Kevy Archives - Business RadioX ®

Kevy and CimCo

January 26, 2016 by angishields

Midtown Business Radio

Kevy and CimCo

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Kevy and CimCo

This week we continued our series with Life University and Dr. Gilles LaMarche, VP of Professional Relations, focusing on business leaders of integrity. We hosted Brooke Beach, of Kevy, and Bill and Diedre Plunk, of CimCo.

After spending several years as a marketing expert, Brooke and some colleagues believe they could improve on the ecommerce/direct marketing customer experience and improve response rates and create more repeat customers. To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach. There are marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.

The Kevy platform integrates with their clients’ existing ecommerce platform via java script that is embedded into the website code. Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy. With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

Additionally, the Kevy platform enables very user-specific automated email communications that are relevant to that user’s particular behavioral context. Combining these technologies results in a dramatic rise in sales from existing customers in the retailer’s database and the ability to get very targeted with discounts and marketing message. If you are interested in learning more, contact Brooke and her team here.

Upon entering the banking industry ~20 years ago, Bill unexpectedly found himself placed in charge of collections on loans in arrears. Without any experience or real training in how to do so, he set about contacting debtors. It turned out that his approach to this often-difficult conversation made him quite successful at it.

After spending some time with a collections firm that was not operating in an ethical fashion, he decided to launch his own firm and handle clients and debtors with the respect and professionalism that had served him so well to that point.

In that time, his integrity and professionalism made such an impression on debtors he was collecting on, some ultimately turned to him to collect for them after their accounts were settled. His highly-personal approach to his work allows him to turn around outstanding accounts quickly, in many cases in less than 1-2 months.

Special Guests:

Brooke Beach, Co-founder/CEO, of Kevy

BA, Public Relations; Journalism, University of Georgia
Former Co-Director, Windstream Communications SchoolsWIN Program
Founder and Chairman of Marketwake

Bill and Diedre Plunk of CimCo Commercial Collections

BS in Education, Minor in Business, Northeastern State University
Former Teacher and Coach, Oklahoma Public Schools
Board Member, River of Praise Ministries

Dr. Gilles LaMarche, DC, VP of Professional Relations at Life University

Doctor of Chiropractic, Canadian Memorial Chiropractic College
Author, The ART of Responsibility, Insight Publishing 2012
Certified Six Advisors Coach, Six Advisors Coaching Academy
Previous Vice President, Parker College of Chiropractic

Midtown Business Radio Features Brooke Beach With Kevy – Business RadioX

December 10, 2015 by angishields

ATLANTA, GA–(Marketwired – December 10, 2015) – On November 24, 2015, Midtown Business Radio welcomed to the studio Brooke Beach with Kevy. Host CW Hall spoke with Beach about improving the e-commerce/direct marketing space.

Brooke Beach is the co-founder and CEO of Kevy, the only true email marketing automation platform built uniquely for e-commerce businesses. By combining order history and real-time behavior data, Kevy gives clients the ability to take action on insights and create personalized interactions with every shopper.

“To date, most email automation solutions such as Pardot, SalesForce, and others, focused on the B2B sector, helping businesses increase contact and ultimately, sales, with companies they’re trying to reach,” explained Beach. “And, while there have been marketing automation solutions available for B2C/Retail enterprises to similarly leverage email to contact customers to enhance sales, these solutions have traditionally offered limited data that would let that enterprise truly evaluate ROI on a per email basis in dollars and cents.”

The Kevy platform integrates with the clients’ existing e-commerce platform via java script that is embedded into the website code. Once there, it enables Kevy and the customer to track user behavior by where they go on the site, how long they stay, the products and types of products they’re viewing, and whether they buy. With this information, the retailer is able to display very behaviorally-relevant pop-up information that personalizes the experience and significantly increases conversion rates.

To learn more about Beach and Kevy, listen to the entire interview on Midtown Business Radio.

About Midtown Business Radio:

Each week, from the Business RadioX® studio in Midtown, host CW Hall interviews Atlanta’s top business professionals to learn what makes them the best at what they do. Midtown Business Radio airs on Tuesdays at 11:30am Eastern.

About Business RadioX®:

Business RadioX® interviews dozens of innovative entrepreneurs and successful leaders each week. Its mission is to help local businesses Get the Word Out about the important work they’re doing for their market, their community, and their profession. With a pro-business slant and a long-form interview format, guests don’t have to worry about being ambushed or talking in “sound bites.” Guests have enough time to tell their whole story and to share their insights and experience without interruptions. Business RadioX® hosts are business professionals interviewing their peers, drilling down on the critical issues, and delivering practical information to an engaged business audience. Business topics that are frequently covered include: Law, Finance, Healthcare, Technology, Trade Shows, B2B Marketing, Venture Capital, Training and Development and other issues impacting the business community. For more information, visit: https://businessradiox.com.

Ed Trimble with Bonds Cove, Jim Garrett with Tillster

July 9, 2014 by angishields

Start-Opia

Ed Trimble with Bonds Cove, Jim Garrett with Tillster

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postRadioXEditB — Ed Trimble with Bonds Cove and Jim Garrett with Tillster

This show focuses on successful entrepreneurs involved in repeat ventures and features Ed Trimble, president of Bonds Cove and Jim Garrett, chief revenue officer of Tillster.

Ed Trimble/Bonds Cove

Ed Trimble is the President of Bonds Cove, a digital consultancy helping companies capture new opportunities created by emerging technologies. After starting his career at Accenture, Ed has been a serial entrepreneur in the Atlanta tech community for 20 years. Ed was a Founder and President/CEO of InterArch Technologies, SparkIP, Kevy and EzGov. EzGov, a pioneer in the e-government space with 180 employees across 4 global offices, was acquired by CACI in 2009. Ed has received recognition for his companies’ successes including Ernst and Young Technology Entrepreneur of the Year and Duke University’s Distinguished Young Alumnus.

Jim Garrett/Tillster

James (Jim) Garrett, founder and CEO of Snapfinger.com received his Bachelor of Arts degree from the University of Georgia in 1980 and his MBA from Georgia State in 1991. He has spent more than 30 years developing and marketing advanced application technology including the deployment of much of the Internet’s initial infrastructure with companies like Scientific Atlanta, Cisco and Harris Corporation. In 1993 Garrett formed Accelerated Growth Partners, a consulting firm focused on re-inventing companies and strategic business initiatives around the changes brought on by the Internet and other advanced technologies; assisting companies such as Disney, Bank of America, Cisco, Equifax, NET and others. Garrett is largely credited as being one of the pioneers behind the Internet banking and online bill payment industry. His accomplishments included developing and marketing the leading on-line banking technology in the financial services industry. In 2004, Garrett started Kudzu Interactive AKA Snapfinger Inc. the leading provider of remote ordering technology within the restaurant industry. Today Snapfinger as the Internet’s largest and only nation-wide restaurant online ordering site (www.Snapfinger.com) with over 12,000 restaurants in over 3,600 cities. Garrett’s vision for Snapfinger is to enable their restaurant partners to take advantage of emerging technologies and new media applications. Snapfinger has over 6 million registered users and has processed more than 25 million online orders. Snapfinger’s mobile app represents the single largest mobile ecommerce application connecting mobile users to thousand of restaurants for ordering and payment.