I would use it more of a inspirational rather than just copy pasting.

John Ray: [00:09:41] Yeah. And that seems like pretty elementary to me. But I mean, you actually have to say that, you know, it’s just like plagiarism, right? I mean maybe it’s not the same kind of plagiarism, but copying and pasting never works, turns out real well, right? So are there some use cases that are better than others in your experience?

Isabella Bedoya: [00:10:14] So I mean it’s really mind blowing because even, for example, I had just last year, I did a sales training where I actually invested in coaching for sales training. And it was interesting because I tried it with ChatGPT and I was like let me see if ChaGPT can act as my sales coach. So I gave it a prompt, I told her to act as a sales coach, that we’re going to role play, we’re going to go through a discovery call, and then at the end provide me feedback. And I thought this was really interesting because I gave it like all the context, like, you’re the buyer, this is what you do.

So from a training perspective for companies, it’s mind blowing because if you can give specific instructions on how you want to be trained, this is saving so much time for companies of having to train their staff on whatever task they need to do because they can just be trained to AI. ChatGPT can pick up on the prompt and run through the exercise with you, and I thought that was very powerful. But I’m sorry, go ahead.

John Ray: [00:11:26] No. No, I didn’t say anything. But since you stopped, let me ask you a question about that specifically. Give an example out of that sales training where you had that live individual, I guess it was, that helped you. Give an example of maybe a specific part of that training that you got out of ChatGPT that you felt was just as robust as what you got from the human being.

Isabella Bedoya: [00:11:57] Sure. Well, what it was, was the one-on-one roleplay. Even though in the live course, there was a group thing and there was a lot of roleplay calls, and it was very efficient and effective. The cool thing about ChatGPT is that I didn’t have to wait for that call. I didn’t have to wait in line to raise my hand in the Zoom and say, can I go next? Right. It was in that sense, it was very effective.

In addition to that, it was like instant. It was like on my own time, and I got the feedback. I also was very precise with the prompts, so I told it like what style of sales conversation I wanted to have. And but now this is where it’s kind of like with a grain of salt because I knew what the correct process, I knew that the flow that was happening with ChatGPT was correct. Had I not known, I was just kind of leaving that to chance.

So I still think like this is where it’s important where AI is still very new to the whole world, that we’re still in that stage where it still relies on humans. And eventually, it’s going to be even more powerful. But as of right now, it still requires a human interaction with it.

John Ray: [00:13:12] Yeah. And that’s where I was going. I was going to ask you, like what — you obviously had the live sales training, and you must have found value in tha at that time, right? So but you knew, because of that training, you knew exactly kind of how, how to craft the prompt that you used in ChatGPT or the prompts that you used in ChaGPT.

Isabella Bedoya: [00:13:40] Yes.

John Ray: [00:13:40] Okay. So that’s really where the magic is, I suppose, in terms is really knowing what instructions to give. So what you put in doesn’t result in garbage out.

Isabella Bedoya: [00:13:56] Yeah. And it’s crazy because I saw an article on Bloomberg earlier this week that some companies are paying up to over 300,000 a year to be able to put in the right prompts into AI.

John Ray: [00:14:09] I saw that. And it suddenly made me think, Isabella may cancel my interview because she desn’t need to talk to me. But that was my first thought. Isabella. But let’s talk about you have developed an entire library of tools and use cases for ChatGPT. So let’s give everyone a sense of the breadth of that.

Isabella Bedoya: [00:14:46] Sure. Yeah. So this is something that just for like my own, it became like, for my own sake. And then it was like, wait, this is very helpful for everyone else because I had been using ChatGPT and all these like different creative ways. I started keeping track of the prompts that I was using, how I was getting like certain things. And then I said, you know what, let me actually compile a database. Let me just give it away to, initially it was to the LinkedIn community and it just kind of took off. So I was like, all right, well, everyone can have it. That’s not a problem.

It has a ton of prompts and I’m continuously adding. Every time I go in and create new prompts, I add them into the library so that you don’t have to memorize. You can just copy and paste it into ChatGPT. And in addition to that, there’s a lot of AI tools because it’s not just ChatGPT. There’s also, Google has Bard.

So in terms of like the ChatGPT sense, those are like the prompts. But there’s over I think in there we’ve compiled I think over 120 AI tools already, depending on, it’s crazy. You can even use it for like DEI, you can use it for HR, you can use it for sending emails. Like it’s really wild how fast the AI space is moving, and the products are coming out to make everyone’s lives easier.

John Ray: [00:16:12] Yeah, that’s what’s struck me about your library. That’s what it is, because it’s that robust. I mean, you’ve got all this library of all these prompts in all these different categories. Let’s talk about, well, let’s talk about HR. I mean, since you brought that up. So like you’ve got, for example, and I’m sitting here looking at it, folks, so you’ve got leadership and employee development, communication and collaboration, recognition and rewards, just to name three of them.

So and one of them talks about — let’s take recognition and rewards. So one of them talks about what steps you would take to provide employees with meaningful incentives and rewards. So how did you come up with that? Why did you come up with that? And how did you assess the quality of the results you got out of that particular prompt?

Isabella Bedoya: [00:17:19] Sure. So a lot of the building as of lately has been talking to professionals and asking them like what are the things that you normally think about or what are things that you normally have to like type up when you’re working or things like that. So it was a mixture of that. It was also a mixture of Googling what kind of questions HR professionals in this case would be asking themselves.

And that prompt in particular, that one is to just get the conversation flowing. But then as the conversation starts evolving with ChatGPT, you can then give it more commands. Like my company does this or we have this in place. What about, you know, so those prompts and in that case are more for like to interact back with ChatGPT until you get the customized answer for your organization.

John Ray: [00:18:14] It’s really a conversational funnel, it sounds like. I mean, you continue to funnel down the results until you get what you’re looking for.

Isabella Bedoya: [00:18:25] Yeah, exactly.

John Ray: [00:18:26] Yeah. Yeah. So one of the — well, again, I mean, and we’ll put the link in the show notes, but you’ve got Facebook related like ads and posts and whatnot. Same for LinkedIn graphic design. That one stood out to me because a lot of people don’t think, haven’t gotten turned on to that quite yet. In terms of, well, the Canva, for example. Why don’t you describe what’s going on there?

Isabella Bedoya: [00:19:13] Yes. When it comes to the graphic design side of things, it’s more of image to text. I mean, text to image. So crafting a prompt to get the image that you like. In addition to that, though, there’s also one thing that I use just for like for own purposes. And I was like, that’s actually very helpful. I asked it to help me with color psychology for branding and to provide the hex codes because obviously it’s a text, right? You’re going to get a text, you’re not going to get an image from ChatGPT.

And yeah, and it provided me the hex codes. And then I went on Canva and I put in all that information and I was just like that’s pretty cool. It also tells you kind of like how your branding should look like the elements, and all of that. So in that use case, it was really interesting. And again, it just speeds up the process that you would normally have to go in and do that research of the color psychology in that case, for example.

John Ray: [00:20:14] What about infographics? And this is another one, or your section is infographics or visuals. So that’s a situation where you’re putting in text and creating some sort of image out of that, right?

Isabella Bedoya: [00:20:32] Sure. You can ask for the text in that case. Like it’s just the — what ChatGPT will provide is the context, the content. So same with like Instagram, LinkedIn, Carousels, it will provide the content for you, but then you still have to do that manual piece of fitting it into the infographic.

John Ray: [00:20:49] Right, right. And it sounds like though that that step may not be far away from being eliminated at some point. All this is going to get stitched together, right? That —

Isabella Bedoya: [00:21:07] That will be amazing.

John Ray: [00:21:07] Yeah, that will be.

Isabella Bedoya: [00:21:09] Infographics in particular.

John Ray: [00:21:10] Yeah. That will move the cheese for a lot of people, that’s for sure. So let’s — I want to talk about how you’ve developed, how this works for you. I mean, you talked about how you’ve developed all these prompts. You’re pretty jazzed up about it, obviously, and really been going after it with intention. I love the way you describe how you’ve talked to various people in various industries to do that. Yeah, that’s, I would think an essential part of this. But talk about how you’re monetizing this work on your behalf. And at the end, folks, I want to give some shout outs to some opportunities that Isabella has for you to learn, but go ahead, Isabella.

Isabella Bedoya: [00:22:04] For sure. So it’s really interesting because it kind of in a sense, the idea behind it was we’re going to create this whole community around AI, ChatGPT, specifically for like business use cases. Just because I was so excited about how much impact it had on my own marketing agency. And it’s interesting because it’s kind of like a dual thing. The more attention that we get on LinkedIn, the more people want to learn more about the marketing agency. But there’s also a new side of things that people are asking more about specific prompt engineering for their companies, SOP developments and stuff like that.

So it’s really interesting. If anything, it’s just continuing to help us grow our business and adding this new leg. And also, in terms of like the monetization, it’s also brands. We’re starting to have some AI brands approach us and say like, hey, can we, you know, pay you to put this on the database?

And that’s kind of how I pictured — that was kind of like the strategy behind why I was giving the database for free to help the community as a whole, but then monetize it through brand partnerships and UGC. And just because I come from that background, I thought that was like the most beneficial. So that way it can be super valuable to the community as well.

John Ray: [00:23:33] Yeah. So let’s let’s talk directly to services providers. So our consultants, our attorneys, our accountants, what have you out there that they’ve got a practice to run, they’ve got their own discipline, whatever that is. And of course they’ve got all that goes into that, whether it’s marketing or running their back office or whatever. So where do you suggest someone that fits that category start with the capabilities of ChatGPT because it’s so overwhelming. It’s like a fire hose.

Isabella Bedoya: [00:24:15] Yes, the best suggestion is to start with one department at a time. So if you have like your marketing team. Or just the other day, I was helping one of my cousins who does work with like a finance company and they’re starting this whole like in-house underwriting department. So we were just creating like underwriting SOPs for the underwriters.

So it really just depends on like what your, I would say like the most, maybe like the most challenging in terms of time. Start there because if you can optimize that to be easier with AI, not just ChatGPT but any AI tool, if you can make that deployment easier for the flow of things, then that’s going to be like, first of all, a huge pain point that’s been lifted in your company and then start working towards the other departments.

John Ray: [00:25:13] And so you’re talking about what part of your company you’re spending way too much time on in terms of a process flow? Is that what you’re saying?

Isabella Bedoya: [00:25:26] Yeah. Like, for example, like for us, a lot of the time that we were spending on was on the actual research of like market research, SEO, audience persona. That was like the biggest thing that took us forever to do all the research and create ideal audiences. And not just from our point of view, but also from like our clients. That’s always like such a challenging question Who’s your target audience? What are the pain points?

And with ChatGPT, just asking it like I want to create an audience persona for someone that would buy something like this. Include pain points, include desires, include buying behaviors, include specific brand names that they buy from you. Get all of that in like a minute.

Speaker3: [00:26:16] All I can do is laugh at that. I mean, that’s amazing to me. But again, see, what happens is people hear that and immediately their trust factor goes like way down. Right? I mean, they think, how can you trust results that you get in a minute.

Isabella Bedoya: [00:26:35] Yeah. And not just the trust factor, but also like I’ve seen people kind of go through like an existential crisis of like, why am I even here? Like everything I’ve worked for, I no longer –I’m being replaced by a machine. But this is one of those things that I really believe that humans are still very essential in the process. I think it’s just going to be a matter of — I kind of have this perspective on it where, sorry about that.

John Ray: [00:27:07] That’s okay.

Isabella Bedoya: [00:27:08] I have this perspective of how, when we used to do, you know, Microsoft Word, we had to learn Microsoft Word. Especially I was in school, so I didn’t really have to like go through that. But I remember like my grandparents, my parents, they all had to learn this new technology if they wanted to be either more effective at their job or get a raise or stuff like that. And I think that’s kind of what’s happening with AI, where if you don’t adapt, it’s going to be one of those things that you’re going to be replaced by someone that has adapted.

It’s just a skill. It’s an added skill to add to your resume and it makes you super powerful and super, you know, it gives you a lot of leverage within your company. The way that I see it is if you alone as a marketing, let’s say as a marketer, right? You alone as a marketer, you have to then hire a copywriter, a funnel builder, a web designer, a graphic designer. But with AI, you have your own team of experts. So now the company can have, like you become a powerhouse for the company, and that allows you to also ask for raises and be way more valuable.

And the same for like the actual owners of these organizations, the owners of service firms. If you have AI in your processes, you get results for clients a lot faster or you get client service delivery faster, which means that your clients are going to be super happy and they’re going to see results faster, they’re going to stick with you versus the person that’s still doing market research for three weeks. It’s just one of those things that it makes you more competitive.

John Ray: [00:28:44] Yeah, that makes sense. Do you worry about or have you confronted this, the fact that you can get results so quickly that the client across the table looks at you and says, well, I don’t know that I ought to pay a tremendous price for this because it’s so “easy”, right?

Isabella Bedoya: [00:29:09] So that’s where you price in the value. Right. In the positioning.

John Ray: [00:29:13] Thank you for that.

Isabella Bedoya: [00:29:13] It’s the same thing as like, do you remember that graphic of a carpenter that there’s like a nail on the wall and then the carpenter’s like, yeah, I’ll charge you like $100 for that. And the other person’s like, I’ll charge you hourly. And the person is just like, why would I pay you $100 for that? And it’s because I have the specialized skill to be able to know where to put the nail on the wall to not cause any issues.

And that’s exactly the positioning and the branding that service firms, attorneys, that’s kind of like what you need to align yourself with. I’ve had some people on LinkedIn comment on my post saying specifically for attorneys that they’re doing like cross-examination questions within minutes. And it’s really wild. It’s really wild.

John Ray: [00:30:09] Well, yeah. And again, it gets back to prompts, right? So I mean, you can get very specific about the prompts. And I mean, in that case, you can put some sort of like profile of that individual. You may, if that individual is a public figure, you may actually put their name in there, right?

Isabella Bedoya: [00:30:32] Yeah, yeah. If they’re celebrities, I know that you can do like write it in the tone of voice of Kevin Hart, for example. It will be a humorous output. So yeah, you can definitely insert celebrities. And if they’re not that well known, ChatGPT will just say, like, you know as a language model, I don’t really know who that is. And it’s okay. You just can keep trying and it’s not going to explode or anything that.

John Ray: [00:31:03] Yeah. And again, it’s, I guess the visual that comes to my mind is the funnel. I mean, you keep funneling down until you get through prompts, until you get the results that you’re looking for.

Isabella Bedoya: [00:31:19] Yeah, even for funnel. Like speaking of funnels. Even for funnels, we had a client that we helped do a virtual event like a boot camp. And the same thing, normally the boot camp set up would have taken me about two or three weeks to put the emails together, to put the funnel together, the promotion materials, everything. And in like two or three days, we had the whole thing up and running, launched.

It’s really, speed is what it does. Of course, I still have to go through the answers and like modify it to actually make sense and sound like a human. But that’s why it’s not 100 percent replacing you, it’s just making your life a whole lot easier. And then you just have to go in and do the tweaks.

John Ray: [00:32:03] So let’s talk about the results that I think some have commented on, where there’s inherent bias, where there’s ethical issues, that kind of thing. Talk about filtering the results to filter that kind of stuff out.

Isabella Bedoya: [00:32:23] Yeah. So that’s one of those things that we kind of have to like keep in mind that it’s all learning from somewhere. So it will naturally tend to sway one way or the other. But for like things in particular, like business use cases, it’s not necessarily — I mean, maybe if you’re in like legal where it can get a little political. But for like traditional use cases like customer service, marketing, sales, that kind of thing, it’s not really like that impactful in that sense. If you do want it to be a little bit more inclusive, you can say like act as a DEI, act as a head of DEI and make this paragraph more inclusive or whatever the case is.

But I think for like the typical business case, at least so far, I haven’t encountered too much of how it could be biased. But again, it depends on the prompts. It depends on the prompts. Like if you’re coming from like a certain angle, you just have to say that. You could also tell it to be like a devil’s advocate. Like using that word, that’s a command. Be a devil’s advocate about this. You can say, what was the other one? Analogous. Like to give you an analogous response. So you can kind of like get it to — when you get a response, you can kind of tweak it so that it actually shows you both sides. But it just comes down to the prompts not taking the first, you know, the word for it.

John Ray: [00:34:08] So let’s talk about ChatGPT versus Google and Google’s Bard. Talk about if you’ve dived in to both and what kind of conclusions do you have about both?

Isabella Bedoya: [00:34:28] Sure. Yes. I did start using Bard. I think you still have to be on a wait list. But yeah, I did start using Bard and it’s just very new that so far I think ChatGPT has been giving better answers. From what I understand, though, Bard has access to the internet like it actually has access to like, real time data, whereas ChatGPT 3.5 is all the way through the end of 2021 and ChatGPT 4 which just released, that, from my understanding it was as a random number, but just kind of paint the picture.

I think it’s like 100 billion data points, whereas in ChatGPT 4, it’s like this massive, like in the trillions of the amount of data that it actually is pulling from. So ChatGPT 4 is massive. The prompts and the output that you can get from ChatGPT 4 is also a lot better than ChatGPT 3.

But Bard, when I tried it, it was still too generic. Like I asked it to do the same market audience prompt and it was just very generic, like pick a target audience, pick your social channels. And it’s like, that’s not what I was asking, you know?

John Ray: [00:35:50] Right. Yeah, it was very high level results.

Isabella Bedoya: [00:35:56] Yeah.

John Ray: [00:35:56] Got it.

Isabella Bedoya: [00:35:57] Yeah, exactly.

John Ray: [00:35:58] And do you recommend at this point, and I mean, look, we’re in March 31st as we do this interview and who knows what’s going to happen just two months from now. But you’ve got to be a paid subscriber to ChatGPT to get version four, right?

Isabella Bedoya: [00:36:18] Yes.

John Ray: [00:36:19] So do you recommend that the average person out there be a paid subscriber or the results that they get from version 4 that much better than 3.5?

Isabella Bedoya: [00:36:31] Yeah, this is a really good question. I have the paid version, but I have the paid version because I started just using it every day in my daily activities that around noon, it would just start crashing because everybody — it would just be an influx of people. So it would be really slow and start crashing. So when you upgrade, it’s like $20 a month, it’s not anything crazy. And that meant that I didn’t have that lag time.

In the process, of course, then I got access to ChatGPT 4. For the average person though, I think ChatGPT 3.5 is fine. It’s something that the downside right now with ChatGPT 4 is that you can only use 25 prompts in three hours. So they have a limit because it’s new. They’re rolling it out. It’s probably a lot more technology on the back end.

So whereas on ChatGPT 3, you don’t have that limit. And also ChatGPT 4 is slower, so you can just see it like type and it takes forever. Whereas version 3.5, it’s very fast. Like you just see it like sip through. So if you do decide to upgrade, I would upgrade based more on like the speed of the usage and not having that limit. But it doesn’t hurt to try ChatGPT 4. It’s way more powerful.

John Ray: [00:38:01] Yeah. Yeah, that makes sense to me. Well, I mean, I’m a paid subscriber, just for that very reason. So for $20 a month, why not? So let’s — I want to, as we kind of wrap up here, I want to make sure we talk about you and kind of the services that you offer, Isabella. And you’ve got a workshop coming up that I noticed. So you’ve given us a lot of great information. Let’s give you a chance to talk about how folks can connect with you and learn more from you.

Isabella Bedoya: [00:38:47] Thank you. Yes. Best way to connect right now is on LinkedIn. Like my name on there is Isabella Bedoya. And other ways to connect with me, I also have the AI database library and a Slack channel inside of that database, which we’ll probably link it at the end of the video, right, in the show notes. And yes, I do have the workshop coming up. It’s on April 12th at noon Eastern. So 12 to 2 p.m. it’s a two-hour workshop.

And the purpose of that workshop is to actually go through business use cases, you know, how to actually monetize it, discover a little bit more on like the different roles and the different operational workflows that you could create with it. So it will be very interactive. And also since it’s live, it’s not necessarily like this it’ll be live in the sense also of we get to interact with it. So if anyone has any like prompts that they want to see or any things that they actually want to talk through, we can, there’s time for that.

John Ray: [00:39:56] That’s terrific. Isabella Bedoya. Folks, she is with Fame Hackers. That’s her firm. And just in general, ChatGPT aside, talk about your work at Fame Hackers. Let’s get that out there as well, Isabella.

Isabella Bedoya: [00:40:17] Sure. Yes. Our Fame Hackers, we help with building personal brands. And a lot of the things that we do is short film video marketing, creating monetization strategies like virtual events or whatever the case is. And in addition, excuse me, in addition, this is where AI is amazing because we have figured out ways to integrate AI into like the video editing. So the videos are super fast and super high quality too, and very engaging following all the engagement tactics that short film video creators use.

So that’s essentially what we help with. I have worked with organizations as well with like just their marketing strategies. But right now, like I mentioned, we’re having this whole influx of people asking us to help them with their AI SOPs internally. So that’s in a nutshell essentially like what we do.

John Ray: [00:41:15] Yeah. I am sure you have been busy. And congratulations on that. I love stories like this where someone with your ingenuity is taking advantage of an opportunity in the market, which you obviously have done. So congratulations on that and your success.

Isabella Bedoya: [00:41:34] Thank you.

John Ray: [00:41:35] Yeah. And thanks for sharing your time with us. But one more time just to make sure people have the information on how they can connect with you.

Isabella Bedoya: [00:41:46] Yeah. On LinkedIn. My name is Isabella Bedoya. And I think the handle is Izzword, I-Z-Z-W-O-R-D.

Speaker3: [00:41:57] Terrific. Isabella Bedoya with Fame Hackers. Isabella, this has been enlightening, fun, and I’m sure for some scary. But I think it all adds up to something good. And I really appreciate you taking the time to come on.

Isabella Bedoya: [00:42:15] Of course. No, thank you. And if anyone has any questions or want to chat further, feel free to reach out. And thank you so much, John, for having me here.

John Ray: [00:42:24] Absolutely. Thank you. I appreciate you. And folks, just a quick reminder, if you want more information on this series, this podcast series, go to PriceValueJourney.com. You can find the show page or the show archive there. And of course, you can also find that on your favorite podcast app pretty easily. If you want to find it there, you can also sign up to receive updates on my book that’s coming out later this year called The Price and Value Journey Raising Your Confidence, Your value, and Your Prices using the Generosity Mindset method. And if you’d like to send me a note directly, please do so. John@John+Ray.ceo, thank you again for joining us. Thanks again to Isabella Bedoya for joining us on this episode of The Price and Value Journey.

 

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information or to sign up to receive updates on the book release, go to pricevaluejourney.com.

Connect with John Ray:

Website | LinkedIn | Twitter

Business RadioX®:  LinkedIn | Twitter | Facebook | Instagram

Tagged With: AI, artificial intelligence, ChatGPT, Fame Hackers, Human Resources, Isabella Bedoya, John Ray, Price and Value Journey, pricing, professional services, professional services providers, solopreneurs, value, value pricing

Riah Greathouse, Greathouse Trial Law

April 3, 2023 by John Ray

Riah Greathouse, Greathouse Trial Law
North Fulton Business Radio
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Riah Greathouse, Greathouse Trial Law

Riah Greathouse, Greathouse Trial Law (North Fulton Business Radio, Episode 627)

Riah Greathouse, Founder and Owner of Greathouse Trial Law, joined host John Ray on this edition of North Fulton Business Radio. Riah discussed his career journey and why he started his firm, what differentiates Greathouse Trial Law from other personal injury firms, mistakes individuals who have an injury make, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Greathouse Trial Law

At Greathouse Trial Law, LLC, they fight to get injured victims the compensation that they deserve. The firm’s focus is on auto accidents, hit & runs, DUI accidents, slip & fall, and wrongful death.

Website | Facebook | LinkedIn | Twitter | Instagram

Riah Greathouse, Owner, Greathouse Trial Law

Riah Greathouse, Owner, Greathouse Trial Law

Since being admitted to practice law in the State of Georgia, Riah Winston Greathouse has been counsel of record in over 5000+ criminal and civil matters throughout the state with a high rate of success. Mr. Greathouse earned his undergraduate degree at Hampton University and his law degree from the Thurgood Marshall School of Law at Texas Southern University in Houston, Texas, where he graduated in the Top 10% of his law school class. During his law school tenure, he gained invaluable experience with internships with Judge Clarence Cooper of the United States District Court in the Northern District of Georgia, as well as Chief Judge Myra H. Dixon of the State Court of Fulton County, Georgia. The respective judicial internships allowed him to gain a keen insight into the method in which judges operate, and how many of them expect attorneys to be prepared when appearing on clients’ behalf.

Following law school, Mr. Greathouse joined a premier DUI defense firm, where he zealously represented numerous individuals charged with DUI. While representing DUI clients, Mr. Greathouse earned his certification in National Highway Traffic Safety Administration DUI Detection & Standardized Field Sobriety Testing and attended the National College for DUI Defense at Harvard. Mr. Greathouse has also served his community as an Assistant District Attorney in Fulton County, Georgia for several years, where he prosecuted cases ranging from drugs to violent felonies throughout the county. His service as a prosecutor yielded a tremendous amount of courtroom experience, which allowed him to attack cases with tenacity, oftentimes proving to be beneficial in securing a favorable resolution. After leaving the Fulton County District Attorney’s Office, Mr. Greathouse joined a nationally recognized plaintiff’s firm, where he represented injured victims and estates on behalf of decedents in wrongful death actions.

Since starting Greathouse Trial Law, LLC, Mr. Greathouse has been selected to National Trial Lawyers Top 40 Under 40, the Georgia Super Lawyers Rising Stars, has secured over 50 million dollars on behalf of injured victims and has built the Nation’s fastest-growing small law firm in 2020 according to Law Firm 500.

In addition to fighting on behalf of injured victims, Mr. Greathouse works to promote reform in the criminal justice system with his work as President of Caseless Inc., a mobile application that leverages GPS tracking and facial recognition technology to increase reliability and confidence in monitoring offenders.

When Mr. Greathouse is not in the courtroom, he finds time to serve as the Chairman of the Board of Directors for Zena’s House, Incorporated, a board member of Impact CDC, Woodward Academy Alumni Board, and is a former member of the City of Atlanta’s Board of Ethics. He is a member of Alpha Phi Alpha Fraternity Incorporated and also enjoys spending time with his family, worshipping at Impact United Methodist Church, and rooting for the Falcons, Braves, Hawks, and UGA.

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North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: attorney, Greathouse Trial Law, John Ray, North Fulton Business Radio, North Fulton Radio, Office Angels, personal injury attorney, personal injury law, personal injury law firm, personal injury lawyer, renasant bank, Riah Greathouse, trial attorney

Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC

March 29, 2023 by John Ray

Effective Copywriting
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Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC
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Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC

Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked about the problem of services providers talking too much about themselves, uncovering their unique brilliance, the rise of AI and what it means for copywriting, why reading makes for better copywriting, and much more.

The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.

Russell Resources

How you show up and serve your clients is more important now than ever.

At Russell Resources and writer.mn, they help U.S. business owners who are bogged down with ineffective website content and unclear marketing messages.

They know that you would like to finally feel confident that you are sending the right message to the right audience. They understand that successful messaging must authentically resonate with your ideal clients. With their marketing and writing expertise, they would love to talk with you about helping you attract more of your ideal clients to increase revenue and profit.

Russell Resources can help you extend your reach, so it delivers value to you and your clients. They provide the strategic, client-focused, written content that sends your unique message to those you most love to serve.

Website | LinkedIn | Instagram

Gloria Russell, Founder and Lead Copywriter, Russell Resources LLC

Gloria Russell, Founder and Lead Copywriter, Russell Resources LLC

Nine years ago, Gloria Russell launched Russell Resources LLC to help entrepreneurs upgrade their marketing strategy and copywriting. She works with service-based businesses to gain clarity on their preferred markets, ideal clients, and services that provide in-demand solutions. Her compelling content enhances visibility, credibility, and marketability by reaching the right audience through engaging topics on websites, blogs, and LinkedIn posts.

After a lengthy corporate career, Gloria now enjoys working with clients across the country from her office in west central Minnesota. She treasures all the special times with her children and grandchildren who live out of state. Her son, Ryan, and family live in Virginia, and Michigan is home to her daughter, Odessa, and family.

Gloria enjoys travel, music, adventure or mystery books and movies, home improvement projects, and the cheery sound of birds chirping.

LinkedIn

TRANSCRIPT

John Ray: [00:00:00] And hello again, folks. I’m John Ray on The Price and Value Journey. And I’m delighted to welcome my friend Gloria Russell. Gloria is based in Minnesota, but she works all over the country and she works with a number of different verticals, you might say, performing copywriting services, giving them copywriting that they need for their website. It might be for brochures or social media posts or maybe LinkedIn or what have you.

But I’ve known Gloria for a while now and I really love her work. I love her perspective. And I thought she would be a great person to talk to about effective copywriting for professional services firms. Gloria, thank you so much for joining me.

Gloria Russell: [00:00:50] Thank you so much. It’s a pleasure. Thank you for the invitation.

John Ray: [00:00:54] Absolutely. So I didn’t do your background justice because you’ve done so much great work. But I’m going to turn it over to you and tell the listeners a little bit more about your background and how you became a copywriter.

Gloria Russell: [00:01:15] Well, I think, John, it actually started kind of a young age, at least for the writing part of it. When I was a young girl, I used to actually rip pictures out of a magazine and then I’d write my own story. I had quite the imagination. And I’m a reader and I think readers make good writers a lot of time. And it’s probably just because you have that exposure to the written word and the spelling and word usage, just all of that. And of course, you love the impact and the adventure. But I do feel like readers oftentimes make good writers.

And so that’s kind of how I began. I used to like to write. I always been a reader. But if you fast forward to my corporate career, there I had a variety of responsibilities. But part of it was I wrote internal and external communications. And for some of them I was the author, but for others I was writing for other people. It might have been the owner of the company, the VPs, the CEO, the C-suite, whomever.

And so I learned, and I feel like some of it might have been a little bit of a natural tendency. But I learned through years of practice how to write in the voice of many different people. And it was really fun for me. So I enjoyed that a lot.

John Ray: [00:02:49] You said something there I want to follow up on. You talk about the connection between reading and writing. Talk about how important it is to read in order to develop your writing skills.

Gloria Russell: [00:03:06] I think it is, most definitely, because and I think that’s one of those things that really helps. When you read, and I’ve got the whole bookshelf, when you read, you really see how stories develop. You see different styles of writing, but you can also recognize the good patterns and even just the words and the spelling and all of that. I’m one that finds the mistakes in books. And I’m always thrilled when I read a book and there are no mistakes, but I think it is important.

It’s kind of funny, John, because in my corporate days when I did a lot of writing, I didn’t call myself a copywriter. Even though I certainly was, but that was just one of my many duties. And I didn’t call myself a copywriter. It wasn’t until I decided to leave the corporate campus and start my own business that I realized, oh, now I’m a copywriter.

Because what I was trying to do, I wanted to help business owners with their copywriting, with their content, with how they projected themselves. And that’s what they told me they needed the most. So the things I love to do, that’s what I decided. And I do love it because it offers me a lot of freedom and flexibility at this stage of my career. But now I indeed do call myself a copywriter because that’s what I do all the time. So I’ve owned up to it now.

John Ray: [00:04:45] Okay. Well, I want to talk about that term for just a second, because the term itself, I understand why you use it because that’s what people are looking for. So you have to call yourself that, right? But the writing itself is the task, and you do so much more than that. And really, and this is true for any good copywriter, right? I mean, it does not start with the writing. It starts with something bigger than that. Talk more about that.

Gloria Russell: [00:05:20] Yeah, absolutely. Well, so there is the writing thing, and that’s the part where I say I kind of came by that early and came by that honestly. But when I talk about the content, really, it’s the marketing. And sometimes people don’t know that’s what they need and they’re asking for the writing, which is definitely the product. But a lot of times, it’s the marketing and they don’t quite understand that.

So when clients come to me, typically what they’ll say is they need the content, they need the writing, but they don’t have time, they don’t know how to write, they can’t write. Some of them just say it would be torture. So they want something professional, something that’s really going to serve them well, represent them well, but they’re not sure how to provide that for themselves.

So a lot of times, even I do use the word copywriting because you need to, but a lot of times I use the term marketing content. So I’ll say I write marketing content, or I create marketing content. And I think sometimes people understand that a little bit better.

John Ray: [00:06:33] You know, I think I’m qualified to judge a bad copywriter from a good one because I’ve had bad ones and I’ve had good ones, and that means you. And I think the difference is the copywriters that play into people’s point of view, right? I mean, and I think your talent, it seems to me, is giving professional services providers and other companies you work with a point of view makeover that it’s not about them and what they do per se.

Gloria Russell: [00:07:14] This is so true. I think what you need to do and what people want, sometimes they’re just not really able to express it. But really, we need to uncover their unique brilliance and how they’re different and how they relate to the client. Because in the writing and in the copy that people are going to read, it needs to be all about the client.

There are many different types of copywriters. There are some and they are professionals as well. But there are some that will write for a particular industry, and they will maybe create companies that will create a website and the copy that goes with it, and they sell that same thing to everyone in that niche or all the same.

So there’s really no way to differentiate when you see that. And if that’s something that works for you and that’s what you need, that’s great. You have to know what your objectives are and what your goals are. For me, I like to provide original content. And so that means I really need to get to know the business and who their ideal clients are.

John Ray: [00:08:22] Yeah. And I guess this also comes around to a lot of professional services providers have, they’ve gotten trained too. Right? I mean, they’ve done a lot of writing along the way, particularly attorney’s verticals like that. Right? They’ve done a lot of that. So. If you’re a good writer, why do you need to hire a copywriter?

Gloria Russell: [00:08:55] Well, there’s usually two reasons. People will come to me, and they’ll say, I am a good writer. And they are, but they don’t have time. They absolutely do not have the time. And that’s not where they want to focus their energy. But most of them are good, they’re good writers, but they don’t really understand the marketing side of it. And you need to really love the outcome.

So once you have new content, say for your website, your blogs, your LinkedIn profile, bios, whatever it is, you want to feel really good about that and proud of it because I feel really bad when people say, yeah, I wrote it but it doesn’t really do the company justice. It doesn’t really help me. People aren’t attracted to it.

And the whole thing is you need to speak to the clients. You need to show what’s in it for them and you need to do it pretty quickly. So I think a lot of times the real reason is it’s just a matter of the marketing side of it. People have trouble talking about their own, talking about themselves or their own business a lot of times.

John Ray: [00:10:06] Well, my sense of it is they talk too much about themselves. So maybe they’re too good at talking about themselves as opposed to talking about what’s going on in the heads of the potential client that they have, right?

Gloria Russell: [00:10:20] Right. Well, that’s absolutely true. And that’s one of the things that I see as probably the biggest, well, I would say undoubtedly the biggest mistake that people make when they write their own content. And a lot of people will do that, especially when they’re starting out. But they talk too much about themselves and too much about the company and we do this and we do that.

But the truth is, when someone comes to your website or looks at some marketing materials, whatever it is, they want to know what’s in it for them. And people don’t have a very long attention span anymore. I don’t either. So they want to see it and they want to see it quickly. So you really need to talk about the client and what’s in it for them. That’s what gains you the outcome that you’re really looking for.

John Ray: [00:11:11] Well, let’s talk about the, I guess, the piece of this that involves how you work with a client and how you get to that point. So dig into that for us. Take us through what that looks like for you as you unpack all that with a client.

Gloria Russell: [00:11:33] Well, when there’s a new client, the first thing always is to get to know them. So I will spend time with them to really understand what drives them their why, why are they in it? I’d like to know about their business, the mission, the vision, what they’re hoping to achieve. And so we have some discussions on that. Some of them will go pretty deep to see what’s it all about. I want to know what’s important to them.

But the second thing we’ll talk about is who is their ideal client? Who are they really looking for? Who do they want to serve? And those are the people that we want to attract because we want them to fall in love with you so that you can serve more of those type of people. So we discuss all of that with an understanding of what their goals are and who they’re really going to be basically a hero to. And then we decide what needs attention and where we can show the client some love. So it might be their website, it might be their LinkedIn, it might be blogs. Sometimes it’s video, video scripting, case studies, whatever they need. But you need to start with those elements first.

John Ray: [00:12:49] Do you find that you discover more about the clients of a service provider than maybe they knew themselves?

Gloria Russell: [00:12:59] It happens sometimes. Yeah. The interesting thing is when I talk with business owners, most of them know a lot about their business and what their goals are and what they’re trying to achieve, who they want to serve. Some of them are very clear on who their preferred clients are and who they can really make a difference for. But some of them are not so clear, especially if they’re a little earlier on in their business.

Or during the pandemic, a lot of people change their focus or do a little bit of a switch and they might have added services or just they’re doing their work differently. They might even be looking for a different set of clients. So we would talk about that. And sometimes we need to have a little bit more discussion on that to really understand who it is they’re looking for. Because until I know who those clients are that they really want to serve, I can’t write for them. I need to know who they are so that I can write directly to them, and it will speak to them and resonate with them.

John Ray: [00:14:11] Yeah, that makes sense, Gloria. Now, so you go through — and I know this from working with you. You go through a pretty extensive interview process, right? And you record that interview, so you have access to that later, right?

So I guess what are the big — are there surprises that come out of that? I’m just curious if your clients sometimes have epiphanies about their own business that maybe they didn’t fully appreciate? And just because you’re an independent third party and looking for their special sauce that you find things they didn’t know they had.

Gloria Russell: [00:15:01] This is true. It does happen sometimes. And it turns out to be a delightful journey for the business owner, I feel. And they’ll say, oh my gosh. And sometimes I think they’re a little bit worried about it, like, well, it will be too overwhelming, depending on where they are at. It depends really on how deep we go into that and how much we have to do.

But typically, at the end, they’ll just say, oh my gosh, I learned so much and I’ve narrowed things down and I have much more clarity now. And they realize that actually the exercise was fun. And so, I really love that because I don’t want anybody feeling nervous about it or like it’s going to be too much work. But you do have to ask the right questions so that you can uncover the essence of their business goals and what they’re really trying to accomplish.

John Ray: [00:15:57] Yeah, that makes sense. So what are the services businesses that you find maybe the most challenging to write for and why?

Gloria Russell: [00:16:13] That one’s pretty easy for me. And every copywriter might have a different answer. But for me, the most challenging are legal and financial. And it doesn’t mean that I don’t write for them. I do. I will write things like ads. I’ll do their LinkedIn profiles to make sure it really represents them well. I will do some website content, or it could be blogs or posts.

What I won’t do is I won’t do white papers or something that really gets deep into the topic. And the reason is I’m not the expert on the legal and the financial. That’s not my main focus. And there are a lot of things in those industries that you can’t say or certain ways you can’t say it. There are certain words you can’t use. And so, I just avoid that. And if there is someone who needs that type and that depth of copy for legal or financial, I refer them to someone who only works with that group.

John Ray: [00:17:23] Okay, cool. So let’s say we’ve got some someone listening to this, and they’ve decided, okay, I give up, I’m going to hire my own copywriter. So one question that I get a lot from people is I don’t know how to judge. I don’t know how to judge who’s a good fit for me and who’s not, because it all kind of sounds the same to me when I go to their website or what have you. So how do you counsel someone on how to make a good selection of a copywriter for their business?

Gloria Russell: [00:18:03] Well, I think there are ways that you can go about that. And first thing I would do is you have to have an idea of what you need. But you can go to the copywriters, look for their LinkedIn. And when you look at their LinkedIn profile, you can gain a little bit of an idea of who they are, what they do, what it might be like to work with them. And you can see a little bit about their style.

The other thing you can do is you can look at their recommendations and that will tell you something I think that’s valuable. And the LinkedIn recommendations are awesome. You can see who said what. You can even see the date that it was posted. So I think that’s really good. You can also go to their website and just see how they wrote their own website and who they seem to be speaking to, that kind of thing.

So I think those two. And then if it seems like something that speaks to you, you can ask for a conversation. I’m sure that any copywriter would be very happy to have a chat and you can decide if it’s a good fit.

John Ray: [00:19:22] Yeah. Okay. So I want to get to the topic of the day, which is AI and ChatGPT and Google has Bard coming out. Well, it’s already out right now, but talk about just how you view AI and copywriting and your ability to do what you do.

Gloria Russell: [00:19:52] Yes. It certainly is the topic of the day, isn’t it?

John Ray: [00:19:55] Oh, yeah.

Gloria Russell: [00:19:57] For me, I love technology, so I don’t think of AI or any kind of techno innovative happenings as any kind of a threat. If you think about over the years, all the technology changes we’ve had, it’s exciting and we have capabilities now that we never had before. And this is another thing. I mean, it’s ever-evolving and it will continue to evolve.

I know there are people who aren’t as fond of technology. Probably they think, oh, now we have to learn another thing. Or some people just don’t like change. And so that impacts how people feel about things. I’m one of those that really embraces change and technology. I mean, as long as it can do something for me that might be productive, it’s great. So change doesn’t bother me.

I mean, even in my personal life, John, I, like a lot of people don’t like to move and I have moved many times. For me, that’s just an adventure. I don’t have to clean my closets. I can just move. And I kind of take that same perspective with technology. And I think AI can really help a lot of business owners and it can help a lot of career professionals in many ways that might not have been available to them before. And it will keep getting better.

I’ve seen a lot of my clients use AI effectively for writing emails. Some of them, especially if they’re a little concerned about how to structure the sentence or which words to use, they find it very valuable. I’ve seen others use AI as they start projects, maybe to outline something or to gain some other ideas. That is another benefit.

And then of course, there are some people who are using AI to write their posts in their blogs and their eBooks and all of that. And it’s amazing if you just watch it unfold, it’s just like, oh my gosh, look at this, it’s amazing to just see it happen so quickly.

But here’s the caution. And this is my view, but here’s the caution. This is like anything, I believe the output is only as good as the input. And so to use it well, you really need to spend some time with it and improve the questions you ask, and you need to know when to use it and basically create a strategy.

John Ray: [00:22:35] Yeah. There’s something beguiling about getting the results as quickly as you get them. And what I mean by that is it’s kind of like if you, well, I’m dating myself. Probably not you, but I’m dating me. So, I mean, when, I guess it was VisiCalc, came out and the old spreadsheet software and because everything was so well organized and so forth, I mean, you maybe took a little bit of a, had more confidence in the results than you should. Right. Just because of the way the output looked. Right. And it strikes me that something like ChatGPT is very similar.

Gloria Russell: [00:23:28] Yes. Yes, I think so. I don’t believe for a minute that it would replace humans for exceptional copywriting, but it can help speed up the process a little bit if really learn how to use it to your benefit. And on the other hand, I’ve had clients come to me in the last weeks saying they don’t want to use AI for their content because they don’t feel that it gives the personality, or it doesn’t add to their branding, and it just doesn’t pull it all together. So that’s why they would like for me to do it so that they know that that’s they’ll get the outcome that they want.

But the whole thing is fascinating. And I think the other caution that I would have is it’s like anything else, it’s not perfect. And so when you use ChatGPT or the others, it will create content that can sometimes be inaccurate and there can be mistakes. It’s like any software actually even if — well, it’s because I know I guess. But if I use the grammar software, I can see it make mistakes or I can see it use a word that changes the meaning basically of what I want to say. And it’s not going to be a good thing for me.

So you have to be aware that all the information might not necessarily be accurate and some of it might be a little bit biased. So you have to, when you’re using it, I feel like you need to, in the end, really make it your own and edit it. Make sure that it has the proper content, grammar, tone and flow that you’re looking for. In other words, what you really want is something original, not strictly machine generated.

John Ray: [00:25:21] Right. Yeah. And so do you use ChatGPT or its equivalents? Do you use AI yourself?

Gloria Russell: [00:25:33] I do to a point. I do to a point. But I certainly don’t write my clients content with ChatGPT. No.

John Ray: [00:25:45] Okay.

Gloria Russell: [00:25:46] N-O.

John Ray: [00:25:47] So I got it. So are you using it for like research, outlining, prompts, or that kind of thing? Is that the extent of your usage?

Gloria Russell: [00:25:57] Pretty much. I would say, honestly, I’m using it just to see what it can do.

John Ray: [00:26:02] Okay. Okay.

Gloria Russell: [00:26:03] Really, I feel like we’re really at the beginning stages of this. And so I use it to see what it can do, but it does not replace the original content for me at all. So, but it’s very interesting. It’s fascinating.

John Ray: [00:26:20] Yeah, for sure. So let’s talk about tone and getting someone’s voice because I can hear someone saying it’s a valid point. That may be a problem with ChatGPT, but how do I get a copywriter that gets my tone and my voice, right, that makes it sound like me? So how do you accomplish that?

Gloria Russell: [00:26:50] Well, I don’t know that there’s really a class I could teach on that one. But again, I feel a little bit like I had maybe a little bit of a natural tendency there, but also probably just because I’ve done it for so long. That was part of my corporate work. And again, you need to really know your client and you need to know who you’re speaking to. So that’s the key to it right there, I think.

And it’s very important to have those conversations with the client, to understand their personality and their brand, what they’re trying to accomplish, their focus. And in working with them over time, if that changes, then you have those discussions again. But if you’re working with someone for the first time, like I will look at what has been created before and I’ll ask them how they feel about it. Sometimes they’re really happy with it, sometimes they’re not. They understand that that did not represent them the way they wanted. And so we talk about those kinds of things. But I think if you ask the right questions, you can really understand better who they are and how they would speak to their client.

The other part is knowing the client and how would they speak to those marvelous clients that they love to serve, and how do those clients want to be spoken to, what do they want to know? And again, you don’t want to use too much technical jargon or acronyms. You don’t want to get too technical. So there’s a lot to it, but it’s really fun. And I just am thrilled when I hear the comments that people say, oh, I don’t know how you can write so that it sounds like I wrote it, but you do a great job. And that really makes me feel good.

John Ray: [00:28:46] Yeah. And that really gets over the objection I think a lot of people have toward hiring a copywriter in general, right. And they put this in a category. They kick the can down the road because that’s what they’re afraid of and they’re waiting for a time they’ll be able to do it themselves. And they never get to that point, right?

Gloria Russell: [00:29:07] Yeah, it’s true. I have had a few, not many, but a few say, well, I don’t know that you could write my content because you don’t totally understand my business. Well, we have conversations so that I can understand enough. And I think what helps me too is that I have that corporate background and I was involved always from the strategy all the way through to the implementation.

So I do understand business and that probably helps me too. But sometimes it’s maybe better not to know all the details because you can write then in a way that more people will understand rather than when you’re really in the thick of it and you’re getting a little bit too detailed or too technical. It’s interesting.

John Ray: [00:29:54] Yeah. Sometimes knowing too much makes you a captive of all that, right?

Gloria Russell: [00:29:58] Yeah.

John Ray: [00:29:59] Yeah, yeah. Yeah, that makes perfect sense to me. Gloria, this has been great. And I can’t imagine that there aren’t some folks that would like to know more about you and your services. So can we give them your contact information and allow them to get in touch with you?

Gloria Russell: [00:30:18] Absolutely. Thank you so much. So they could Google Gloria Russell copywriter and they would find my LinkedIn and my website for Russell Resources. That’s one way. But I have a shortcut. The shortcut is you can just Google writer.mn. I’m based in Minnesota, so the MN is easy to remember. So writer.mn goes directly to my Russell Resources website.

John Ray: [00:30:44] Terrific. And you were again, work with clients really all over the place. You may be in Minnesota, but in terms of your clients, you’re all over the place.

Gloria Russell: [00:30:54] All over the country. I don’t do international anymore, but all over the country.

John Ray: [00:30:59] There you go. Gloria Russell. Gloria, this has been great. Thank you so much for joining me and our listeners and talking about your work and the copywriting profession. Thank you so much.

Gloria Russell: [00:31:14] Thank you so much. I appreciate it. It’s a pleasure.

John Ray: [00:31:18] Hey, folks, just a quick reminder that you can find the show archive for this series at pricevaluejourney.com, as well as your favorite podcast app. So whichever makes the most sense to you, just search pricevalujourney.com or go to pricevaluejourney.com or search Price Value Journey and you’ll find it.

Also, if you go to pricevaluejourney.com, you can find updates on my upcoming book. It’s called The Price and Value Journey, Raising Your Confidence, Your Value and Your Prices Using the Generosity Mindset Method. Be out later this year in 2023. So for my guest, Gloria Russell, I’m John Ray. Join me next time on The Price and Value Journey.

 

About The Price and Value Journey

The title of this show describes the journey all professional services providers are on:  building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.

If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.

The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.

John Ray, Host of The Price and Value Journey

John Ray The Price and Value Journey
John Ray, Host of “The Price and Value Journey”

John Ray is the host of The Price and Value Journey.

John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.

In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.

John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.

Coming in 2023:  A New Book!

John’s working on a book that will be released in 2023:  The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information or to sign up to receive updates on the book release, go to pricevaluejourney.com.

Connect with John Ray:

Website | LinkedIn | Twitter

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Tagged With: AI, artificial intelligence, business writing, ChatGPT, copywriting, Entrepreneurs, Gloria Russell, John Ray, Price and Value Journey, Price Value Journey, pricing, professional services, professional services providers, Russell Resources, solopreneurs, value, value pricing, Write.mn

Richard MacKelfresh, Shoebox Tax Prep

March 27, 2023 by John Ray

Richard MacKelfresh, Shoebox Tax Prep
North Fulton Business Radio
Richard MacKelfresh, Shoebox Tax Prep
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Richard MacKelfresh, Shoebox Tax Prep

Richard MacKelfresh, Shoebox Tax Prep (North Fulton Business Radio, Episode 625)

On this episode of North Fulton Business Radio, Richard MacKelfresh, Founder and CEO of Shoebox Tax Prep, joined host John Ray to discuss the work of Shoebox Tax Prep, the origins of the company name, why he decided to start the company, advice for people who may not have filed their taxes yet, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Shoebox Tax Prep

With more than 20 years of experience in financial planning, Shoebox Tax Prep has helped countless individuals, couples, and businesses get their taxes in order. They know if you come to them, taxes are the last thing you want to be doing — so they go out of their way to make the entire process simple and painless. Just stop by our office, hand us a box of your tax documents and files, and we’ll take care of the rest.

Website | Facebook | LinkedIn | Twitter

Richard MacKelfresh, Founder/CEO, Shoebox Tax Prep

Richard MacKelfresh, Founder/CEO, Shoebox Tax Prep

Fresh out of the University of North Carolina, Richard began his career with Ameriprise Financial Services in May of 1999. In 2004, he received his Certified Financial Planner designation and grew a successful financial planning practice in Sandy Springs serving high-net-worth individuals and families, which he is still involved with today.

As a financial planner, he founded Shoebox Tax Prep with the idea of bringing professional tax advice to the mass market at an affordable price with the simplest process possible.

Interestingly, the concept for Shoebox Tax Prep was a direct result of a conversation with a financial planning client who complained about overpaying her tax preparer. She said that by the time she gathered all the paperwork and completed the myriad of forms and questionnaires, she felt like she could have done the whole thing herself for a lot less money.

After 5 years, Shoebox Tax Prep has grown from a staff of 1 to a full-time staff of 4. Over the next 5-10 years, Shoebox plans to have offices in most major cities throughout the Southeast.

Outside of work, Richard lives in Buckhead with his wife and 3 children. He is on the Board of Directors at Caring Works, and volunteers with the Sandy Springs Conservancy. He loves to play guitar and sings in a rock and roll band.

LinkedIn

Questions and Topics

  • How did you come up with the name Shoebox Tax Prep?
  • Why did you start this company?
  • In this digital age, are there still people who stuff their tax documents in a shoebox? What about those who prefer the digital option?
  • Who would you say are your ideal customers?
  • You can’t turn on the TV without seeing an ad for tax prep software or companies. What made you choose to start a company in this industry?
  • What separates you from the completion of CPA and big box storefronts?
  • So many people are preparing taxes themselves, is that a good idea?
  • What advice or tax tips might you have for someone who is self-employed?
  • It is the heart of tax season, what advice do you have for those who have not filed yet? What type of turn-around time can they expect? When should people consider filing extensions?
  • You’ve been in the business for five years in Atlanta, where do you see Shoebox in the next five years?
  • What is an EOS company and how does it help you run things?
  • How is the culture at Shoebox and how does your staff handle the stress of tax season?
  • For those that still need to file taxes, how can they reach you?

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: John Ray, North Fulton Business Radio, North Fulton Radio, Office Angels, renasant bank, Richard MacKelfresh, Shoebox Tax Prep, tax prep, tax return preparation, tax returns, Taxes

Chris Stewart, ATL Restoration

March 23, 2023 by John Ray

Chris Stewart, ATL Restoration
North Fulton Business Radio
Chris Stewart, ATL Restoration
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Chris Stewart, ATL Restoration

Chris Stewart, ATL Restoration (North Fulton Business Radio, Episode 624)

Chris Stewart, Vice President of ATL Restoration, joined host John Ray on this edition of North Fulton Business Radio. Chris shared his journey, his service with the Marines Corps in Afghanistan, the work of ATL Restoration, helping clients at an extremely vulnerable time, how the company maintains their reputation for quality service, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Chris Stewart, Vice President of Business Development, ATL Restoration

Chris Stewart, Vice President of Business Development, ATL Restoration

At Atlanta Restoration, they use the latest technologies and resources to restore your property in Alpharetta, Atlanta, Cumming, Johns Creek, Roswell, GA, and the surrounding areas. Whether you’re seeking restoration for your home or business, their skilled technicians are armed with the expertise and tools needed to get you back on track. Restoration is just a click away!

Chris Stewart is the Vice President of Business Development at ATL Restoration.

Website | Facebook | Twitter

 

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: ATL Restoration, Business Development, Chris Stewart, fire damage, John Ray, North Fulton Business Radio, North Fulton Radio, Office Angels, renasant bank, restoration, water damage

Larry Ryback, Chief Executive Officer, Jim ‘N Nick’s

March 20, 2023 by John Ray

Larry Ryback, Jim 'N Nick's
North Fulton Business Radio
Larry Ryback, Chief Executive Officer, Jim 'N Nick's
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Larry Ryback, Jim 'N Nick's

Larry Ryback, Chief Executive Officer, Jim ‘N Nick’s (North Fulton Business Radio, Episode 623)

On this edition of North Fulton Business Radio, Larry Ryback, CEO of Jim ‘N Nick’s, joined host John Ray to discuss Jim ‘N Nick’s and the growth of the brand, his journey with the company, why community involvement is so important to the growth of the company, the new Alpharetta/Milton location, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

Jim ‘N Nick’s

It all began in 1985 in a reclaimed old pizza restaurant on Clairmont Avenue in Birmingham, AL. The formula was simple. Celebrate the heritage of revered bar-b-q masters, cut no corners on the menu, and serve the whole community like family.

That philosophy allowed Jim ‘N Nick’s to create something special. An authentic bar-b-q restaurant with chefs and pitmasters. A nod to their past recipes, with eyes toward the future. Sit-down dining on one hand, and a drive-through on the other. No freezers, no microwaves, and no shortcuts. 12-hour slow-smoked pork and beef, but served real fast. A celebration of Alabama, but a reverence for the bar-b-q tradition across the South.

It’s the kind of place that only happens when you don’t follow the crowd, but instead, follow your heart, trust your gut, and simply do things the hard way.

Today, Jim ‘N Nick’s has become an icon of the bar-b-q community. One bite and you’ll understand why there’s only one Jim ‘N Nick’s.

Website | LinkedIn | Facebook | Instagram | Twitter

Questions and Topics

  • Larry Ryback, CEO, Jim ‘N Nick’s

    Talk about Jim ‘N Nick’s and your journey with the company.

  • Where do you see the restaurant/BBQ industry growing in 2023?
  • What are some trends we should keep an eye out for?
  • Your tagline is “community barbecue”, how important has community involvement been to the company and its growth?
  • Many restaurants speak about “never frozen” food, but Jim ‘N Nick’s restaurants actually have no freezers on site. What are some of the benefits and setbacks you find with this model? Especially when food cost continues to rise.
  • Talk about the Jim ‘N Nick’s that open right here in North Fulton, in Alpharetta, and about your local teams and how you all have worked to make the restaurant a family and a home for your employees.
  • While your brand has that local feel to it, Jim ‘N Nick’s continues to grow. Tell us what we can expect in 2023 from both a business and community perspective.

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

RenasantBank

 

Renasant Bank has humble roots, starting in 1904 as a $100,000 bank in a Lee County, Mississippi, bakery. Since then, Renasant has grown to become one of the Southeast’s strongest financial institutions with over $13 billion in assets and more than 190 banking, lending, wealth management, and financial services offices in Mississippi, Alabama, Tennessee, Georgia, and Florida. All of Renasant’s success stems from each of their banker’s commitment to investing in their communities as a way of better understanding the people they serve. At Renasant Bank, they understand you because they work and live alongside you every day.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: BBQ, community, Jim 'N Nick's, John Ray, Larry Ryback, North Fulton Business Radio X, North Fulton Radio, Office Angels, renasant bank

What’s Going on with the Banking Industry?, with Christopher Marinac, Director of Research, Janney Montgomery Scott

March 15, 2023 by John Ray

Banking Industry Christopher Marinac
North Fulton Business Radio
What's Going on with the Banking Industry?, with Christopher Marinac, Director of Research, Janney Montgomery Scott
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Banking Industry Christopher Marinac

What’s Going on with the Banking Industry?, with Christopher Marinac, Director of Research, Janney Montgomery Scott (North Fulton Business Radio, Episode 622)

What’s going on in the banking industry? In the aftermath of the Silicon Valley Bank failure and media reports of problems at other banks, veteran analyst and banking industry observer Christopher Marinac joined North Fulton Business Radio host John Ray to offer his seasoned perspective. Chris talked about the circumstances which led to the failure of Silicon Valley Bank, why their failure does not portend critical issues with the regional and community banking sector, why he sees community banks as a safe haven for business owners, what business owners should do right now, and much more.

North Fulton Business Radio is broadcast from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta.

TRANSCRIPT

Intro: [00:00:04] Live from the Business RadioX Studio inside Renasant Bank, the bank that specializes in understanding you, it’s time for North Fulton Business Radio.

John Ray: [00:00:19] And hello again, everyone. Welcome to another edition of North Fulton Business Radio. I’m John Ray. And, folks, we’ve got a special edition today of North Fulton Business Radio. Given what’s going on in the banking industry, I reached out to an old friend of mine, Christopher Marinac. Chris is the Director of Research at Janney Montgomery Scott. Chris has been around for almost three decades covering banks and financial institutions, and he’s pretty much seen it all. So, I can’t think of a better source and a better authority to come in and tell us what’s going on in the banking industry. Chris, welcome.

Christopher Marinac: [00:00:59] Thanks, John. I’m glad to get connected with you today. And it’s fun to talk about all this mess and try to hopefully enlighten folks on trying to hang on and kind of see things for what they are.

John Ray: [00:01:12] Yeah. Well, let’s get right to it. So, seemingly the failure of Silicon Valley Bank started all this mess that we seem to be in. So, talk about what led up to that and what you see as the causes of that.

Christopher Marinac: [00:01:33] So, Silicon Valley Bank had been a special purpose bank for really 30 years in the business of lending and taking deposits with the venture capital community and, really, startup community in Silicon Valley. And over the last two decades, that spread to a practice in Boston, New York, the Southeast, particularly in the Raleigh-Durham Triangle Market, a little bit in Atlanta, but really kind of chasing where the venture capital entrepreneur space startup business is around the country, led by Silicon Valley.

Christopher Marinac: [00:02:06] And they built themselves a very big company. They were primarily a deposit taker of the excess funds and, really, the cash funds that venture capital firms have, equity firms have that are lending to startups. Startups are in business. They may not be making money, but they do have a cash account and they need a bank to work with them. So, this was their special purpose of being.

Christopher Marinac: [00:02:30] The bank did well for a while. And over the years they really had too many deposits and not enough loans, which is not a problem per se. It’s kind of the business model that they were running. But what they were attempting to do is make investments into treasuries the past couple of years with all these excess deposits. And they kind of, to some extent, went further out the yield curve than they necessarily should have and it caught them a little bit in trouble as you talk about mark to market accounting, which was a problem in the last financial crisis for credit reasons. Now, we’re having this for deposit and liquidity reasons.

Christopher Marinac: [00:03:07] So, you know, they have a couple interesting bells and whistles in their business. They bought a company. You remember from the past the Boston Private? That was not their best transaction, but they were trying to support their investment bank that also brought in the capability to manage wealth for their investment banking clients. And so, that was why Boston Private on the cheap in 2021 made sense strategically. That really wasn’t any issue with this. It was just a sidebar that you would know and just part of their growth.

Christopher Marinac: [00:03:37] They primarily had this surge of deposits in 2020, ’21, and early ’22 kind of, not only commensurate, but really twice as fast as the rest of the system. So, by way of background, the deposits in the country grew about 40 percent by the FDIC numbers because of the stimulus that went on in 2020. We had the pandemic. The Fed cut interest rates dramatically. They flooded the system with deposits. That was sort of the answer in addition to PPP loans to try to solve the problem of 2020 and the shutdown.

Christopher Marinac: [00:04:11] So, the deposit system in America was flush with cash, and every bank in the country went up in their DDA or Demand Deposit Accounts, those are zero cost deposits that banks hold. And what you had is that even greater growth. So, if the industry was growing at 40 percent for all banks, Silicon Valley grew anywhere from 80 to 90 to 100 percent, pick a number.

Christopher Marinac: [00:04:35] We’ll call it 100 for simplicity. They just grew at, at least twice, if not two-and-a-half times the industry. Some of that was because of venture capital. Venture capital did really well. You know, not only was the whole cryptocurrency market flying in ’20 and ’21, but you just had venture capital and all the IPOs and the cash that’s associated with that really take off in that era. So, that’s how they had all this excess funding.

Christopher Marinac: [00:05:01] To a layperson, you would think that they were doing an awesome job because they were not taking much credit risk. And generally that’s true. If you read their SEC filings or 10-K filed three weeks ago, you would think that, “Hey, this is a relatively clean bank. It doesn’t have many problem loans or past dues.” And now, in today’s world, we have banks disclosing their classified and criticized loans, which are kind of, you know, rated loans internally that might be a future problem. And even when you look at that bucket of credit risk, it was very low.

Christopher Marinac: [00:05:34] And I think the company was positioned fine on credit. The other side of the balance sheet was really set up to have a bunch of deposits that were structured primarily as DDAs, which, generally speaking, sounds like a great idea, except they were big honkin’ deposits where, in fact, the – sorry for my background noise.

John Ray: [00:05:56] No worries.

Christopher Marinac: [00:05:57] What happens in the DDA world is that, for these type of customers, they were big depositors. So, the statistic that I’ve kind of leaned on this week, which is a simple way of thinking about it, is you can take the FDIC disclosures that every single bank makes no matter how big or how small, and look at the number of accounts and the number of deposits. When you do that, it’s $1.2 million deposits per account at Silicon Valley.

Christopher Marinac: [00:06:26] So, Silicon Valley was 1.2 million. The number at Truist, just to give an example, here in the southeast is about 40,000 or 39 or it’s a very low number. Very granular deposit base at Truist, a retail bank. Sure, Truist does plenty of large commercial banking, but they also have a big commercial network from the old SunTrust, the old BB&T, and that absolutely increases the number of accounts and decreases the deposits per account statistic.

Christopher Marinac: [00:06:56] When you look at other commercial banks, Signature Bank, that also failed, they had $500,000 per account. So, it was a very commercial oriented account that had big deposits. And back to Silicon Valley, that 1.2 million really represented a lot of big firms who, when they start to pull their money, it hurt quickly and fast.

Christopher Marinac: [00:07:19] The old fashioned run on the bank that occurred last Thursday – which we can get into why that happened – it snowballed so fast that the company couldn’t react to it. And it was quickly apparent that they were going to be insolvent. I think the number that the California regulator stated the next day was $42 billion came out on Thursday, the 9th of March. That’s 24 percent of their deposit book.

Christopher Marinac: [00:07:44] So, if we kind of pause at that 24 percent that ran out that one day, this is why that’s relevant. Banks are a leveraged vehicle. They’re leveraged and permitted to be leveraged by the regulators, the FDIC, the Federal Reserve, our state regulators that we have, whether it’s here in Georgia or anywhere in the country. So, you have a dollar of capital typically into $12 of assets. That’s a typical bank set up, levered 12 to 1.

Christopher Marinac: [00:08:12] In the old days, we were levered 20 to 1. In the Bear Stearns days, they were levered 30 to 1. We don’t have that crazy leverage today, but we do have leverage. It’s not 1 to 1. You know, the whole fractional banking system is driven by having this leverage permitted and trying to done in a safe and sound manner. But we did get a ride because you only had so many dollars of capital backing those deposits that left. So, proximately $180 or $190 billion of which $42 million evaporates very quickly. The bank is upside down.

Christopher Marinac: [00:08:47] And to further complicate the matter, the company had 56 percent of its assets in securities. And that was because they had all these excess deposits and they didn’t have many loans, so to offset that, they bought securities.

Christopher Marinac: [00:09:03] And historically, John, banks will take a dollar of deposits and they’ll make some portion of loans, some portion of securities for liquidity purposes, and then cash. And the idea is that you have cash that you can access immediately, securities that have a portion that you can sell quickly, and then another portion that’s kind of more of an investment. And you try to do that within reason as you think through interest rates.

Christopher Marinac: [00:09:29] Nobody’s trying to make a direct bet on interest rates, but you are implied betting on rates as a bank because you’re working off the spread. You’re taking deposits at one level and trying to make loans and make investments at a higher level and make that spread.

Christopher Marinac: [00:09:42] So, what happened with Silicon Valley is they put a bunch of their securities into government bonds, which was perfectly fine from a credit perspective. But just as a reminder for everybody, you have interest rate risk and you have credit risk. So, the credit risk box was checked as doing a really pretty good job, and actually way better than average, in my opinion.

Christopher Marinac: [00:10:05] They did a horrible job on interest rate risk. Because what they basically did is they bought a lot of securities, even though it was government paper and mortgages. They bought things with five and six year durations. And then, some of those were mortgages. And as mortgage rates changed during a rate cycle, like we had last year, what happens is the duration of that extends. So, you have a mortgage pool that you thought was five years, poof, it became seven-and-a-half because interest rates changed.

Christopher Marinac: [00:10:34] And that’s just simple math, because you thought that you would have mortgages stick with you for five years at one rate environment. When rates went up as much as they did, you’re going to hold those mortgages for seven-and-a-half years. It’s not that complicated, but the value of the bond changes a lot. So, they were underwater on their bonds.

Christopher Marinac: [00:10:54] And, effectively, the way that the accounting works, which goes back to the great financial crisis, is, we don’t mark everything to market. We mark some things to market. Not everything. And in the banking world, the regulators sign off on all of this. So, the rules in the banking industry for years and years have been, you have a portfolio of securities that are marked available for sale. Those get treated every 90 days at what the market value is, up or down, in that quarter, at the end of March, end of June, et cetera. And if you have loans held to maturity, those do not get marked. They are not counted against your capital, your earnings, et cetera.

Christopher Marinac: [00:11:32] So, in 2022, most banks had the majority of their securities in available for sale. As it became obvious that rates were going through a very big tightening cycle, because the Fed was very public about it and doing interviews and constant press conferences every time, you knew that they were going to go way above just 50 or 100 basis points. It was going to go a lot. And it has. We went from zero to, you know, 450 or 460 now, and probably going to head to five plus. We’ll see. And we can talk about that, too.

Christopher Marinac: [00:12:05] But, effectively, what you had happen is that the interest or the the value of the bonds changed a lot and it hurt them. And the way that the accounting was, you didn’t have to count that loss. So, the way to go back and think this through is that the regulators knew that there was a big securities book here. They knew that there was a change in interest rates. Values have changed. You know, of the 56 percent of assets at Silicon Valley that were in securities, 44 or 80 percent of their exposure was in held to maturity. They moved everything over to this accounting bucket that did not have to get marked for market.

Christopher Marinac: [00:12:45] Now, it’s okay that that’s the case as long as you understand how much you’re in the hole. And the irony of this is it’s not as if Silicon Valley had lost 50 percent of the value. They lost less than 20. It was just leveraged. It was a lot. And when you had a need for deposits, they could not move fast enough. Even though they did have access to borrowings with the home loan banks, even though they did have some cash, it wasn’t enough.

Christopher Marinac: [00:13:13] It was one of those things where they were a special purpose bank with these big average deposits that are 1.2 million. They didn’t think through the what ifs. And that’s the immediate lesson learned. I think that the scare is the contagion that comes from this. It’s the Signature Bank failing. It’s the memories of the global financial crisis that we lived through in ’08 and ’09 and the mania that surfaced there.

Christopher Marinac: [00:13:40] A lot of which are not really comparable other than the human reaction of, “Oh, my god, my bank’s in trouble. I better pull my funds. I better sell my stock. I don’t know what’s going on. Sell, sell, sell.” And that definitely played out Thursday, Friday, Monday, Tuesday. As we sit here today, we’re still struggling.

Christopher Marinac: [00:14:00] And there’s now European issues that have been around for a decade and are still not dealt with. That’s Credit Suisse. I’m sure Deutsche Bank will come back next. So, you know, for our compliance disclosures, we don’t cover Credit First or Credit Suisse or Deutsche Bank, but they are bellwethers in the industry.

Christopher Marinac: [00:14:20] And as an analyst, you have to pay attention to what they’re doing and saying. And, obviously, there’s fears of those companies struggling and/or needing some type of rescue from the foreign central banks. And we’ll see how that plays out. I’m sure where there’s smoke, there’s fire. That typically is the case. But there’s a lot of misinformation out, too, and we should dig into that. So, I’ll pause there.

John Ray: [00:14:41] Yeah. And that’s one reason why we’re doing this interview, right? So, you can clear all this up for us. And I want to make sure that I sum this up here in terms of what you said. So, this is not an issue with Technology Holdings or anything like that. I mean, I think laypeople see that the big tech stocks have gotten killed over the last 12 months or whatever. And they see all the layoffs and maybe they connect all that. That’s not it.

John Ray: [00:15:14] The issue is simply, it sounds like something of a replay of the SNL crisis back in the ’80s that was really supercharged by this high average deposits. Because you didn’t even have that back in the SNL crisis but you’ve got that here. That’s what it sounds like, a big, big interest rate or duration mismatch.

Christopher Marinac: [00:15:39] Yeah. Exactly.

John Ray: [00:15:41] And then, it sounds like the other thing, too, here, Chris, is the 1.2 million may be a bit understated because if you’ve got all these companies that have deposits at Silicon Valley that have a common venture fund investor that is saying to them you need to get out of this bank, it makes the problem even worse. Right?

Christopher Marinac: [00:16:07] Of course. Absolutely. No question. No question. And I don’t know if we’ll ever know why that happened. To me, it seemed like they were getting stabbed in the back along the same time. Last week was so strange because the company had done investor meetings with several firms, including mine.

Christopher Marinac: [00:16:28] In the month of February, we had a regulator speak at our conference who was very helpful explaining kind of what was happening today from the FDIC’s perspective. That was the first week of February. And, effectively, what was said then and what happened a month or five weeks later was totally different. And that’s the frustrating part. But, unfortunately, that’s what happens sometimes. And, you know, we all have to have our eyes wide open is absolutely a takeaway.

Christopher Marinac: [00:16:57] Silicon Valley Bank said that they didn’t have to sell securities. They had plenty of liquidity. They were going to write it out because, after all, we have treasury bonds and government agency bonds that are money good. We are going to get those back at par. There’s no reason to be concerned about that. They just have a lot of them.

Christopher Marinac: [00:17:15] So, the challenge, I think, is it’s always a concentration issue and a growth rate issue. The deposits grew very quickly, as I mentioned earlier, and then they were concentrated. That’s a lesson learned. And not to get too far ahead of you, John, but I mean, one of the things that I think will happen is all these companies will have a much better information flow about their deposit concentration.

Christopher Marinac: [00:17:38] So, if we take a look at good companies in our backyard, Ameris, United Community, pick any other household, community bank and midsize bank names, they’re going to put a whole new presentation together about what their liquidity looks like in greater detail. But more importantly, what’s our deposits?

Christopher Marinac: [00:17:55] You know, the concept of loans to one borrower has been around in banking as long as I’ve been here 30 plus years. But the deposits to one depositor, no one’s ever heard of that before. And that is going to become a new part of the banking stats that we have to look at. And it’s not complicated. It’s actually pretty simple. How many big depositors do you have?

Christopher Marinac: [00:18:17] And, you know, it’s amazing to me that that granularity wasn’t explored by the regulators, who I do think have blood on their hands on this. I don’t really understand why that was such a foreign concept. We’ve done a lot of work on liquidity and feel really good about liquidity in terms of access in the system. The problem that I think we’ve all learned in real time is you can’t access it fast enough. The Home Loan Bank can give you liquidity relatively quick, but not necessarily in hours.

Christopher Marinac: [00:18:49] You know, my phone is here, being able to use your phone and move money, whether it’s through an app or just contacting your banker, it’s pretty easy to do. I was explaining to someone today, I did a wire a few months ago and I was like, “Wow. That was actually easy.” It was nice because I didn’t want to spend my Friday afternoon dealing with that. And I could do it through emails and a phone call and a couple verifications to make everybody happy from compliance, which was fine. But it really was easy to wire a meaningful sum of money from one account to the other. That’s all I was trying to do.

Christopher Marinac: [00:19:25] And I realized thinking that through, I’m like, “Wow. You could have done that Thursday morning if you were on top of it.” And all those accounts typically had a private banker or a personal contact, and just pick up a scenario, “Hello, Michelle. This is Chris. I’d like to wire $2 million from this to this.” And they do a two way authentication. And generally speaking, that’s probably happened ten times of that account because it’s a normal thing. No problem.

Christopher Marinac: [00:19:53] They just had hundreds of those requests. And as the day went on, the system broke mysteriously. So, some people were not able to get their wires out because the technology broke down that day, which I’m sure was not a coincidence.

John Ray: [00:20:07] Yeah. I’m shocked to hear that.

Christopher Marinac: [00:20:11] I know. I know.

John Ray: [00:20:14] Well, I want to get to the regulators in just a second and dive into that a little bit deeper. But let’s talk about that dark place on Wall Street that people don’t get to until they get to it. And they haven’t gotten to it yet on this one, which is the shorts and those that were short the stock. I know this comes as a shock to people, but some of those news reports you read are planted by those folks because they’re talking their book. That’s the industry term for it. So, talk about the role of the shorts in this failure. And while you’re at it, the Signature Bank failure, too.

Christopher Marinac: [00:21:00] Sure. So, if we go back – and I’m glad you’re asking this because a couple pieces of the story I skipped over are important, which is that, on Wednesday, the 8th, after 4:00 p.m. Eastern, Silicon Valley issued a press release where they said, We are going to raise capital. We are going to restructure our securities portfolio. And these are the terms and this is how it’s going to affect our earnings, et cetera, et cetera.

Christopher Marinac: [00:21:23] Well, investors called BS on that real quick, and what they effectively said was, We met with you in the last three weeks. You told us you weren’t going to do this and now you’re doing this. What did we miss? Did you lie to us? Did you change your mind? Was the heavy hand from Washington telling you to do this? And, of course, I don’t think people got answers. And so, the easiest decision was to sell the stock and say we’re not participating in this preferred and capital common equity race. We don’t care what private equity firm is backing you in the press release. We’re gone.

Christopher Marinac: [00:21:57] And so, you had people selling the stock Thursday night in after market trading, which isn’t always the most liquid market, but it spilled over into a lot of sell orders in the street on Thursday morning. And then, the race was on. The capital race wasn’t happening at any reasonable price. It was going to be materially lower. And then, it was clear that they couldn’t get it done at all. And then, meanwhile, the depositors were running. And that’s literally the implosion of the company.

Christopher Marinac: [00:22:25] So, I’ve never seen it happen that fast. But just like wrecking your car into a concrete wall, it absolutely can happen. I mean, it is a vehicle and you can drive it and do bad things. A bank is leveraged and you can do bad things with it. Even though credit wasn’t the big problem here, it was liquidity and sort of how they were set up.

Christopher Marinac: [00:22:48] And, ironically, we saw the same thing at the Silvergate Bank – again, not covered by Janney – it’s now in liquidation mode. But Silvergate was set up with securities after a parabolic jump in deposits the prior two years. And I didn’t understand that, primarily, because, to me, it would have been easier to park those deposits at the Fed. So, you have the deposits on one side of the balance sheet. On the other side, you either put them in cash or securities. And the best way for cash is to put it at the Fed with Fed funds.

Christopher Marinac: [00:23:21] And ironically, you would have been paid zero for the first couple months of ’22, but then you would have got 25 basis points, then another 50, and then another. And then, all of a sudden you would have been at 4 percent. You would have had a nice yield. And you don’t have to mark the Fed to market. So, you wouldn’t have had that mark to market issue. And if you had a liquidity run, you could call the Fed and get the money instantly.

Christopher Marinac: [00:23:42] It would have unwound that bank way better than it did. And to be honest with you, I haven’t seen banks do that in general. Banks were holding more money at the Fed during the pandemic, I think somewhat as a precaution, because the pandemic was so unusual. We hadn’t had one since 1918. And then, from a standpoint of crypto, I think in Signature Bank, to their credit, did this for a long time. They had money at the Fed as the deposits ballooned. So, as the crypto moneys ballooned, they got more deposits at the Fed. That made sense to me.

Christopher Marinac: [00:24:19] Signature didn’t have the same security issue. They had the fraud problem, and we’ll get into that in a second. But if we stick on Silicon Valley for a minute, the issue to me is really that there was a challenge for them to get the money out and then they bought bonds that probably should have been one and two year durations instead of buying things that were five year, including mortgages that extended. It was just bad decision making.

Christopher Marinac: [00:24:48] And, again, there’s nothing wrong with owning mid-range maturities. It’s just the degree that they did it, particularly given that they have all this extra cash and the setup that they have depositors who have big chunky accounts. And, again, the oversight on the company, I just don’t understand why that wasn’t looked at the way it was.

John Ray: [00:25:11] Folks, we’re here chatting with Chris Marinac. Chris is Director of Research at Janney Montgomery Scott. Been around quite a while, almost three decades looking at banks. And he’s helping us kind of sift through all this mess. You said it earlier that blood is on the regulator’s hands, so let’s talk about why that is in your view.

Christopher Marinac: [00:25:37] So, I feel that the regulators, while they are the referee – if you look at any sports match, the referee can sometimes guide you to what you have to do. Think about the NFL. You know, you have to have both feet in the bounds. You have to kick the field goal through the uprights. There’s certain behaviors that you have to do. If we don’t want you spiking the football or doing a dance or hugging the goalpost, we’re going to tell you because we’re going to give you a penalty and we may send you a fine. And all that stuff that goes on in sports.

Christopher Marinac: [00:26:06] I don’t know why the regulators didn’t really pivot with, “Okay. We have a unique environment. The Fed had to flood the system. We want to be careful and cautious with how you manage deposits through this environment because none of us know how quickly they’re going to leave. A lot of people thought that the deposits were going to exit the system quickly after COVID started to go in the rearview mirror last year. And it was very much a measured decline.

Christopher Marinac: [00:26:30] Deposits were only down about 4 or 5 percent as we entered March. And I thought that was actually a win. You grew 40 percent, you only lost five, that’s pretty good. It was definitely going in the system. The Fed wanted the liquidity to get out and eventually get lent to try to spur economic growth. It happened that way in 2008 and ’09 where deposits surged and then those deposits were put back into the system. And you really didn’t see deposits leave. They kind of stimulated growth. It took until 2011 and ’12 to really start getting things going after the crisis but it did stick around.

Christopher Marinac: [00:27:10] And so, I thought that would kind of be what happens. And I’m not sure that we have finished that story yet because I’m not sure deposits have gone anywhere other than just shift houses, and checking accounts, and names of bank branches not necessarily leaving the system. I don’t think money went under mattresses the past five or six days. I think it went to Bank of America. And I think it just unfortunately went to these big banks.

Christopher Marinac: [00:27:35] I mean, the hedge fund trade the last several days has been, move the money from regional banks and midsized smaller banks to the too big to fail banks. And that’s a goofy phrase that, again, serves their purpose because they’re owning those too big to fail banks. They own Bank of America, JP Morgan, Citi, Wells Fargo. They’re trying to kind of goose their own pocketbook. And that was loud and clear over the weekend, “Oh, these banks, we got multiple failures. It’s really bad.” And you know why, because they own stock in those big companies. That’s the unfortunate side.

Christopher Marinac: [00:28:11] I mean, if you’re on television, you’re supposed to disclose this is what I own, this is what I do. And I have to do that with the times I’ve done appearances. I don’t know what happens with these other folks who are constantly on T.V. Well, we’ll keep the names out of it, but you know who they are. And it’s frustrating. It’s unethical. But it’s what happens. And like I said at the beginning, we have to deal with where we are and what we see in front of us and not kid ourselves about that as a result.

John Ray: [00:28:43] Yeah. And that really gets around to just the main street business owner that sees all these headlines, sees this turmoil, sees “industry expert” that’s talking about this bank is going to fail or that sector is bad, what have you. And they’re alarmed. I mean, they’re alarmed about is their loan going to get called because of a bank’s liquidity problem? Are their deposits going to disappear? What counsel would you give the main street business owner?

Christopher Marinac: [00:29:20] Great question. So, first off, I think you want to understand the deposit account insurance rules. So, it’s 250,000 per account. So, if you had $1 million, you can have four accounts to spread around that risk. I think what may be happening – separate from your question, but just so I don’t forget to mention it – you’re going to see that more businesses have two and three deposit accounts. They probably won’t have ten because that’s a complete pain in the neck, but they probably will have two or three. They’re not just going to have one bank account.

Christopher Marinac: [00:29:51] And that’s not a problem per se. That actually could be a good thing. Because I don’t think Bank of America gets all that business. I mean, Bank of America – no disrespect to them – they’re not easy to work with. And it was not simple to deal with those big banks during the PPP saga of 2020 and ’21. And I think that it was very clumsy to deal with those big companies. If they knew you, great. But chances are they didn’t really know you.

Christopher Marinac: [00:30:17] And that’s why community banks exist. I think the community banks actually set up way better than folks understand because their deposits tend to be more small business oriented. They’re lower deposits per account. They have granularity. And, honestly, they’ll probably even have more granularity as a result of this.

Christopher Marinac: [00:30:36] The other thing that I think that businesses can do is, to some extent, understand how you move your money and how you can shift it around. Are you familiar with sending wires and what you can and can’t do? There’s permissions that you need to move money between banks. If you want to move money from Truist to Fifth Third, you can do it, but you have to have stuff pre-approved and set up. And so, you really should have that mapped out. And sometimes it’s just buttons on your app. It’s authority in making sure you have that clarity. But it’s worth the time to make sure you understand how that works.

Christopher Marinac: [00:31:13] I think having backup lines of credit are always useful for times like this that you can draw on. We think that sometimes this mania causes folks to draw their lines of credit, even if it’s just temporary. I think when the numbers come out for this quarter, we’ll see some of that in the numbers. I’m not sure it’ll be dramatic, but it will be incremental. But that’s a business using their line of credit to just have extra cash.

Christopher Marinac: [00:31:38] I mean, we saw that happen in March of 2020 when folks didn’t know what was going on with the pandemic and all the constant conferences that were happening with the health community and people just drew down funds just in case. Some of that’s probably happening.

Christopher Marinac: [00:31:55] But I think having an awareness of your bank and how healthy they are is always good. I think banks are going to continue to talk about that. I feel like this was a special purpose issue that Silicon Valley started. It created a contagion.

Christopher Marinac: [00:32:08] We didn’t talk about Signature, John, but that was one of the first banks really dealing in crypto. There were only three banks doing cryptocurrencies in a major way, the Bank of Philadelphia, Signature Bank, and then Silvergate that technically failed. I mean, they didn’t fail in the sense that Silicon Valley did, but they’re voluntarily changing or becoming a liquidating vehicle to return all the deposits. That was the best exit for them to try to save face.

Christopher Marinac: [00:32:38] But all of those banks, those three banks, really were kind of tied into taking deposits very quickly, trying to offer bank services in the crypto community. But at the end of the day, they invested, I think, kind of a little bit haphazardly with their securities book, particularly in the case of Silvergate that I thought should have had money at the Fed. That would have been an easier play.

John Ray: [00:33:04] So, I guess by definition, there’s just not a lot of special purpose banks around in the grand scheme of things. What you’re describing here is something that is not what is in the headlines, which is this is a corner of the banking industry that’s having particular issues that do not affect the rest of the industry.

Christopher Marinac: [00:33:29] That’s correct. Exactly. And I think a lot of the hullabaloo that we’ve seen on television and in print about moving to big banks, I don’t really buy that. It could be a short term phenomenon that for the next month or quarter that there is a surge of deposits at Bank of America.

Christopher Marinac: [00:33:47] But here’s the interesting thing, the analysis that we did that we’ve been talking about since last week, on Thursday and Friday, is, when you look at the other banks in the country who also have big securities portfolios, who have big held to maturity portfolios that aren’t marked to market, the next biggest violator is a small bank called Bank of America. Bank of America is the next biggest holder of just a big held of maturity securities. Now, they’ve got more capital than Silicon Valley. They have more liquidity, but they still have the same issue.

Christopher Marinac: [00:34:21] And so, that’s what’s so ironic of people on national television saying you have to go to too big to fail bank. Well, the next one out there has a problem, too. And, again, it’s the same deal, extra deposits, bought government securities, sitting on them and waiting for this to play itself out because those bonds will mature over time. So, it’s just a stink sandwich. And it has definitely hurt the perception of the banking industry. And I think it was unnecessary. But, nonetheless, we’re here. We have to deal with it.

Christopher Marinac: [00:34:54] And I think the best thing for banks to do is really clarify this is who we are, this is what we do. And I think you’re going to see a lot of that in the coming days and weeks (A) to try to get through this deposit air pocket on the worry that is out there, but also (B) to try to set the stage with investors that, “Hey. We’re still in business and running.”

Christopher Marinac: [00:35:15] I think credit will clearly become more constricted as a result of this and it will become most likely a recession before too long. We just have to work through that. I don’t think it has to be that deep. We just have to kind of work through the challenges. And I think to some extent, this is a recession caused by perception because the real world is still out there doing things. It still feels very busy out there. It’s just will probably not be as much loan growth for these banks as a result.

Christopher Marinac: [00:35:45] But time will tell. I’m not that bearish. I just think we have to work through the perception issues here the next couple of weeks. To me, everyday that goes by without another bank failure is a win. I feel like that can happen. The European mess that’s being in the headlines today, that’s to some extent years and years of sweeping under the carpet. A problem that wasn’t dealt with ten years ago, so it’s back. And that’s where the Deutsche Banks and the Credit Suisse have to be somehow dealt with.

Christopher Marinac: [00:36:15] And whether that’s an official rescue or some other lifeline, we’ll see. But that’s the least of our worries at the moment, I think. But it definitely weighs on markets in a short term nature from an equity and bond perspective.

John Ray: [00:36:28] And just so people know, I mean, the average layperson knows, those banks are the European equivalents of Bank of America and Chase in terms of too big to fail. They’re not going to let those banks simply fail.

Christopher Marinac: [00:36:45] That’s right. Exactly. Exactly.

John Ray: [00:36:49] So, talk about what bank stock owners should do right now.

Christopher Marinac: [00:36:56] So, I think bank stock owners should sit tight. I think if you have a chance to add to positions in community banks, I think it’s an excellent time. I view that the industry, because of this air pocket, banana peel, whatever the right phrase is, that you will most likely see banks having paid up more for deposits to keep people happy these last couple of weeks. That will be a little bit of an earnings drag, but not dramatic, but it’ll be a little bit of earnings drag. I think you’ll see less growth. But we were kind of thinking things were going to slow anyways. And to some extent you’re going to see a little bit more credit reserve building, which, again, there’s nothing wrong with that.

Christopher Marinac: [00:37:35] So, I see it as a modest or moderate change to earnings. I don’t feel it’s dramatic. It could be dramatic in a one off company where you really had to defend your deposits in a major way. There’s a couple next door neighbors of Silicon Valley that really have been fighting since Thursday. And so, that could get expensive for them. But I still think that’s a short, intermediate term thing. I don’t think that’s catastrophic for them. But companies are going to have to rethink how they manage that liquidity.

Christopher Marinac: [00:38:03] But your question is, should you have confidence in the community banks? I absolutely do. And I feel like the tenants of community banks as being small business supporters, if anything, this time kind of tests that mettle. Despite everything on T.V., I think a lot of people called their banker and made sure they were doing okay, checked in with what they needed to do, and went about their business.

Christopher Marinac: [00:38:25] And if they decided to add a second account or a third account just as a safety measure, hey, that’s okay. You know, all of us have done things since the pandemic just to be careful. You know, it could be silly things like keeping temperature gauges and extra stuff in the closet. Or it could be like, “Hey, I want to fundamentally be prepared better if something like this happens again.” And so, we could talk all day about that. But I mean, I think that’s how business folks portray.

Christopher Marinac: [00:38:53] You know, I would have told you last week before this happened, the three reasons that banks still exist is because everybody needs an accountant, an attorney, and a banker. They need their advisors to tell them the best course of action. And the smaller the business, the more the need for those advisors.

Christopher Marinac: [00:39:11] And I feel like community banks do a really good job of supporting those small businesses. And if anything, episodes like this really kind of make that even true, because they could pick up the phone and see somebody, they could go in the branch and walk through a problem they have.

Christopher Marinac: [00:39:27] Confidence is a very fleeting thing. If you go into a bank branch and have a question and someone answers your question, it helps you out, you’re going to feel better about your situation, about that relationship. And as that compounds, it really solidifies. This is a time that I think banks will step up and be able to really support and say, “No. We’re not Silicon Valley Bank. We’re totally different here at Bank XYZ. And this is where we can add value to you. What do you need help with?”

Christopher Marinac: [00:39:53] And that’s something that I think is still very much lost by our friendly financial media, the Twitter crowd, et cetera, et cetera. But that’s okay. We’ve had that happen before. It’s not really a surprise. We just have to deal with it and try to set the record straight with the facts, the right data. And that’s what kind of gets me out of bed every day.

John Ray: [00:40:14] Well, and that’s why we turn to guys like you to help sort through all this stuff. And to your point and you referenced the experience with PPP loans, I think that really makes a lot of sense here. It really puts a premium on those banks where a business owner can walk in and talk to somebody with some authority as opposed to the teller of the day and find out what’s going on. And that’s really what you’re referring to, right?

Christopher Marinac: [00:40:45] Absolutely. Absolutely. And one other point that you would appreciate is, we used to see banks giving 80 to 90 percent leverage on deals all the time. In the last 10, 15 years post-financial crisis, that really changed. A lot more 60 percent leverage instead of 80 material difference. Today, you may see people getting 40 percent and 50 percent leverage.

Christopher Marinac: [00:41:08] And so, one of the things that’s been in my mind the last few days is we may still see loans happen. We may have less of them. But they’re going to be really tightly wound loans where you’re borrowing just to help you get a little bit of leverage on your business, on your property not to get the max. If you want to get the max leverage, you can call an equity debt fund who will charge you 12 percent or 13 percent. But a bank is going to probably charge you six or seven in today’s world. And so, that is a material difference.

Christopher Marinac: [00:41:38] And they’re going to ask for a lot of collateral, and that’s going to be a really well underwritten loan. So, the system has better behavior than it once did from a lending perspective. We, obviously, have botched the behavior on the funding side and particularly on having big deposit accounts at Silicon Valley. But, again, I think to your point, which is accurate, it’s a one off situation. We’ve also seen banks kind of realize that maybe having CDs and maturity deposits is a good thing.

Christopher Marinac: [00:42:09] I meant to mention earlier, John, Silicon Valley had almost no CDs. They had no term structure in their funding base. So, if you look at banks over the last 30, 40 years, when you have too much of one thing, it creates an imbalance. And I think the investment community, myself included, are somewhat guilty of thinking that CDs were a four letter word, when really it’s all about balance.

Christopher Marinac: [00:42:31] You know, it’s like mom saying you should never have dessert. That’s probably not right. You just don’t have to have a lot of dessert and eat your vegetables first. And it’s all about balance on your plate.

Christopher Marinac: [00:42:42] So, that’s where I think the industry has definitely missed a beat here. But that can be fixed. That’s a solvable issue. And I still think that the system is in way better shape than we think. And what concerns me a lot is the regulators love to be in power and they’re absolutely flexing their muscles here. I didn’t understand why Signature had to get closed. I think there’s definitely politics there.

Christopher Marinac: [00:43:05] There is a fraud at FGX. It’s going to come out, I think, in the lawsuit that goes on with Sam Bankman-Fried. And I’ll be curious what he knew and why he knew it and who else knew about it. Because it awfully seems mysterious why we had to close Signature Bank. So, it’s probably stating the obvious, but it’s important to kind of put that into the context.

John Ray: [00:43:26] Yeah. Wow. That’s probably a whole nother conversation right there. Wow.

Christopher Marinac: [00:43:31] I’m sure.

John Ray: [00:43:33] But we’ve been talking to you with your phone ringing off the hook, so we probably ought to let you go. Chris Marinac with Janney Montgomery Scott. Chris, thank you so much for taking the time to visit with us and clear all this up for the average business owner out there. We appreciate you and the great work you do. So, thank you.

Christopher Marinac: [00:43:53] No problem, John. Have a great day. And I appreciate the opportunity.

John Ray: [00:43:56] Yeah. Thank you. And, folks, just a quick reminder, if you have administrative tasks, bookkeeping issues, other problems in your back office that are weighing down your business, I’ve got a solution for you. It involves picking up the phone and calling Chief Executive Angel Essie Escobedo at Office Angels. Her number is 770-442-9246 or go to officeangels.us.

John Ray: [00:44:26] And what you’ll find is that Office Angels has a team of angels. Yes, they’re angels. I know that personally because I use their services. They fly in and get the job done and they fly out. And they work on an ongoing or as needed basis. So, if you’re needing talent and experience that is necessary to apply to your back office to create and maintain your business, give Office Angels a call. And I think you’ll be glad you did and let them know that we sent you.

John Ray: [00:44:58] So, for my guest, Chris Marinac, I’m John Ray. Join us next time here on North Fulton Business Radio.

Janney Montgomery Scott

Janney Montgomery Scott LLC is a leading financial services firm dedicated to putting client needs first. They are committed to providing the best in financial and investment advice to help our clients toward their personal or business goals. They focus on building strong client relationships, supported by a foundation of trust and performance.

Janney provides advice to individual, corporate and institutional clients. Their expertise includes guidance about asset management, corporate and public finance, equity and fixed income investing, equity research, institutional equity and fixed income sales and trading, investment strategy, financial planning, mergers and acquisitions, public and private capital raising, portfolio management, retirement and income planning, and wealth management. Janney is an independently-operated subsidiary of The Penn Mutual Life Insurance Company and is a member of the Financial Industry Regulatory Authority (FINRA) and Securities Investor Protection Corporation (SIPC). Janney is dedicated to providing financial industry professionals the opportunity to achieve their personal best. They foster a professional, respectful, and team-oriented environment where employees can use their talents to thrive and grow with the firm. Our culture rewards both individual and team success and is the driving force behind our strong, long-lasting client relationships.

Website | LinkedIn | Facebook | Twitter

Christopher Marinac, Director of Research, Janney Montgomery Scott

Christopher Marinac, Director of Research, Janney Montgomery Scott

As Director of Research at Janney Montgomery Scott, Chris Marinac oversees the firm’s Equity Research team, which covers more than 225 companies within the Financials, Healthcare, Infrastructure, and Real Estate sectors. The team aims to provide first class research on companies and the industry at large—which means staying ahead of the curve, understanding investors, and considering how events today will affect the future.

Chris has more than 27 years of financial services and research analysis experience. Prior to joining Janney in 2019, he was Co-Founder and Director of Research at FIG Partners LLC, a premier investment banking and research firm specializing in community banks. At FIG, he established and managed an award-winning Equity Research team that covered more than 150 banks, thrifts, and REITs. Earlier in his career, he spent six years as Managing Director at SunTrust Robinson Humphrey and five years as a Research Analyst at Wachovia Corporation (formerly Interstate/Johnson Lane Inc.).

He has served as a financial expert and resource to global and national media outlets including American Banker, Bloomberg, CNBC, Financial Times, FOX Business, and the Wall Street Journal.

Chris graduated from Kent State University with a Bachelor of Science in Accounting and Finance. He is actively involved with Atlanta Ronald McDonald House Charities Inc., where he is serving his fourth, three-year term as a board member.

LinkedIn | Twitter

Questions and Topics

  • Why did Silicon Valley Bank fail?
  • Is what happened at SVB a preview of other serious issues in the banking industry?
  • To what degree was Silicon Valley Bank a victim of investors shorting the stock?
  • What is the role of regulators in this failure?
  • If I’m a business owner with various deposit accounts and loans outstanding, what should I do?

 

North Fulton Business Radio is hosted by John Ray and broadcast and produced from the North Fulton studio of Business RadioX® inside Renasant Bank in Alpharetta. You can find the full archive of shows by following this link. The show is available on all the major podcast apps, including Apple Podcasts, Spotify, Google, Amazon, iHeart Radio, Stitcher, TuneIn, and others.

Since 2000, Office Angels® has been restoring joy to the life of small business owners, enabling them to focus on what they do best. At the same time, we honor and support at-home experts who wish to continue working on an as-needed basis. Not a temp firm or a placement service, Office Angels matches a business owner’s support needs with Angels who have the talent and experience necessary to handle work that is essential to creating and maintaining a successful small business. Need help with administrative tasks, bookkeeping, marketing, presentations, workshops, speaking engagements, and more? Visit us at https://officeangels.us/.

Tagged With: banking industry, banking regulators, banks, Christopher Marinac, deposits, janney montgomery scott, John Ray, loans, North Fulton, Office Angels, Silicon Valley Bank

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